--- title: CB Insights Reviews meta\_title: 'CB Insights Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 16 reviews by the users' company size, role or industry to find out how CB Insights works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 16 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

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# CB Insights Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by CB Insights but has limited features.  
  
Are you part of the CB Insights team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

CB Insights provides market intelligence for high-stakes decisions. We track and compare the world’s companies. Our AI agents keep you a step ahead of competitors and disruption. From corporate strategy and innovation to M&A and venture investing, teams use CB Insights to answer high-stakes questions like: What markets should we enter next? Which startups could disrupt — or partner with—us? Who’s gaining traction in a space, and why? At the center of CB Insights is a proprietary dataset that tracks millions of private and public companies — covering funding rounds, financials, partnerships, hiring, IP, and more. What sets us apart is how this data is structured, analyzed, and made actionable. CB Insights uniquely applies AI agents trained on our structured data and proprietary research. These agents automate complex workflows — from surfacing relevant companies to analyzing market dynamics — so teams can move from question to insight, faster. Whether you're benchmarking competitors, identifying acquisition targets, or testing new market theses, our AI agents act as force multipliers for strategy, innovation, and corp dev teams. Across industries like pharma, financial services, retail, and enterprise tech, teams rely on CB Insights to: -Track private companies and investment trends globally -Spot early signals of disruption in emerging tech -Benchmark markets and competitors using real-time data -Discover startups for partnership, M&A, or investment -Accelerate GenAI initiatives using high-quality structured data

* * *

Seller
[CB Insights](https://www.g2.com/sellers/cb-insights)
Discussions
[CB Insights Community](https://www.g2.com/products/cb-insights-cb-insights/discuss)
Overview by
Nikki Katzur

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## Typical Contract Price

Pricing provided by BetterCloud and others.

$$k - $$k

Per Year

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## User Insights

Average based on 16 real user reviews.

Typical contract price

$0k - $0k

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Per Year

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 ![Robert G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert G.")
RG

Robert G.

Advisory Board Member | Digital, Operations &amp; Healthcare

Enterprise (\> 1000 emp.)

12/12/2025

"Insightful Intelligence and Personalized Daily Summaries"

5/5

What do you like best about CB Insights?

I absolutely LOVE the intelligence that it bring to me around my clients as well as my competitors. As well as the personalized summary I receive daily. I use CB Insights daily. As well, it is super easy to use. Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

I would say that there are very few things I find that are not useful. I would say that I wish it had personas attached to each account beyond just the targeted employees. It would be helpful for me if I had additional personas that I could research. Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

CB Insights is helping me to determine attributes of my competitors as well as my clients/potential clients. In addition to that, it gives me intelligence around the overall market. I also use it to determine financial aspects of my potential clients that helps me to determine my engagement with them. Review collected by and hosted on G2.com.

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6/11/2026
Current UserValidated ReviewerSource: Organic

 ![Joe D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe D.")
JD

Joe D.

Founder

Small-Business (50 or fewer emp.)

10/4/2025

"Excellent Intelligence Platform for Growing Startups"

5/5

What do you like best about CB Insights?

As a startup founder, CB Insights has been invaluable for our go-to-market and sales strategy. The platform gives us enterprise-level market intelligence without the enterprise price tag. I particularly love being able to identify which companies are raising funding, expanding into new markets, or showing signs of growth - these are perfect signals for our sales team to prioritize outreach. The industry reports and trend analyses have directly shaped our positioning and messaging. The Chrome extension is a nice touch too - makes it easy to research prospects on the fly during sales calls. Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

Honestly, not much. Sometimes I wish the search functionality was a bit more intuitive, and occasionally the data on very early-stage companies (pre-seed) can be sparse, but that's understandable given how stealth those companies operate. Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

CB Insights has become our go-to tool for market intelligence and sales strategy. Before CB Insights, we were cobbling together information from Crunchbase, LinkedIn, news articles, and random blog posts. Now we have everything in one place. It's helped us:

Build highly targeted account lists based on funding signals, hiring patterns, and growth indicators

Understand our prospects' competitive landscape before discovery calls

Track competitor moves and market positioning to refine our own GTM approach

Identify emerging trends and adjacent markets we should be exploring

For a bootstrapped startup with limited resources, having this level of market intelligence has been a game-changer. We've significantly improved our sales conversion rates and shortened our sales cycle by being more strategic about which accounts we pursue and how we approach them. The ROI on this tool has been clear from month one. Review collected by and hosted on G2.com.

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Validated ReviewerSource: G2 invite

 ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics")
UC

Verified User in Consumer Electronics

Enterprise (\> 1000 emp.)

4/20/2022

"Best database for vendor research"

5/5

What do you like best about CB Insights?

Excellent database of vendors for digital projects, they have curated set of collection of vendors with scoring provided for each. The support is also quite good, the backend team responds in a day for any queries. The research reports are also quite good. Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

The UI is little complex to use, especially the advanced search functionality. They can make it more user friendly by adding drag and drop options etc. The expert collection of startups are also underwhelming. They can work on it to keep it updated, peers like Tracxn are going way ahead here. Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

I work as procurement analyst, so the database helps me in discovering new vendors with ready contract details to reach out. The collections are also curated so we dont need to do additional filtering. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting")
UM

Verified User in Management Consulting

Enterprise (\> 1000 emp.)

4/19/2022

"One of the best VC deals database"

4.5/5

What do you like best about CB Insights?

CBInsights provides up to date collection of VC funding in emerging technologies areas such as AI, Cyber, Climate Tech among others. It also has a feature of expert collection with pre-tagged deals which helps in quick analysis. Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

I have experienced that compared to its competitor database (Tracxn, Pitchbook), there are limited "expert collections" - so every time i end up building a query to create my own collection of startups for a particular use case. Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

It helps us to uncover latest funding trends in emerging tech space, also it helps us do a patent research on those areas to conduct some cutting edge analysis on predicting future trends. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research")
UM

Verified User in Market Research

Enterprise (\> 1000 emp.)

4/21/2022

"CBinsights"

4/5

What do you like best about CB Insights?

Good database of emerging tech starups with expert collections and good quality research reports. The feature of using ready made marketmaps and presentation is excellent Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

The UI is little clunky, it takes time to get used to it. Even the support seems a bit slow compared to real time support provided by the peers such as Tracxn . Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

VC funding analysis, trending use cases, top vc investors in a particular sector are some of the analysis that we have done using cb database. Its quite useful and comprehensive Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

1/17/2019

"Has core foundation, but some feature gaps vs. other platforms"

1.5/5

What do you like best about CB Insights?

Good looking dashboards, neural/graph data formats, etc. Also, the research reports that they publish are quite good. Notably the ones covering the VC landscape in terms of what specific investors are doing in each industry. There's also a news-like quality to reading their reports where they feel more timely than the standard quarterly reports that other platforms such as Pitchbook publishes. In terms of data, overall CB Insights has the majority of core deal information. The sales person was also very knowledgeable on the solution and helpful in discussing what they are working on in terms of product roadmap Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

Doesn't have the plugins and extra functionalities of other platforms such as functions within Excel, Salesforce, etc. Also the contact information isn't as populated as other sites such as Pitchbook. However, after talking with the sales rep it sounds like a lot of these things are on the roadmap Review collected by and hosted on G2.com.

Recommendations to others considering CB Insights:

The company is working on building out additional functionality that should allow them to rival sites like Pitchbook, but currently there is a feature gap Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

Using for tracking companies, deals, industries, etc. Also reading their reports to generate new ideas or catch up on current trends going on in the venture space Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Chris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris M.")
CM

Chris M.

Chief Creative Officer

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/19/2018

"One stop shopping for all your Market Analysis!"

5/5

What do you like best about CB Insights?

Brilliantly analyzes in real-time every and any marketplace that you are looking to best understand,. They have access to private company data. But the team that adds their own intelligence is even bette than the AI they use. Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

Well, free is always great, but it’s not. Nonetheless it is worth every penny! Review collected by and hosted on G2.com.

Recommendations to others considering CB Insights:

Buy this service! You will not forget anything as robust , timely and accurate. Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

We are in multiple industries and keeping up with all of the latest innovations is time consuming. Traditional analysts are. Not the analysts. We need smart, accurate and exponentially better. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

TY

Tomer Y.

Managing Director

Small-Business (50 or fewer emp.)

1/18/2019

"Solid entrepreneurial database for corporate venture needs"

4/5

What do you like best about CB Insights?

Cleanliness of data and ease of understanding despite the messiness of entrepreneurial data realities Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

Interface and searching is easy to use, but hard to refine to get what you're really looking for if you want to get hyper-specific or filter on less traditional variables Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

Doing secondary research and due diligence on portfolio opportunities for large corporate venture clientele Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Matt L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt L.")
ML

Matt L.

Marketing

Real Estate

Small-Business (50 or fewer emp.)

6/7/2018

"CB Insights is Great!"

5/5

What do you like best about CB Insights?

I really like how this platform allows you to keep up with all the latest trends. It really lets you stay updated in your field and ahead of the competition. Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

Nothing I can really think of. CB insights really does a great job at what they do. One thing I should mention is this software does not come cheap! It is quite pricey so just be aware of that. Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

CB Insights lets me solve the problems of keeping up with industry trends. It cuts out the confusion of knowing whats going on in your industry. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness")
UH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

1/19/2019

"cb is great"

4.5/5

What do you like best about CB Insights?

I like the daily emails they send out. It consolidates a lot of the info in a user-friendly manner. Review collected by and hosted on G2.com.

What do you dislike about CB Insights?

The initial search function was a little more user friendly Review collected by and hosted on G2.com.

What problems is CB Insights solving and how is that benefiting you?

Market insights and understanding competitors Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

[
View More Pricing Information
](https://www.g2.com/products/cb-insights-cb-insights/pricing)

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