--- title: Celtra Reviews meta_title: 'Celtra Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 409 reviews by the users' company size, role or industry to find out how Celtra works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 409 scale: '5' date_modified: '2026-08-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Celtra Reviews **Vendor:** Celtra **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 409 ## About Celtra Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. ## Celtra Pros & Cons **What users like:** - Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams. (4 reviews) - Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams. (3 reviews) - Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams. (3 reviews) - Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration. (3 reviews) - Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration. (3 reviews) - Efficiency (3 reviews) - Automation (2 reviews) - Customization (2 reviews) - Ease of Creation (2 reviews) - Features (2 reviews) **What users dislike:** - Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities. (3 reviews) - Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups. (3 reviews) - Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates. (2 reviews) - Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management. (2 reviews) - Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates. (2 reviews) - Limited Creativity (2 reviews) - Platform Complexity (2 reviews) - Poor Usability (2 reviews) - Time-Consuming (2 reviews) - Ad Issues (1 reviews) ## Celtra Reviews ### 1. Celtra Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** The quick response and update was super helpful. **What do you dislike about Celtra?** Given the time difference, it's unclear if someone else will jump in to finish the request if the initial responder is no longer available **What problems is Celtra solving and how is that benefiting you?** Creative management and cross-platform advertising ### 2. Great platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Celtra?** With such a small digital design team in the US, the platform offers a lot of super easy to use components to create a wide range of cool and interactive RM units. **What do you dislike about Celtra?** The reporting can be extremely slow to load, especially when filtering by office and date. **Recommendations to others considering Celtra:** Great platform **What problems is Celtra solving and how is that benefiting you?** Ability to offer dynamically tailored creative units to clients and report back on metrics otherwise not possible for us to provide. ### 3. Best platform for interactive creatives **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos C. | Production Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** Celtra support and easy use of the platform **What do you dislike about Celtra?** Sometimes you don't have enough information about the features **Recommendations to others considering Celtra:** Just improve the animation tools, and the assets management- **What problems is Celtra solving and how is that benefiting you?** Increase revenues with hight impact ads ### 4. Great product with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Holly A. | Digital Designer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Celtra?** All the different ad components to put in your ads **What do you dislike about Celtra?** The responsive layouts take a while to get your head round! **What problems is Celtra solving and how is that benefiting you?** Helping to sell digital ads to our clients ### 5. User friendly platform **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa P. | Client Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Celtra?** Ease of use, the platform is intuitive and no glitches **What do you dislike about Celtra?** to date usin celtra i feel this is a great platform and nothing I dislike **What problems is Celtra solving and how is that benefiting you?** dynamic api feed ### 6. Media Strategist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** The UX is easy to navigate and reporting is eaasy to facilitate **What do you dislike about Celtra?** Export/Download discrepancies, we have experienced several errors with missing data from exported reports **Recommendations to others considering Celtra:** Fix exporting malfunctions! **What problems is Celtra solving and how is that benefiting you?** See above! ### 7. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Celtra?** The best thing I like about Celtra is its ease of use **What do you dislike about Celtra?** merging with other js apps is quite difficult **What problems is Celtra solving and how is that benefiting you?** mobile advertising, very quick to build ### 8. Good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Celtra?** The ability to add custom code using javascript **What do you dislike about Celtra?** nothing in particular. The product is good **What problems is Celtra solving and how is that benefiting you?** Celtra has an arsenal of components that other products lack. ### 9. Celtra creative test **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Celtra?** The ability to build dynamic creative in real time. An easy to use platform. **What do you dislike about Celtra?** There was not much local customer service in the AU market which made it difficult to solve issues. **Recommendations to others considering Celtra:** Local market customer service would help with any technical issues that occur. Specifically when connecting Celtra creative to DCM. **What problems is Celtra solving and how is that benefiting you?** Dynamic creative and central database for all creative executions. ### 10. Celtra Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Celtra?** I like the reporting tool. It's highly customizable. **What do you dislike about Celtra?** Too many metrics that are not clearly defined. **Recommendations to others considering Celtra:** Sometimes less is more **What problems is Celtra solving and how is that benefiting you?** Rich media ### 11. Celtra Review **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** the reporting can be easier to understand **What do you dislike about Celtra?** hard to tell what . metrics tell what and what combo you need to pull data. **What problems is Celtra solving and how is that benefiting you?** tracking ads ### 12. Associate Director **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** I really love that you can easily send the demo link to clients and they can test in a mobile, tablet, desktop environment. **What do you dislike about Celtra?** Nothing that I can think of - I think the experience for me has been positive. **What problems is Celtra solving and how is that benefiting you?** Love the ability to send clients demo links of units in different environments (mobile, tablet, desktop). Makes it very easy to test! ### 13. Great platform for making campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Celtra?** As a system, Celtra makes easy to create banners with interactive content. **What do you dislike about Celtra?** It's not easy to start the use without tutorials. **What problems is Celtra solving and how is that benefiting you?** Marketing campaigns. ### 14. good experience using celtra **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** have good mobile creatives such as expandable, interscroller, etc **What do you dislike about Celtra?** There is nothing I dislike at the moment **Recommendations to others considering Celtra:** None **What problems is Celtra solving and how is that benefiting you?** ad serving creative ### 15. Better than Sizmek **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2019 **What do you like best about Celtra?** More creative options, easy to collaborate between design team and account management; easy to generate preview links **What do you dislike about Celtra?** Have no general complaints. Previously Foursquare used Sizmek and I think Celtra is far and away a much better platform. **Recommendations to others considering Celtra:** Switching from Sizmek **What problems is Celtra solving and how is that benefiting you?** Foursquare has used Celtra to generate rich media units that we run in our advertising campaign. ### 16. Great Interface, Reporting Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Celtra?** Celta's reporting feature is one of the best around. It's easy to navigate to, pull and analyze. There isn't a huge lag with the wait time. **What do you dislike about Celtra?** Nothing, I dislike per se. I wish there were some accessible walkthroughs to use as guides. **What problems is Celtra solving and how is that benefiting you?** Quick turn around on ads/custom units. ### 17. Great platform for creating custom ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** The custom code component gives me the flexibility to create almost anything **What do you dislike about Celtra?** Not much to dislike. Maybe more control over the animate component within the UK instead of writing custom css... **What problems is Celtra solving and how is that benefiting you?** Adding a custom backend for client. Ie adding a poll counter to display the overall results in the ad ### 18. Celtra Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Celtra?** I like how intuitive the platform is. I taught myself pretty advanced technical skills quickly. **What do you dislike about Celtra?** I dislike some of the rich media functionality. Certain Expandable Banner functions are clunky. **What problems is Celtra solving and how is that benefiting you?** We see clients attain their engagement goals via rich media units that we build and run. ### 19. Celtra Great Customer Service **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** documentation is great in order to ensure everyone understands the process. **What do you dislike about Celtra?** confusion around some of the more technical aspects that we could be optimizing **Recommendations to others considering Celtra:** go through the documentation and make sure the KPIs are clear before launching the campaign or building the creative **What problems is Celtra solving and how is that benefiting you?** lack of innovative ads ### 20. So far so good. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Animation | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Celtra?** I like that Celtra has an animation timeline feature. **What do you dislike about Celtra?** UI design is a little dull. It needs a little more color. **What problems is Celtra solving and how is that benefiting you?** We create rich media for clients and the work gets done fairly quickly through the use of Celtra. ### 21. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Celtra?** the abundance of metrics that we could choose and ease of platform usage **What do you dislike about Celtra?** Integration between major platforms could be better to reduce discrepancies **Recommendations to others considering Celtra:** Pretty easy to use as it is user friendly. **What problems is Celtra solving and how is that benefiting you?** Rich media ### 22. The best online adbuilder tool **Rating:** 4.0/5.0 stars **Reviewed by:** Thulasingam P. | Sr.Graphic Designer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Celtra?** 1. All the creative components are very easy to handle and we are able to create rich media ads with in few mins. 2. The responsive design helps us to use single creative for multiple devices in a hassle-free process. 3. The "Celtra ad creator exporter" tool which was new introduced in celtra is really a innovative and thoughtful feature. This is helpful to use Photoshop layers in Celtra. 4. The simulate context feature in the preview window is very helpful to check the creative's actual behavior in different location/timezone/weather condition/platform etc., 5. The VPAID tag extraction feature for desktop is very helpful and saves us lot of time. **What do you dislike about Celtra?** Landscape video editing & image editing option is not available in Celtra, I would suggest to add both features in Celtra which will be helpful for lot of designers **Recommendations to others considering Celtra:** Yes of course :) **What problems is Celtra solving and how is that benefiting you?** 1. The A/B test component was helpful to test the potential of two different ad units in a single creative despite of creating two different ad units for checking results. 2. The Optimize feature in the A/B test component helped us to automatically switch the perfect ad unit during the live without developer intervention. ### 23. Innovative rich media ad platform **Rating:** 4.0/5.0 stars **Reviewed by:** Leo B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** Celtra is an innovative rich media ad platform. It is easy to use without any coding. Celtra has great resources to help anyone to start building ads and their customer service does a great job of helping their customers with any questions they have. And another note; their preview page helps a lot sharing the creatives with clients for them to test it on their actual mobile, tablet or desktop devices. **What do you dislike about Celtra?** If you are planning a build out of the box sometimes it is hard to achieve this using their product. If you are custom coding the units it might cause some conflict with their existing code. And some of the features are inconsistent with the products that they offer. **Recommendations to others considering Celtra:** Use their resources and join their webinar sessions. They have amazing product specialists will help you with all they have. And their support articles cover all of your potential questions. And if you are still not sure just contact them. :) **What problems is Celtra solving and how is that benefiting you?** I use their platform everyday building digital ads (anywhere between simply animated units to more advanced ones, and video ads) for my clients. The biggest benefit of their platform is all the available features listed works as a charm with no issues and after I build the ads I do not have to worry about potential issues at all :) ### 24. Celtra - Good Platfor **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** The user friendliness - it is easy to use and has good reporting **What do you dislike about Celtra?** At times it can be glitchy and reporting can lag **What problems is Celtra solving and how is that benefiting you?** rich media needs for clients - it extends what we can offer ### 25. Senior Mobile Ad Developer **Rating:** 4.5/5.0 stars **Reviewed by:** Lisbel C. | Senior Mobile Ad Developer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** How fast you can build an ad and that you are always adding new things to improve the app. I've been implement ThreeJs inside the platform and other libraries that allows the company to offer ad of different categories. I like that the application is always been updated. W can be more creative when we have more tools like the transition component. I like the different ways to test the Ad in the preview; simulating content by time, by date, by weather etc. **What do you dislike about Celtra?** That the platform is not full flexible. For example the availability of fonts in the platform is limited. They could include fonts libraries from google fonts or other source. When you use a font from Celtra with the Texty component. This is add a lot of weight to the unit. I would like to have gradient radial in the shapey component also to have border with gradient. I would like to have elements in the master that appear above or below, I would like to be able to decide that. **Recommendations to others considering Celtra:** It is an application that saves you a lot of time in building ad lets you develop multiple formats, inclusive is flexible to create your own formats. You can implement JS libraries to do games, forms, or any other formats to advertise products. **What problems is Celtra solving and how is that benefiting you?** I'm able to develop ad units in different formats really fast. The company is able to meet the requirements in the metrics. We have access to all that data and we can see in what the ad fails or not. ### 26. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa M. | Creative Developer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** I love how easy and intuitive celtra has made their ad building platform. You can move around your panels and windows, zoom in and out just like all my other design programs, as well as animate easily. **What do you dislike about Celtra?** I do dislike that they took out the ability to show the QR code right in the builder, and that they removed the ability to switch between creatives in a campaign with a drop down menu. I do also wish they would provide some sort of indicator when other users are within a build, so that you're not over writing eachother. **Recommendations to others considering Celtra:** Support is always willing to help, if you're having trouble or want some examples pushed to your account sot hat you can see them in depth, never hesitate to reach out! **What problems is Celtra solving and how is that benefiting you?** We are easily able to send previews of units to clients that allow them to test in both a browser and mobile environment. ### 27. Not bad **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** Easy process for trafficking and easy UI. **What do you dislike about Celtra?** The metrics that were gather for ad units aren't explained well. **What problems is Celtra solving and how is that benefiting you?** I don't think is a business problem, we just deiced to use this. ### 28. Accessible and reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Tomás W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Celtra?** It's a great, easy to use platform that gets constantly updated with new features in an almost monthly basis. The components are surprisingly powerful, and allow for a lot of different ways to deliver a creative piece. The timeline is also one of the best features they have included in the platform, since it gives full control on how to manage each asset inside the canvas. **What do you dislike about Celtra?** There are still some features that are not being implemented as a component yet. One of them being the 360° gyroscope gallery, which it's only available after contacting tech support as a standalone creative piece. **Recommendations to others considering Celtra:** Compared to other platforms, it's quite easy to pick up and use for people who have little to no experience. **What problems is Celtra solving and how is that benefiting you?** Production of creative pieces has become easy and fast, and allows us to give a quick response to all our clients. ### 29. Easy to use, makes asset creation/adoption easier and faster **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2019 **What do you like best about Celtra?** Asset bank, get examples from other markets **What do you dislike about Celtra?** No asset file size capping, can be easily overspend plannes adserving cost **What problems is Celtra solving and how is that benefiting you?** 8Faster asset creation, no need for "from scratch" briefs ### 30. Media Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2019 **What do you like best about Celtra?** ease of asset creation, asset bank available **What do you dislike about Celtra?** no creative asset file size capping, possible overspend of planned adserving cost **What problems is Celtra solving and how is that benefiting you?** easy to adopt global assets on local market ### 31. Market leading for easy-to-build HTLM5 mobile ads **Rating:** 5.0/5.0 stars **Reviewed by:** Neil J. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2018 **What do you like best about Celtra?** Not only is the Celtra Ad Creator easy to use, it's fast, intuitive and very powerful. Some may previously have complained that drag and drop, component-based platforms like this would lead to 'templated' design - the same sort of designs over and over again - but this is simply wrong. The vast array of tools and abilities within Ad Creator mean that it is possible to build good looking, interactive and reliable HTML5 mobile ads. Gone are the days of 5 day Quality Assurance tests for weighty, bloaty Flash Ads, Celtra streamlines the whole process - without any code. Ideal for visual designers. **What do you dislike about Celtra?** Celtra probably isn't ideal for large scale duplication. Creating ads in the Ad Creator is easy when making a few ads. If you want to create many, many ads that all look and behave the same, it's quite time consuming. **Recommendations to others considering Celtra:** You want to build good looking, highly interactive HTML5 mobile ads, without any code, difficult trafficking or nonsense? Use Celtra. **What problems is Celtra solving and how is that benefiting you?** We're a team without a Developer. The Celtra Ad Creator requires no code and very little understanding of how code works. This is ideal for us. We can make good looking, complex ads, without the need of hiring a developer. ### 32. Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Celtra?** Very effective RM platform with great ability to customize **What do you dislike about Celtra?** less transparency and reporting is quite difficult to parse **What problems is Celtra solving and how is that benefiting you?** Customized rich media ### 33. Very good & efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Celtra?** The flexibility and the speed **What do you dislike about Celtra?** The limited content **What problems is Celtra solving and how is that benefiting you?** Faster accomplishment of assets, custom assets ### 34. Best in class CMP **Rating:** 5.0/5.0 stars **Reviewed by:** Marc R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Celtra?** Celtra is hands down the best Creative Management Platform on the Market. It is very powerful, offering many robust components and features to build Display, Rich Media and Interactive ad formats. **What do you dislike about Celtra?** The new animation timeline could be a bit more refined. It's a fairly new tool so I expect it to get better over time, just as other new features have in the past. **Recommendations to others considering Celtra:** If you are looking for a CMP that is rich in features with a great support team, then Celtra should be your first and only choice. **What problems is Celtra solving and how is that benefiting you?** Celtra helps us streamline all of our ad builds, we're able to use one builder to create, traffic and pull reports across all of our campaigns. ### 35. Best Creative Tool in Market **Rating:** 3.5/5.0 stars **Reviewed by:** Jan T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Celtra?** For us as Mobile Specialists we are on the one hand always looking for new formats but on the other hand buy inventory programmatically and constantly need to keep an eye on qualitity. Celtra helps in both ways with a good ui to build the ads and powerfull reporting to find the right inventory source. **What do you dislike about Celtra?** At the beggining we where suprised by the gap between requested and served/rendered impression. Finally the biggest influence to decrease this gap is the inventory you serve the ads. **What problems is Celtra solving and how is that benefiting you?** We needed a stable framework to create mobile ads and repport results to our clients. The API´s Celtra offer are amazing, e.g. where we able to skip an additional vendor for wether targeting as thois is already connected to the plattform. ### 36. Amazing platform to create ad formats **Rating:** 5.0/5.0 stars **Reviewed by:** Jair V. | Mobile Expert, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** Easy to create awesome RM and very intuitive. Celtra launches new products and solutions every year. Celtra has trainings every month. The support team are always responding your questions by email or by phone. Innovative solutions Mobile products are very responsive The personal training is great The way to share the preview of Rich Media to customers. They're always amazed by the power of this technology **What do you dislike about Celtra?** some products/ad formats are not well explained to replicate them. Some videos are a little bit old and the platform has changed. **Recommendations to others considering Celtra:** Quicker response in questions & doubts **What problems is Celtra solving and how is that benefiting you?** Innovation for my customers. The customers are very satisfied with the pieces we've create and with the analytics and reports that they get. The objectives are most of time accomplished. ### 37. One of the most user friendly creative management platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Gintare K. | Art Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Celtra?** I have started using Celtra 8 months ago and I love how easy it is to use. Even if I've never done animations professionally before with Celtra it is just few steps // minutes and you can get pretty cool effects for your ads. It is like photoshop and after effects combined together only in a way that anyone can get it without hours long tutorials! **What do you dislike about Celtra?** I think the video formats could be improved a little bit. So that it could be combination of video plus separate elements. Also there are some additional functions to be implemented in the future. **What problems is Celtra solving and how is that benefiting you?** I am creating mobile advertiing with Celtra. I think it is time saving tool. ### 38. Celtra Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** Table Graph in Reporting - easiest way to consume data and understand performance metrics Placement to Creative associations in the 'Campaign Tab' is great. Easy way to upload/activate campaigns. **What do you dislike about Celtra?** Report Builder - In order to find deep engaging metrics, it can be a bit tricky to use, as some fields are disabled for particular reporting pulls (Ex. Report for "Placement, Unit, Page Name, Reporting Label >> Custom Occurrence"... you would not be able to add in Unit Engagements to this equation ). Metric Calculations - When hovering over the reporting headers, such as "Ad Engagement Rate' - would appreciate a definition of what is calculated into that metric. Creative HotSpots - Within the Creative builder, the set-up was recently updated where you have to click on the 'Hot Spot' and then toggle to the URL tab in order to add a landing destination. This is tricky and adds time to the process. I do not like this update. **What problems is Celtra solving and how is that benefiting you?** It allows us to provide in-depth reporting analyses for our clients. Going an extra step to highlight true engagement metrics beyond the initial click. Would love to see a future integration with Brand Safety partners such as IAS or DV, integrating their 'viewable impressions' into the reporting equations. ### 39. the best application to design your mobile ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Celtra?** you can use javascript features without having to know how to program it has a very intuitive interface, and pre-programmed components that perform javascript functions very quickly and easily have a javascript API, and you can also use custom javascript, although it is a bit compiled. You can work in different formats, also your ads can be vertical or landscape, it is very versatile and you can also make banners for web if you want, work with videos, animations, effects among others what makes it your best option when it comes to choose a platform for these types of projects **What do you dislike about Celtra?** the way to be able to program javascript in a personalized way is a little complicated, although they have personalized guide to be able to realize said personalized api, it is a little tangled the way to arrange the code and to execute it. everything is recorded inside your platform there is no way to have a version on your local machine, it works directly in the cloud, which means that if you do not have an internet connection, you can not work **Recommendations to others considering Celtra:** create interfaces so that it is in developer mode, because if it is possible to program with javascript these ads, there should be a part in which you can only create ads with javascript html5 and ccs3, improve a bit the integration with cc3 since it is a bit incomprehensible the way to integrate css3 in your projects **What problems is Celtra solving and how is that benefiting you?** I have deployed many mobile ads and the truth that customers have been very satisfied with the final result, plus you can program interactive ads, which hooks customers very pleasantly ### 40. Extensive Ad Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** The Celtra platform provides a variety of ad options to best suit your needs with a great support team available to help. **What do you dislike about Celtra?** Custom font is not currently available, although the team will try to help with any problem. But the support team is located in the EU and may take some time to respond. **Recommendations to others considering Celtra:** Nothing to lose with trying out Celtra. You will probably find that this is an easier solution than your current platform and there is a lot of custom assets that can be incorporated without the hassle of custom coding. However if custom coding is needed there is an option for that also. **What problems is Celtra solving and how is that benefiting you?** There are quick turn around solutions as each ad unit is provided as a template and can be as extensive and personalised as you wish. It's all a matter of what design you wish to include. ### 41. Best Self service platform in the biz **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2018 **What do you like best about Celtra?** The ability to customize the platform to suit the needs of any user - whether it be more intermediate level or advanced, Celtra is scalable for multiple departments. The ability to add any custom JS makes possibilities endless. They've also super simplified the trafficking process, and auto-replacing macros for various DSPs and Ad Servers really simplifies tracking issues. **What do you dislike about Celtra?** There have been several UI changes back to back that make it hard to keep up with. It would also be great if Celtra would work directly with other 3rd party tracking and measurement companies to alleviate problems that could arise when several tracking companies try and double host creatives. **What problems is Celtra solving and how is that benefiting you?** Providing creative solutions for advertisers that engage beyond standard units. They allow users to bring assets to life to tell a better story and drive branding. ### 42. Celtra: The Tool for the Times **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Celtra?** Powerful, pre-programmed components to set your creativity free. **What do you dislike about Celtra?** The inability to simply delete unwanted creatives and the inability to personalize the look of the environment, i.e. change the small dark type used throughout to something easier to read. **Recommendations to others considering Celtra:** As a designer, working on multiple projects, I have little time to try to learn HTML5 programming. And as a visual person, little interest, to be honest. Celtra allows me to do the creative, while it takes care of the back end... coding through pre-programmed and very powerful/versatile components. Take advantage of all the various tools at your disposal and you'll wow anyone who sees your work. **What problems is Celtra solving and how is that benefiting you?** Celtra gives us the ability to design complex and powerful advertising solutions for clients within very tight deadlines. ### 43. Rich media platform excels in deliverables **Rating:** 5.0/5.0 stars **Reviewed by:** Julien S. | Sr. Programmatic Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** As a non designer I can easily create rich media ads that can run in-app environments. **What do you dislike about Celtra?** The option of no longer being able to navigate between creatives under one campaign **Recommendations to others considering Celtra:** the product is constantly updating their template or webinar with the new tech out in market. I'm not the decision maker on financial aspect of the tool so my recommendation is more from a user point of view. Email support is quite fast and their response aren't canned response. **What problems is Celtra solving and how is that benefiting you?** having assets ready to go live on the interwebs ### 44. Top of the Line Custom Ad Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2018 **What do you like best about Celtra?** The flexibility to achieve all of our custom & rich media ad product needs. **What do you dislike about Celtra?** Celtra's components, features, and service levels never fail to please. Can't think of anything to dislike. **What problems is Celtra solving and how is that benefiting you?** Any custom or rich media ad execution we encounter on competitor sites or across the web, we can be sure that we can replicate it ourselves within our Celtra ad creator. We use Celtra for all our custom (or otherwise) product offerings, especially the mobile formats such as the interscroller. ### 45. Easy to use and great animation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** Celtra is great for designers who don't have a lot of experience writing code. The animations are slick, it is easy to use and very intuitive. I love all of the options and functions. The Webinars are fantastic as well. It's also easy to send ad tags and traffic the ads. I really enjoy creating ads with Celtra and would highly recommend it to anyone. **What do you dislike about Celtra?** I don't have many things that I dislike about Celtra, although coming from having used Flash for many years it seems like I was able to have more control over the animations in Flash than I can in Celtra. **What problems is Celtra solving and how is that benefiting you?** Using it for ads primarily, and clients are very please with the professional looking animations. ### 46. Most up to date rich media ad development platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Celtra?** The best thing about Celtra is the fact you could easily get used and learn how to work within as the interface is really cool and adjusted so that you basically have everything within it. Additionally, I have to mention the awesome features the platform is incorporating such as 360 video and interactive video. **What do you dislike about Celtra?** The platform is so up to date you can sometimes lost a track with it!! haha :) But on the bright side, webinars which are available all the time make our jobs less complicated! **What problems is Celtra solving and how is that benefiting you?** Celtra is great for offering custom solutions to advertisers, especially for those how would like to combine several capabilities of rich media, such as animation, video, auto scroll etc. ### 47. Best way to build HTML 5 Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Animation | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2018 **What do you like best about Celtra?** The ease of use to build quality HTML ads **What do you dislike about Celtra?** Can appear a little overwhelming for someone new to Celtra with the various options on display. **Recommendations to others considering Celtra:** Take a couple of hours to learn the system and then you will unlock the true power of Celtra, and don't be overwhelmed on first impressions. **What problems is Celtra solving and how is that benefiting you?** The ability to build great HTML 5 Ads using the Celtra platform is something which stands out as remarkable especially when you consider the potential of what you are able to build. Whilst it may appear overwhelming to newcomers after you understand and become accustom to the necessary tools and interface you will find the possibilities of creating the best possible ads endless. ### 48. Working directly with Celtra **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2018 **What do you like best about Celtra?** I really liked the Support team - and sitting in on new webinars - Celtra is always good at working with you directly to solve problems or fix bugs within the program. I also liked that it was not one computer specific - you could be in any computer with internet and continue your project. They were also very innovative with what you could do - always coming up with new ideas and improving the UX of the platform. Trafficking the ads was a sinch - i found this platform easier than Doubleclick Studios when it came to getting the ad tag to send off to my AdOps teams. **What do you dislike about Celtra?** I didn't LOVE the user experience - black on black - hard to see - but they have been making great stireds to improve it. **Recommendations to others considering Celtra:** I recommend it where ever i could - I switched out of roles but my knowledge of celtra helped me know what is possible and I am always the first one to recommend this to someone else. **What problems is Celtra solving and how is that benefiting you?** 3rd party ad trafficking is much simpler thanks to Celtra. I always found it difficult to have to go through double clicks step process o get the tag - Celtra has simplified that process. ### 49. Celtra RM Review **Rating:** 3.0/5.0 stars **Reviewed by:** Matt S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** I love the platform in general. It is very easy to navigate and the color scheme makes it easy to not lose your place. **What do you dislike about Celtra?** I dislike the click-happy nature of Celtra. Also the 'back' arrow in the web browser is a 'do not do' **Recommendations to others considering Celtra:** None at this time **What problems is Celtra solving and how is that benefiting you?** We utlize Celtra as an ad server for our Rich Media units as well as a creative creation. We have had a pretty easy time uploading RM tags into Adelphic ### 50. Celtra for optimal ad serving and design! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** I like the customization ability in celtra- you can create and run animations, videos, sliders, etc. It's generally easy to use and the customer service is good. **What do you dislike about Celtra?** Would like to have more demos readily available of things we are able to do in celtra, new product offerings, etc **Recommendations to others considering Celtra:** If you're looking for an easy and compatible quality product, Celtra is a great option. It offers a lot of options for advertisers and publishers to create and run custom ad units. It's constantly coming out with new products and functions. **What problems is Celtra solving and how is that benefiting you?** We are helping to create rich media units for our advertisers instead of just running IAB banners. These help to increase video views, engagements and more. ## Celtra Discussions - [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) - 2 comments, 1 upvote - [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) - 2 comments, 1 upvote - [How do you create rich media skin?](https://www.g2.com/discussions/33629-how-do-you-create-rich-media-skin) - 1 comment, 1 upvote - [Is there a community of engineers/developers familiar with Celtra who can help with custom builds?](https://www.g2.com/discussions/33628-is-there-a-community-of-engineers-developers-familiar-with-celtra-who-can-help-with-custom-builds) - 1 comment, 1 upvote - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment - [View Celtra pricing details and edition comparison](https://www.g2.com/products/celtra/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A19%3A05+-0500&secure%5Bsession_id%5D=a269565a-3550-40cc-8a71-f283fa7d343d&secure%5Btoken%5D=99e96ab3afbeba3f9654a31a07394513069cc2cbab6d15eec0a5f11988d5b434&format=llm_user) ## Celtra Integrations - [Adobe](https://www.g2.com/products/adobe/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews) - [Cloudinary](https://www.g2.com/products/cloudinary/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud Access Transparency](https://www.g2.com/products/google-cloud-access-transparency/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - [Photoshop Elements](https://www.g2.com/products/photoshop-elements/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Celtra Features **Channel Functionality** - Display Functionality **Template Creation** - Image Upload - Stock Image Library - Drag & Drop Editing - Variety Of Banner Types **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation - Customizable Templates - WYSIWYG Editor **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Design & Editing** - Shape & Clip Art - Font Selection - Scale **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Ad Management** - Ad Sets - Export As Different File Types - Schedule **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Mobile Functionality** - Mobile Functionality **Analytics** - Reporting - Heatmap - Budget **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Frequency Capping - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Celtra Alternatives - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - 4.1/5.0 (373 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - 4.5/5.0 (191 reviews)