I like the experience layer. Setting up audiences, journeys, FP's is easy and intuitive. Also the ability to orchestrate an omnichannel experience. Review collected by and hosted on G2.com.

The data layer has very few tools available to troubleshoot any issues with the data. Especially when comparing with upstream applications Review collected by and hosted on G2.com.

As a marketer, I can build my own segments and trigger them without relying on IT to build everything. Review collected by and hosted on G2.com.

We didn't setup a very intuitive way to save all of our segments, and changing now seems like a monumental task. Review collected by and hosted on G2.com.

If you're looking for a CDP that can manage the rats' nest of all the different ways that you split and send your customer data, this is a great tool for that. They offer color-coded tags to keep your audiences organized. Intuitive audience builder and export scheduler. Review collected by and hosted on G2.com.

If there are complex audiences that you need, it might be best to do it outside of the platform. Review collected by and hosted on G2.com.

ActionIQ unifies customer records and generates customer master profiles, which builds a good foundation for any type of analytics. Review collected by and hosted on G2.com.

The platform has room to improve the flexibility of creating complex logic in variables and audiences. Review collected by and hosted on G2.com.

It's very simple to navigate and always provides accurate data Review collected by and hosted on G2.com.

When exporting CRM lists it can be a bit slow Review collected by and hosted on G2.com.