--- title: Influential powered by Captiv8 Reviews meta_title: 'Influential powered by Captiv8 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 505 reviews by the users' company size, role or industry to find out how Influential powered by Captiv8 works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 505 scale: '5' date_modified: '2026-07-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Influential powered by Captiv8 Reviews **Vendor:** Captiv8 **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 505 ## About Influential powered by Captiv8 Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook. For more information, visit www.captiv8.com ## Influential powered by Captiv8 Pros & Cons **What users like:** - Users appreciate the **comprehensive campaign management** of Influential powered by Captiv8, enhancing their marketing efficacy effortlessly. (23 reviews) - Users commend the **efficiency of influencer management** with Captiv8, simplifying processes and enabling scalable campaign execution. (16 reviews) - Users find the **ease of use** of Influential powered by Captiv8 to be a game-changer for their projects. (14 reviews) - Users value the **helpful customer support** from Captiv8, particularly during onboarding and ongoing inquiries. (12 reviews) - Users appreciate the **time-saving benefits** of Captiv8, streamlining influencer campaigns from start to finish. (12 reviews) - Users commend the **insightful support and collaboration** from Captiv8's team, enhancing our organizational functionality. (11 reviews) - Users find the **detailed creator insights** of Captiv8 invaluable for effective campaign management and reporting. (8 reviews) - Features (7 reviews) - Innovation (7 reviews) - Platform Usability (7 reviews) **What users dislike:** - Users find the **inefficient search system** leads to incorrect results and complicates their navigation experience. (3 reviews) - Users desire **better categorization and fraud detection** in Influential, as well as more accessible pricing options. (3 reviews) - Users find the **complexity** of Influential challenging initially, complicating data comparisons and workflow understanding. (2 reviews) - Users find the **creator accessibility issues** frustrating, impacting data accuracy and timely reporting for clients. (2 reviews) - Users find the platform **expensive and overpriced** , especially for smaller agencies or brands seeking better value. (2 reviews) - Insufficient Information (2 reviews) - Users note a **learning curve** with Captiv8, especially for those not involved in onboarding, though support is helpful. (2 reviews) - Navigation Issues (2 reviews) - Users highlight **payment issues** with Influential, noting long delays and insufficient communication surrounding payouts. (2 reviews) - Authentication Issues (1 reviews) ## Influential powered by Captiv8 Reviews ### 1. Nothing short of excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Influential powered by Captiv8?** Everything about the platform is well done and crafted for an effortless UI experience. From the perspective of a marketer who has had to manage on various platforms, Captiv8 instance makes sense and is intuitive. **What do you dislike about Influential powered by Captiv8?** There is no least helpful or down side of using the platform. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 has helped us organize at an internal level which we did not think would be possible while using a third-party platform or technology provider. ### 2. There is no other end-to-end platform that matches what Captiv8 can do **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Influential powered by Captiv8?** The best is the fact that a to zed can be accomplished on this platform, with the tools, the technology, and the ability to plan and map an entire campaign. The product just makes sense. **What do you dislike about Influential powered by Captiv8?** There is not one aspect that anyone on my team would say is negative, and that is not common amongst our tech stack. Captiv8 is one platform everyone can agree on. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** There are many problems where Captiv8 has become a solution. The reason we decided to move onto the Captiv8 platform was that our traditional platforms were not working to manage influencers. Given the scale and need to ramp up quickly, Captiv8 is agile and just works. ### 3. High Quality Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Ebony H. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Influential powered by Captiv8?** The ability to create and send talent lists, and submit content approvals and reports directly from the platform to the client. I have tried many other platforms, and I keep returning to Captiv8 for the ease of the user experience and customer service. The customer service is the best!!! **What do you dislike about Influential powered by Captiv8?** TikTok EMV metrics are not automatically included in the insights. A bit difficult to get talent managers and creators to complete all the steps necessary to receive payments. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 makes creating briefs super easy. The ability to templatize and standardize our influencer and campaign management processes has saved us time. Most other platforms outsource creator payments, charge crazy processing fees, or don't offer it. Captiv8 is a one-stop shop. ### 4. long story short, Captiv8 is best in class marketing technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Influential powered by Captiv8?** The platform makes sense. We RFPed many partners when wanting to find an influencer marketing technology that we could trust, and there are not any in the space that can do what Captiv8 does or to the level that Captiv8 does. **What do you dislike about Influential powered by Captiv8?** There is not much to dislike about the platform, we are happy. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Managing influencer campaigns can be complex and time-consuming. Captiv8 has offered us a centralized platform to streamline our campaign management process. We can easily create and track campaigns, communicate with influencers, and manage content approvals and payments all in one place. This has significantly improved our efficiency and allowed us to execute campaigns seamlessly. ### 5. A+ platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tuni P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Influential powered by Captiv8?** I love that with Captiv8 I feel like I can have a very clear overview of what my campaign looks like with influencers. Whether it's understand what their performance is prior to activating them, or whether it's looking at performance after the fact - the platform is wonderful across the board. **What do you dislike about Influential powered by Captiv8?** We don't have any issues with this platform. It works great for us, we're excited to utilize the affiliate offerings especially with our ambassador program. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We had an issue tracking URLs with creators in the past and to understand which creators were truly gaining traction and drawing up performance. We are now using Captiv8 and are happy with the solutions. ### 6. Easy to access information **Rating:** 5.0/5.0 stars **Reviewed by:** Serena S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** I am new to the team and Captiv8 was a tool that I was told would be used daily for my team. I was happy to share that it has been an easy to adapt to platform, and for my role it has made a lot of my reports easy to understand. **What do you dislike about Influential powered by Captiv8?** I like Captiv8, I really don't think there is one thing that doesn't work for me. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We have a handful of campaigns that we time around college campus move in times, and Captiv8 has made finding collegiate influencers very easy. It does not matter how granular the goal is, Captiv8 helps us achieve it. ### 7. Innovative and consultative partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Influential powered by Captiv8?** We've enjoyed learning how to approach influencer marketing through the lens of those who have built the platform at Captiv8. They have shown us process improvements in our existing workflows and have helped us generate over $150k in sales in less than 3 months on the affiliate influencer campaign we just began earlier this year. **What do you dislike about Influential powered by Captiv8?** That we did not take a demo to see the tool sooner is the only dislike. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Affiliate marketing has been a challenge to find a partner in the creator world. There are some challenges in finding a platform that can also provide per content creator. Once we found Captiv8 that matter resolved itself. ### 8. The only true measurement tool for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Influential powered by Captiv8?** This tool provides a full-funnel picture at campaign ROI. We previously used a competitor and switched from a competitor due to them losing API access for Facebook. It's truly been the best switch for my team. The workflow and planning is intuitive and the customer support team is incredible. Our CS rep has been so hands-on in their approach, it's made my job seriously so much easier. **What do you dislike about Influential powered by Captiv8?** Not anything to dislike, but I wish they had a public pricing page - they are a far more affordable alternative to competitors. I was literally shocked at the value and functionality we got from switching to Captiv8. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Measurement has been a core difficulty for my team, and in an industry where you have to be mindful of compliances relying on a tool that only half gives you access to data isn't an option. Thankfully Captiv8 offers full measurement and attribution reporting capabilities. This gives my team an accurate view of perfrmance. ### 9. Captiv8 is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Influential powered by Captiv8?** The product serves a specific purpose for us because influencer marketing started as a test channel for us, so it was important for us to have a workflow in place. **What do you dislike about Influential powered by Captiv8?** We had some learning curves from the different users. The good thing is that we were able to smooth our learning curves and bumps along the road and now our team is fully ramped up. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Workflow is now streamlined and I would say it's been optimized. The tool has actually made us update how we approach this channel, and are able to make clean and swift decisions thanks to the tool. ### 10. Smooth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Influential powered by Captiv8?** All the influencers are at one place and you can create lists and go back to them **What do you dislike about Influential powered by Captiv8?** It lags a little bit, and sometimes you cannot enter Influencer profiles and it won't load them, or it opens it in the same window. User experience has improve **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** It makes our job easier, meaning easier to contact influencers. I hope it can be even easier. ### 11. If you're looking for success, search no further than the Captiv8 creator ecosystem! **Rating:** 5.0/5.0 stars **Reviewed by:** H G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Influential powered by Captiv8?** What I love and enjoy most about Captiv8 is a myriad of things: 1) Creator Payments: Our organization works globally, being able to pay out creators quickly and fairly is incredible important to us. 2) Conversation Tool: Being able to speak to creators and provide feedback and updates is great. 3) Posting & Planning **What do you dislike about Influential powered by Captiv8?** There is not much that is bad with the platform? Maybe the only suggestion I would make is to make the amplification part predictive? **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 can give insight into real-time performance which is crucial to the campaigns that we run. We haven't had the ability to optimize as we go in the flow. ### 12. Captiv8 Super fan over here! **Rating:** 5.0/5.0 stars **Reviewed by:** Hardeep S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Influential powered by Captiv8?** I've enjoyed working with the Captiv8 team to implement and onboard our company onto their platform. There is something about the attention to detail and care that is done by Sevika and the team of specialists. **What do you dislike about Influential powered by Captiv8?** One thing I would likely say is that the creator software space is getting busy but Captiv8 is the one that actually talks the talk and walks the walk. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** The almost checklist mentality of making sure that as a customer, we're getting the most value out of the product,their implementation is customer first, and we felt like all of our questions and needs were being taken into account. ### 13. Seamless, Effective, data-driven influencer platform **Rating:** 5.0/5.0 stars **Reviewed by:** Lous C. | Social & Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Influential powered by Captiv8?** The platform is extremely well-developed. It has everything I need to launch a great influencer and affiliate marketing program. The communication process is seamless and what makes it stand out of the support team at Captiv8. **What do you dislike about Influential powered by Captiv8?** Lots of current testing for affiliate marketing. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** It's helping me monetize the marketing program and leverage influencers who will make an impact in top-line sales goals. ### 14. Captiv8 solves every challenge in influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Influential powered by Captiv8?** Tracking creators, reports, and understanding performance has become easy as my team has started using Captiv8. The tools are incredibly easy to use, and the company doesn't just hand you off like a self-service tool. There's a human element on the side where their team dedicates time to make sure you are successful in reaching your influencer goals. **What do you dislike about Influential powered by Captiv8?** We have no problems or issues with the platform. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Finding new creators in that reach specific buyers personas for our organization has been one of the biggest challenges. They have, by far, the largest access to authenticated creators in the space. ### 15. Love the tools and commitment to excellence by Captiv8 **Rating:** 5.0/5.0 stars **Reviewed by:** Raz S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** I love that this team wants its customers to be successful. This isn't just another software company that gets a contract and leaves you high and dry to figure out the complexities of technology, they are truly the most supportive partners in the space. **What do you dislike about Influential powered by Captiv8?** Truthfully, we have not come across a point of contention against Captiv8. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We have really enjoyed being able to source creators on a global level, and it's nice to see that there is a wealth of talent not only US-based but also ex-US and global and regional talent to activate. ### 16. Best tool for influencer programs and campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Sabrina R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Influential powered by Captiv8?** Full funnel view of influencer marketing spend and a clear picture of how that translates to marketing performance. It's incredibly important for our team to be able to paint that picture across our organization. **What do you dislike about Influential powered by Captiv8?** N/a. The platform is not clunky like our previous tool. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Funnel funnel influencer marketing planning and building effective GTM roadmaps for our influencer first programs. ### 17. Wonderful experience to date, solid technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Influential powered by Captiv8?** If I had to bet on one company when it comes to influencer marketing, it would be Captiv8. We evaluate software on an ongoing basis, and from the first day to present day they have a very involved team and stop at nothing to make sure we are successful. **What do you dislike about Influential powered by Captiv8?** We don't dislike anything about Captiv8. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 is helping us with gifting, we literally had the most hands on process before aka manual. Captiv8 was one of the only tools we trusted to be able to pull off gifting at the level we needed it to be. ### 18. Creator driven marketing results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Influential powered by Captiv8?** Everything about the platform, and the team. We really like having hands-on support, and as someone who has over 20 people on the platform it's nice to be able to get additional training and materials from their team. **What do you dislike about Influential powered by Captiv8?** We haven't found anything that we dislike about the platform yet, so this has been great. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We've had a challenging time managing creator payments when we've activated a lot of global creators at once, the fact that their platform can issue payment cross-currency and is able to get that done on time is a huge fix for us. ### 19. C8 review **Rating:** 5.0/5.0 stars **Reviewed by:** Paola A. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Influential powered by Captiv8?** I really love how professional and solution-oriented the team members are. They are proactive and bring forth solutions if problem arise with our client's best interest at heart. The team has also consistently met timelines even went setbacks occur. **What do you dislike about Influential powered by Captiv8?** I really haven't experienced any downsides while working with team. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Sourcing Quality influencers Launching campaigns on time Being flexible and accommodating with all parties ### 20. The customer service is superb **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Influential powered by Captiv8?** They have a dedicated staff for end to end support. It's been a godsend because of how much expertise their team has. We know we're in good hands with their team and support. **What do you dislike about Influential powered by Captiv8?** We don't have the opportunity to complain because of how their team is always available for us to field questions with. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We have worked on their platform for a few years and the technology grows with our team and with the industry. Our latest challenge has been tracking which their team can do with pixel tracking. ### 21. Best company and partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Influential powered by Captiv8?** Captiv8 has been used by our organization for about 1.5 years and we switched from a company that claimed to have end-to-end technology. We're happy with the switch because we have more accessibility to metrics that help us determine roas. **What do you dislike about Influential powered by Captiv8?** Not a thing that we don't like about the tool, we're very happy with the fact that we found Captiv8. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Right now our biggest headache has been around getting a full picture of where our ad spend has been really heftily converting through influencer. Now we can see what influencer is driving the most sales. ### 22. 10/10 all across the board! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Influential powered by Captiv8?** Captiv8 has been instrumental in streamlining a lot of our issues that were popping up as we really began to think big picture about our influencer programs. It's been very helpful to have a single tool to manage and operate our program. **What do you dislike about Influential powered by Captiv8?** There are not many downsides at all because the platform really does provide the tools to be successful. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** The main issue is workflow, our team is large and many on the platform we're previously operating in a CRM but it ultimately felt siloed. Now there is heiarchy and transparency through the organization. ### 23. Excellent tool and support **Rating:** 5.0/5.0 stars **Reviewed by:** Mike P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Influential powered by Captiv8?** I like that while Captiv8 is a technology tool - (think salesforce but for creative marketing campaigns and influencers) , they treat you like a priority customer so you get the best tailored experience. **What do you dislike about Influential powered by Captiv8?** I'm happy with the service, technology, and tools that we receive. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** The issue our team was having was getting buy in company wide and being able to get collaboration across the board. But Captiv8 has made that very easy - we no longer have to rely on several tools to do the job of one that Captiv8 does. ### 24. Revolutionize Your Workflow with Captiv8! **Rating:** 5.0/5.0 stars **Reviewed by:** Nie Coleen B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Influential powered by Captiv8?** Captiv8 is widely regarded as one of the best influencer marketing platforms available today, and for good reason. For my team, it's the influencer discovery: Captiv8's influencer discovery tool is highly advanced, and we were able to find influencers based on niche criteria. **What do you dislike about Influential powered by Captiv8?** I think the company works hard to make sure there are no negatives! **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8's platform allows us to manage influencer marketing campaigns from start to finish, including influencer outreach, contract management, content approval, and performance tracking. It was easy to execute effective campaigns and maximize return on investment. ### 25. Enterprise grade tools and team **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle F. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** Everything because from the first day we viewed the platform capabilities to Captiv8, to present day where my team and I may need support - the Captiv8 team is there to help us understand how to better use technology to make smarter, more data-driven decisions for creator marketing campaigns. **What do you dislike about Influential powered by Captiv8?** This isn't applicable to our group or teams experience with Captiv8. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We are using Captiv8's audience matching to understand which creators can best reach our intended demographic based on a variety of attributes that define our consumer audience. ### 26. The only influencer tool that meets our needs **Rating:** 5.0/5.0 stars **Reviewed by:** V R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** Our brand has had the opportunity to survey vendors for a great fit, and since we came across Captiv8 we have not looked back. Beware in the industry of companies that promise and do not deliver - Captiv8 promises AND delivers! **What do you dislike about Influential powered by Captiv8?** I am happy with the organization and capabilities afforded to our team through the tools. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Being able to manage large scale influencer campaigns, from the outreach process to organizing, vetting, and managing talent has been the game-changer for our team which Captiv8 solves for quite well. ### 27. The platform stands out as a valuable resource for measuring influencer ROI/ ROAS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Influential powered by Captiv8?** We are able to view performance data across Instagram, LinkedIn, TikTok, and are able to create predictive moves based on historical performance of our campaigns and use Captiv8's expertise around it. **What do you dislike about Influential powered by Captiv8?** We don't have downsides for this tool or the partnership. Their team is responsive and quick. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** No other tool can offer the predictive element that Captiv8 offers. They have data that helps you better understand what to measure as success for campaigns, we've asked other vendors but they are not able to get access to what Captiv8 has. ### 28. This compliments our technology across all levels **Rating:** 5.0/5.0 stars **Reviewed by:** Dan R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** The upside of working with Captiv8 and using the platform is that you not only have access to the tools but they have an entire team of experts that help with the pre and post launch of campaigns. **What do you dislike about Influential powered by Captiv8?** We like the platform across all aspects, we enjoy the efficiency it drives to our teams. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 is providing us with knowledge about how to optimize influencer campaigns even across the micro and nano space which has been incredibly valuable as we think through how to scale on social. ### 29. Customizable influencer reporting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Theresa F. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** The ability to build very custom ROI and ROAS reporting is key for our organization, through the Captiv8 platform we were able to scale down activations with little ROI and scale up where we were getting the most awareness. **What do you dislike about Influential powered by Captiv8?** we are fine there were not issues with our usage of the platform **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Custom Reporting tools have been helping for my team as I was mentioning for our organization. It's full funnel reporting and it's been the best overview amonst the tools we have done trials with. ### 30. Tracking for influencer marketing has never been easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Raman M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** I like technology that is not clunkly, Captiv8 is pretty easy to use and it's very easy to manage our talent list. The talent list we used to use consisted of a manual spreadsheet, so this has been a very good improvement. **What do you dislike about Influential powered by Captiv8?** I like the access we have to creators, I don't dislike anything.. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Tracking for influencers and accounting for appropriate commission payouts is a very big issue in our space. We've had to get hyper-targeted and Captiv8 helps us find niche influencers for campaigns. ### 31. Superior client service and program execution **Rating:** 4.5/5.0 stars **Reviewed by:** Meredith B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Influential powered by Captiv8?** The problems solving. The team we worked with proactively sought out to solve issues that popped up rather then just alerting us of it. This went a long way throughout our campaign and kept things moving! **What do you dislike about Influential powered by Captiv8?** Talent management in terms of deliverables being late was a pain point. However it was around the holidays so that did not make things any easier. Holding talent to deliverable timelines and potentially buffering in added time, if not done already. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Finding, sourcing and managing talent. They are a one-stop-shop and again, their execution/client service team really sets them apart. ### 32. 100% increase in efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Huy H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Influential powered by Captiv8?** I like how fast the team has become accustomed to a deeper understanding of how effectively campaigns are, by enabling a higher level of reporting and analysis after using this platform. **What do you dislike about Influential powered by Captiv8?** There are not any downsides, we have to report to compliance and thankfully the tool takes that into consideration. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We have been able to streamline approvals and provide in depth information to our partners. We use Captiv8 to store all pertinent campaign and compliance documents that are applicable for our sales organization. ### 33. good team and platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nebajay T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Influential powered by Captiv8?** The one thing that differentiates Captiv8 from the rest is that they are able to service industries that require a high degree of compliance both through their T&S and also their team. **What do you dislike about Influential powered by Captiv8?** Everything is good with the platform and team. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** We are trying to launch influencer campaigns across different verticals, for our team being able to have a tool which helps with this is a huge thing. We like the fact that all important items can be stored in one spot with cross-functional team access. ### 34. Captiv8 is a great company to work with! **Rating:** 4.0/5.0 stars **Reviewed by:** hannah D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2023 **What do you like best about Influential powered by Captiv8?** The dashboard and the guidance throughout the process! **What do you dislike about Influential powered by Captiv8?** There were times we felt the frustration of lengthier timelines, despite them being out of our control, but it ultimately worked out. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** driving awareness for our client's company - going well :) ### 35. Love the people we work with at Captiv8.com **Rating:** 5.0/5.0 stars **Reviewed by:** Erika L. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Influential powered by Captiv8?** the best part hands down is that you don't just get access to the software, you literally get access to a worldclass group of individuals who can help provide expertise on influencer campaigns **What do you dislike about Influential powered by Captiv8?** we're happy and good with Captiv8 no problems on our side honestly **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** I'm on a team that handles marketing automation and operations and one thing that I really like is how I can use Captiv8 as the source of truth for my campaign data and all aspects of the campaign ### 36. Best Training Support **Rating:** 4.0/5.0 stars **Reviewed by:** Katera J. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Influential powered by Captiv8?** Sevika Singh went over and beyond to help myself and my time understand the platform and onboard. She was very knowledgable about the platform. Her training was thorough and extremely helpful. Sevika was always a pleasure to work with. **What do you dislike about Influential powered by Captiv8?** Sometimes there can be gaps in communication with the Captiv8 team, but Sevika has never been in issue. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 has been a great resource for my team to see our active influencer campaigns in one space. ### 37. Great Experience working with Captiv8! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2022 **What do you like best about Influential powered by Captiv8?** The Captiv8 team is great with providing insights and strategic thought into their recommendations, they make sure to understand the business problem to be solved to make sure the campaign is a success. They are great at making it clear what next steps are and they are willing to go above and beyond when it comes to helping bring the campaign to life. The platform makes it easy to review content, provide feedback, and outline all relevant metrics when evaluating potential talent. Overall, Captiv8 has been a great team to work with and clients have also been satisfied with the content they deliver. **What do you dislike about Influential powered by Captiv8?** The downside is the amount of approvals needed and content that needs to be reviewed. Although there is a need to review content, unfortunately, it becomes a very time consuming task to the agency and the client when each individually piece of content has to be approved especially when there are multiple influencers that are creating multiple pieces of content. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** They are solving two large problems for our clients, the first being they provide high-quality influencer content that helps to promote our products and drive sales at key retailers. The second being they allow for us to get content created that can then be utilized in future campaigns which will help minimize the time needed to review a lot of content. ### 38. Influencer marketing made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Jod R. | Senior Marketing Analyst - Bare Snacks, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about Influential powered by Captiv8?** -Quick communication with influencers -Great client service/account team always willing to help out -Fast revisions from influencers and flexibility **What do you dislike about Influential powered by Captiv8?** -Some influencers pulled out last-minute - more of a challenge with influencer marketing in general though vs just captiv8 **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Consolidating entire influencer marketing program in an easy-to-use, one-stop platform ### 39. Satisfied with Captiv8 Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Julia P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Influential powered by Captiv8?** I primarily use the platform for payments - the functionality is straightforward and I find it simple / effective to use. **What do you dislike about Influential powered by Captiv8?** Creator search primarily results in celebrity/macro level influencers that do not match the filtering initially applied. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** primarily ease of payments ### 40. This tool does it all **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Influential powered by Captiv8?** Our team relies on compliance given how tough our industry can be when it comes to regulation, we do not typically use many third party technologies but we can trust Captiv8. **What do you dislike about Influential powered by Captiv8?** n/a totally happy with the experience we've had to date **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 provides us with content approvals and communication with creators, instead of getting lost in email threads we now have a portal where our team can log in and manage everything from an influencer marketing perspective. ### 41. Training was very helpful. I'm excited to work more with the platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Grace R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Influential powered by Captiv8?** Ability to source new talent, comparing data associated with competing hashtags, Saas Platform **What do you dislike about Influential powered by Captiv8?** Everything I have experienced thus far has been great. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** FTC Compliance issues, ensuring influencer work is complete with correct hashtags ### 42. THE BEST! **Rating:** 5.0/5.0 stars **Reviewed by:** Remy M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Influential powered by Captiv8?** This company has helped a large portion of our department who is responsible for campaign planning gotten a lot more efficient in terms of planning and execution! **What do you dislike about Influential powered by Captiv8?** I'm very happy that we are on this platform now as well. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 helps our entire team with setting up the campaigns, reaching out and meeting with talent to identify which would be the best matches to for our social goals and performance kpis. ### 43. Fast and flexible **Rating:** 4.0/5.0 stars **Reviewed by:** Derek K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Influential powered by Captiv8?** Ability and flexibility for quick turn influencer campaigns. Their platform also makes reviewing content easy. **What do you dislike about Influential powered by Captiv8?** At times it feels like their roster of talent gets reused a little more often than I would like. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Helping me review and activate programs featuring influencer content. ### 44. Great training experience with Sevika! **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Influential powered by Captiv8?** Being able to create your own campaigns and issue payments. **What do you dislike about Influential powered by Captiv8?** Not being able to train with Sevika forever. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 creates a streamline process for my team to create campaigns ### 45. Best tool to find the correct influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2023 **What do you like best about Influential powered by Captiv8?** The face that it allows you to filter by location, folllowers and engagement rates. **What do you dislike about Influential powered by Captiv8?** It doesn't allow you to get influencers who talk about certain sensitive healthcare topics. Such as colorectal cancer, depression, etc. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Makes searching influencers easy across sectors. ### 46. The only true end to end influencer technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Influential powered by Captiv8?** Everything!! The technology actually works and they actually have the features and benefits that they market to customers. There aren't many companies who talk the talk when it comes to tech. **What do you dislike about Influential powered by Captiv8?** We don't see any donsifes from the product or platform. Captiv8's product literally conforms to all aspects of customer needs. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Reporting around conversions. The level of data and custom reporting you get with Captiv8 isn't available through any other provider. ### 47. from general to details **Rating:** 5.0/5.0 stars **Reviewed by:** Aurelie H. | associate director, creators and casting, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Influential powered by Captiv8?** I love how the tool is straightforward to use by yourself, but also how dedicated the Captiv8 team is to help us in our more specific and niches searches. I find the filters and options more complete than the ones of competitors I've worked with in the past. **What do you dislike about Influential powered by Captiv8?** So far, nothing yet! I'm still exploring so I'll elt you know if anything changes! **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** So far, the team has mostly helped me in narrowing my search, when I'm looking for very niche influencers. ### 48. Excellent collaboration tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sanprit J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Influential powered by Captiv8?** I like how the tool works and is able to help provide performance marketing data in an easy to understand way. If you're looking to effectively measure success, look no further. **What do you dislike about Influential powered by Captiv8?** N/A - nothing from our organization, we like it **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Measuring campaign performance on an individual creator and by campaign level, measuring sentiment and brand affinity. It helps us drive a significant amount of efficiency. ### 49. Great Captiv8 Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Influential powered by Captiv8?** Very easy to work with and if there is any problems they normally can provide a solution pretty quickly. They also teach you enough so you can get it done on your own. **What do you dislike about Influential powered by Captiv8?** The statistics on the creator page are rather short term. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** It helps us solve payment, analytics, and relationship problems with our creators. They ease the difficulty of dealing with all those things in one convenient page. ### 50. One of the best influencer agencies to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Influential powered by Captiv8?** An efficient team that is quick to respond, provides timely updates, has a user-friendly dashboard and provides personalized services to meet the client's unique needs **What do you dislike about Influential powered by Captiv8?** Should introduce a system to keep track of essential communications. When there are a number of stakeholders involved, feedback can sometimes get lost but eventually gets addressed. **What problems is Influential powered by Captiv8 solving and how is that benefiting you?** Captiv8 is providing an effective solution to meet our marketing needs through the use of online influencers. In this day and age, influencer marketing is an essential tool for building awareness and consideration of products, especially ones that have strong competition in the market. However, with the vast number of influencers that exist in the digital space, it is hard to identify the right ones to reach our specific audiences. Captiv8 not only identifies the right influencers to consider but manages everything from conception to execution with services that include everything from creative consultation, strategy, research and more. ## Influential powered by Captiv8 Discussions - [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) - 4 comments, 4 upvotes - [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) - 1 comment, 2 upvotes - [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) - 2 comments - [View Influential powered by Captiv8 pricing details and edition comparison](https://www.g2.com/products/influential-powered-by-captiv8/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+21%3A22%3A54+-0500&secure%5Bsession_id%5D=5df09d5e-11a7-409c-9986-278789f325ae&secure%5Btoken%5D=ddb1df1bdd8f4def7e5ac88e61d52a198dd3c558b0a50e26e1d2ad6e6ad01956&format=llm_user) ## Influential powered by Captiv8 Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization ## Top Influential powered by Captiv8 Alternatives - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (560 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)