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CDP and MA built on SAP BTP

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CDP (Customer Data Platform) and MA integrated with SAP BTP, are built on the basis of an AI engine, which is able to assist brands to understand their customers in deep insight and to keep brands engaging with customers on their favorite channels with their favorite content at their favorite time. This solution was incubated and/or funded by SAP.iO, SAP’s strategic business unit that invests in and accelerates startup innovation.

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