# Best Reverse ETL Software

## How Many Reverse ETL Software Products Does G2 Track?

**Total Products under this Category:** 44

### Category Stats (Jul 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MessageGears Platform (+0.22%) - Among all products in this category, MessageGears Platform recorded the largest rating increase compared to last month

_Last updated: July 28, 2026_

## How Does G2 Rank Reverse ETL Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,800+ Authentic Reviews
- 44+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Reverse ETL Software
 ![G2 Grid® for Reverse ETL Software plotting products by satisfaction and market presence](https://www.g2.com/categories/reverse-etl/grids.png?focus%5B%5D=15884&focus%5B%5D=163101&focus%5B%5D=14851&focus%5B%5D=1292276&focus%5B%5D=1404766&focus%5B%5D=8076&focus%5B%5D=76173&focus%5B%5D=152248)

Highlighted products: Workato, Hightouch, Twilio Segment, Peliqan, Matia, FME Platform, Boomi Data Integration, and Weld.

Underlying data: [Grid® JSON](https://www.g2.com/categories/reverse-etl/grids.json?focus%5B%5D=workato&focus%5B%5D=hightouch&focus%5B%5D=twilio-segment&focus%5B%5D=peliqan&focus%5B%5D=matia&focus%5B%5D=fme-platform&focus%5B%5D=boomi-data-integration&focus%5B%5D=weld-weld)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1003341&secure%5Bchosen_at%5D=2026-07-29T19%3A33%3A40Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=1003341&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freverse-etl&secure%5Btoken%5D=6ae77120c5beca6b1843b0290d94199fbfc09b5f3929208efda549c467cd8f8d&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url)

### [Workato](https://www.g2.com/products/workato/reviews)

Workato is the #1-rated iPaaS and the leader in Enterprise MCP — the platform enterprises trust to unify integration, automation, and AI in one secure, cloud-native runtime. Trusted by over 12,000 customers including half the Fortune 500, Workato connects every system, process, and data source with 14,000+ pre-built connectors. What sets Workato apart: Enterprise MCP turns proven business processes into governed, agent-ready skills that any AI agent — Claude, ChatGPT, Cursor, or custom-built — can execute safely and predictably. No rip-and-replace required. Whether modernizing legacy integrations or deploying agentic AI at scale, Workato delivers the orchestration, governance, and trust needed in the enterprise.

**Average Rating:** 4.7/5.0

**Total Reviews:** 748

#### How Do G2 Users Rate Workato?

- **Notifications:** 9.7/10 (Category avg: 8.6/10)
- **Observability:** 9.1/10 (Category avg: 8.8/10)
- **API Integrations:** 9.5/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Workato?

- **Seller:** [Workato](https://www.g2.com/sellers/workato)
- **Company Website:** www.workato.com
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @Workato  
3,641 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=229b7e77382a8d2c3a0aeebe68dfc2316ea2caa6dd5d95ed0ee0d08884e6fc88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3675685&secure%5Burl_type%5D=linkedin_company_website)  
1,401 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Senior Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 43% Medium, 33% Large

#### What Do G2 Reviewers Say About Workato?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Workato to be **user-friendly and efficient** , allowing easy automation without technical expertise.
- Users love the **easy integrations** offered by Workato, making automation between tools simple and efficient.
- Users value the **ease of integrations** with Workato, appreciating its user-friendly interface and extensive pre-built connectors.
- Users appreciate Workato's **user-friendly design and automation capabilities** , enhancing productivity and simplifying complex workflows.
- Users love the **ease of automation** in Workato, saving hours by effortlessly integrating various tools and systems.

##### Cons

- Users find the **complexity** of Workato daunting, especially regarding terminology and pricing structures that confuse newcomers.
- Users find the **learning curve steep** , with complex workflows and overwhelming onboarding complicating initial use.
- Users express frustration over **data limitations** in Workato, hindering email sends and file transfers for larger tasks.
- Users find the **limited application library** of Workato restrictive, requiring manual setup for less common integrations.
- Users face a **steep learning curve** with Workato, finding onboarding and initial setup quite overwhelming and complex.

#### What Are Recent G2 Reviews of Workato?

**["Workato helps us building complex integrations at lightning speed."](https://www.g2.com/survey_responses/workato-review-10305521)**

**Rating:** 5.0/5.0 stars

_— Sreenath B._

[Read full review](https://www.g2.com/survey_responses/workato-review-10305521)

**["The Platform That Grew With Us"](https://www.g2.com/survey_responses/workato-review-12941177)**

**Rating:** 5.0/5.0 stars

_— Anshu b._

[Read full review](https://www.g2.com/survey_responses/workato-review-12941177)

#### What Are G2 Users Discussing About Workato?

- [What does Workato do?](https://www.g2.com/discussions/what-does-workato-do)
- [How much does Workato cost?](https://www.g2.com/discussions/how-much-does-workato-cost) - 1 comment
- [What is a Workato recipe?](https://www.g2.com/discussions/what-is-a-workato-recipe) - 3 comments
- [What is Workato used for?](https://www.g2.com/discussions/what-is-workato-used-for)

### [Hightouch](https://www.g2.com/products/hightouch/reviews)

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements.

**Average Rating:** 4.6/5.0

**Total Reviews:** 399

#### How Do G2 Users Rate Hightouch?

- **Notifications:** 8.3/10 (Category avg: 8.6/10)
- **Observability:** 8.5/10 (Category avg: 8.8/10)
- **API Integrations:** 8.9/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Hightouch?

- **Seller:** [Hightouch](https://www.g2.com/sellers/hightouch)
- **Company Website:** hightouch.com
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41277252bf1385f5946959ae4233f0ce80c128a51c95585d3b6fd16e2b24f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhightouchio%2F&secure%5Burl_type%5D=linkedin_company_website)  
573 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Medium, 24% Small

#### What Do G2 Reviewers Say About Hightouch?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Hightouch to have an **intuitive UI** making data activation and syncing effortless across multiple tools.
- Users value the **easy integration** of Hightouch, facilitating seamless data syncing and quick setup for various platforms.
- Users commend the **easy setup** of Hightouch, enabling seamless integration and intuitive management of data environments.
- Users appreciate the **effortless data synchronization** with Hightouch, enabling quick actions based on real-time information.
- Users praise the **easy integrations** of Hightouch that streamline setup and enhance audience segmentation with various platforms.

##### Cons

- Users find Hightouch **expensive** , especially for larger volumes, leading to concerns about affordability and cost management.
- Users face **integration issues** with Hightouch, particularly in debugging HTTP connectors and safeguarding against user errors.
- Users express concerns over **pricing issues** due to unexpected cost increases and lack of clear communication.
- Users experience **syncing issues** with unclear error messages, complicating data transfer between platforms like Snowflake and Salesforce.
- Users often experience **sync issues** with Hightouch, facing unclear error messages during data synchronization.

#### What Are Recent G2 Reviews of Hightouch?

**["Hightouch Speeds Insight-to-Execution for Scalable Personalization and Experiments"](https://www.g2.com/survey_responses/hightouch-review-12955025)**

**Rating:** 5.0/5.0 stars

_— Josh M._

[Read full review](https://www.g2.com/survey_responses/hightouch-review-12955025)

**["Transforms CRM Efficiency, Easy for Marketers"](https://www.g2.com/survey_responses/hightouch-review-13088885)**

**Rating:** 4.5/5.0 stars

_— Ivet N._

[Read full review](https://www.g2.com/survey_responses/hightouch-review-13088885)

#### What Are G2 Users Discussing About Hightouch?

- [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) - 1 comment

### [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 556

#### How Do G2 Users Rate Twilio Segment?

- **Notifications:** 8.7/10 (Category avg: 8.6/10)
- **Observability:** 6.7/10 (Category avg: 8.8/10)
- **API Integrations:** 7.8/10 (Category avg: 9.1/10)
- **Ease of Admin:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Twilio Segment?

- **Seller:** [Twilio](https://www.g2.com/sellers/twilio)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @twilio  
81,644 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c9f98055e4a813ded4435e17926040455f87f0f05caa8b1303fd97ab3681e53&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwilio-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,678 employees on LinkedIn®
- **Ownership:** NYSE: TWLO

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 47% Medium, 42% Small

#### What Do G2 Reviewers Say About Twilio Segment?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort.
- Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills.
- Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources.
- Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient.
- Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms.

##### Cons

- Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend.
- Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved.
- Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges.
- Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment.
- Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment.

#### What Are Recent G2 Reviews of Twilio Segment?

**["Super Clean Interface for Easy Third-Party Script Management"](https://www.g2.com/survey_responses/twilio-segment-review-12470532)**

**Rating:** 4.0/5.0 stars

_— Tim C._

[Read full review](https://www.g2.com/survey_responses/twilio-segment-review-12470532)

**["Rock-Solid Reliability, Great Integrations, and Excellent Support"](https://www.g2.com/survey_responses/twilio-segment-review-12156555)**

**Rating:** 5.0/5.0 stars

_— André F._

[Read full review](https://www.g2.com/survey_responses/twilio-segment-review-12156555)

#### What Are G2 Users Discussing About Twilio Segment?

- [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) - 1 comment
- [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) - 1 comment
- [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) - 1 comment
- [What is segment platform?](https://www.g2.com/discussions/what-is-segment-platform)
- [What is segment software?](https://www.g2.com/discussions/what-is-segment-software)

### [Peliqan](https://www.g2.com/products/peliqan/reviews)

Peliqan.io is an all-in-one AI-first data integration and automation platform designed for business teams, scale-ups and consultants. Unlike traditional data tools that demand heavy engineering effort, Peliqan enables both business users and technical teams to connect, manage, and activate their data in one collaborative environment - without requiring a dedicated data engineer. With 300+ built-in connectors, Peliqan connects to databases, SaaS business applications (ERP, CRM, Accounting, HRM/ATS etc.), cloud storage, files and APIs as well as on-prem data sources. New connectors are available on demand within 5 business days. Peliqan offers one-click ELT pipelines to the built-in data warehouse, or you can bring your own data warehouse. Peliqan supports all major data warehouses. Thanks to Peliqan’s Excel add-in, business users and consultants can work with real-time data in Excel. Analysts and power users can use Peliqan’s advanced SQL editor with the support of an AI assistant to transform data and prepare business-ready data sets, which can be used in any BI tool such as Microsoft Power BI, Metabase, Tableau, Qlik, Looker etc. Users can also set up Reverse ETL flows. Developers can go even further with Peliqan’s low-code environment, with a built-in virtual AI Data Engineer, where they can: - Build & Publish interactive data apps - Automate writebacks into source systems - Publish API endpoints for data sharing - Implement custom pipelines - Build out internal AI Agents By empowering business users, analysts, consultants and developers, Peliqan dramatically reduces reliance on IT support and speeds up decision-making. Peliqan is not just an ELT data pipeline tool, it’s a complete solution for data orchestration, automation, and activation. Peliqan also acts as the data foundation for Agentic AI, ensuring that AI agents work with trusted, up-to-date 360° views of customers, products, orders, and more - at the speed of a cloud data warehouse. Peliqan’s data warehouse provides an AI-ready data layer out-of-the-box including: - Automatic vectorizing of structured and non-structured data for RAG (Retrieval-Augmented Generation) - Text-to-SQL - MCP Gateway In today’s landscape, a data warehouse is no longer just for BI - it’s the foundation for both BI and AI. With Peliqan.io, organizations can integrate, analyze, and activate their data seamlessly, empowering both humans and AI agents to make smarter, faster decisions.

**Average Rating:** 4.8/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Peliqan?

- **Notifications:** 8.6/10 (Category avg: 8.6/10)
- **Observability:** 8.8/10 (Category avg: 8.8/10)
- **API Integrations:** 9.4/10 (Category avg: 9.1/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Peliqan?

- **Seller:** [Peliqan](https://www.g2.com/sellers/peliqan)
- **Company Website:** peliqan.io
- **Year Founded:** 2022
- **HQ Location:** Gent
- **Twitter:** @Peliqan\_io  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ac685f03389350962bf33f4ac2f76b8cf7ed9b7db0a578cb8af2dae9592d04e1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeliqan-data&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 45% Small, 43% Medium

#### What Do G2 Reviewers Say About Peliqan?

_AI-generated summary from verified user reviews_

##### Pros

- Users highly value the **ease of use** of Peliqan, enabling effortless integration and smooth data management processes.
- Users value the **effortless integration** capabilities of Peliqan, enhancing automation and real-time data access without complexity.
- Users appreciate the **easy integrations** of Peliqan, which streamline workflows and enhance overall productivity.
- Users benefit from **200+ pre-built connectors** , streamlining client onboarding and creating efficient data transformations across platforms.
- Users value the **easy data replication and integration** features of Peliqan, enhancing their overall data management experience.

##### Cons

- Users find the **learning difficulty** of Peliqan challenging, especially requiring technical skills for effective use.
- Users find Peliqan to be **non-tech friendly** , requiring technical skills for data transformations and report distribution.
- Users face **feature limitations** in Peliqan, needing custom connectors and additional tools for comprehensive BI capabilities.
- Users find that the **learning curve** for Peliqan is steep, requiring expertise for effective setup and usage.
- Users find a **steep learning curve** , especially for non-tech individuals needing assistance to get started.

#### What Are Recent G2 Reviews of Peliqan?

**["Repetable agent setup per client."](https://www.g2.com/survey_responses/peliqan-review-13112554)**

**Rating:** 5.0/5.0 stars

_— Priya Ranjan K._

[Read full review](https://www.g2.com/survey_responses/peliqan-review-13112554)

**["Python data apps replaced our scripts"](https://www.g2.com/survey_responses/peliqan-review-13077269)**

**Rating:** 5.0/5.0 stars

_— Shailesh Kumar Y._

[Read full review](https://www.g2.com/survey_responses/peliqan-review-13077269)

### [Matia](https://www.g2.com/products/matia/reviews)

Matia is a data operations platform that enables modern data teams to build, manage, and monitor end-to-end data pipelines in one place. Matia allows data teams to spend time managing their data, instead of their tools. Matia combines ingestion, reverse ETL, data cataloging, and observability into a single, unified interface. Rather than stitching together multiple tools for data movement, observability, and metadata tracking, teams use Matia to streamline their workflow, reduce vendor bloat, and improve data trust across the organization. Common use cases include syncing operational data into warehouse destinations, monitoring pipeline health with built-in alerts, documenting data assets automatically, and aligning data delivery with business-critical SLAs. Teams adopt Matia to simplify their stack, reduce engineering overhead, and create more transparent, reliable data infrastructure.

**Average Rating:** 4.9/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Matia?

- **Notifications:** 9.7/10 (Category avg: 8.6/10)
- **Observability:** 9.2/10 (Category avg: 8.8/10)
- **API Integrations:** 9.8/10 (Category avg: 9.1/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Matia?

- **Seller:** [Matia](https://www.g2.com/sellers/matia)
- **Year Founded:** 2023
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e4c976b02a82b3b6116f60e96b58085a0c83185ed8f5ddd87fe217e326d4ff9&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fmatia-data&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 61% Medium, 24% Small

#### What Do G2 Reviewers Say About Matia?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Matia's **exceptional customer support** , highlighting its quick response and effective troubleshooting for data operations.
- Users find Matia incredibly **easy to use** with streamlined setups and excellent support for pipeline creation.
- Users commend Matia for its **outstanding support and intuitive UI** , making data integration and syncing exceptionally easy.
- Users find **Matia's implementation ease** remarkable, with quick responses and seamless integration into existing workflows.
- Users highlight the **easy integrations** of Matia, allowing seamless setup and collaboration within existing systems.

##### Cons

- Users note the **limited connectors** available in Matia, though the team is responsive to integration requests.
- Users find Matia's **user interface unintuitive** , leading to frustrations and slower performance with numerous integrations.
- Users find the **UI to be unintuitive and sluggish** , impacting overall user experience and efficiency.
- Users note **limited features** in Matia compared to competitors, but appreciate the team’s quick responses and support.
- Users note the **limited integration options** of Matia, wishing for more data connections for enhanced functionality.

#### What Are Recent G2 Reviews of Matia?

**["Easy to Use, Great Support, and Excellent Value"](https://www.g2.com/survey_responses/matia-review-13162951)**

**Rating:** 5.0/5.0 stars

_— Greg W._

[Read full review](https://www.g2.com/survey_responses/matia-review-13162951)

**["Seamless Transition, Outstanding Value"](https://www.g2.com/survey_responses/matia-review-12570399)**

**Rating:** 5.0/5.0 stars

_— Jonah J._

[Read full review](https://www.g2.com/survey_responses/matia-review-12570399)

### [FME Platform](https://www.g2.com/products/fme-platform/reviews)

FME, made by Safe Software, is the only All-Data, Any-AI Enterprise Integration Platform connecting all your data, applications, and AI services. All Data Velocities - Whether it’s batch, event, or stream processing, FME delivers you no-code business orchestration and automation. All Data Locations - Wherever your data is - in the cloud, on-premises, or both - FME matches your data landscape with processing, increasing scalability, agility, and security. All Data Types - From databases to business systems to IoT, you name it, we connect it. As the only integration platform with support for spatial data, FME delivers new insights so you can make better decisions and stay ahead of the competition. Any AI Technology - Power your workflows with the right data at the right time regardless of modality, location or data velocity. FME powers real-time, context-aware automation, scaling AI where and how you need it.

**Average Rating:** 4.6/5.0

**Total Reviews:** 132

#### How Do G2 Users Rate FME Platform?

- **Notifications:** 9.6/10 (Category avg: 8.6/10)
- **Observability:** 8.7/10 (Category avg: 8.8/10)
- **API Integrations:** 8.7/10 (Category avg: 9.1/10)
- **Ease of Admin:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind FME Platform?

- **Seller:** [Safe Software](https://www.g2.com/sellers/safe-software)
- **Company Website:** fme.safe.com
- **Year Founded:** 1993
- **HQ Location:** British Columbia, Canada
- **Twitter:** @SafeSoftware  
4,972 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f51fda03ec1714e4e9b70cd5c252a3781277b1ecefb3ddfb641e6af2f11170f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50027%2F&secure%5Burl_type%5D=linkedin_company_website)  
346 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, GIS Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 48% Medium, 27% Small

#### What Do G2 Reviewers Say About FME Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of FME Platform, making data workflows simple and efficient to manage.
- Users appreciate the **seamless data handling and integration** of FME Platform, enhancing workflow automation and efficiency.
- Users value the **automation capabilities** of FME Platform, significantly boosting productivity and streamlining data workflows.
- Users praise FME Platform for its **exceptional interoperability** , efficiently transforming diverse data formats in automation workflows.
- Users value the **flexible data transformation capabilities** of FME Platform, enhancing their workflow with impressive automation and interoperability.

##### Cons

- Users struggle with the **complexity** of FME Platform, particularly in automation and UI navigation during high-pressure situations.
- Users express concern over the **expensive pricing model** of FME Platform, making it challenging for smaller teams to invest.
- Users struggle with a **steep learning curve** , finding the UI daunting and onboarding others a significant challenge.
- Users find the **steep learning curve** of FME Platform challenging, making navigation and understanding the software difficult.
- Users express concerns about **pricing issues** with FME Platform, feeling it's too expensive for smaller teams and individuals.

#### What Are Recent G2 Reviews of FME Platform?

**["Powerful Automation and Workflow with Fast Onboarding"](https://www.g2.com/survey_responses/fme-platform-review-13115305)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/fme-platform-review-13115305)

**["FME Saves Time with Powerful GIS ETL and Automation"](https://www.g2.com/survey_responses/fme-platform-review-12863747)**

**Rating:** 4.5/5.0 stars

_— Denise G._

[Read full review](https://www.g2.com/survey_responses/fme-platform-review-12863747)

#### What Are G2 Users Discussing About FME Platform?

- [What does FME stand for in FME Server?](https://www.g2.com/discussions/what-does-fme-stand-for-in-fme-server)
- [Is FME an ETL?](https://www.g2.com/discussions/is-fme-an-etl)
- [What is FME process?](https://www.g2.com/discussions/what-is-fme-process)
- [What is FME software used for?](https://www.g2.com/discussions/what-is-fme-software-used-for)

### [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews)

Rivery's SaaS platform provides a unified solution for ELT pipelines, workflow orchestration, and data operations. Achieve more with less and create the most efficient, scalable data stack for your organization. Some of Rivery's features and capabilities: - Completely Automated SaaS Platform: Get setup and start connecting data in the Rivery platform in just a few minutes with little to no maintenance required. - Unified Data Ingestion, Transformation, & Orchestration: 100% data source capability, insight-ready data with both SQL and Python transformations, and complete workflow automation. - 200+ Native Connectors: Instantly connect to applications, databases, file storage options, and data warehouses with our fully-managed and always up-to-date connectors, including BigQuery, Redshift, Shopify, Snowflake, Amazon S3, Firebolt, Databricks, Salesforce, MySQL, PostgreSQL, and Rest API to name just a few. - Python Support: Have a data source that requires custom code? With Rivery’s native Python support, you can pull data from any system, no matter how complex the need. - Change Data Capture/Data Replication: Rivery’s best-in-class CDC support provides an easy, reliable and fast solution for replicating data from a database to your data warehouse. - 1-Click Data Apps: With Rivery Kits, deploy complete, production-level workflow templates in minutes with data models, pipelines, transformations, table schemas, and orchestration logic already defined for you based on best practices. - Data Development Lifecycle Support: Separate walled-off environments for each stage of your development, from dev and staging to production, making it easier to move fast without breaking things. Get version control, API, & CLI included. - Data Operations: With Rivery, you get centralized logging & reporting, monitoring & alerts, and data quality as part of a robust data operations layer for your data pipelines. - Solution-Led Support: Consistently rated the best support by G2, receive engineering-led assistance from Rivery to facilitate all your data needs. - Data Security: Industry-leading security and enterprise-grade privacy standards are built into Rivery’s network, product, and policies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 120

#### How Do G2 Users Rate Boomi Data Integration?

- **Notifications:** 8.6/10 (Category avg: 8.6/10)
- **Observability:** 9.2/10 (Category avg: 8.8/10)
- **API Integrations:** 9.0/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Boomi Data Integration?

- **Seller:** [Boomi](https://www.g2.com/sellers/boomi)
- **Year Founded:** 2000
- **HQ Location:** Conshohocken, PA
- **Twitter:** @boomi  
101,014 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48e58db8d91e1da54d6b476d5f5c5a2d98aab91fa1d98184cfcc08cb78bcfd9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboomi-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,024 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 42% Medium, 36% Small

#### What Do G2 Reviewers Say About Boomi Data Integration?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of Boomi Data Integration, making it easy to learn and implement.
- Users commend the **excellent customer support** of Boomi Data Integration, enhancing their implementation and overall experience.
- Users value the **wide range of connectors** in Boomi Data Integration, simplifying data connection and reporting across platforms.
- Users value the **automation capabilities** of Boomi Data Integration, significantly enhancing their ETL processes and workflow efficiency.
- Users appreciate the **ease of implementation** with Boomi Data Integration, highlighting user-friendliness and excellent support during setup.

##### Cons

- Users face **data limitations** with Boomi Data Integration, often lacking necessary fields and documentation when connecting to sources.
- Users often face **information deficiency** due to missing documentation and unavailable fields, complicating their data integration efforts.
- Users experience **insufficient information** when connecting to data sources, leading to challenges in accessing necessary fields.
- Users find Boomi Data Integration **lacking features** , often facing missing documentation and unavailable report fields during data connections.
- Users find the **limited features** of Boomi Data Integration frustrating, as necessary fields in reports may be unavailable.

#### What Are Recent G2 Reviews of Boomi Data Integration?

**["Actual review of ELT Tool Rivery"](https://www.g2.com/survey_responses/boomi-data-integration-review-10179408)**

**Rating:** 5.0/5.0 stars

_— Amit K._

[Read full review](https://www.g2.com/survey_responses/boomi-data-integration-review-10179408)

**["Boomi Data Integration: Fast, Reliable Integrations at Scale"](https://www.g2.com/survey_responses/boomi-data-integration-review-12546768)**

**Rating:** 5.0/5.0 stars

_— Takkellapati S._

[Read full review](https://www.g2.com/survey_responses/boomi-data-integration-review-12546768)

#### What Are G2 Users Discussing About Boomi Data Integration?

- [What advice do you have for others considering Rivery for data integration and pipeline management?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-rivery-for-data-integration-and-pipeline-management)
- [What is the use of Rivery?](https://www.g2.com/discussions/what-is-the-use-of-rivery) - 2 comments
- [How much does Rivery cost?](https://www.g2.com/discussions/how-much-does-rivery-cost) - 1 comment
- [What does Rivery do?](https://www.g2.com/discussions/what-does-rivery-do) - 1 comment

### [Weld](https://www.g2.com/products/weld-weld/reviews)

Weld delivers an ultra-fast, secure, and reliable way to move data from all your tools, applications, and databases into cloud data warehouses, such as Snowflake, BigQuery, and Databricks. Deploy data pipelines in minutes with connectors that adapt to schema changes, detect duplicates, self-heal on failure, and run without maintenance, so your data team can focus on insights, not infrastructure.

**Average Rating:** 4.8/5.0

**Total Reviews:** 106

#### How Do G2 Users Rate Weld?

- **Notifications:** 8.7/10 (Category avg: 8.6/10)
- **Observability:** 9.0/10 (Category avg: 8.8/10)
- **API Integrations:** 8.3/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Weld?

- **Seller:** [Weld](https://www.g2.com/sellers/weld-733aad41-2e36-4f42-9349-7d847f41d873)
- **Company Website:** weld.app
- **Year Founded:** 2021
- **HQ Location:** Copenhagen, DK
- **Twitter:** @WeldHQ  
98 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6272b5c7f8f7c73e833cab0b50e3a05a9867df8ee92624bf27ca6278a5ad213&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweldhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
91 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Computer Software, Retail
- **Company Size:** 58% Small, 41% Medium

#### What Do G2 Reviewers Say About Weld?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **exceptional customer support** at Weld, resolving issues quickly and enhancing overall experience.
- Users appreciate the **ease of use** with Weld, finding it simple to implement and integrate into their workflows.
- Users value the **automation capabilities** of Weld, significantly enhancing data integration and analysis efficiency.
- Users praise the **exceptional customer support** and ease of setup, significantly enhancing their experience with Weld.
- Users find the **implementation ease** of Weld exceptional, allowing for quick setup and streamlined BI operations.

##### Cons

- Users find the **limited connectors** in Weld's basic plan somewhat restrictive, though upgrades are available for more options.
- Users find the **limited connectors** in the basic plan a bit restrictive despite the expanding catalogue.
- Users find Weld's **limited integrations** somewhat frustrating, especially with the restrictions on connectors in the basic plan.
- Users find the **complex setup** challenging, especially when debugging intricate queries in their data processes.
- Users experience occasional **connection issues** with Weld, requiring attention to ensure stable data extraction.

#### What Are Recent G2 Reviews of Weld?

**["Seamless ETL with Stellar Support"](https://www.g2.com/survey_responses/weld-review-12858335)**

**Rating:** 5.0/5.0 stars

_— Edward S._

[Read full review](https://www.g2.com/survey_responses/weld-review-12858335)

**["Effortless Data Integration with Weld"](https://www.g2.com/survey_responses/weld-review-11123380)**

**Rating:** 5.0/5.0 stars

_— Shanil L._

[Read full review](https://www.g2.com/survey_responses/weld-review-11123380)

### [GrowthLoop](https://www.g2.com/products/growthloop/reviews)

GrowthLoop is an agentic Composable CDP. It drives compound marketing growth by accelerating the marketing cycle, using Agentic AI powered by your first-party data. It accelerates today’s slow marketing cycles, where manual processes are required to build audiences, customer journeys, channel plans and performance reports, leading to slow iterations and slow growth. GrowthLoop’s Agentic AI uses an organization’s first-party data – their customer, business and marketing data – to: Propose audiences, customer journeys and channels for campaigns Execute those campaigns under marketing’s direction. Learn from the performance data and continuously improve. Marketing controls this process: it sets objectives up front, and approves and edits recommendations throughout. We call this ‘Compound Marketing.’ With compound marketing, CMOs improve and accelerate their marketing cycles with agentic AI trained on their first-party data - leading to fast iterations and rapidly compounding growth. Join thousands of enterprise marketers & data teams who trust GrowthLoop and compound marketing to accelerate their growth. Learn more at GrowthLoop.com

**Average Rating:** 4.7/5.0

**Total Reviews:** 111

#### How Do G2 Users Rate GrowthLoop?

- **Notifications:** 8.3/10 (Category avg: 8.6/10)
- **Observability:** 8.6/10 (Category avg: 8.8/10)
- **API Integrations:** 9.4/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind GrowthLoop?

- **Seller:** [GrowthLoop (Flywheel Software)](https://www.g2.com/sellers/growthloop-flywheel-software)
- **Company Website:** www.growthloop.com
- **Year Founded:** 2015
- **HQ Location:** San Francisco, US
- **Twitter:** @growthloop  
70 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e739d0062f7665e022eb3781647be9ed61de534df613682de15fc50e12fa8ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowthloop-co%2F&secure%5Burl_type%5D=linkedin_company_website)  
82 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Sports, Marketing and Advertising
- **Company Size:** 58% Large, 33% Medium

#### What Do G2 Reviewers Say About GrowthLoop?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **responsive customer support** from GrowthLoop, enhancing efficiency and implementation with quick assistance and tailored features.
- Users find GrowthLoop to be extremely **easy to use** , enabling quick training and efficient data management for all team members.
- Users value the **time efficiency** of GrowthLoop, completing tasks in minutes instead of hours, streamlining their workflow.
- Users value the **easy creation and integration** features of GrowthLoop, streamlining their data management efficiently.
- Users praise GrowthLoop for its **efficient audience creation** and outstanding support, enhancing personalization efforts seamlessly.

##### Cons

- Users experience **slow performance** with occasional lags affecting workflows and syncing, complicating campaign execution.
- Users note the **lack of export options** in GrowthLoop, which can hinder data management and analysis capabilities.
- Users experience **lack of notifications for filter errors** , impacting audience volumes and complicating their search process.
- Users face **integration difficulties** , particularly with data systems, which hinders effective usage of GrowthLoop.
- Users find the **learning curve challenging** , often needing more guidance to effectively configure dataset setups in GrowthLoop.

#### What Are Recent G2 Reviews of GrowthLoop?

**["GrowthLoop Empowers Marketing to Build Audiences Fast—with Seamless SFMC Integration"](https://www.g2.com/survey_responses/growthloop-review-12891263)**

**Rating:** 5.0/5.0 stars

_— Isabel B._

[Read full review](https://www.g2.com/survey_responses/growthloop-review-12891263)

**["GrowthLoop’s Intuitive UX Makes Segment Building Simple"](https://www.g2.com/survey_responses/growthloop-review-13173116)**

**Rating:** 5.0/5.0 stars

_— Meredith E._

[Read full review](https://www.g2.com/survey_responses/growthloop-review-13173116)

### [Skyvia](https://www.g2.com/products/skyvia/reviews)

Skyvia is a no-code cloud data integration and data pipeline platform that enables ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, real-time connectivity, and much more. Benefits of Using Skyvia: • Cost efficiency: With affordable, flexible pricing plans for each product, Skyvia suites for businesses of any size. • Ease of Use: Based on extensive customer feedback, ease of use is Skyvia's strongest quality. • Flexibility: Skyvia provides adaptable, no-code integration tools for both basic and advanced business scenarios. • Trust: Skyvia is trusted by thousands of data-driven organizations around the globe. With a vast library of 200+ connectors, Skyvia provides seamless integration among various cloud applications, databases, and data warehouses, including Salesforce, Dynamics CRM, QuickBooks Online, SQL Server, Amazon Redshift, Google BigQuery, and others.

**Average Rating:** 4.8/5.0

**Total Reviews:** 322

#### How Do G2 Users Rate Skyvia?

- **Notifications:** 1.7/10 (Category avg: 8.6/10)
- **Observability:** 7.5/10 (Category avg: 8.8/10)
- **API Integrations:** 6.7/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Skyvia?

- **Seller:** [Devart](https://www.g2.com/sellers/devart)
- **Year Founded:** 1997
- **HQ Location:** Wilmington, Delaware, USA
- **Twitter:** @DevartSoftware  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=79979469a3bee56c782598382543e7a4af65b7f1bcf71aea7d9fde07241e81e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F800325%2F&secure%5Burl_type%5D=linkedin_company_website)  
252 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, CTO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 52% Small, 42% Medium

#### What Do G2 Reviewers Say About Skyvia?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Skyvia's **ease of use** remarkable, highlighting its intuitive interface for seamless data integration.
- Users appreciate the **easy integrations** with a low-code interface, making complex data connections effortless and efficient.
- Users highlight the **easy setup** of Skyvia, finding it intuitive and hassle-free for seamless data integration.
- Users find the **initial setup easy** , enabling quick integrations without requiring coding skills or developer involvement.
- Users appreciate the **easy integrations** Skyvia offers, enabling quick connections across multiple systems effortlessly and intuitively.

##### Cons

- Users highlight a need for **expanded documentation and more detailed logs** to improve troubleshooting and job tracking.
- Users find the **difficult setup** of Skyvia challenging due to its outdated interface and complex configurations.
- Users find the **learning curve steep** due to complex configurations and a dense interface that requires time to master.
- Users find the **poor documentation** of Skyvia lacking real-world examples, making integrations more complex and less intuitive.
- Users find the **setup difficulty** with Skyvia can be complex, requiring time and effort for configuration and field mapping.

#### What Are Recent G2 Reviews of Skyvia?

**["Easy, No-Code Data Sync Setup with Straightforward Pricing"](https://www.g2.com/survey_responses/skyvia-review-12828558)**

**Rating:** 5.0/5.0 stars

_— Emily C._

[Read full review](https://www.g2.com/survey_responses/skyvia-review-12828558)

**["Straightforward, Reliable Data Sync Between Cloud Apps and Databases"](https://www.g2.com/survey_responses/skyvia-review-12843850)**

**Rating:** 5.0/5.0 stars

_— Marcus W._

[Read full review](https://www.g2.com/survey_responses/skyvia-review-12843850)

#### What Are G2 Users Discussing About Skyvia?

- [What is Skyvia used for?](https://www.g2.com/discussions/what-is-skyvia-used-for) - 1 comment

### [RudderStack](https://www.g2.com/products/rudderstack/reviews)

RudderStack’s agentic CDP enables you to collect, unify, and activate customer data from an integrated platform that wraps around your data warehouse as the system of record. Our infrastructure is battle tested with proven reliability at peak loads up to 1M events/second and 99.95% uptime. Proactive governance tools enable you to enforce data quality and compliance in pipeline, so downstream systems always get activation ready data. And our AI capabilities transform both how you work with customer data and what you can do with it. With RudderStack, your whole business can trust and use customer data. Data teams ship faster, business teams self-serve rich customer context, and agents consistently deliver powerful, privacy safe experiences. Over 30,000 sites and apps run RudderStack including Crate & Barrel, Foot Locker, Glassdoor, Stripe, Allbirds, and more. RudderStack acquired Blendo in 2020

**Average Rating:** 4.7/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate RudderStack?

- **Notifications:** 7.0/10 (Category avg: 8.6/10)
- **Observability:** 7.7/10 (Category avg: 8.8/10)
- **API Integrations:** 9.2/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind RudderStack?

- **Seller:** [RudderStack](https://www.g2.com/sellers/rudderstack)
- **Company Website:** www.rudderstack.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California
- **Twitter:** @RudderStack  
1,695 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=080bc3195986e7cdd761ac96f44346a55722583926f4cc42d6045c7301b1f863&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frudderlabs%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
129 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Medium, 46% Small

#### What Do G2 Reviewers Say About RudderStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of RudderStack, simplifying data management and integration without extensive coding.
- Users commend the **exceptional customer support** from RudderStack, enhancing their experience and ensuring successful implementations.
- Users highlight the **easy integration** of RudderStack, allowing seamless connections to various tools and sources.
- Users value the **easy setup** of RudderStack, appreciating its quick implementation and intuitive interface.
- Users value the **easy integrations** of RudderStack, streamlining connections while ensuring clean, consistent data delivery.

##### Cons

- Users experience a **challenging learning curve** with RudderStack, particularly due to inconsistent schema and complex setup processes.
- Users find **limited customization options** in RudderStack, making it challenging to tailor functionalities to their needs.
- Users find the **complexity of the setup process** challenging, especially those with less technical experience, impacting onboarding.
- Users find **insufficient guidance** in documentation and troubleshooting, making the experience more challenging with RudderStack.
- Users face **onboarding difficulties** due to tricky setup and insufficient documentation, requiring additional support for connections.

#### What Are Recent G2 Reviews of RudderStack?

**["Smooth migration from Segment"](https://www.g2.com/survey_responses/rudderstack-review-11236491)**

**Rating:** 5.0/5.0 stars

_— Steven C._

[Read full review](https://www.g2.com/survey_responses/rudderstack-review-11236491)

**["The Modern Data stack's secret weapon "](https://www.g2.com/survey_responses/rudderstack-review-10282067)**

**Rating:** 5.0/5.0 stars

_— Venkata M._

[Read full review](https://www.g2.com/survey_responses/rudderstack-review-10282067)

### [Meiro](https://www.g2.com/products/meiro/reviews)

Meiro is customer data infrastructure that deploys wherever your data needs to live — on AWS, Azure, GCP, or on-premise in any country. No forced data egress. Your infrastructure, your rules. We turn fragmented customer data into real-time customer context that every team and every AI agent can trust. Meiro Pipes (CDI) — for data engineers and product teams. It captures behavioral events from every touchpoint, enriches them, and routes data to your warehouse, analytics stack, activation tools, and AI agents. More than 60M events are routinely processed daily for a single enterprise client. Built-in AI agents support schema mapping, pipeline debugging, and setup. Includes an MCP server and CLI for structured context access. Meiro Audiences (CDP) — for marketers, CRM teams, and growth operators. It provides a persistent single customer view, AI-powered segmentation, calculated attributes, and consent governance. Native adtech integrations include Meta CAPI, Google Ads, TikTok, and The Trade Desk. Audiences can also be queried by AI agents in real time. Meiro Engage (CEP) — for hyper-personalization across email, push, SMS, WhatsApp, web banners, and paid media. It supports journey orchestration, conversion triggers, and agent-triggered actions, with no volume limits. All three products share one data layer, one identity graph, and one governance model — no middleware, no integration sprawl. Outcomes our clients deliver: +300% addressable audiences, +160% ROAS, 84% conversion uplift through personalization, and 60–80% cost savings versus legacy CDPs at scale. Warehouse-composable: Works natively with Snowflake, BigQuery, and Databricks — or runs fully standalone. You do not need a warehouse to get started. Bring one later, or not at all. Sovereign deployment: Deploy Meiro self-hosted on any cloud in any region, on-premise, or fully managed by us. Your AI agents access customer context inside your infrastructure — with no data export and no third-party model training on your data.

**Average Rating:** 4.7/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Meiro?

- **Notifications:** 10.0/10 (Category avg: 8.6/10)
- **Observability:** 10.0/10 (Category avg: 8.8/10)
- **API Integrations:** 9.4/10 (Category avg: 9.1/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Meiro?

- **Seller:** [Meiro](https://www.g2.com/sellers/meiro)
- **Company Website:** www.meiro.io
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @Meiro\_io  
126 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46cbbd8beeae243034d7c6e0cbc272a345960079ab3389419528e7fc67bb1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeirocdp%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 44% Medium, 39% Small

#### What Do G2 Reviewers Say About Meiro?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **advanced personalization capabilities** of Meiro, leading to increased revenue and improved customer experiences.
- Users praise Meiro for its **data segmentation capabilities** , enhancing targeted marketing and cross-channel engagement effectively.
- Users appreciate the **ease of use** of Meiro, enabling simple data management and intuitive integration for effective marketing.
- Users commend the **excellent customer support** of Meiro, which ensures smooth onboarding and prompt assistance.
- Users admire the **exceptional customization** of Meiro, enabling tailored solutions that enhance data privacy and marketing effectiveness.

##### Cons

- Users note a **learning curve** with Meiro, especially for non-technical teams navigating its extensive features.
- Users find Meiro's **difficult setup** challenging due to technical requirements and lack of plug-and-play functionality.
- Users desire a **visual builder for web banners** to streamline the creation of simple banners, enhancing usability.
- Users find **limited customization** in Meiro, as features may not align with their specific industry needs.
- Users find the **difficult learning** curve challenging, especially for non-technical teams needing coding adjustments for setup.

#### What Are Recent G2 Reviews of Meiro?

**["Agility and Personalization"](https://www.g2.com/survey_responses/meiro-review-13121301)**

**Rating:** 4.5/5.0 stars

_— Jan D._

[Read full review](https://www.g2.com/survey_responses/meiro-review-13121301)

**["Meiro Helps Us Connect Online and Offline Customer Data for Smarter Marketing"](https://www.g2.com/survey_responses/meiro-review-12878065)**

**Rating:** 5.0/5.0 stars

_— Luboš H._

[Read full review](https://www.g2.com/survey_responses/meiro-review-12878065)

#### What Are G2 Users Discussing About Meiro?

- [What is Meiro used for?](https://www.g2.com/discussions/what-is-meiro-used-for)

### [Savant Labs](https://www.g2.com/products/savant-labs/reviews)

Savant is an AI workflow automation platform built for enterprise finance, tax, and accounting teams. It turns messy, manual data work like extraction, preparation, reconciliation, and reporting into centrally governed, audit-ready workflows, driving efficiency without sacrificing accuracy, control, or compliance. Savant integrates with your preferred LLM, including Claude, Copilot, ChatGPT, and private LLMs, so you control model choice, data residency, and cost. Ask in plain language for the workflow you want to build, or simply say "run this month's reconciliation," and Savant turns that instruction into a repeatable, governed, auditable workflow. Trusted by Fortune 500 enterprises, Savant catches errors before they're filed, ensures audit readiness without the scramble, and gives finance teams their time back. WHAT SETS SAVANT APART Unlike general-purpose AI tools or legacy analytics platforms, Savant was built specifically for finance workflows where 99% accuracy isn't good enough — because 1% errors at scale become audit findings, restatements, and compliance exposure. Three things make Savant different - Deterministic, not probabilistic: Savant uses rule-based AI agents, not LLM guesses. Consistent inputs produce consistent outputs. - Governance and auditability are built in, not bolted on: Audit trail, data lineage, SOX controls, role-based access, and evidence packs are standard, not add-ons. - Handles the data other tools can't: Native processing for PDFs, scanned documents, and invoices — the unstructured data that breaks legacy workflows. KEY FEATURES - AI-powered data automation: Automate any data task end to end — prep, blending, transformation, publishing, and alerting. Works with structured and unstructured data, including PDFs, scanned documents, and ERP extracts. - Reproducible results: AI agents follow step-by-step logic with validation at each stage. Same inputs produce the same outputs, every time — no black boxes, no probabilistic guesses. - Built-in audit trail, data lineage, and evidence packs: Every workflow step is logged automatically. Complete data lineage from source to output. No manual documentation, no reconstructing steps across email chains. - SOX compliance by design: Segregation of duties, version control, approval management, and user activity history are built in from day one. - Human-in-the-loop exception handling: Savant proactively flags exceptions for human review, allowing analysts to catch errors before they reach a filing. The AI learns from human judgments over time. - 500+ enterprise connectors: Connect to your existing ERPs, CRMs, BI platforms, file systems, email, and more out of the box. - Enterprise-grade security: SOC 2 Type II, SOC 1 Type II, ISO 27001. SSO/SAML, role-based access control, private cloud and VPC deployment available. USE CASES - Month-end and year-end close automation - Financial reconciliations and tie-outs - Tax provision preparation - State apportionment calculations - Sales and use tax reconciliation - Data extraction from PDFs, invoices, and scanned documents - ERP data consolidation across multiple systems - Intercompany accounting and multi-entity reporting - Audit evidence package preparation - Recurring reporting and dashboard publishing

**Average Rating:** 4.7/5.0

**Total Reviews:** 49

#### How Do G2 Users Rate Savant Labs?

- **Notifications:** 8.3/10 (Category avg: 8.6/10)
- **Observability:** 8.9/10 (Category avg: 8.8/10)
- **API Integrations:** 8.9/10 (Category avg: 9.1/10)
- **Ease of Admin:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Savant Labs?

- **Seller:** [Savant Labs](https://www.g2.com/sellers/savant-labs)
- **Company Website:** www.savantlabs.io
- **Year Founded:** 2021
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5dcb585c5245667215a14c13aa5332e041e2aa08dcb405a69812a52bc310dd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsavant-labs&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Logistics and Supply Chain
- **Company Size:** 44% Large, 40% Medium

#### What Do G2 Reviewers Say About Savant Labs?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Savant Labs, enjoying its intuitive interface and seamless analytics capabilities.
- Users appreciate the **friendly and responsive customer support** that effectively addresses issues and inquiries promptly.
- Users love the **user-friendly interface** , which simplifies analytics and enhances productivity with seamless data integration.
- Users appreciate the **easy integrations** with Google Drive and other tools, enhancing analysis efficiency without coding.
- Users love the **easy integrations** with various data sources, enhancing their analytics experience without coding knowledge.

##### Cons

- Users note a **steep learning curve** with Savant Labs, requiring practice and patience to navigate effectively.
- Users find the **learning difficulty** with Savant Labs steep, requiring practice to navigate its innovative features effectively.
- Users experience **integration issues** with Savant Labs, facing difficulties in updating data sources and tool functionality.
- Users face significant **access issues** , particularly with personal email logins and outdated tools during analyses.
- Users face challenges with **data management** , particularly in updating sources and refreshing analyses effectively.

#### What Are Recent G2 Reviews of Savant Labs?

**["Faster close + auditors actually trust our process now"](https://www.g2.com/survey_responses/savant-labs-review-12941283)**

**Rating:** 5.0/5.0 stars

_— Lawrence M._

[Read full review](https://www.g2.com/survey_responses/savant-labs-review-12941283)

**["Automated sales tax reconciliation and significantly shortened month-end close"](https://www.g2.com/survey_responses/savant-labs-review-12942104)**

**Rating:** 5.0/5.0 stars

_— Marlene S._

[Read full review](https://www.g2.com/survey_responses/savant-labs-review-12942104)

### [Integrate.io](https://www.g2.com/products/integrate-io/reviews)

Integrate.io is a low-code data pipeline platform specializing in Operational ETL so companies can automate business processes and manual data preparation. Its four core use cases focus on: 1) File data preparation and B2B data sharing 2) Preparing and loading data to CRMs and ERPs such as Salesforce, NetSuite, and HubSpot 3) Powering data products with real-time database replication 4) Transforming and centralizing data to data warehouse for analytics

**Average Rating:** 4.3/5.0

**Total Reviews:** 211

#### How Do G2 Users Rate Integrate.io?

- **Notifications:** 7.4/10 (Category avg: 8.6/10)
- **Observability:** 7.8/10 (Category avg: 8.8/10)
- **API Integrations:** 7.6/10 (Category avg: 9.1/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Integrate.io?

- **Seller:** [Integrate.io](https://www.g2.com/sellers/integrate-io)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Integrateio  
4,285 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8369032372bed5cba91755525547d3f9a4467f0fee9defec350caaa1108d9bee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2709076%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 51% Medium, 32% Small

#### What Do G2 Reviewers Say About Integrate.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** and flexibility of Integrate.io, making it simple to manage diverse data workflows.
- Users value the **responsive and knowledgeable customer support** from Integrate.io, enhancing their overall experience with the platform.
- Users commend the **easy integrations** of Integrate.io, appreciating its seamless connection with diverse data sources.
- Users value the **automation features** of Integrate.io for its user-friendly design and seamless workflow scheduling.
- Users find the **easy setup** of Integrate.io intuitive, allowing quick onboarding and efficient data management for teams.

##### Cons

- Users note a **learning difficulty** with advanced transformations, requiring time and effort to fully leverage the tool.
- Users find the **limited integrations** with sources and features hinder flexibility and ease of use in complex setups.
- Users find **poor documentation** frustrating, particularly regarding API integration and complex transformation setups.
- Users highlight the need for **better API documentation** to enhance integration and overall usability of Integrate.io.
- Users need more **detailed API documentation** to improve integration and usage of Integrate.io's features effectively.

#### What Are Recent G2 Reviews of Integrate.io?

**["Finally stopped worrying about our data pipelines, and that's saying a lot"](https://www.g2.com/survey_responses/integrate-io-review-12398331)**

**Rating:** 5.0/5.0 stars

_— Abe D._

[Read full review](https://www.g2.com/survey_responses/integrate-io-review-12398331)

**["Effortless Setup, Intuitive Use, and Reliable Performance"](https://www.g2.com/survey_responses/integrate-io-review-12841374)**

**Rating:** 5.0/5.0 stars

_— Craig P._

[Read full review](https://www.g2.com/survey_responses/integrate-io-review-12841374)

#### What Are G2 Users Discussing About Integrate.io?

- [What is Integrate.io used for?](https://www.g2.com/discussions/what-is-integrate-io-used-for)

### [AISquared](https://www.g2.com/products/aisquared/reviews)

AISquared bridges the gap between cutting-edge AI and tangible business outcomes by simplifying integrations, accelerating AI adoption, and empowering teams with real-time, contextual data for smarter decisions. Easily connect your own AI models or leading LLMs like OpenAI, Anthropic to seamlessly embed insights within your existing business applications. With Retrieval-Augmented Generation (RAG), AI Squared ensures every response is relevant and actionable, leveraging contextual data from CRMs, ERPs, and other enterprise tools. Built-in feedback loops and performance metrics enable you to measure effectiveness, refine AI use cases, and continually align with evolving business needs—maximizing ROI and driving impactful results.

**Average Rating:** 4.8/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate AISquared?

- **Notifications:** 9.9/10 (Category avg: 8.6/10)
- **Observability:** 9.3/10 (Category avg: 8.8/10)
- **API Integrations:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AISquared?

- **Seller:** [AI Squared](https://www.g2.com/sellers/ai-squared)
- **Year Founded:** 2021
- **HQ Location:** Mountain View, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c70f27a49f4145c1215d349acc4ddaaacccad1796c0e25e0aa9c2bc6e061668&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faisquaredinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Medium, 33% Small

#### What Do G2 Reviewers Say About AISquared?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integrations** of AI Squared, enhancing data accessibility and empowering swift decision-making.
- Users value the **easy integrations** of AISquared, allowing seamless data flow configuration for all users.
- Users appreciate the **automatic data synchronization** that simplifies operations and saves significant time managing their Shopify store.
- Users find AISquared to be **exceptionally easy to use** , offering accessible insights for everyone, regardless of technical skills.
- Users praise the **intuitive user interface** of AISquared, which simplifies operations and enhances efficiency across systems.

##### Cons

- Users find the **initial setup complex** , especially without prior rETL experience, causing delays in integration.
- Users find the **learning difficulty** frustrating, especially during the initial setup without prior experience.
- Users experience **slow performance** in data loading and report generation, impacting their troubleshooting efficiency.
- Users desire **more detailed error reports** for troubleshooting high-volume loads, as current logs hinder rapid issue resolution.
- Users wish for more **pre-built connectors** for 3rd party sources, though workarounds are often available.

#### What Are Recent G2 Reviews of AISquared?

**["Automating Shopify Orders and Finance Operations with AI Squared’s Sparx"](https://www.g2.com/survey_responses/aisquared-review-11888240)**

**Rating:** 4.5/5.0 stars

_— Erica M._

[Read full review](https://www.g2.com/survey_responses/aisquared-review-11888240)

**["Seamlessly Prioritizes Event Attendees with Ease"](https://www.g2.com/survey_responses/aisquared-review-12623766)**

**Rating:** 5.0/5.0 stars

_— Max K._

[Read full review](https://www.g2.com/survey_responses/aisquared-review-12623766)

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- [Big Data Integration Platforms](/categories/big-data-integration-platforms)
- [Cloud Migration](/categories/cloud-migration)
- [Embedded Integration Platforms](/categories/embedded-integration-platforms)

- [Enterprise Service Bus (ESB)](/categories/enterprise-service-bus-esb)
- [ETL Tools](/categories/etl-tools)
- [iPaaS](/categories/ipaas)

- [Stream Analytics](/categories/stream-analytics)

[Browse Reverse ETL Themes](/categories/reverse-etl/themes)

 ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi")
SJ

Researched and written by [Shalaka Joshi](https://research.g2.com/insights/author/shalaka-joshi)

Updated October 3, 2024

Reverse ETL is the process of syncing data from a data warehouse to several business applications. Reverse ETL software is used to pull data from data warehouses or any other central data repository and send this data to third-party integrations, API integrations and tools, pre-built connectors, etc., which can then be used by several teams such as marketing, sales, etc.

Reverse ETL is used to power workflows and provide clean, prepared data for several marketing and ad campaigns. Since it syncs real-time data from the warehouse to business applications, teams across an organization can access the right data to make insightful decisions.

Tradition [ETL tools](https://www.g2.com/categories/etl-tools) are used to transfer data to or between databases. Reverse ETL, however, is the “reverse" of the ETL process since data is moving out of the data warehouse and into several business applications.

To qualify for inclusion in the Reverse ETL category, a product must:

- Ensure data sync from a data warehouse (source of truth) to business applications
- Support several pre-built connectors to various APIs to facilitate loading data into the applications 
- Provide a system for detailed logging, auditing, and updates and provide alerts in case of any issues

Top Tools at a Glance

| 

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No-code reverse ETL with cross-app orchestration

 | 

User Review

"Workato helps us building complex integrations at lightning speed."

 |
| 

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Warehouse-to-destination data activation without engineering

 | 

User Review

"Transforms CRM Efficiency, Easy for Marketers"

 |
| 

 | 

Warehouse-to-destination activation without engineering

 | 

User Review

"Rock-Solid Reliability, Great Integrations, and Excellent Support"

 |
| 

 | 

SQL/Python-driven data activation and writeback

 | 

User Review

"Repetable agent setup per client."

 |
| 

 | 

Reverse ETL with unified pipeline observability

 | 

User Review

"Easy to Use, Great Support, and Excellent Value"

 |
| 

 | 

No-code geospatial ETL with multi-format delivery

 | 

User Review

"Powerful Automation and Workflow with Fast Onboarding"

 |
| 

 | 

Cross-system sales and finance data synchronization

 | 

User Review

"Boomi Data Integration: Fast, Reliable Integrations at Scale"

 |
| 

 | 

Warehouse-to-SaaS activation with unified ETL modeling

 | 

User Review

"Effortless Data Integration with Weld"

 |
| 

 | 

No-code warehouse-to-destination audience activation

 | 

User Review

"GrowthLoop Empowers Marketing to Build Audiences Fast—with Seamless SFMC Integration"

 |
| 

 | 

No-code warehouse-to-CRM reverse sync

 | 

User Review

"Easy, No-Code Data Sync Setup with Straightforward Pricing"

 |

* * *

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