# Best SMS Marketing Software

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 529

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,400+ Authentic Reviews
- 529+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=124128&focus%5B%5D=22329&focus%5B%5D=18815)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, HighLevel, Klaviyo, and Textedly.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=highlevel&focus%5B%5D=klaviyo&focus%5B%5D=textedly)

**Sponsored**

### Vibes

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-04T18%3A48%3A25Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1569&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing&secure%5Btoken%5D=33ee132dfd37d79385124df6d3093ba19bfa5bee6a6a895a55b50abfe7c3c51e&secure%5Burl%5D=https%3A%2F%2Fwww.vibes.com%2Ftalk-to-vibes&secure%5Burl_type%5D=custom_url)

### [Attentive](https://www.g2.com/pt/products/attentive/reviews)

Attentive® é a plataforma de marketing de IA para marcas líderes, projetada para otimizar o desempenho das mensagens por meio de interações 1:1 via SMS e e-mail. Infundindo inteligência em cada etapa da jornada de compra do consumidor, a Attentive capacita as empresas a alcançarem uma comunicação hiperpersonalizada com seus clientes em grande escala. Aproveitando ferramentas impulsionadas por IA, uma abordagem voltada para dispositivos móveis, conversas bidirecionais e tecnologia de nível empresarial, a Attentive gera bilhões em receita online para marcas ao redor do mundo. Confiada por mais de 8.000 marcas líderes, como CB2, Urban Outfitters, GUESS e Dickey’s Barbeque Pit, a Attentive é a solução ideal para oferecer experiências de comércio poderosas para os consumidores com as marcas que amam.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,473

#### How Do G2 Users Rate Attentive?

- **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.1/10)
- **Relatórios:** 8.1/10 (Category avg: 8.4/10)
- **Integração de API:** 8.2/10 (Category avg: 8.5/10)
- **Automação:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Attentive?

- **Vendedor:** [Attentive](https://www.g2.com/pt/sellers/attentive)
- **Website da Empresa:** attentive.com
- **Ano de Fundação:** 2016
- **Localização da Sede:** New York, New York, United States
- **Twitter:** @attentivehq  
9,682 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,508 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Diretor de Marketing
- **Top Industries:** Varejo, Vestuário e Moda
- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About Attentive?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **interface amigável** do Attentive, permitindo uma configuração rápida e navegação fácil para uma comunicação eficaz.
- Os usuários elogiam o **excelente suporte ao cliente** da Attentive, destacando seus agentes prestativos e conhecedores.
- Os usuários acham o Attentive **incrivelmente útil** , melhorando o engajamento do cliente com comunicação personalizada e gestão de plataforma sem complicações.
- Os usuários adoram a **interface amigável** do Attentive, que garante fácil navegação e ótimo suporte ao cliente.
- Os usuários valorizam a **configuração fácil** do Attentive, apreciando o processo direto e o suporte prático da equipe.

##### Cons

- Os usuários acham o **preço elevado** , especialmente para marcas menores, impactando a acessibilidade geral e a gestão do orçamento.
- Os usuários acham os **problemas de relatórios** complicados, observando a complexidade e o desempenho lento na criação de segmentos e na recuperação de dados.
- Os usuários consideram a **falta de recursos** no Attentive, como integração e ferramentas de arrastar e soltar, uma limitação significativa.
- Os usuários acham que os **recursos limitados** do Attentive impedem integrações potenciais e capacidades avançadas de segmentação.
- Os usuários encontram **problemas de integração** com o Attentive, observando dificuldades na configuração e falta de conexões intuitivas com plataformas.

#### What Are Recent G2 Reviews of Attentive?

**["Geração de Leads Excepcional e Design Intuitivo"](https://www.g2.com/pt/survey_responses/attentive-review-11817313)**

**Rating:** 5.0/5.0 stars

_— Daniel M._

[Read full review](https://www.g2.com/pt/survey_responses/attentive-review-11817313)

**["Pão de Açúcar –– Sua Revisão Atenta do Maine ✔️"](https://www.g2.com/pt/survey_responses/attentive-review-13130314)**

**Rating:** 5.0/5.0 stars

_— Jess J._

[Read full review](https://www.g2.com/pt/survey_responses/attentive-review-13130314)

### [Insider One](https://www.g2.com/pt/products/insider-one/reviews)

Insider One é a plataforma número 1 que reúne tudo o que as equipes de marketing e engajamento de clientes precisam em um só lugar, para que possam alcançar seu potencial máximo e se tornarem imparáveis. Com IA em seu núcleo e uma Plataforma de Dados de Clientes (CDP) integrada, a Insider One une dados, personalização e orquestração de jornada através do conjunto mais extenso de canais suportados nativamente, incluindo WhatsApp, SMS, Email, Web, App e Busca no Site. A Insider One oferece a experiência definitiva de fornecedor, comprovada em quinze indústrias e mais de 30 países por mais de uma década, para ajudar as equipes a serem as primeiras, focadas e progressistas, redefinindo o que significa liderar no engajamento de clientes. Confiada por mais de 2.000 clientes, incluindo algumas das marcas mais amadas do mundo, como Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines e GAP, para acelerar o crescimento, construir amor pelo cliente e se tornar líder de mercado. Amada pelos clientes, reconhecida por analistas, a Insider One é o único fornecedor reconhecido como o líder número 1 em todas as capacidades que as equipes de marketing e engajamento de clientes precisam, incluindo IA, Gestão de Dados de Clientes, Orquestração de Jornada Multicanal e Personalização, oferecendo às marcas uma excelência de produto inigualável dentro de uma única plataforma consolidada. As distinções incluem: Líder no IDC MarketScape: Plataformas de Marketing Habilitadas por IA para Empresas em 2025 Líder em 2025 no Quadrante Mágico do Gartner para Motores de Personalização Escolha do Cliente #1: 2025 Gartner Voice of the Customer para Motores de Personalização Líder na Forrester Wave para Plataformas de Otimização de Experiência, Q4 2024 Escolha dos Clientes do Gartner para Hubs de Marketing Multicanal em 2025 O líder #1 do G2 em 11 categorias, incluindo CDP, Motores de Personalização, Marketing Móvel, Análise de Jornada do Cliente, Marketing por SMS, Marketing por WhatsApp, Busca em eCommerce e Personalização em eCommerce, com uma pontuação perfeita de satisfação do usuário de 100/100. Hoje, a Insider One é impulsionada por mais de 1.500 membros da equipe representando mais de 50 nacionalidades em mais de 30 escritórios. A empresa foi fundada por mulheres e é predominantemente de propriedade feminina, com 70% dos cargos executivos seniores, incluindo CEO, CMO, CHRO e CFO, ocupados por mulheres. Através de iniciativas como 100 Cidades, 100 Projetos, Clube de Jovens Engenheiros, SheCodes e SheLeads, a Insider One continua a expandir seu impacto positivo em comunidades globais, promovendo oportunidades, inclusão, educação e equidade para esta e futuras gerações."

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,397

#### How Do G2 Users Rate Insider One?

- **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.1/10)
- **Relatórios:** 9.4/10 (Category avg: 8.4/10)
- **Integração de API:** 9.4/10 (Category avg: 8.5/10)
- **Automação:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Insider One?

- **Vendedor:** [Insider One](https://www.g2.com/pt/sellers/insider-one)
- **Website da Empresa:** useinsider.com
- **Ano de Fundação:** 2012
- **Localização da Sede:** Global
- **Twitter:** @insiderone  
1 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Especialista em Marketing Digital, Gerente de Marketing
- **Top Industries:** Varejo, Vestuário e Moda
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham a **facilidade de uso** do Insider One benéfica, permitindo edições rápidas de campanhas e melhorando o engajamento do cliente.
- Os usuários destacam as **estratégias aprimoradas de engajamento do cliente** da Insider One, facilitando interações personalizadas e oportunas em vários canais.
- Os usuários valorizam os **recursos de personalização** do Insider One, melhorando o engajamento do cliente e impulsionando as conversões de forma eficaz.
- Os usuários valorizam as **altas capacidades de engajamento** do Insider One através de mensagens personalizadas e recomendações de produtos oportunas.
- Os usuários elogiam o **suporte proativo** da equipe de Sucesso do Cliente da Insider, melhorando sua experiência e fornecendo insights estratégicos.

##### Cons

- Os usuários acham a **curva de aprendizado íngreme** devido a inúmeros recursos, tornando a configuração inicial e a otimização desafiadoras.
- Os usuários enfrentam uma **experiência de aprendizado difícil** devido à configuração complexa e à curva de aprendizado acentuada do Insider One.
- Os usuários consideram o **processo de configuração demorado** para campanhas e pesquisas como uma desvantagem significativa.
- Os usuários enfrentam uma **alta curva de aprendizado** com o Insider One, precisando de tempo para se familiarizar com seus recursos.
- Os usuários relatam que **problemas de integração** com o Insider One exigem tempo, recursos e expertise técnica significativos para serem resolvidos.

#### What Are Recent G2 Reviews of Insider One?

**["Plataforma completa e intuitiva, com suporte rápido e eficiente"](https://www.g2.com/pt/survey_responses/insider-one-review-13036694)**

**Rating:** 4.5/5.0 stars

_— Arlete M._

[Read full review](https://www.g2.com/pt/survey_responses/insider-one-review-13036694)

**["Insider One unifica dados e canais com um Journey Orchestration realmente fluido"](https://www.g2.com/pt/survey_responses/insider-one-review-13037392)**

**Rating:** 5.0/5.0 stars

_— Gabriel A._

[Read full review](https://www.g2.com/pt/survey_responses/insider-one-review-13037392)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/pt/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Podemos decidir quais campanhas precisam ser priorizadas mais quando os usuários são elegíveis para múltiplas jornadas e podem receber múltiplas mensagens?](https://www.g2.com/pt/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [A Insider oferece segmentos preditivos para segmentar usuários?](https://www.g2.com/pt/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [É possível enviar recomendações de produtos personalizadas por meio de notificações push na web?](https://www.g2.com/pt/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [Como a Insider pode ajudar a personalizar experiências enquanto respeita a privacidade dos clientes?](https://www.g2.com/pt/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Birdeye](https://www.g2.com/pt/products/birdeye/reviews)

A Birdeye cria agentes de IA para marcas com múltiplas localizações — confiada pelas maiores marcas empresariais globalmente, incluindo Sutter Health, Aspen Dental, Sun Auto e Caesars Entertainment. Nós fornecemos colegas de trabalho de IA em cada local — para marketing, operações e experiência do cliente — que realizam os trabalhos que seu negócio precisa, empregando múltiplos agentes que trabalham juntos para conquistar visibilidade de IA, converter demanda e entregar uma experiência consistente ao cliente. Colegas de Trabalho de IA → Realizam os Trabalhos Jay (marketing), Robin (operações) e Myna (experiência do cliente) gerenciam o trabalho em suas localizações — desde visibilidade em buscas de IA, avaliações, listagens e redes sociais, até recepção e agendamento de compromissos, passando por pesquisas, emissão de tickets e insights. Você não está comprando funcionalidades. Você está adicionando pessoal de IA a cada local. Assim, o trabalho é realizado em cada local — sem sobrecarregar sua equipe. Agentes → Realizam o Trabalho Cada colega de trabalho emprega múltiplos agentes que trabalham juntos para completar um trabalho. A forma como esses agentes trabalham é o que nos diferencia. A maioria dos softwares informa o que está acontecendo; nossos agentes decidem o que fazer — e fazem, com sua aprovação. Eles consolidam todos os sinais em cada local, seja na Birdeye ou em uma de suas mais de 3.000 integrações; raciocinam com a voz da sua marca e o contexto da indústria; e agem — juntos — para impulsionar o resultado. Assim, uma avaliação, uma campanha, uma chamada perdida se tornam um resultado finalizado, não uma tarefa parada em um painel. Pronto para Empresas → Construído para Escala SSO, registro de auditoria, HIPAA, SOC 2 e GDPR. Acesso baseado em funções, aprovações em camadas e relatórios a nível de localização dão às equipes corporativas e locais o controle de que precisam. Assim, você mantém o controle enquanto a IA lida com a execução em centenas de locais. Com equipes nos EUA, Reino Unido, Austrália e Índia, a Birdeye está redefinindo como as empresas vencem localmente em escala.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,069

#### How Do G2 Users Rate Birdeye?

- **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.1/10)
- **Relatórios:** 9.1/10 (Category avg: 8.4/10)
- **Integração de API:** 8.5/10 (Category avg: 8.5/10)
- **Automação:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Birdeye?

- **Vendedor:** [Birdeye](https://www.g2.com/pt/sellers/birdeye)
- **Website da Empresa:** www.birdeye.com
- **Ano de Fundação:** 2012
- **Localização da Sede:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, Gerente de Marketing
- **Top Industries:** Hospital e Cuidados de Saúde, Imóveis
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o Birdeye incrivelmente **fácil de usar** , apreciando a configuração intuitiva e a navegação fluida para gerenciar avaliações.
- Os usuários valorizam a **facilidade de uso** do Birdeye, achando a navegação e o gerenciamento de avaliações diretos e eficientes.
- Os usuários valorizam os recursos de **gestão de avaliações amigável** do Birdeye, melhorando a comunicação e a reputação sem esforço.
- Os usuários elogiam o **excelente suporte ao cliente** da Birdeye, garantindo uma integração suave e grande sucesso na implementação.
- Os usuários apreciam a **facilidade de uso e conveniência** do Birdeye, especialmente para gerenciar avaliações e comunicação com pacientes.

##### Cons

- Os usuários observam as **funcionalidades ausentes** no Birdeye, desejando integração com o TikTok e outras melhorias.
- Os usuários observam que a **interface lenta e as melhorias necessárias de IA** do Birdeye impactam a eficiência e a experiência de atendimento ao cliente.
- Os usuários acham **confuso gerenciar avaliações** de forma eficaz devido a problemas de integração e usabilidade do painel.
- Os usuários observam uma **curva de aprendizado** com a interface do Birdeye que pode desafiar aqueles menos familiarizados com tecnologia.
- Os usuários acham que os **recursos limitados** do Birdeye carecem de ferramentas abrangentes e integrações necessárias para uma experiência melhor.

#### What Are Recent G2 Reviews of Birdeye?

**["Voltamos para Birdeye por um Motivo"](https://www.g2.com/pt/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/pt/survey_responses/birdeye-review-13192521)

**["Salvador da Pátria da Gestão de Reputação!"](https://www.g2.com/pt/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/pt/survey_responses/birdeye-review-8930451)

#### What Are G2 Users Discussing About Birdeye?

- [O que torna o Birdeye uma ferramenta preferida para empresas que buscam melhorar sua reputação online e gestão de feedback de clientes?](https://www.g2.com/pt/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [Para que serve o Birdeye?](https://www.g2.com/pt/discussions/what-is-birdeye-used-for) - 1 comment
- [As avaliações do BirdEye são falsas?](https://www.g2.com/pt/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/pt/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/pt/discussions/what-does-birdeye-cost) - 1 comment

### [SlickText](https://www.g2.com/products/slicktext/reviews)

SlickText is a comprehensive SMS marketing solution designed to help businesses establish and nurture valuable relationships with their audience through personalized and targeted text messaging. This platform offers a range of tools that enable users to effectively communicate with their customers, driving engagement and fostering loyalty. By leveraging the power of SMS, businesses can reach their audience directly on their mobile devices, ensuring timely and relevant interactions. The target audience for SlickText includes businesses of all sizes, from startups seeking to build their customer base to established enterprises looking to enhance their marketing strategies. The platform caters to various industries including restaurants, retail, churches, employee communications, nonprofits, creators, ecommerce, event venues, service-based businesses, healthcare, and more. Specific use cases for SlickText include sending promotional offers, event reminders, customer surveys, and appointment confirmations, all of which can significantly improve customer engagement and satisfaction. Key features of SlickText include user-friendly marketing tools that simplify the process of creating and managing SMS campaigns. The platform offers automated workflows that allow businesses to set up triggers for messages based on customer behavior, ensuring timely communication without the need for constant manual input. Additionally, SlickText provides advanced analytics that empower users to track the performance of their campaigns, enabling data-driven decisions that can enhance future marketing efforts. SlickText also offers more native integrations than most SMS marketing platforms, helping you connect texting with the tools your business already uses without relying on Zapier for every connection. Native integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Drip, HubSpot, Keap, Kit, Mailchimp, Make, Meta, Pinterest, Pipedrive, Salesforce, Shopify, Slack, and Zapier. For anything not listed, you can also use Zapier or Make to connect SlickText with thousands of additional apps. One of the standout benefits of SlickText is its ability to help businesses grow their subscriber lists effectively. With features designed to capture and retain customer information, users can expand their reach and increase their potential for conversions. The platform’s focus on personalized messaging allows businesses to tailor their communications to meet the specific needs and preferences of their audience, ultimately leading to higher engagement rates and improved revenue outcomes. SlickText's commitment to customer support further differentiates it in the SMS marketing landscape. With a team dedicated to assisting users at every stage of their marketing journey, businesses can feel confident in their ability to navigate the platform and maximize its features. This customer-centric approach ensures that users not only have access to powerful marketing tools but also receive the guidance they need to achieve their goals effectively.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,876

#### How Do G2 Users Rate SlickText?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 9.0/10 (Category avg: 8.5/10)
- **Automation:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SlickText?

- **Seller:** [SlickText](https://www.g2.com/sellers/slicktext)
- **Company Website:** www.slicktext.com
- **Year Founded:** 2012
- **HQ Location:** Nashville, TN and Jamestown, NY
- **Twitter:** @SlickText  
683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e896ed0d40ad9e17646f48d3ab1f3ed4b29d416611a2b3de174613dfc2a7f35&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslicktext%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Non-Profit Organization Management, Retail
- **Company Size:** 67% Small, 19% Medium

#### What Do G2 Reviewers Say About SlickText?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of SlickText, making it simple to send important updates effortlessly.
- Users praise the **helpful customer support** , noting quick responses and seamless campaign management for their business needs.
- Users find the **helpful customer support** invaluable for creating and sending successful text campaigns easily.
- Users find SlickText **incredibly easy to use** , appreciating its intuitive interface and seamless onboarding process.
- Users appreciate the **easy communication** features of SlickText, allowing simple messaging and interaction with customers and teams.

##### Cons

- Users are frustrated by the **high costs** and limitations on message usage with SlickText, impacting their overall satisfaction.
- Users express confusion over the **text cost system** , often relying on support to clarify their message limits.
- Users find the platform lacks **advanced automation features** , limiting flexibility in multi-step workflows and integrations.
- Users find the **limited features** of SlickText restrict their ability to track analytics and customize outcomes effectively.
- Users face a **steep learning curve** with SlickText's dashboard and terminology, complicating the initial setup process.

#### What Are Recent G2 Reviews of SlickText?

**["Effortless Mass Texting and Smart Keyword Campaigns with SlickText"](https://www.g2.com/survey_responses/slicktext-review-12927767)**

**Rating:** 4.0/5.0 stars

_— Nitin V._

[Read full review](https://www.g2.com/survey_responses/slicktext-review-12927767)

**["Simple, robust, capable, and well-supported."](https://www.g2.com/survey_responses/slicktext-review-12666409)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/slicktext-review-12666409)

#### What Are G2 Users Discussing About SlickText?

- [What is SlickText used for?](https://www.g2.com/discussions/what-is-slicktext-used-for) - 3 comments

## FAQs About SMS Marketing Software

Generated using AI

Last updated: June 3, 2026

### Which SMS marketing service integrates with my CRM

Based on G2 reviews, these products are commonly used when buyers want SMS tools that connect customer data, campaigns, and follow-up workflows.

- [Attentive](https://www.g2.com/products/attentive) — Shopify-focused SMS with app integrations.
- [Insider One](https://www.g2.com/products/insider-one) — trigger-based journeys across multiple channels.
- [HighLevel](https://www.g2.com/products/highlevel) — built-in CRM for calls and texts.
- [Birdeye](https://www.g2.com/products/birdeye) — two-way chat with integrated tools.

### What's the best service for SMS marketing

Based on G2 reviews, these products are frequently highlighted for usability, campaign management, and customer communication workflows in SMS marketing.

- [Attentive](https://www.g2.com/products/attentive) — segmented campaigns and journey automation.
- [SlickText](https://www.g2.com/products/slicktext) — simple bulk texting and workflows.
- [Textedly](https://www.g2.com/products/textedly) — mass messaging with scheduling features.
- [Podium](https://www.g2.com/products/podium) — texting, reviews, and customer engagement.

### Most reliable SMS marketing platform for retailers

Based on G2 reviews, these products are often associated with dependable campaign execution, audience targeting, and retail-focused customer messaging.

- [Attentive](https://www.g2.com/products/attentive) — product launches, sales, and back-in-stock.
- [Insider One](https://www.g2.com/products/insider-one) — multichannel retail journeys and segmentation.
- [Birdeye](https://www.g2.com/products/birdeye) — text campaigns with client outreach.
- [Podium](https://www.g2.com/products/podium) — customer texting and review capture.

### What should buyers look for in sms marketing companies

According to verified users, buyers often look first at how easy the platform is to launch and manage. Across recent reviews, common evaluation points include campaign setup, audience segmentation, automation for recurring messages, reporting visibility, and support responsiveness. Integration strength also shows up repeatedly, especially for ecommerce stores, CRM tools, and email platforms. Buyers also pay close attention to whether messaging can be managed in one place across channels, and whether the product supports targeted outreach like reminders, promotions, or lifecycle campaigns. Review themes also suggest checking how well the platform handles workflows without requiring constant manual intervention.

### What features define modern SMS marketing

According to verified users, modern SMS marketing is defined by a mix of speed, targeting, and automation. Recent reviews repeatedly mention segmentation, campaign scheduling, triggered journeys, analytics dashboards, and real-time messaging as core expectations. Buyers also seem to value AI assistance for copy creation, testing, or workflow setup, along with the ability to manage email and SMS together. Integration support is another recurring theme, especially with ecommerce platforms, customer data tools, and CRM systems. Many reviewers also highlight reporting, audience management, and the ability to personalize messages based on behavior or lifecycle stage as important features in current SMS marketing platforms.

### [Podium](https://www.g2.com/products/podium/reviews)

Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,026

#### How Do G2 Users Rate Podium?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Podium?

- **Seller:** [Podium](https://www.g2.com/sellers/podium)
- **Company Website:** www.podium.com
- **Year Founded:** 2014
- **HQ Location:** Lehi, UT
- **Twitter:** @PodiumHQ  
4,178 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69a2d95c333ec35bbf2027bf2b49f38aee41da678beec29147a1777113f278c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9203219%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,569 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, General Manager
- **Top Industries:** Automotive, Retail
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About Podium?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Podium for its **user-friendly design** , ensuring easy navigation and effective customer management.
- Users commend Podium for its **fantastic support and user-friendly features** , ultimately enhancing business operations and customer engagement.
- Users appreciate Podium's **unified communication capabilities** , seamlessly integrating messages across various platforms into one intuitive dashboard.
- Users find **easy communication** with Podium vital for real-time customer engagement and access to previous messages.
- Users praise the **excellent customer support** from Podium, enhancing business operations and increasing customer satisfaction seamlessly.

##### Cons

- Users experience **messaging issues** in Podium, struggling to manage large volumes and retrieve past correspondence efficiently.
- Users note the **lack of additional features** in Podium, affecting their service offerings and customer interaction experience.
- Users find Podium has **limited features** , making it challenging to manage large message volumes and lacking integration with Hubspot.
- Users find Podium's pricing to be **excessive** , particularly for small businesses seeking advanced features.
- Users are frustrated with **poor customer support** , facing delays and unnecessary hurdles during the cancellation process.

#### What Are Recent G2 Reviews of Podium?

**["Fees less like a review collection tool and more like a digital front desk"](https://www.g2.com/survey_responses/podium-review-12877946)**

**Rating:** 4.0/5.0 stars

_— Neelakshi S._

[Read full review](https://www.g2.com/survey_responses/podium-review-12877946)

**["Podium Transformed Our Agency Communication with Seamless on Demand Integrations"](https://www.g2.com/survey_responses/podium-review-12909019)**

**Rating:** 5.0/5.0 stars

_— Kenya A._

[Read full review](https://www.g2.com/survey_responses/podium-review-12909019)

#### What Are G2 Users Discussing About Podium?

- [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments
- [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments
- [What is podium app?](https://www.g2.com/discussions/what-is-podium-app)

### [HighLevel](https://www.g2.com/pt/products/highlevel/reviews)

HighLevel é um CRM de Vendas e Marketing tudo-em-um que atualmente impulsiona centenas de milhares de empresas em todo o mundo. A funcionalidade inclui CRM, Email, SMS bidirecional, SMS/Messenger/Instagram DM/Whatsapp/GMB Chat consolidado, Chamadas de Saída, Rastreamento de Chamadas, Gravação de Chamadas, Discador Automático, Criador de Formulários, Criador de Pesquisas, Criador de Funis, Criador de Sites, Agendamento Online, Automação de Fluxo de Trabalho, Agendamento de Mídias Sociais, Propostas, Estimativas, Faturamento, Relatórios, Webhooks e mais! Preço fixo, subcontas ilimitadas para agências que gerenciam clientes que podem ser clonadas para acelerar as configurações, e até mesmo marca branca!

**Average Rating:** 4.6/5.0

**Total Reviews:** 636

#### How Do G2 Users Rate HighLevel?

- **the product tem sido um bom parceiro comercial?:** 8.5/10 (Category avg: 9.1/10)
- **Relatórios:** 8.8/10 (Category avg: 8.4/10)
- **Integração de API:** 8.6/10 (Category avg: 8.5/10)
- **Automação:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HighLevel?

- **Vendedor:** [HighLevel](https://www.g2.com/pt/sellers/highlevel)
- **Website da Empresa:** gohighlevel.com
- **Ano de Fundação:** 2018
- **Localização da Sede:** Dallas, Texas
- **Twitter:** @gohighlevel  
8,862 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,407 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, CEO
- **Top Industries:** Marketing e Publicidade, Consultoria
- **Company Size:** 64% Small, 3% Medium

#### What Do G2 Reviewers Say About HighLevel?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários adoram a **flexibilidade e acessibilidade** do HighLevel, elogiando seus recursos abrangentes e integrações perfeitas.
- Os usuários apreciam a **eficiência e o atendimento ao cliente** da HighLevel, desfrutando de opções abrangentes sem custos adicionais.
- Os usuários apreciam o **excelente suporte ao cliente** da HighLevel, o que aumenta a satisfação e a funcionalidade geral.
- Os usuários valorizam os **recursos extensivos** do HighLevel, aplaudindo as ferramentas inovadoras que aprimoram suas capacidades de marketing.
- Os usuários valorizam as **capacidades de automação intuitiva** do HighLevel, aprimorando a funcionalidade e simplificando a gestão de clientes sem esforço.

##### Cons

- Os usuários acham a **curva de aprendizado desafiadora** , pois a complexidade e as atualizações constantes podem ser avassaladoras.
- Os usuários desejam **mais recursos** no HighLevel, particularmente para integrações de marketing por e-mail e transmissão ao vivo.
- Os usuários encontram uma **curva de aprendizado acentuada** com o HighLevel, o que pode ser desafiador para aqueles que não estão preparados para um treinamento extenso.
- Os usuários acham o HighLevel **não intuitivo** , enfrentando confusão devido à sua complexidade e extensa quantidade de informações.
- Os usuários expressam frustração com o **pobre suporte ao cliente** , frequentemente recebendo respostas inúteis e vagas às suas perguntas.

#### What Are Recent G2 Reviews of HighLevel?

**["Onboarding Fantástico com HighLevel — Suporte Especializado, Automação e CRM Tudo-em-Um"](https://www.g2.com/pt/survey_responses/highlevel-review-13050560)**

**Rating:** 5.0/5.0 stars

_— Marque C._

[Read full review](https://www.g2.com/pt/survey_responses/highlevel-review-13050560)

**["Excelente C \*\*\*\*\* 5 estrelas para Mari Aguilar. ela precisa de um aumento Eu vou enviar um e-mail para o chefe dela"](https://www.g2.com/pt/survey_responses/highlevel-review-12853292)**

**Rating:** 5.0/5.0 stars

_— Joe G._

[Read full review](https://www.g2.com/pt/survey_responses/highlevel-review-12853292)

#### What Are G2 Users Discussing About HighLevel?

- [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/pt/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote
- [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/pt/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment
- [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/pt/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote
- [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/pt/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment
- [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/pt/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote

### [Textedly](https://www.g2.com/pt/products/textedly/reviews)

Textedly é a principal plataforma de marketing e comunicações por SMS impulsionada por IA, líder na indústria, que capacita as organizações a se conectarem perfeitamente com seus públicos através do poder do SMS, mensagens MMS e IA de última geração. Como uma solução abrangente de software de mensagens, Textedly ajuda equipes de marketing, suporte ao cliente e vendas em PMEs e empresas globais a entregar campanhas altamente personalizadas, notificações oportunas e interações automatizadas de duas vias. Ao combinar agentes avançados de voz e mensagens com criação robusta de campanhas e gerenciamento de contatos, Textedly serve como o centro de comando definitivo tudo-em-um para o engajamento do cliente. Principais Recursos e Benefícios: • Poderosos Agentes de Voz e Mensagens com IA: Eleve suas comunicações com IA inteligente e conversacional. Implante agentes autônomos de texto e voz para lidar com suporte ao cliente 24/7, responder a perguntas frequentes, qualificar leads e impulsionar o engajamento em escala sem intervenção humana. • Mensagens em Massa por SMS e MMS: Envie mensagens de texto de alto volume (400.000) e mensagens multimídia ricas com IDs de remetente personalizáveis, garantindo que sua marca se destaque e entregue conteúdo personalizado instantaneamente. • Caixa de Entrada de Mensagens de Duas Vias: Centralize respostas e conversas de equipe em uma caixa de entrada compartilhada e em tempo real para um engajamento do cliente contínuo e de alto toque. • Agendamento Automatizado e Campanhas de Gotejamento: Construa fluxos de mensagens sofisticados. Crie sequências de gotejamento únicas, recorrentes ou complexas com janelas de entrega precisas otimizadas para os fusos horários do seu público. • Segmentação de Contatos e Gerenciamento de Listas: Construa listas dinâmicas e altamente segmentadas com base em campos personalizados, tags e fontes de importação para garantir que a mensagem certa sempre alcance o usuário certo. • Enriquecimento de Contatos com Signal AI: Desbloqueie inteligência de público sem precedentes com Signal AI. Enriqueça instantaneamente seus perfis de contato quando disponível, recuperando nomes e sobrenomes, endereços de e-mail, permitindo que você hiper-personalize seu alcance e se conecte com seu público em um nível mais profundo. Pontos de Valor Adicional: • Processamento de Pagamentos Integrado: Transforme conversas em conversões. Colete pagamentos com segurança com sua própria conta de comerciante de cartão de crédito e envie links de checkout móvel diretamente dentro dos threads de SMS para simplificar drasticamente as transações. • Gestão de Reputação e Avaliações do Google: Acelere o crescimento da sua marca com ferramentas integradas projetadas para solicitar, gerenciar e otimizar automaticamente suas avaliações online. • Biblioteca de Modelos e Tokens de Personalização: Lance campanhas mais rapidamente usando uma biblioteca de modelos pré-construídos e campos inteligentes dinâmicos (por exemplo, {{FirstName}}) para maximizar a relevância da mensagem e as taxas de conversão. Por que Escolher Textedly? Ao unificar mensagens em massa escaláveis, agentes inteligentes de voz e texto com IA, campanhas de gotejamento automatizadas e processamento de pagamentos sem interrupções, Textedly vai muito além do marketing de texto tradicional. Fornecemos um ecossistema de última geração, rico em recursos, para organizações que exigem comunicação inovadora, eficaz e automatizada com seus públicos.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,385

#### How Do G2 Users Rate Textedly?

- **the product tem sido um bom parceiro comercial?:** 9.3/10 (Category avg: 9.1/10)
- **Relatórios:** 8.1/10 (Category avg: 8.4/10)
- **Integração de API:** 8.0/10 (Category avg: 8.5/10)
- **Automação:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Textedly?

- **Vendedor:** [Textedly](https://www.g2.com/pt/sellers/textedly)
- **Website da Empresa:** www.textedly.com
- **Ano de Fundação:** 2015
- **Localização da Sede:** Los Angeles, CA
- **Twitter:** @textedly\_  
400 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bde44e1978ea2dc931990cb78c8ef78bc8eb746a281bbe06acb194bd63ec629&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18029956%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, CEO
- **Top Industries:** Gestão de Organizações Sem Fins Lucrativos, Imóveis
- **Company Size:** 66% Small, 28% Medium

#### What Do G2 Reviewers Say About Textedly?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam o Textedly por seu **suporte ao cliente responsivo** , ajudando-os a navegar no marketing por SMS com facilidade e confiança.
- Os usuários acham o Textedly notavelmente **fácil de usar** , com uma interface intuitiva que simplifica o agendamento e o rastreamento de mensagens em massa.
- Os usuários apreciam o **suporte ao cliente útil** da Textedly, resolvendo rapidamente os problemas e garantindo experiências de marketing por SMS sem problemas.
- Os usuários apreciam as **capacidades de comunicação fáceis** do Textedly, melhorando significativamente o engajamento e as taxas de resposta dos clientes.
- Os usuários adoram a **eficiência das mensagens de texto** com o Textedly, economizando tempo e melhorando as confirmações de compromissos.

##### Cons

- Os usuários acham que os preços do Textedly são **caros** , especialmente com taxas para recursos que deveriam estar incluídos nos planos básicos.
- Os usuários estão desapontados com os **recursos ausentes** , como armazenamento de lista de texto e preços mais altos do que o esperado para capacidades adicionais.
- Os usuários expressam preocupações sobre **problemas de SMS** , como expiração de mensagens, contagem de caracteres e funcionalidade limitada do aplicativo.
- Os usuários acham a **curva de aprendizado desafiadora** com a configuração e os processos iniciais sendo complexos e pouco claros.
- Os usuários acham que os **recursos limitados de mensagens** do Textedly restringem sua eficiência e flexibilidade de comunicação.

#### What Are Recent G2 Reviews of Textedly?

**["Textedly tornou nosso marketing muito mais fácil"](https://www.g2.com/pt/survey_responses/textedly-review-13098157)**

**Rating:** 4.5/5.0 stars

_— Team S._

[Read full review](https://www.g2.com/pt/survey_responses/textedly-review-13098157)

**["Textedly é fácil de usar com um suporte ao cliente verdadeiramente de primeira linha"](https://www.g2.com/pt/survey_responses/textedly-review-13041290)**

**Rating:** 5.0/5.0 stars

_— Bethany V._

[Read full review](https://www.g2.com/pt/survey_responses/textedly-review-13041290)

#### What Are G2 Users Discussing About Textedly?

- [What is Textedly used for?](https://www.g2.com/pt/discussions/what-is-textedly-used-for) - 1 comment
- [What are the features of SMS?](https://www.g2.com/pt/discussions/textedly-what-are-the-features-of-sms)
- [Quanto custa o Textedly?](https://www.g2.com/pt/discussions/how-much-does-textedly-cost) - 2 comments
- [Como você usa o Textedly?](https://www.g2.com/pt/discussions/how-do-you-use-textedly) - 3 comments
- [What is Textedly?](https://www.g2.com/pt/discussions/what-is-textedly) - 2 comments

### [Klaviyo](https://www.g2.com/pt/products/klaviyo/reviews)

Klaviyo é a plataforma tudo-em-um que ajuda empresas B2C a crescer integrando marketing, análises e atendimento ao cliente em uma única solução. Impulsionado por dados unificados e IA embutida, Klaviyo capacita empresas B2C: - Orquestre seu marketing por e-mail, marketing por SMS, RCS, push, WhatsApp, avaliações, formulários e anúncios em uma única plataforma - Sincronize com mais de 400 ferramentas para capturar e unificar dados de comportamento - Mensagens, segmentos, tempo e criatividade otimizados por IA para aumentar conversões - Desbloqueie análises como RFM, relatórios de funil e insights de catálogo Ao capturar cada clique, compra e conversa em um perfil unificado, Klaviyo impulsiona a automação de marketing que conduz jornadas personalizadas e baseadas em gatilhos em todos os canais - sem necessidade de ferramentas extras ou configuração complexa. Junte-se a mais de 170.000 empresas que usam Klaviyo para criar uma verdadeira experiência omnicanal para seus clientes. Para saber mais sobre Klaviyo ou solicitar uma demonstração, visite www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,313

#### How Do G2 Users Rate Klaviyo?

- **the product tem sido um bom parceiro comercial?:** 8.9/10 (Category avg: 9.1/10)
- **Relatórios:** 8.6/10 (Category avg: 8.4/10)
- **Integração de API:** 8.8/10 (Category avg: 8.5/10)
- **Automação:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Klaviyo?

- **Vendedor:** [Klaviyo](https://www.g2.com/pt/sellers/klaviyo)
- **Website da Empresa:** www.klaviyo.com
- **Ano de Fundação:** 2012
- **Localização da Sede:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, CEO
- **Top Industries:** Varejo, Marketing e Publicidade
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do Klaviyo, achando-o intuitivo para gerenciar campanhas e treinar outros.
- Os usuários adoram a **automação poderosa** do Klaviyo, permitindo campanhas de email marketing fáceis, eficazes e personalizadas.
- Os usuários valorizam a **automação poderosa** do Klaviyo, permitindo campanhas personalizadas que aumentam o engajamento e impulsionam a receita.
- Os usuários adoram o **agendamento e as integrações perfeitas** do Klaviyo, melhorando o gerenciamento de campanhas em várias plataformas.
- Os usuários adoram a **fácil integração** do Klaviyo, melhorando campanhas personalizadas e conectando-se efetivamente com os clientes.

##### Cons

- Os usuários acham o Klaviyo **caro** com suporte limitado, o que pode ser opressivo para iniciantes.
- Os usuários acham a **curva de aprendizado íngreme** no Klaviyo, especialmente os novatos que têm dificuldade com seus recursos não intuitivos.
- Os usuários expressam preocupações sobre **recursos ausentes** no Klaviyo, incluindo opções limitadas de canais e suporte ao cliente lento.
- Os usuários acham que os **recursos limitados** do Klaviyo prejudicam sua experiência, faltando profundidade e versatilidade para a gestão de marcas.
- Os usuários experimentam **suporte ao cliente ruim** , com acesso limitado e tempos de resposta lentos, especialmente no plano gratuito.

#### What Are Recent G2 Reviews of Klaviyo?

**["Plataforma Fácil de Usar para Automação de Marketing por Email"](https://www.g2.com/pt/survey_responses/klaviyo-review-12959044)**

**Rating:** 4.0/5.0 stars

_— Mohd danish K._

[Read full review](https://www.g2.com/pt/survey_responses/klaviyo-review-12959044)

**["Klaviyo Torna a Automação de Email Simples, Poderosa e Confiável"](https://www.g2.com/pt/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/pt/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [Para que é usado o Klaviyo?](https://www.g2.com/pt/discussions/what-is-klaviyo-used-for) - 2 comments
- [O que é o rastreamento UTM Klaviyo?](https://www.g2.com/pt/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [Como integrar o Klaviyo?](https://www.g2.com/pt/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [O Klaviyo integra-se com o Shopify?](https://www.g2.com/pt/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/pt/discussions/is-klaviyo-a-crm)

### [Braze](https://www.g2.com/products/braze/reviews)

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,665

#### How Do G2 Users Rate Braze?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)
- **API Integration:** 7.9/10 (Category avg: 8.5/10)
- **Automation:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Braze?

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze  
16,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,297 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Braze?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs.
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns.
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable.
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels.

##### Cons

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features.
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities.
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage.
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging.

#### What Are Recent G2 Reviews of Braze?

**["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)**

**Rating:** 5.0/5.0 stars

_— Ákos V._

[Read full review](https://www.g2.com/survey_responses/braze-review-8154150)

**["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/braze-review-7258144)

### [Omnisend](https://www.g2.com/products/omnisend/reviews)

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,208

#### How Do G2 Users Rate Omnisend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Automation:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Omnisend?

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** www.omnisend.com
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend  
3,916 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website)  
261 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 86% Small, 9% Medium

#### What Do G2 Reviewers Say About Omnisend?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations.
- Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources.
- Users commend the **excellent customer support** from both AI and human representatives at Omnisend.
- Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively.
- Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement.

##### Cons

- Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform.
- Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities.
- Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts.
- Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns.
- Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation.

#### What Are Recent G2 Reviews of Omnisend?

**["Omnisend Makes Email + SMS Marketing Easy with Drag-and-Drop and Smart Segmentation"](https://www.g2.com/survey_responses/omnisend-review-13198331)**

**Rating:** 5.0/5.0 stars

_— Caleb V._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13198331)

**["Powerful Segmentation Keeps Tenants and Prospects in the Loop"](https://www.g2.com/survey_responses/omnisend-review-13196302)**

**Rating:** 5.0/5.0 stars

_— Grayson C._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13196302)

#### What Are G2 Users Discussing About Omnisend?

- [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for)
- [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment
- [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment
- [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 2 comments
- [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment

### [Sinch Engage](https://www.g2.com/pt/products/sinch-engage/reviews)

Sinch Engage (anteriormente MessageMedia) é uma poderosa plataforma de mensagens tudo-em-um que ajuda as empresas a se conectarem com seus clientes de forma mais rápida, pessoal e em escala. Com o respaldo de mais de 20 anos de experiência da Sinch em mensagens empresariais e confiada por mais de 40.000 empresas em todo o mundo, a plataforma combina confiabilidade de nível empresarial com design amigável, permitindo que equipes de qualquer tamanho entreguem conversas que constroem confiança e geram resultados. Com o Sinch Engage, as empresas podem gerenciar todos os seus canais de mensagens em um espaço de trabalho centralizado — incluindo SMS, MMS, WhatsApp, RCS e mais. Seja enviando campanhas de marketing, atualizações transacionais ou fornecendo suporte ao cliente em tempo real, você pode alcançar seus clientes onde eles estão, nos dispositivos que usam todos os dias. A plataforma facilita a ampliação do alcance personalizado com recursos como: - Caixa de entrada unificada para colaboração sem interrupções - Mensagens bidirecionais para resolver consultas rapidamente - Modelos compartilhados e assistente de escrita com IA para respostas mais rápidas - Respostas automáticas e segmentação para fluxos de trabalho mais inteligentes - Análises e relatórios de entrega para acompanhar o desempenho - Manipulação segura de dados com entregabilidade líder do setor O Sinch Engage também se integra diretamente com mais de 85 ferramentas populares — incluindo HubSpot, Salesforce, Zoho CRM e NetSuite — para que você possa simplificar fluxos de trabalho sem adicionar complexidade. As empresas podem escolher entre números virtuais, de código curto ou gratuitos e expandir-se por regiões com confiança, respaldadas por 100% de segurança e conformidade. Começar é simples. Com preços transparentes, sem necessidade de desenvolvedor e um teste gratuito de 14 dias, as equipes podem estar operacionais em minutos. De varejistas e marcas de fitness a startups e empresas globais, milhares de organizações usam o Sinch Engage para enviar campanhas, gerenciar conversas bidirecionais e fornecer suporte móvel sem sistemas de tickets complicados. Seja seu objetivo aumentar o engajamento, melhorar o suporte ao cliente ou impulsionar a lealdade a longo prazo, o Sinch Engage torna simples conectar-se com os clientes de maneiras que parecem pessoais, confiáveis e impactantes.

**Average Rating:** 4.5/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Sinch Engage?

- **the product tem sido um bom parceiro comercial?:** 9.5/10 (Category avg: 9.1/10)
- **Relatórios:** 8.1/10 (Category avg: 8.4/10)
- **Integração de API:** 8.1/10 (Category avg: 8.5/10)
- **Automação:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sinch Engage?

- **Vendedor:** [Sinch](https://www.g2.com/pt/sellers/sinch)
- **Website da Empresa:** www.sinch.com
- **Ano de Fundação:** 2008
- **Localização da Sede:** Stockholm, Sweden
- **Twitter:** @wearesinch  
3,648 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cace5faccee1d23b3b7cb182ea577d35191d73b17b8d41b6dfdd2ce1343edaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsinch&secure%5Burl_type%5D=linkedin_company_website)  
4,371 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About Sinch Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **rápida capacidade de resposta** do Sinch Engage, garantindo assistência oportuna em situações urgentes.
- Os usuários elogiam o **suporte ao cliente eficiente** do Sinch Engage, resolvendo questões urgentes de forma rápida e satisfatória.
- Os usuários apreciam a **facilidade de uso** do Sinch Engage, valorizando as resoluções rápidas e os processos de configuração simples.
- Os usuários valorizam a **configuração fácil** do Sinch Engage, tornando-o eficiente para resolver situações urgentes prontamente.
- Os usuários valorizam a **eficiência** do Sinch Engage, resolvendo questões urgentes rapidamente e garantindo uma configuração tranquila.

##### Cons

- Os usuários acham que o recurso de **informações insuficientes** limita a identificação do destinatário, levando a confusão na comunicação.
- Os usuários enfrentam **problemas de identificação** com o Sinch Engage, pois os destinatários não conseguem reconhecer facilmente os chamadores pelo nome ou número.
- Os usuários enfrentam dificuldades com **recursos limitados de mensagens de texto** no Sinch Engage, tornando difícil para os destinatários reconhecê-los.
- Os usuários acham os **problemas de link** frustrantes, pois os destinatários não conseguem identificá-los facilmente através do número de trabalho ou nome.
- Os usuários enfrentam **problemas de mensagens** enquanto os destinatários têm dificuldade em identificar os remetentes pelos seus números de trabalho ou nomes.

#### What Are Recent G2 Reviews of Sinch Engage?

**["Solução de SMS Simples, Eficaz e Confiável"](https://www.g2.com/pt/survey_responses/sinch-engage-review-12462537)**

**Rating:** 4.0/5.0 stars

_— Hazel d._

[Read full review](https://www.g2.com/pt/survey_responses/sinch-engage-review-12462537)

**["Suporte Excepcionalmente Útil, Configuração Sem Esforço"](https://www.g2.com/pt/survey_responses/sinch-engage-review-12407794)**

**Rating:** 5.0/5.0 stars

_— Madeline A._

[Read full review](https://www.g2.com/pt/survey_responses/sinch-engage-review-12407794)

#### What Are G2 Users Discussing About Sinch Engage?

- [Para que é usada a API/Gateway de SMS da MessageMedia?](https://www.g2.com/pt/discussions/what-is-messagemedia-sms-api-gateway-used-for)
- [What are platforms for communication?](https://www.g2.com/pt/discussions/what-are-platforms-for-communication)
- [What is the importance of messenger?](https://www.g2.com/pt/discussions/what-is-the-importance-of-messenger)
- [What is Messenger communication?](https://www.g2.com/pt/discussions/what-is-messenger-communication)
- [Is Messenger a communication Platform?](https://www.g2.com/pt/discussions/is-messenger-a-communication-platform)

### [Close](https://www.g2.com/products/close/reviews)

Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate with prospects, track opportunities, and automate follow-up from a single system. Close is commonly used by teams that want their CRM to support sales execution, not just store customer data. Users can call, email, text, manage pipelines, assign tasks, create workflows, run outreach sequences, and track sales activity directly inside the platform. Close is built for founder-led businesses, startups, small businesses, agencies, recruiting firms, coaching companies, financial services teams, SaaS companies, and inside sales teams. It supports teams ranging from individual founders to sales organizations with more than 100 representatives. Key capabilities include: • CRM and pipeline management for tracking leads, contacts, opportunities, activities, and customer relationships • Built-in calling, SMS, and email, with communication history connected to customer records • Sales automation for workflows, sequences, lead routing, task management, and follow-up • Power Dialer and Predictive Dialer for teams managing high-volume outbound sales or recruiting workflows • Reporting and analytics for pipeline visibility, activity tracking, forecasting, and sales performance • Chloe, the AI agent built directly into Close, which can help qualify leads, book meetings, follow up with prospects, research accounts, enrich records, summarize conversations, and update CRM data Chloe operates inside Close, where customer records, conversations, activities, opportunities, and workflows already live. This allows Chloe to take action using CRM context, rather than working as a standalone AI tool connected through separate integrations. Teams can use Chloe to engage new leads, re-engage dormant opportunities, capture qualification data, schedule meetings, and hand qualified conversations to human sales representatives when appropriate. By combining CRM, communication, automation, reporting, and AI-assisted sales workflows in one platform, Close helps teams reduce manual work, improve speed-to-lead, maintain follow-up consistency, and manage more sales activity without adding unnecessary operational complexity.

**Average Rating:** 4.7/5.0

**Total Reviews:** 2,042

#### How Do G2 Users Rate Close?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Reporting:** 9.0/10 (Category avg: 8.4/10)
- **API Integration:** 9.1/10 (Category avg: 8.5/10)
- **Automation:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Close?

- **Seller:** [Close](https://www.g2.com/sellers/close)
- **Company Website:** close.com
- **Year Founded:** 2013
- **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close  
6,592 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8980b4bb0778d41500d3b100ba9f3961c87b6cc7fd74a5b1c0aa7775da9fc28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597204%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 20% Medium

#### What Do G2 Reviewers Say About Close?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Close to be **very user-friendly** , with seamless integrations that streamline processes and enhance productivity.
- Users appreciate the **user-friendly interface** of Close, enabling smooth workflows for both inside and outside sales teams.
- Users praise the **comprehensive communication features** of Close, enhancing efficiency in managing client interactions effortlessly.
- Users praise the **intuitive interface** of Close, making lead management and follow-ups incredibly smooth and efficient.
- Users love the **intuitive dashboard design** of Close, appreciating its streamlined features and user-friendly experience.

##### Cons

- Users find that **missing features** on the mobile app limit functionality compared to the desktop version.
- Users often face **call issues** like disconnects from devices, affecting their overall experience with Close.
- Users find the **limited features** of Close frustrating, especially for B2C needs and when needing more operational options.
- Users find the **limited customization** options frustrating, hindering advanced reporting and personalized dashboard creation.
- Users find the **learning curve challenging** due to merging complexities and limited customization options in Close.

#### What Are Recent G2 Reviews of Close?

**["Easy Setup, Seamless Email Integration, and Responsive Support"](https://www.g2.com/survey_responses/close-review-13148546)**

**Rating:** 4.5/5.0 stars

_— Stefano M._

[Read full review](https://www.g2.com/survey_responses/close-review-13148546)

**["Productive Communication, Needs Better Data Visibility"](https://www.g2.com/survey_responses/close-review-13143531)**

**Rating:** 4.0/5.0 stars

_— Mateo A._

[Read full review](https://www.g2.com/survey_responses/close-review-13143531)

#### What Are G2 Users Discussing About Close?

- [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) - 2 comments
- [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) - 1 comment

### [Salesmsg](https://www.g2.com/pt/products/salesmsg/reviews)

𝗦𝗮𝗹𝗲𝘀𝗺𝘀𝗴 é a plataforma de conversação que torna cada interação com o cliente visível, rastreável e profissional: desde o primeiro texto até um relacionamento duradouro com o cliente. As vendas se fecham mais rápido quando cada lead recebe uma resposta em menos de 60 segundos. O marketing realiza campanhas de SMS que realmente são lidas, com uma taxa de abertura de 98%. O suporte lida com mais conversas sem aumentar o número de funcionários. Agentes de IA trabalham em todas as equipes e em todas as etapas do funil, respondendo, qualificando, encaminhando e fazendo follow-up automaticamente. Funciona dentro do seu CRM. Cada texto e registro de chamada é automaticamente registrado no contato. Sua equipe permanece responsável e cada gerente vê exatamente o que está acontecendo. O que o Salesmsg pode fazer pela sua equipe: • Vendas: resposta inicial automatizada, caixa de entrada compartilhada, visibilidade total do representante • Marketing: transmissões, campanhas segmentadas, sequências acionadas por CRM • Suporte: Agentes de IA que lidam com entradas 24/7, escalando quando necessário Resultados Reais: • Redução do trabalho diário de recrutamento de 4 horas para 30 minutos com qualificação por IA • Redução do tempo médio de resposta a leads de 27 para 21 minutos • Aumento de representantes atingindo a cota de 3 para 13 após adicionar visibilidade de conversação • Aumento de 88% na taxa de resposta com Agentes de IA em comparação com o follow-up manual Conversas reais. Resultados reais. É assim que sua equipe constrói relacionamentos duradouros com os clientes usando o Salesmsg.

**Average Rating:** 4.7/5.0

**Total Reviews:** 408

#### How Do G2 Users Rate Salesmsg?

- **the product tem sido um bom parceiro comercial?:** 9.6/10 (Category avg: 9.1/10)
- **Relatórios:** 8.2/10 (Category avg: 8.4/10)
- **Integração de API:** 8.1/10 (Category avg: 8.5/10)
- **Automação:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Salesmsg?

- **Vendedor:** [Salesmsg](https://www.g2.com/pt/sellers/salesmsg)
- **Website da Empresa:** www.SalesMessage.com
- **Ano de Fundação:** 2017
- **Localização da Sede:** Delray Beach, FL
- **Twitter:** @salesmsg  
148 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=475df0982f2442bf884ac60a7e5d995cedc9b15c31dd7eb3bbb5200a18ffaf70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesmsg%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, Vendas
- **Top Industries:** Saúde, Bem-estar e Fitness, Imóveis
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Salesmsg?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam a **facilidade de uso** do Salesmsg, achando-o intuitivo e conveniente para a comunicação com pacientes.
- Os usuários acham que o Salesmsg facilita a **comunicação fácil** , permitindo uma interação eficaz sem perturbar muito os pacientes.
- Os usuários valorizam a **fácil integração** com o HubSpot, melhorando a comunicação e a eficiência do fluxo de trabalho em seus processos de vendas.
- Os usuários valorizam a **integração perfeita** do Salesmsg com o HubSpot, melhorando a eficiência da comunicação e do suporte.
- Os usuários valorizam o **suporte ao cliente responsivo** do Salesmsg, melhorando sua experiência geral e a resolução de problemas.

##### Cons

- Os usuários desejam um **modo escuro** e a capacidade de enviar **imagens grandes** , observando que essas funcionalidades ausentes melhoram a usabilidade.
- Os usuários enfrentam **problemas de mensagens** com entrega e limitações, impactando sua experiência geral de envio de mensagens.
- Os usuários enfrentam **problemas de envio** com painéis em branco e falta de feedback sobre a entrega de mensagens, impactando a usabilidade.
- Os usuários relatam **problemas de entrega de SMS** que podem atrasar a visualização das mensagens e causar chamadas inesperadas durante o envio de textos.
- Os usuários acham o **carregamento lento** do aplicativo móvel frustrante, muitas vezes levando à dependência da versão para desktop.

#### What Are Recent G2 Reviews of Salesmsg?

**["Plataforma Fácil de Navegar com Atualizações Regulares e Suporte Destacado"](https://www.g2.com/pt/survey_responses/salesmsg-review-12509445)**

**Rating:** 5.0/5.0 stars

_— Usuário Verificado em Varejo_

[Read full review](https://www.g2.com/pt/survey_responses/salesmsg-review-12509445)

**["A interface intuitiva do Salesmsg torna o início sem esforço"](https://www.g2.com/pt/survey_responses/salesmsg-review-12949481)**

**Rating:** 4.0/5.0 stars

_— Hannah G._

[Read full review](https://www.g2.com/pt/survey_responses/salesmsg-review-12949481)

#### What Are G2 Users Discussing About Salesmsg?

- [Para que serve o Salesmsg?](https://www.g2.com/pt/discussions/what-is-salesmsg-used-for)

### [EZ Texting](https://www.g2.com/products/ez-texting/reviews)

Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. Secure trusted numbers. Build attentive audiences. Craft effective texts. Start free today.

**Average Rating:** 4.5/5.0

**Total Reviews:** 728

#### How Do G2 Users Rate EZ Texting?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 7.5/10 (Category avg: 8.5/10)
- **Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind EZ Texting?

- **Seller:** [EZ Texting](https://www.g2.com/sellers/ez-texting)
- **Company Website:** www.eztexting.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @EzTexting  
2,611 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e87889cb5501796f1ddab1b84b967e54ba6f46cb1d581524fb62b558a2f313d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1439495%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Non-Profit Organization Management, Real Estate
- **Company Size:** 65% Small, 29% Medium

#### What Do G2 Reviewers Say About EZ Texting?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of EZ Texting, finding it simple for communication and onboarding new users.
- Users appreciate the **user-friendly interface** of EZ Texting, making communication and management effortless and efficient.
- Users appreciate the **easy communication** with tenants, allowing for quick updates and effective information sharing.
- Users praise the **intuitive and easy setup** of EZ Texting, making communication management effortless for their businesses.
- Users love the **ease of managing contacts and personalizing messages** with EZ Texting's effective features.

##### Cons

- Users find the **cost of EZ Texting** escalates quickly, especially for newcomers and high-volume users.
- Users find the app **not intuitive** , making it difficult to navigate and use effectively on mobile devices.
- Users struggle with **SMS issues** like group messaging and handling attachments, complicating their texting experience.
- Users struggle with the **sending issues** in EZ Texting, affecting their ability to communicate effectively.
- Users find the **reporting issues** in EZ Texting challenging, hindering effective tracking and analysis of campaigns.

#### What Are Recent G2 Reviews of EZ Texting?

**["Prioritized Notifications"](https://www.g2.com/survey_responses/ez-texting-review-4482196)**

**Rating:** 4.0/5.0 stars

_— Jim D._

[Read full review](https://www.g2.com/survey_responses/ez-texting-review-4482196)

**["It is in fact EZ"](https://www.g2.com/survey_responses/ez-texting-review-10940577)**

**Rating:** 5.0/5.0 stars

_— Matt ._

[Read full review](https://www.g2.com/survey_responses/ez-texting-review-10940577)

#### What Are G2 Users Discussing About EZ Texting?

- [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) - 2 comments
- [What technology is used to send texts?](https://www.g2.com/discussions/what-technology-is-used-to-send-texts)
- [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) - 1 comment
- [What are the common features of text messaging?](https://www.g2.com/discussions/ez-texting-what-are-the-common-features-of-text-messaging)
- [What is EZ Texting?](https://www.g2.com/discussions/what-is-ez-texting) - 1 comment

### [MoEngage](https://www.g2.com/pt/products/moengage/reviews)

MoEngage é uma plataforma de engajamento de clientes Agentic confiada por mais de 1.350 marcas globais, incluindo Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile e OYO. Nós proporcionamos experiências personalizadas para 2 bilhões de usuários mensalmente, rastreando mais de 1 trilhão de pontos de dados e entregando mais de 100 bilhões de mensagens por mês. Fundada em 2014 para resolver desafios repetitivos de engajamento de clientes, a plataforma evoluiu para uma solução completa que unifica dados, IA e engajamento em mais de 16 canais. No núcleo da nossa plataforma está o Merlin AI - uma IA Agentic desenvolvida especialmente para equipes de marketing. O Merlin AI da MoEngage capacita os profissionais de marketing com um conjunto de agentes nativos e personalizados especializados para construir segmentos, campanhas, descobrir insights e automatizar fluxos de trabalho de marketing. Com nossa aquisição da Aampe, as marcas agora podem criar um agente de decisão por usuário para trazer uma verdadeira personalização 1:1 em escala. Analistas da indústria e os profissionais de marketing que usam a plataforma todos os dias concordam: MoEngage é a alternativa moderna líder aos clouds de marketing legados. Foi reconhecida como um dos 4 principais fornecedores no The Forrester Wave™ para Hubs de Marketing Multicanal 2024, um Visionário no Quadrante Mágico™ do Gartner® para Motores de Personalização 2026, e um Líder no IDC MarketScape para Plataformas de Dados de Clientes habilitadas por IA 2026. Esta validação dos analistas é respaldada pelos clientes, que nomearam a MoEngage como "Escolha dos Clientes" no Gartner® Peer Insights™ Voice of the Customer para Hubs de Marketing Multicanal por três anos consecutivos! MoEngage ajuda marcas em mais de 60 países a criar experiências digitais de destaque para mais de 2 bilhões de clientes todos os meses. MoEngage é apoiada por investidores líderes, incluindo Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime e Matrix Partners, com mais de 800 funcionários em 15 escritórios globais, tendo recentemente fechado uma rodada Série F de $280 milhões.

**Average Rating:** 4.5/5.0

**Total Reviews:** 509

#### How Do G2 Users Rate MoEngage?

- **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.1/10)
- **Relatórios:** 8.7/10 (Category avg: 8.4/10)
- **Integração de API:** 8.8/10 (Category avg: 8.5/10)
- **Automação:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MoEngage?

- **Vendedor:** [MoEngage](https://www.g2.com/pt/sellers/moengage)
- **Website da Empresa:** www.moengage.com
- **Ano de Fundação:** 2014
- **Localização da Sede:** San Francisco, California
- **Twitter:** @moengage  
2,530 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
899 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Produto, Gerente de Marketing Digital
- **Top Industries:** Serviços Financeiros, Mídia Online
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do MoEngage, destacando sua interface amigável e sistema de dados gerenciável.
- Os usuários apreciam a **facilidade na construção de funis** e os **segmentos em tempo real** , aprimorando as capacidades de percepção e tomada de decisão.
- Os usuários valorizam a **análise em tempo real e a fácil construção de funis** no MoEngage, aprimorando as decisões de produto e os insights dos usuários.
- Os usuários acham o MoEngage **extremamente útil** para segmentação, gerenciamento de campanhas e simplificação de dados complexos para melhores resultados.
- Os usuários valorizam a **fácil gestão de campanhas** do MoEngage, melhorando a geração de leads e simplificando as complexidades de dados de forma eficaz.

##### Cons

- Os usuários acham os **atributos relacionados à sessão ausentes** frustrantes, precisando de ajuda técnica para atualizações de perfil e problemas de notificação.
- Os usuários acham a **curva de aprendizado íngreme** desafiadora, exigindo tempo significativo para entender todo o potencial do MoEngage.
- Os usuários observam as **limitações nas funcionalidades ao vivo e no desempenho da IA** do MoEngage, impactando a satisfação geral e a funcionalidade.
- Os usuários encontram **complexidade** ao gerenciar segmentos e recursos de IA, levando a confusão na experiência geral.
- Os usuários acham a **curva de aprendizado difícil** com o MoEngage desafiadora, especialmente para novos usuários que estão explorando seus recursos.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Transforma Dados de Eventos Brutos em Jornadas de Campanhas Visuais e Acionáveis"](https://www.g2.com/pt/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Usuário Verificado em Tecnologia da Informação e Serviços_

[Read full review](https://www.g2.com/pt/survey_responses/moengage-review-12502802)

**["Construção de Funil Sem Esforço e Segmentação em Tempo Real"](https://www.g2.com/pt/survey_responses/moengage-review-12111630)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/pt/survey_responses/moengage-review-12111630)

#### What Are G2 Users Discussing About MoEngage?

- [Para que serve o MoEngage?](https://www.g2.com/pt/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [Para que serve o MoEngage?](https://www.g2.com/pt/discussions/what-is-moengage-used-for) - 2 comments

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Top Tools at a Glance

| 

 | 

Ecommerce SMS retention campaigns

 | 

User Review

"Exceptional Lead Generation and Intuitive Design"

 |
| 

 | 

Omnichannel journey orchestration

 | 

User Review

"Insider One unifies data and channels with a truly fluid Journey Orchestration"

 |
| 

 | 

Review-driven customer texting

 | 

User Review

"We Came Back to Birdeye for a Reason"

 |
| 

 | 

Simple SMS campaign setup

 | 

User Review

"Simple, robust, capable, and well-supported."

 |
| 

 | 

Local business text-first communication

 | 

User Review

"Fees less like a review collection tool and more like a digital front desk"

 |
| 

 | 

Agency CRM and SMS automation

 | 

User Review

"Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM"

 |
| 

 | 

Bulk texting for periodic outreach

 | 

User Review

"Textedly Is Easy to Use with truly Top-Tier Customer Support"

 |
| 

 | 

Ecommerce email and SMS segmentation

 | 

User Review

"Easy-to-Use Platform for Email Marketing Automation"

 |
| 

 | 

Personalized customer engagement at scale

 | 

User Review

"Smooth sailing"

 |
| 

 | 

Ecommerce SMS and email automation

 | 

User Review

"Omnisend Makes Email + SMS Marketing Easy with Drag-and-Drop and Smart Segmentation"

 |

* * *

Show More

### SMS Marketing Topics

- [SMS Marketing Software buying insights at a glance](#sms-marketing-software-buying-insights-at-a-glance)
- [What are the top-reviewed SMS Marketing Software on G2?](#what-are-the-top-reviewed-sms-marketing-software-on-g2)
- [What I Often See in SMS Marketing Software](#what-i-often-see-in-sms-marketing-software)
- [My Expert Takeaway on SMS Marketing Software in 2026](#my-expert-takeaway-on-sms-marketing-software-in-2026)
- [SMS Marketing Software FAQs](#sms-marketing-software-faqs)
- [Sources](#sources)

[
### SMS Marketing Topics
Expand/Collapse ](#)
- [SMS Marketing Software buying insights at a glance](#sms-marketing-software-buying-insights-at-a-glance)
- [What are the top-reviewed SMS Marketing Software on G2?](#what-are-the-top-reviewed-sms-marketing-software-on-g2)
- [What I Often See in SMS Marketing Software](#what-i-often-see-in-sms-marketing-software)
- [My Expert Takeaway on SMS Marketing Software in 2026](#my-expert-takeaway-on-sms-marketing-software-in-2026)
- [SMS Marketing Software FAQs](#sms-marketing-software-faqs)
- [Sources](#sources)

## Learn More About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026