--- title: Capterra Reviews meta\_title: 'Capterra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 148 reviews by the users' company size, role or industry to find out how Capterra works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 148 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### Capterra Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the **ease of discovering and comparing software** solutions through Capterra's user-friendly platform. [(5 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765490&qs=pros-and-cons#reviews)

Users value Capterra for its **genuine user reviews** and precise filtering options, enhancing software comparison and decision-making. [(4 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2329670&qs=pros-and-cons#reviews)

Users value Capterra's **authentic user reviews** , which effectively cut through marketing hype and aid in informed decision-making. [(4 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765543&qs=pros-and-cons#reviews)

Users value Capterra for its **authentic reviews** , enabling informed decisions and authentic insights on software usability. [(3 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765394&qs=pros-and-cons#reviews)

Users appreciate the **comprehensive software selection** of Capterra, enabling efficient comparison and discovery of solutions. [(3 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765414&qs=pros-and-cons#reviews)

Users experience **confusion** due to slow review publishing and overwhelming choices, making it hard to find relevant feedback. [(4 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2256313&qs=pros-and-cons#reviews)

Users express frustration with the **slow and confusing review publishing process** , causing distrust and concerns about fairness. [(3 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765913&qs=pros-and-cons#reviews)

Users often face **bias in reviews** , making it challenging to find relevant feedback and leading to mistrust. [(2 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2372477&qs=pros-and-cons#reviews)

Users feel that **some reviews lack authenticity** , leading to confusion and overwhelm when choosing the right options. [(2 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765432&qs=pros-and-cons#reviews)

Users find the **overwhelming content** overwhelming and struggle to identify relevant reviews amidst promotional listings. [(2 mentions)](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2256386&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Capterra

##### 1. Ease of Use

Users appreciate the **ease of discovering and comparing software** solutions through Capterra's user-friendly platform.
[
See 5 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765490&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohd Taher U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd Taher U.")
MU

Mohd Taher U.

Small-Business (50 or fewer emp.)

5.0/5

"Free, Easy Software Research with Capterra Reviews"

What do you like about Capterra?

Anyone can browse, compare, and read reviews on Capterra for free which is great if you’re researching software without any cost.

 ![it m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "it m.")
IM

it m.

Small-Business (50 or fewer emp.)

4.0/5

"Trusted and Informative Tech Learning Website vmorecloud.com"

What do you like about Capterra?

What I like most about Capterra is how easy it makes to discover and compare software solutions in one place.

##### 2. Features

Users value Capterra for its **genuine user reviews** and precise filtering options, enhancing software comparison and decision-making.
[
See 4 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2329670&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Capterra Makes Software Research Faster with Filters, Reviews, and Comparisons"

What do you like about Capterra?

The sheer volume of genuine user reviews is Capterra's strongest asset. It helps me cut through marketing hype and see what a product is actually like

 ![Zoe L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zoe L.")
ZL

Zoe L.

Small-Business (50 or fewer emp.)

5.0/5

"Valuable Platform for B2B Visibility, Needs Taxonomy Flexibility"

What do you like about Capterra?

I like that Capterra is a comprehensive platform that allows B2B SaaS companies to be found in searches like specific software categories and alternat

##### 3. Real Reviews

Users value Capterra's **authentic user reviews** , which effectively cut through marketing hype and aid in informed decision-making.
[
See 4 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765543&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Capterra Makes Software Research Faster with Filters, Reviews, and Comparisons"

What do you like about Capterra?

The sheer volume of genuine user reviews is Capterra's strongest asset. It helps me cut through marketing hype and see what a product is actually like

 ![Mohd Taher U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd Taher U.")
MU

Mohd Taher U.

Small-Business (50 or fewer emp.)

5.0/5

"Free, Easy Software Research with Capterra Reviews"

What do you like about Capterra?

Anyone can browse, compare, and read reviews on Capterra for free which is great if you’re researching software without any cost.

##### 4. Authenticity

Users value Capterra for its **authentic reviews** , enabling informed decisions and authentic insights on software usability.
[
See 3 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765394&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Capterra Makes Software Research Faster with Filters, Reviews, and Comparisons"

What do you like about Capterra?

The sheer volume of genuine user reviews is Capterra's strongest asset. It helps me cut through marketing hype and see what a product is actually like

 ![Mehaboob P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mehaboob P.")
MP

Mehaboob P.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Software Comparison with Authentic Insights"

What do you like about Capterra?

I appreciate Capterra for its straightforward layout and detailed user feedback, which make it exceptionally easy to compare software solutions. The e

##### 5. Software Selection

Users appreciate the **comprehensive software selection** of Capterra, enabling efficient comparison and discovery of solutions.
[
See 3 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765414&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Zoe L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zoe L.")
ZL

Zoe L.

Small-Business (50 or fewer emp.)

5.0/5

"Valuable Platform for B2B Visibility, Needs Taxonomy Flexibility"

What do you like about Capterra?

I like that Capterra is a comprehensive platform that allows B2B SaaS companies to be found in searches like specific software categories and alternat

 ![it m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "it m.")
IM

it m.

Small-Business (50 or fewer emp.)

4.0/5

"Trusted and Informative Tech Learning Website vmorecloud.com"

What do you like about Capterra?

What I like most about Capterra is how easy it makes to discover and compare software solutions in one place.

### 5 Cons or Disadvantages of Capterra

##### 1. Confusion

Users experience **confusion** due to slow review publishing and overwhelming choices, making it hard to find relevant feedback.
[
See 4 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2256313&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohd Taher U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd Taher U.")
MU

Mohd Taher U.

Small-Business (50 or fewer emp.)

5.0/5

"Free, Easy Software Research with Capterra Reviews"

What do you dislike about Capterra?

Sometimes review publishing is slow and confusing

 ![it m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "it m.")
IM

it m.

Small-Business (50 or fewer emp.)

4.0/5

"Trusted and Informative Tech Learning Website vmorecloud.com"

What do you dislike about Capterra?

Sometimes the large number of reviews can feel overwhelming, and it’s not always easy to tell which feedback is most relevant to your specific needs.

##### 2. Review Issues

Users express frustration with the **slow and confusing review publishing process** , causing distrust and concerns about fairness.
[
See 3 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765913&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohd Taher U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd Taher U.")
MU

Mohd Taher U.

Small-Business (50 or fewer emp.)

5.0/5

"Free, Easy Software Research with Capterra Reviews"

What do you dislike about Capterra?

Sometimes review publishing is slow and confusing

 ![Mehaboob P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mehaboob P.")
MP

Mehaboob P.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Software Comparison with Authentic Insights"

What do you dislike about Capterra?

Common dislikes about Capterra include lack of transparency around why reviews are not published, leading to frustration and mistrust among users Some

##### 3. Bias

Users often face **bias in reviews** , making it challenging to find relevant feedback and leading to mistrust.
[
See 2 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2372477&qs=pros-and-cons#reviews)

See Related User Reviews

 ![it m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "it m.")
IM

it m.

Small-Business (50 or fewer emp.)

4.0/5

"Trusted and Informative Tech Learning Website vmorecloud.com"

What do you dislike about Capterra?

Sometimes the large number of reviews can feel overwhelming, and it’s not always easy to tell which feedback is most relevant to your specific needs.

 ![Mehaboob P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mehaboob P.")
MP

Mehaboob P.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Software Comparison with Authentic Insights"

What do you dislike about Capterra?

Common dislikes about Capterra include lack of transparency around why reviews are not published, leading to frustration and mistrust among users Some

##### 4. Bias in Reviews

Users feel that **some reviews lack authenticity** , leading to confusion and overwhelm when choosing the right options.
[
See 2 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=1765432&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Tyroone B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyroone B.")
TB

Tyroone B.

Small-Business (50 or fewer emp.)

4.5/5

"A Handy Place to Find and Compare Software"

What do you dislike about Capterra?

Sometimes there are too many choices, and it can feel a bit overwhelming. I’ve also noticed that some reviews are a little vague or generic, so I’m no

##### 5. Overwhelming Content

Users find the **overwhelming content** overwhelming and struggle to identify relevant reviews amidst promotional listings.
[
See 2 mentions
](https://www.g2.com/products/capterra/reviews?filters%5Bsentiment_snippet%5D=2256386&qs=pros-and-cons#reviews)

See Related User Reviews

 ![it m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "it m.")
IM

it m.

Small-Business (50 or fewer emp.)

4.0/5

"Trusted and Informative Tech Learning Website vmorecloud.com"

What do you dislike about Capterra?

Sometimes the large number of reviews can feel overwhelming, and it’s not always easy to tell which feedback is most relevant to your specific needs.

 ![Tyroone B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyroone B.")
TB

Tyroone B.

Small-Business (50 or fewer emp.)

4.5/5

"A Handy Place to Find and Compare Software"

What do you dislike about Capterra?

Sometimes there are too many choices, and it can feel a bit overwhelming. I’ve also noticed that some reviews are a little vague or generic, so I’m no

 ![Sara S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara S.")
SS

Sara S.

Senior Inside Sales Specialist

Mid-Market (51-1000 emp.)

8/20/2023

"Best software and business services"

5/5

What do you like best about Capterra?

It is the best service provider in terms of software and business. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

Nothing as of now,everything seems to be good about Capterra when it comes to service providing Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

Providing best software services and easing out the work brings a lot of smooth workflow in daily life Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Saleem S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saleem S.")
SS

Saleem S.

Sales Representative

Enterprise (\> 1000 emp.)

10/23/2022

"Honest review of Capterra.com"

5/5

What do you like best about Capterra?

however, they leave off that they channel postings by 'Supported.' This implies the items are recorded in the specific request offered - beginning with the most noteworthy bidder. Different stages might introduce supported postings by adding a couple to the highest point of an appropriately positioned results page arranged by the regular survey - not making the \_entire\_ results page simply promotions. In addition, they utilize dull examples to increment click-throughs to paid postings by making the fundamental posting join - which opens more subtleties on non-supported postings - go straightforwardly to your site. Since the majority of the time the client was attempting to click more subtleties (read your surveys), they will perpetually skip, getting back to Capterra to tap the right "See subtleties" connect all things being equal - with your financial promotion plan a couple of bucks lighter. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

The reviews could take more time than expected before showing up as distributed, and you might in all likelihood, never get to see your audits, even on your dashboard, after thinking of them, except if distributed. Regardless of whether your surveys were handled, this absence of criticism can deter. Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

Before exchanging programming, I have a selection of choices to go for with their standards in view, so I understand what I'm up for, and indeed, this supports me in settling on high-risk choices. I expected to switch programming for a video proofreader, so I used Capterra, and I'm happy it smoothed my emotional cycle. I decided on the best decision. Review collected by and hosted on G2.com.

Show More

10/25/2022
Current UserValidated ReviewerSource: Organic Review from User Profile

 ![Faiz R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faiz R.")
FR

Faiz R.

Assistant Manager

Staffing and Recruiting

Mid-Market (51-1000 emp.)

12/7/2022

"Reviews That Matter. Also Incentives"

4.5/5

What do you like best about Capterra?

Capterra helps users like us make healthy decisions by reading reviews of the software I want to try, which are suitable and, most importantly, fruitful for my organization.

Not only Capterra gives valuable information, but it also incentivizes offers in exchange for your honest reviews. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

The only thing to dislike about Capterra is their time taken to process a review given by a user is much longer as comapred to G2.

If sources are verified users then it they should work around their time. Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

Capterra has helped me making important decision in deciding my reruitment software to implement in my organisation. It has helped in achieving ROI and making fruitful decisions. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Harsh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harsh S.")
HS

Harsh S.

Small-Business (50 or fewer emp.)

3/9/2023

"Good place for dropping software related reviews online"

5/5

What do you like best about Capterra?

Capterra is very good at dropping software reviews; it is straightforward to drop reviews with good functionality Review collected by and hosted on G2.com.

What do you dislike about Capterra?

capterra is easy to use but has very few integration options with less functionality and server issues, also doesn't provide gift cards in many promised cases . Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

It is a very good place to drop by and find software reviews. Also, it helps in finding software-related user information. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Saviour E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saviour E.")
SE

Saviour E.

Transcriptionist

Education Management

Small-Business (50 or fewer emp.)

9/3/2022

"Captivational Reviews"

5/5

What do you like best about Capterra?

The reviews are not just anonymous but are from people, users of those software and services, and are honestly served to ensure that readers get to make informed decisions from them. The reviewers are vetted and verified to ensure that novices or just any random person write to promote an app or software. Capterra allows for time to vet each review before publishing so published reviews are thoroughly screened before they appear and this provides confidence for users and viewers to make informed decisions. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

The reviews might take longer than usual before appearing as published and you may never get to see your reviews , even on your dashboard after writing them, unless published. this lack of feedback as to whether your reviews were processed or not can be discouraging. Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

before switching software, have a choice of options to go for with their criteria in view, so I know what I am up for and honestly, this goes very helpful for me in making high-risk decisions. I needed to switch software for a video editor, I utilized Capterra and I'm glad it smoothed my decision-making process. I made the right choice. Review collected by and hosted on G2.com.

Show More

9/10/2022
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Alan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alan T.")
AT

Alan T.

Service Director

Financial Services

Small-Business (50 or fewer emp.)

9/6/2022

"Gift card warning"

2/5

What do you like best about Capterra?

Setup was quick and easy and the reviews are (mostly) clear and concise. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

They send out incentive links, and reviews written and published by clicking a link earn the reviewer a gift card. (It does not matter if the review is positive or negative). There are many documented instances of reviewers writing reviews after following a link and Capterra failing to honor their own process. It seems a bit ironic that a site that says "trust us" would act like that.

If reviewers need to be "tricked" into writing reviews, it does raise questions about the legitimacy of what is on the site. Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

It is challenging to get a real picture of how software "delivers" that does not come from the software provider. Capterra provides a window to see how real people and companies experience the software and that has real value (when it can be trusted). Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

MN

Mary N.

Demand Marketer

Mid-Market (51-1000 emp.)

2/9/2023

"Capterra Review"

3.5/5

What do you like best about Capterra?

I manage the admin side of Capterra and like the reporting options available to help track CPC, spend, conversion rates, and leads. Capterra has a very user-friendly site and bidding platform. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

Because Capterra is a bidding CPC site, the best software solutions aren't necessarily listed at the top. The top recommendations are those solutions paying to be at the top. It makes ratings and reviews a little less impactful. Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

We receive a sizeable amount of leads from our Capterra listing each month. The leads we receive know what services we provide because they have done their research through Capterra to learn more about our solution. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Anurag S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag S.")
AS

Anurag S.

ADMINISTRATIVE ASSISTANTS 

Hospital & Health Care

Enterprise (\> 1000 emp.)

1/2/2023

"I have good experience with capterra community. Capterra community give good chance for new youth"

4/5

What do you like best about Capterra?

It's very simple. Everyone can easily understand what they wants. So I liked very ouch. IInd best is they pay high rates. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

Nothing dislike but they paid at the end of month and you can review only 2 projects per month. This limit should be 5 per month Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

Capeterra is giving true review on products Review collected by and hosted on G2.com.

Show More

3/11/2025
Validated ReviewerSource: Organic

 ![Alexandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra W.")
AW

Alexandra W.

Account Executive

Enterprise (\> 1000 emp.)

10/7/2022

"Honest Feedback and Great Resource"

5/5

What do you like best about Capterra?

The reviews are verified to make sure its real. Its a reliable site for software reviews and I like how its set up. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

Theres not much I don't like. It is well organized by category but sometimes I wish you could see more to compare at once Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

Capterra is helping us find the right solution that we need to run our business in an unbiased way Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology")
UB

Verified User in Biotechnology

Small-Business (50 or fewer emp.)

8/9/2022

"The Chicken has come home to roost - Capterra's Dark Patterns and Deceptive Practices"

0/5

What do you like best about Capterra?

They are very upfront about how they make money - telling you they list products even if they have no business relationship with the company. Review collected by and hosted on G2.com.

What do you dislike about Capterra?

However, they leave off that they filter listings by 'Sponsored' by default. This means the products are listed in the exact order of bid - starting with the highest bidder. Other platforms may present sponsored listings by appending one or two to the top of a properly ranked results page sorted by average review - not make the \_entire\_ results page purely ads. On top of that, they use dark patterns to increase click-throughs to paid listings by making the main listing link - which opens more details on non-sponsored listings - go directly to your site. Since 99% of the time the user was trying to click more details (read your reviews), they will invariably bounce, returning to Capterra to click the correct "See details" link instead - with your ad budget a few bucks lighter. Review collected by and hosted on G2.com.

What problems is Capterra solving and how is that benefiting you?

Increasing qualified leads, boosting product presence to those searching for products in our industry category. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

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