# Best Automotive Marketing Software for Medium-Sized Businesses

## How Many Automotive Marketing Software Products Does G2 Track?

**Total Products under this Category:** 83

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Bluesky Interactive (+2.86%) - Among all products in this category, Bluesky Interactive recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Automotive Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 83+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Automotive Marketing Software
 ![G2 Grid® for Automotive Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/automotive-marketing/grids.png?focus%5B%5D=10366&focus%5B%5D=124278&focus%5B%5D=9684&focus%5B%5D=9690&focus%5B%5D=118647&focus%5B%5D=46705&focus%5B%5D=1174907&focus%5B%5D=9738)

Highlighted products: Podium, Fullpath, Dealer.com, DealerSocket, Matador, CDK CRM, Dabadu XRM, and Impel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/automotive-marketing/grids.json?focus%5B%5D=podium&focus%5B%5D=fullpath&focus%5B%5D=cox-automotive-dealer-com&focus%5B%5D=dealersocket&focus%5B%5D=matador&focus%5B%5D=cdk-crm&focus%5B%5D=dabadu-xrm&focus%5B%5D=impel&segment=mid-market)

### [Podium](https://www.g2.com/it/products/podium/reviews)

Podium è una piattaforma di comunicazione nativa AI che impiega Dipendenti AI per aiutare le imprese locali a trasformare ogni conversazione—testo, chiamata o chat web— in ricavi. Fidato da oltre 100.000 imprese locali—dai concessionari auto e servizi HVAC ai centri estetici e rivenditori—Podium cattura e converte i lead 24/7, generando nuovi affari e clienti abituali. Oggi, il 78% dei clienti acquista dalla prima azienda che risponde—ma la maggior parte delle aziende impiega un'ora o più per rispondere. Podium colma questo divario istantaneamente con "Jerry", il tuo Dipendente AI sempre attivo. Dal primo giorno, Jerry comprende il tuo inventario, risponde entro due minuti, programma appuntamenti, prenota test drive, invia promozioni mirate, richiede recensioni e risponde persino ai feedback dei clienti su Google. Jerry libera il tuo staff per concentrarsi su compiti di alto valore, garantendo che ogni cliente riceva un servizio di alta qualità. Le aziende che utilizzano i Dipendenti AI di Podium riportano: - Aumento del 30% delle vendite - Tasso di presentazione agli appuntamenti più alto del 56% - 80% in più di appuntamenti fuori orario - Tasso di conversione da lead a vendita più alto del 50% Con strumenti che includono Telefoni, Recensioni, Pagamenti, Webchat, Messaggistica di massa e oltre 200 integrazioni DMS/CRM, Podium offre interazioni rapide e personalizzate che trasformano le conversazioni in vendite—tracciando automaticamente i ricavi con ogni punto di contatto con il cliente. Podium è costruito su oltre un decennio di dati e intuizioni dei clienti, guadagnando riconoscimenti da Forbes Cloud 100, Inc. 5000 e dalle aziende più innovative di Fast Company. Ma è più orgoglioso delle sue valutazioni a cinque stelle del 92%—guadagnate quotidianamente da utenti soddisfatti.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,026

#### How Do G2 Users Rate Podium?

- **Facilità di amministrazione:** 9.2/10 (Category avg: 8.7/10)
- **Messaggistica:** 9.3/10 (Category avg: 8.6/10)
- **Mobilità:** 9.1/10 (Category avg: 8.6/10)
- **Segnalazione:** 8.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Podium?

- **Venditore:** [Podium](https://www.g2.com/it/sellers/podium)
- **Sito web dell'azienda:** www.podium.com
- **Anno di Fondazione:** 2014
- **Sede centrale:** Lehi, UT
- **Twitter:** @PodiumHQ  
4,178 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69a2d95c333ec35bbf2027bf2b49f38aee41da678beec29147a1777113f278c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9203219%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,569 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, General Manager
- **Top Industries:** Automobilistico, Vendita al dettaglio
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About Podium?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano Podium per il suo **design intuitivo** , garantendo una facile navigazione e una gestione efficace dei clienti.
- Gli utenti elogiano Podium per il suo **supporto fantastico e le caratteristiche facili da usare** , migliorando in definitiva le operazioni aziendali e il coinvolgimento dei clienti.
- Gli utenti apprezzano le **capacità di comunicazione unificate** di Podium, che integrano senza problemi i messaggi su varie piattaforme in un'unica dashboard intuitiva.
- Gli utenti trovano **facile comunicazione** con Podium vitale per il coinvolgimento dei clienti in tempo reale e l'accesso ai messaggi precedenti.
- Gli utenti elogiano il **eccellente supporto clienti** di Podium, migliorando le operazioni aziendali e aumentando la soddisfazione del cliente senza problemi.

##### Cons

- Gli utenti riscontrano **problemi di messaggistica** in Podium, lottando per gestire grandi volumi e recuperare la corrispondenza passata in modo efficiente.
- Gli utenti notano la **mancanza di funzionalità aggiuntive** in Podium, influenzando le loro offerte di servizi e l'esperienza di interazione con i clienti.
- Gli utenti trovano che Podium abbia **funzionalità limitate** , rendendo difficile gestire grandi volumi di messaggi e mancando di integrazione con Hubspot.
- Gli utenti trovano i prezzi di Podium **eccessivi** , in particolare per le piccole imprese che cercano funzionalità avanzate.
- Gli utenti sono frustrati con **un supporto clienti scadente** , affrontando ritardi e ostacoli inutili durante il processo di cancellazione.

#### What Are Recent G2 Reviews of Podium?

**["Podium ha trasformato la comunicazione della nostra agenzia con integrazioni senza soluzione di continuità su richiesta"](https://www.g2.com/it/survey_responses/podium-review-12909019)**

**Rating:** 5.0/5.0 stars

_— Kenya A._

[Read full review](https://www.g2.com/it/survey_responses/podium-review-12909019)

**["Meno come uno strumento di raccolta recensioni e più come una reception digitale"](https://www.g2.com/it/survey_responses/podium-review-12877946)**

**Rating:** 4.0/5.0 stars

_— Neelakshi S._

[Read full review](https://www.g2.com/it/survey_responses/podium-review-12877946)

#### What Are G2 Users Discussing About Podium?

- [Podium è un CRM?](https://www.g2.com/it/discussions/is-podium-a-crm) - 2 comments
- [Cosa fa l'azienda Podium?](https://www.g2.com/it/discussions/what-does-the-company-podium-do) - 2 comments
- [What is podium app?](https://www.g2.com/it/discussions/what-is-podium-app)

### [Fullpath](https://www.g2.com/products/fullpath/reviews)

Fullpath by Cox Automotive is an AI ecosystem designed to assist dealerships in unifying their first-party data and streamlining customer interactions. By integrating information from fragmented sources such as the Dealer Management System (DMS), Customer Relationship Management (CRM) tools, website traffic, inventory data, OEM data, and more, the platform creates a singular, comprehensive view of each shopper. This unified data layer serves as the foundation for the platform’s AI-driven ecosystem, which is built to replace fragmented manual workflows with automated, data-driven processes. The platform functions by consolidating years of historical data in a secure environment, using identity resolution technology to merge duplicate profiles into a single source of truth. Rather than relying on manual list-pulling or generic outreach, the technology leverages machine learning to identify shopper intent and execute personalized communication across multiple digital channels. To help dealerships scale their operations and maintain consistent customer journeys, Fullpath offers several core capabilities: \* Unified Customer Data: Centralizes fragmented data points into 360-degree shopper profiles, providing dealership teams with a clear understanding of a customer’s entire history, from their first ad click to their most recent service appointment. \*Omnichannel Marketing Automation: Deploys personalized messaging across email, SMS, search, social, and programmatic display. These campaigns are "always-on" and automatically adjust based on real-time inventory levels and specific shopper behavior. \*Agentic CRM Functionality: Utilizes integrated AI agents to handle administrative tasks, qualify leads, and prioritize workflows. This helps assist human teams by surfacing high-priority tasks and managing routine follow-ups. By providing a platform-agnostic infrastructure, the system integrates with existing dealership technology stacks via open APIs. This enables dealers to maintain their preferred software tools while benefiting from advanced data synchronization and AI-powered automation. The platform’s focus on data sovereignty and security is supported by ISO 27001 and ISO 42001 certifications, ensuring that customer information is handled according to international standards for information security and artificial intelligence management. This approach allows dealerships to improve operational efficiency while focusing on building long-term customer loyalty through more relevant, personalized interactions.

**Average Rating:** 4.9/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Fullpath?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Messaging:** 10.0/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.6/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Fullpath?

- **Seller:** [Fullpath](https://www.g2.com/sellers/fullpath)
- **Company Website:** www.fullpath.com
- **HQ Location:** Miami, Florida, United States
- **Twitter:** @FullpathCDXP  
2,456 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f2cf908e89e2b7d0298ce37c9a6515a1894a99a7430487a420088b04e972a56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffullpathcdxp%2F&secure%5Burl_type%5D=linkedin_company_website)  
283 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 79% Medium, 14% Small

#### What Are Recent G2 Reviews of Fullpath?

**["Automotive Marketing Is Becoming a Software Business"](https://www.g2.com/survey_responses/fullpath-review-12965470)**

**Rating:** 4.5/5.0 stars

_— Seth P._

[Read full review](https://www.g2.com/survey_responses/fullpath-review-12965470)

**["True Innovators Who Listen and Adapt to End Users"](https://www.g2.com/survey_responses/fullpath-review-12931885)**

**Rating:** 5.0/5.0 stars

_— Robert B._

[Read full review](https://www.g2.com/survey_responses/fullpath-review-12931885)

#### What Are G2 Users Discussing About Fullpath?

- [What is AutoLeadStar used for?](https://www.g2.com/discussions/what-is-autoleadstar-used-for)

### [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews)

Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution and partner for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement.

**Average Rating:** 3.8/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Dealer.com?

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **Messaging:** 8.1/10 (Category avg: 8.6/10)
- **Mobility:** 7.8/10 (Category avg: 8.6/10)
- **Reporting:** 8.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dealer.com?

- **Seller:** [Cox Automotive](https://www.g2.com/sellers/cox-automotive)
- **Year Founded:** 2009
- **HQ Location:** Atlanta, US
- **Twitter:** @CoxAutomotive  
11,495 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48fae97c4592fb0485f460888d9f8bf5401cef67effc9941e658fba973e91b6a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcox-automotive-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,433 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 63% Medium, 25% Small

#### What Are Recent G2 Reviews of Dealer.com?

**["Easy-to-Use Dealer.com Backend with Amazing Support"](https://www.g2.com/survey_responses/dealer-com-review-12805435)**

**Rating:** 5.0/5.0 stars

_— Jennifer G._

[Read full review](https://www.g2.com/survey_responses/dealer-com-review-12805435)

**["Dealer.com review"](https://www.g2.com/survey_responses/dealer-com-review-7396571)**

**Rating:** 4.5/5.0 stars

_— BHANU P._

[Read full review](https://www.g2.com/survey_responses/dealer-com-review-7396571)

#### What Are G2 Users Discussing About Dealer.com?

- [How many employees does Dealer com have?](https://www.g2.com/discussions/how-many-employees-does-dealer-com-have)
- [How many websites does Dealer com have?](https://www.g2.com/discussions/how-many-websites-does-dealer-com-have)
- [What is Dealer Info Com?](https://www.g2.com/discussions/what-is-dealer-info-com)

### [DealerSocket](https://www.g2.com/products/dealersocket/reviews)

Experience the automotive industry leader in CRM. Sell more vehicles and drive profitability with the most powerful set of features in the market. Consolidate your customer intelligence in one system. Leverage seamless integration of your sales, marketing, service, desking, data mining, website, and digital retailing capabilities. Manage a faster, more effective sales process with streamlined workflows and robust call management and lead management systems.

**Average Rating:** 3.8/5.0

**Total Reviews:** 62

#### How Do G2 Users Rate DealerSocket?

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **Messaging:** 8.3/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.6/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind DealerSocket?

- **Seller:** [DealerSocket](https://www.g2.com/sellers/dealersocket)
- **Year Founded:** 2001
- **HQ Location:** Irving, Texas
- **Twitter:** @DealerSocket  
9,402 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bfb16042f8ac32f339894cb47b5e33e832d41c68cef9a7df3faaca09dc6568ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74360%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,151 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales Consultant
- **Top Industries:** Automotive
- **Company Size:** 53% Medium, 39% Small

#### What Are Recent G2 Reviews of DealerSocket?

**["DealerSocket Made My Day-to-Day Sales Work A Breeze!"](https://www.g2.com/survey_responses/dealersocket-review-12661394)**

**Rating:** 4.0/5.0 stars

_— Patrick C._

[Read full review](https://www.g2.com/survey_responses/dealersocket-review-12661394)

**["Absolute best CRM I ever used. Wish I never switched"](https://www.g2.com/survey_responses/dealersocket-review-11589166)**

**Rating:** 5.0/5.0 stars

_— Justin G._

[Read full review](https://www.g2.com/survey_responses/dealersocket-review-11589166)

#### What Are G2 Users Discussing About DealerSocket?

- [How much does auto/mate cost?](https://www.g2.com/discussions/how-much-does-auto-mate-cost)
- [What CRM do car dealers use?](https://www.g2.com/discussions/what-crm-do-car-dealers-use)
- [Is DealerSocket a CRM?](https://www.g2.com/discussions/is-dealersocket-a-crm)
- [What does DealerSocket do?](https://www.g2.com/discussions/what-does-dealersocket-do)

### [Matador](https://www.g2.com/products/matador/reviews)

Welcome to the future of Marketing & Automation. Matador helps businesses create a personalized and engaging conversational experience for every customer interaction throughout the buying journey with Artificial Intelligence & Automation. Discover the benefits of automation with the added power of customization that instantly increases sales, improves productivity & provides the perfect customer experience.

**Average Rating:** 4.8/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Matador?

- **Ease of Admin:** 9.8/10 (Category avg: 8.7/10)
- **Messaging:** 9.6/10 (Category avg: 8.6/10)
- **Mobility:** 9.3/10 (Category avg: 8.6/10)
- **Reporting:** 9.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Matador?

- **Seller:** [Matador.ai](https://www.g2.com/sellers/matador-ai)
- **Company Website:** matador.ai
- **HQ Location:** Montreal
- **Twitter:** @matador\_ai  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8a076fa095c9206528ab9b1d5e149a8df074f7182a8a6012f6a2b5b16cd197e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28859155%2F&secure%5Burl_type%5D=linkedin_company_website)  
133 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** General Manager
- **Top Industries:** Automotive
- **Company Size:** 62% Small, 30% Medium

#### What Are Recent G2 Reviews of Matador?

**["Matador’s AI Assistant Keeps Customers Engaged After Hours"](https://www.g2.com/survey_responses/matador-review-12595211)**

**Rating:** 5.0/5.0 stars

_— Jennifer G._

[Read full review](https://www.g2.com/survey_responses/matador-review-12595211)

**["Easy to Use and Integrate—Matador Fits Right In"](https://www.g2.com/survey_responses/matador-review-12612982)**

**Rating:** 4.5/5.0 stars

_— Jennifer K._

[Read full review](https://www.g2.com/survey_responses/matador-review-12612982)

#### What Are G2 Users Discussing About Matador?

- [What is Matador used for?](https://www.g2.com/discussions/what-is-matador-used-for)

### [CDK CRM](https://www.g2.com/products/cdk-crm/reviews)

CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK.

**Average Rating:** 4.4/5.0

**Total Reviews:** 71

#### How Do G2 Users Rate CDK CRM?

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Messaging:** 6.7/10 (Category avg: 8.6/10)
- **Mobility:** 6.3/10 (Category avg: 8.6/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind CDK CRM?

- **Seller:** [CDK Global](https://www.g2.com/sellers/cdk-global)
- **Year Founded:** 1972
- **HQ Location:** 11809 Domain Drive, Austin, Texas 78758, United States
- **Twitter:** @CDKGlobal  
6,413 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=281e885ad7f8cac35ac0d262ebfeaa0c6db9a6c3f4d3278bafa7e51cda0a3813&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcdknorthamerica%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,341 employees on LinkedIn®
- **Ownership:** NASDAQ:CDK

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 57% Medium, 25% Small

#### What Are Recent G2 Reviews of CDK CRM?

**["Great Automotive CRM"](https://www.g2.com/survey_responses/cdk-crm-review-9509167)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/cdk-crm-review-9509167)

**["Everything smooth!"](https://www.g2.com/survey_responses/cdk-crm-review-10349872)**

**Rating:** 5.0/5.0 stars

_— Autum G._

[Read full review](https://www.g2.com/survey_responses/cdk-crm-review-10349872)

#### What Are G2 Users Discussing About CDK CRM?

- [How do I add a customer on Eleads?](https://www.g2.com/discussions/how-do-i-add-a-customer-on-eleads)
- [What is a CRM tool?](https://www.g2.com/discussions/elead-what-is-a-crm-tool)
- [How much does Eleads cost?](https://www.g2.com/discussions/how-much-does-eleads-cost)
- [Is Elead good?](https://www.g2.com/discussions/is-elead-good)

### [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews)

Dabadu XRM is your all-in-one automotive command center—CRM, equity mining, digital retailing, and more—finally built to work as one. No more bouncing between tools. No lag. Just faster deals, better margins, and a system your team won’t hate using. Double your integrations. Cut your tech stack in half. Sell more cars, make more profit, and actually enjoy your tech for once.

**Average Rating:** 5.0/5.0

**Total Reviews:** 129

#### How Do G2 Users Rate Dabadu XRM?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Messaging:** 9.9/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.6/10)
- **Reporting:** 9.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dabadu XRM?

- **Seller:** [Dabadu](https://www.g2.com/sellers/dabadu)
- **Year Founded:** 2020
- **HQ Location:** Kitchener, Ontario
- **Twitter:** @Dabadu\_ai  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4424ae72162189ede55a5cd811fe0cc41937c8a5da25594e889c6b3d83e9bd37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdabadu-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Finance Manager, Product Specialist
- **Top Industries:** Automotive
- **Company Size:** 70% Medium, 24% Small

#### What Are Recent G2 Reviews of Dabadu XRM?

**["Can Manage the Dealership so easily"](https://www.g2.com/survey_responses/dabadu-xrm-review-11508507)**

**Rating:** 5.0/5.0 stars

_— abbas a._

[Read full review](https://www.g2.com/survey_responses/dabadu-xrm-review-11508507)

**["Lifeline for Car Sales"](https://www.g2.com/survey_responses/dabadu-xrm-review-11513279)**

**Rating:** 5.0/5.0 stars

_— Sourabdeep S._

[Read full review](https://www.g2.com/survey_responses/dabadu-xrm-review-11513279)

#### What Are G2 Users Discussing About Dabadu XRM?

- [What is Dabadu XRM used for?](https://www.g2.com/discussions/what-is-dabadu-xrm-used-for)

### [Impel](https://www.g2.com/products/impel/reviews)

Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai.

**Average Rating:** 3.8/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Impel?

- **Ease of Admin:** 9.7/10 (Category avg: 8.7/10)
- **Messaging:** 8.3/10 (Category avg: 8.6/10)
- **Mobility:** 7.2/10 (Category avg: 8.6/10)
- **Reporting:** 5.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Impel?

- **Seller:** [Impel](https://www.g2.com/sellers/impel)
- **Year Founded:** 2014
- **HQ Location:** New York, New York
- **Twitter:** @getimpel  
1,291 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6bd4bfa46373a760ce0e455b1e168d3de3255f0b99a760c796ad70d0eda4eb59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspincar%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
581 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 69% Medium, 19% Small

#### What Are Recent G2 Reviews of Impel?

**["Impel increased the quality of my work while freeing up time to for my other responsibilities."](https://www.g2.com/survey_responses/impel-review-7876132)**

**Rating:** 5.0/5.0 stars

_— Wayne L._

[Read full review](https://www.g2.com/survey_responses/impel-review-7876132)

**["SpinCar at an independent dealership"](https://www.g2.com/survey_responses/impel-review-5378479)**

**Rating:** 5.0/5.0 stars

_— Jeffrey P._

[Read full review](https://www.g2.com/survey_responses/impel-review-5378479)

#### What Are G2 Users Discussing About Impel?

- [What is Impel used for?](https://www.g2.com/discussions/what-is-impel-used-for)

Spotlight Categories

[Auto Dialer Software](https://www.g2.com/categories/auto-dialer)

[Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

[Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft)

[Time Tracking Software](https://www.g2.com/categories/time-tracking-software)

[Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas)

Similar Categories

- [Automotive Digital Retailing](/categories/automotive-digital-retailing)
- [Auto Repair](/categories/auto-repair)
- [Auto Shop Management](/categories/auto-shop-management)

- [Car Dealer](/categories/car-dealer)
- [Car Rental](/categories/car-rental)
- [Connected Car](/categories/connected-car)

- [Other Automotive](/categories/other-automotive)
- [Towing](/categories/towing)

[Browse Automotive Marketing Themes](/categories/automotive-marketing/themes)