Cascader is an AI-powered platform designed to optimize Google Ads campaigns by identifying and eliminating irrelevant search terms that drain advertising budgets. By analyzing campaign data, Cascader pinpoints non-converting and misaligned intent keywords and allows users to exclude them with a single click, potentially reducing wasted ad spend by up to 76%. The tool offers real-time insights, exclusion scores, and projected savings, streamlining the optimization process and enhancing return on ad spend. With a user-friendly interface and a results-based guarantee, Cascader empowers advertisers to make data-driven decisions and maximize the efficiency of their ad campaigns.