Catalogg is a data marketplace that makes it easier to buy and sell data. A more transparent approach to monetizing personal data and sharing it with businesses seeking to make better-informed decisions. The idea behind the business came from the founders of GBSN Research, a company that has been in the data industry for over 8 years, with the goal of giving data owners complete control over when and with whom their data is shared. Catalogg aspires to provide a more transparent and trustworthy environment in which users and businesses can effortlessly reach out to their target audience and request the information they need. From snippets of computer code or graphic design materials to master's theses or purchase receipts, there is a wide range of categories where users can share their data. Using a single hub makes it easier for users to control digital data rights and transfers at any time.