--- title: Centra Reviews meta\_title: 'Centra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 69 reviews by the users' company size, role or industry to find out how Centra works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 69 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Centra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Centra but has limited features. Are you part of the Centra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market. The Centra platform is built from a fashion and lifestyle brands perspective since day one, and is packed with smart and impactful features for brands within this segment – without compromizing on the flexibility expected from a headless e-commerce software. This approach makes it possible to build powerful and scalable ecommerce experiences, distributed across unlimited sales channels and markets – while maintaining a very low total cost of ownership. * * * Seller [Centra](https://www.g2.com/sellers/centra) Discussions [Centra Community](https://www.g2.com/products/centra/discuss) Languages Supported English, Swedish Solution Type All-in-One Overview by Max Brennan (Head of Communications at Centra – Where next generation brands are built) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 20 months [ View More Pricing Information ](https://www.g2.com/products/centra/pricing) ## Top-Rated Alternatives [ ![Shopify Plus](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify Plus") Shopify Plus 4.4/5(872) ](https://www.g2.com/products/shopify-plus/reviews) [ ![Salesforce B2C Commerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salesforce B2C Commerce") Salesforce B2C Commerce 4.3/5(593) ](https://www.g2.com/products/salesforce-b2c-commerce/reviews) [ ![Shopify](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify") Shopify 4.4/5(5,126) ](https://www.g2.com/products/shopify/reviews) [ View All Alternatives ](https://www.g2.com/products/centra/competitors/alternatives) ## User Insights Average based on 69 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) EM Erik M. CFO Small-Business (50 or fewer emp.) 8/10/2022 "A fantastic platform!" 5/5 What do you like best about Centra? Have used Centra for more than 10 years. It works perfect for our business. I run a clothing company and Centra has all features we need. Review collected by and hosted on G2.com. What do you dislike about Centra? Platform dashboard could be more mobile friendly. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Helps us run a successful e-commerce company within clothing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite SS Stine S. Head of Ecommerce Small-Business (50 or fewer emp.) 7/4/2022 "Highly likely that I would recommend Centra to a colleague" 4/5 What do you like best about Centra? A headless ecom platform with great flexibility, easy to scale up locally on a global market. A lot of good out-of-the-box features, tech and development issues are partly being solved by the Centra team. Review collected by and hosted on G2.com. What do you dislike about Centra? At this point, we're missing an API to our PIM / PLM Delouge. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Easy to scale up locally on a global market, makes it possible for us to test an approach one new market at a time. With less time spent on development, we can work more efficiently and effectively and focus on the core, sales and customer experience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite FL Fredrika L. E-commerce Operations Manager Small-Business (50 or fewer emp.) 7/4/2022 "We are very happy with our centra plattform and collaboration!" 5/5 What do you like best about Centra? It is easy to use and to make bulk edits. Review collected by and hosted on G2.com. What do you dislike about Centra? I am very happy with the new interface and have nothing at the moment. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? The portal is easy to use and the support guides are intuitive to follow. My experience with our CMS and centra support in general is also very professional and quick. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 8/23/2022 "Centra is easy to work with and they have great customer support." 4.5/5 What do you like best about Centra? It is easy to use and have many features that B2C companies requires for example the campaign and voucher setup. Works well with our CMS system and enables us to have content with really good quality. Review collected by and hosted on G2.com. What do you dislike about Centra? The reports are difficult to read because of the way products are handled in the system and it is hard to get correct information regarding sales and products. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Centra has helped us display our products better to our customers and have helped us grow in many markets because it is easy to handle different languages, pricelists etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 8/29/2022 "Centra is an excellent choice for brand owners" 5/5 What do you like best about Centra? The Centra team is very knowledgeable on the needs for brand owners and are very active in staying on trends. The system is very stable, and we've been very happy with the service levels reached on our Centra setup. Review collected by and hosted on G2.com. What do you dislike about Centra? This is not a simple system such as Shopify and it's a rather complex system to get started with. Powerful but with a bit of a learning curve. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? We needed to upscale our online presence as we were expanding to more markets and our existing system was not powerful enough. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 6/30/2022 "Centra is our best B2B platform we ever experienced" 5/5 What do you like best about Centra? The support of Centra is very helpful and fast, you are not an number there. Also the new interface is userfriendly an very handy to use. Review collected by and hosted on G2.com. What do you dislike about Centra? Sometimes it's hard to find something in the system, but you can always reach out to the support they respond in under an hour. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Centra has a big roadmap, for us it was the connection to our website and they fixed that. So the stock is the same at all platforms Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Carl B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carl B.") CB Carl B. Entrepreneur Small-Business (50 or fewer emp.) 8/6/2022 "Handles everything!" 5/5 What do you like best about Centra? Every time we need a new feature Centra already thought about it and implemented it. Saves us a lot of time and headaches! Review collected by and hosted on G2.com. What do you dislike about Centra? The UI could be better but once you get used to it it works well Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Multi-currency and multi-market eCommerce is available and works perfectly. The APIs are also very well designed and fast. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") IA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 7/15/2022 "Centra Platform" 4.5/5 What do you like best about Centra? Very good for especially own brands. And for international trade, it´s simple to only add a new currency or country.. Flexible and easy to integrate with external systems and payment providers. Review collected by and hosted on G2.com. What do you dislike about Centra? Could be a little bit faster on answering in the support. It sometimes take a bit to long to get respons from the support and also for the technical part when for example making new functions. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? As it is easy to integrate with our ERP it´s helping us a lot to have control over the whole business. And as it´s possible to use different companies for the front end it´s very flexible Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Anders E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anders E.") AE Anders E. COO Small-Business (50 or fewer emp.) 8/22/2022 "Scalable, modern tech" 5/5 What do you like best about Centra? How easy it is to integrate with. Friendly staff that are quick to help out if needed Review collected by and hosted on G2.com. What do you dislike about Centra? Don't know really, some years back they were a little bit understaffed, but that has changed a lot in recent years. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Helping us reach more customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Elin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elin C.") EC Elin C. COO Small-Business (50 or fewer emp.) 6/30/2022 "Centra is a globally scalable system that is user-friendly for both employees and customers." 5/5 What do you like best about Centra? That they have knowledgeable and service-oriented staff who are quick to help if problems arise, which is a security for a fast-growing company like us. Review collected by and hosted on G2.com. What do you dislike about Centra? Everything has worked very well for us, I have nothing negative to say about Centra. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? The fact that Centra supports both D2C and B2B is a big benefit for us, as we wanted a complete solution that satisfied all our sales channels. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Centra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Centra ](https://www.g2.com/products/centra/discussions/new) GU Guest User What is Centra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-centra-used-for) [ View all Discussions ](https://www.g2.com/products/centra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 20 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/centra/pricing) Centra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image") Shopify Plus 4.4/5(872) [ Compare Now ](https://www.g2.com/compare/centra-vs-shopify-plus) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image") Shopify 4.4/5(5,126) [ Compare Now ](https://www.g2.com/compare/centra-vs-shopify) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image") Salesforce B2C Commerce 4.3/5(593) [ Compare Now ](https://www.g2.com/compare/centra-vs-salesforce-b2c-commerce) ##### ##### Centra Features Merchandising/Marketing Product Visualization Promotions and Discounts Product Catalog Product Configuration Product Search and Filtering Order Process Checkout Process Shipping Options Tax Display and Processing Platform APIs User Management Reporting / Analytics [ View More Features ](https://www.g2.com/products/centra/features) ##### Categories on G2 [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Omnichannel Commerce](https://www.g2.com/categories/omnichannel-commerce) ##### Explore More [Top-rated API development tools with code generation](https://www.g2.com/discussions/top-rated-api-development-tools-with-code-generation)[Which 3D modeling software is best for architectural visualization on a mid-range PC where clients need realistic walkthroughs without a render farm?](https://www.g2.com/discussions/which-3d-modeling-software-is-best-for-architectural-visualization-on-a-mid-range-pc-where-clients-need-realistic-walkthroughs-without-a-render-farm)[Best contact center software for small business](https://www.g2.com/discussions/what-s-the-best-contact-center-software-for-small-business) [Which lifestyle spending account solutions enable plan compliance without expensive manual workarounds?](https://www.g2.com/discussions/which-lifestyle-spending-account-solutions-enable-plan-compliance-without-expensive-manual-workarounds)[Which live commerce software is most reliable for a 100-1000 employee retail organization that needs fast deployment and minimal training for the team running the events?](https://www.g2.com/discussions/which-live-commerce-software-is-most-reliable-for-a-100-1000-employee-retail-organization-that-needs-fast-deployment-and-minimal-training-for-the-team-running-the-events)[What are the most reliable digital communications governance platforms based on reviews from financial services compliance officers?](https://www.g2.com/discussions/what-are-the-most-reliable-digital-communications-governance-platforms-based-on-reviews-from-financial-services-compliance-officers) [Show MoreShow Less](javascript:void(0);)