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 ![Causality Engine](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_168925031ac18ecea003d3a8cd428153/causality-engine.png "Causality Engine")
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# Causality Engine Discussions

Causality Engine is causal marketing attribution software for ecommerce brands on Google Analytics 4. It answers the question every marketing budget runs into: which channels actually caused your sales, and which ones only took credit for them. It works from one file you already have: the GA4 Attribution paths export. Upload it, and in 1 to 2 minutes you see what each channel caused, next to what last-click attribution gave it from the same export. Direct is split back to the channels that sent those buyers. Every channel gets a data-health score from 0 to 100, which grades how far the read can be trusted, and a next step: raise, cut, hold, or fix tagging first, with a simple way to test it, such as changing spend a little in one region and comparing revenue. You also get the common paths to purchase and a link to share the read. Every number checks against your own export. The read covers every channel in the export, paid and organic alike: paid social, paid search, organic search, organic social, email and lifecycle, referral and direct. The model is a proprietary causal-inference model, not AI or machine learning, and it gives an honest answer when the data is too thin to act on. There is nothing to install: no pixel, no tag, no SDK and no code. That makes Causality Engine a layer on top of the stack you already run. It works alongside the attribution, analytics and ad-tracking tools a store already uses, because it reads GA4 rather than replacing anything. It works with Shopify, WooCommerce, Shopware, Magento or a custom build, as long as GA4 runs on the store. There is no minimum ad spend, revenue or team size. Pricing is simple. The first finding is free and is computed in your browser before any signup. A full read costs EUR 99 once, with no subscription and no setup call, and is refundable within 30 days, no questions asked. Pro, at EUR 299 a month, runs causal attribution continuously, with automated GA4 ingestion, a lifetime data look-back, chat with your own attribution data, budget alerts, unlimited team seats and priority email support. Larger teams can start a 90-day Enterprise pilot on a custom quote. Prices exclude VAT. We recommend it as a quarterly attribution checkup: once a quarter, and again before peak season, after a tracking or site change, or when an ad platform's numbers and your revenue disagree. Causality Engine B.V. was founded in 2023 by Joris van Huët and is based in Utrecht, the Netherlands, with EU data residency for its primary infrastructure.

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