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Castlytics

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Castlytics is a multi-signal attribution platform designed to measure the ROI of creator-led marketing. While traditional tracking links often fail due to privacy updates and cross-device friction, Castlytics provides a unified view of your campaign performance across podcasts, YouTube, and social media. Our platform moves beyond simple click-tracking by combining vanity URLs, promo code monitoring, and post-purchase survey data into a single source of truth. Key Features & Benefits: Multi-Signal Attribution: Capture every conversion by triangulating web traffic, coupon usage, and customer intent surveys. Creator-Specific Insights: Identify which creators drive genuine business growth versus those that only drive vanity metrics. Cross-Platform Tracking: Seamlessly monitor campaigns running on visual platforms like Instagram and TikTok alongside audio-first channels like podcasts. Privacy-First Data: Future-proof your marketing analytics against the decline of third-party cookies and tracking pixels. Castlytics empowers brands and agencies to scale their influencer and creator partnerships with data-driven confidence and clear ROAS reporting.

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