The tool's interface is very intuitive and allows for quick adoption by the creative team. Every time we've had any issues, the support team has been very present and available to help us resolve them. Review collected by and hosted on G2.com.

What I like the least is the lack of integration with Adobe. The tool would have much more presence if it could export pieces in PSD or Figma files. Review collected by and hosted on G2.com.

Celtra support has been fantastic, and the platform has a great UI flow, and has allowed for improvements in our performance Review collected by and hosted on G2.com.

Expiring catalog links on by default creates some issues with dated products being set live before we're able to update the link expiration Review collected by and hosted on G2.com.

I like that Celtra, from a creative and graphic design perspective, includes tools for technical audience like myself. I'm able to generate designs in Celtra that look high quality, almost as if I created them in Adobe apps. I also like how easy it is to share assets with stakeholders using a preview and not needing to export files. I can make changes quickly without having to open a hundred different layers. Automated text resizing and auto layout options function really well. It means that we can create one design file for lots of different content types and lengths. Review collected by and hosted on G2.com.

The user experience with project file management is still a little bit lacking. It's easy to lose projects if you have a lot in the system. Additionally, I would like more options for exporting assets, espcially for non-display/social, like vector. Lastly, setting up a template can be complex, to ensure the auto layout and text resize works correctly. It would be nice if there was an established template library, because at the moment, you're given a blank sheet of white space and you have to build it from scratch. Review collected by and hosted on G2.com.

Celtra makes my job easier. I appreciate that it improves my efficiency. Review collected by and hosted on G2.com.

The interface could be updated but overall I am very happy with it. Review collected by and hosted on G2.com.

The intuitiveness for generating automated content and the ease of creating great quality content, the ability to generate so many assets does not sacrifice quality. Review collected by and hosted on G2.com.

When the content feed starts to have more content, the Celtra page crashes, and even if it's not a large file that has problems loading, it ends up deleting/moving content that had already been integrated. Review collected by and hosted on G2.com.

Strong video & rich-media capabilities – Especially for CTV and high-impact display, Celtra handles heavy creatives while still keeping performance in check.

Ad server–agnostic – Creatives work smoothly across platforms like TTD, DV360, Meta, etc., which reduces rework and troubleshooting.

Built-in QA and version control – Makes audits, updates, and fixes much easier, particularly when multiple stakeholders are involved. Review collected by and hosted on G2.com.

Debugging isn’t always intuitive – When something breaks (tracking, click-through, macros), finding the exact root cause can take time.

Preview vs live discrepancies – Creatives may look fine in Celtra preview but behave differently once live in platforms like TTD or on certain publishers.

Overkill for simple creatives – For basic banners or quick turn requests, Celtra can feel like more work than necessary. Review collected by and hosted on G2.com.

It is easy to navigate and everything is clear to find. I like the wide range of components which are so simple to use to avoid having to code everything. Review collected by and hosted on G2.com.

It takes a while to save/load campaigns. Review collected by and hosted on G2.com.

The biggest win is the ability to build one master template and instantly generate hundreds of variations. You can swap out copy, images, or CTA buttons across different sizes (300x250, 160x600, etc.) without having to manually redesign each one. It effectively kills the "grunt work" of digital production. Review collected by and hosted on G2.com.

Celtra is built for the "Goliaths"—global brands like Spotify, Adidas, and Unilever.

Cost: The pricing is steep for small-to-mid-sized agencies.

Overkill: If you only need to make five banners for a small local campaign, the setup time and cost of Celtra will feel like using a literal rocket ship to go to the grocery store. Review collected by and hosted on G2.com.

Ability to version and test out different creative copy and push this across multiple platforms across paid media and other channels Review collected by and hosted on G2.com.

Can feel a bit overwhelming with all the settings. Seeing as the creative studio is within the asset library Review collected by and hosted on G2.com.

Being someone who leads projects and teams, I think Celtra is very useful. It's especially helpful when it comes to how mobile rich media works well on phones and tablets. The user interface (UI) is easy to use, which makes working with creative stuff much easier. I really like the customer service they offer; their help and teaching have been very important in making special sets that truly get noticed. Review collected by and hosted on G2.com.

Adding third-party trackers and tags during the build stage can sometimes be harder than needed. The process of making rules and measures for checking creative work usually seems more difficult than it needs to be. Review collected by and hosted on G2.com.