Verified User in Entertainment
UE
Verified User in Entertainment
Enterprise (> 1000 emp.)
"AIQ has been great for building segments"
4.5/5
What do you like best about CDP Agent?

I love the copy segment feature. I wish that you could program the daily exports easier. Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

I wish that you could program the daily exports easier. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Verified User in Media Production
Enterprise (> 1000 emp.)
"Decent but not industry leader"
3/5
What do you like best about CDP Agent?

Ability to target our userbase on Facebook Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

Poor performance on targeting. No way to track view through performance Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Great Omni-Channel Tool"
3.5/5
What do you like best about CDP Agent?

The audience builder is user-friendly and is great for making the simplest to more intricate lists. Easy to start new or work off of what you already have buil, and it doesn't take nearly as long as some other platforms to get audience counts. Journey builder is also pretty straightforward in terms of usability. The ability to create omni-channel journies is incredibly easy and powerful. The team, at least in our experience, is timely and helpful with any issues and projects that come down the line. Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

Some limitations in automation/workflows/journey building - data can't enter the system in realtime so the kinds of automation you want to action out of AIQ are limited and all journeys have to deploy at the same time of day. Once a journey is live, it has to be copied and be made new each time you wish to make a change. Review collected by and hosted on G2.com.

Verified User in Music
IM
Verified User in Music
Enterprise (> 1000 emp.)
"AIQ is a great tool for audience curation!"
4.5/5
What do you like best about CDP Agent?

Easy to create audiences and track their size. Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

Sometimes it can be a timely process for an audience to finish genertating. Review collected by and hosted on G2.com.

Verified User in Retail
CR
Verified User in Retail
Mid-Market (51-1000 emp.)
"AIQ is one of the best platform for audience insights reporting for the clients and flexible."
4.5/5
What do you like best about CDP Agent?

The easiest and the fastest way to create audiences Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

Not yet, I liked almost all the features which are available in AIQ Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"The account team is really strong and the platform is fairly easy to use"
4/5
What do you like best about CDP Agent?

The account team is really strong and the platform is fairly easy to use Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

It takes a very long time to get new integrations Review collected by and hosted on G2.com.

Verified User in Financial Services
CF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"A valuable tool for integration"
2.5/5
What do you like best about CDP Agent?

The ability it has to connect various tools into its platform. Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

It's not really user-friendly or intuitive. It definitely takes some getting some used to. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Verified User in Media Production
Enterprise (> 1000 emp.)
"New to Audience Building"
5/5
What do you like best about CDP Agent?

I like that it is user-friendly for people like me, who are new to building audiences. Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

It can take a long time to run counts sometimes, especially around 3-4 PM when all of our journeys are running. Review collected by and hosted on G2.com.

MM
Meghann M.
Marketing Manager
Small-Business (50 or fewer emp.)
"Easy to use"
4/5
What do you like best about CDP Agent?

It's simple and straightforward to build and export customer segments as a marketer. If I run into issues, the ActionIQ team is responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

Unfortunately, our internal systems aren't integrated well enough with each other right now to use the tool to its greatest potential. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Powerful and User-Friendly Platform with Great Service"
4.5/5
What do you like best about CDP Agent?

ActionIQ excels in the area of marketing activation - giving users the power to identify and size segments of customers through custom criteria and activate these audiences through various marketing channels. Journeys and triggered campaigns through the Flight Plan module are also a strong feature and easy to set up. ActionIQ's support is also top-notch - the account and engineering teams are always quick to solve problems and to provide back-end support. PersonMatch, ActionIQ's customer consolidation engine, is strong and reliable and can be customized in certain useful ways. Overall, ActionIQ is a great CDP partner and has contributed substantially to the growth of our customer base and of our knowledge of our customers. Review collected by and hosted on G2.com.

What do you dislike about CDP Agent?

Coming from a data-focused, insights background, I would like to have a more direct access to data. The ability to see row-level data, even a sample of each table, would be a big help toward more efficiently and effectively creating variables and audiences. Additionally having a customer-lookup screen in which I could easily look up customer records/details would be valuable. Review collected by and hosted on G2.com.