I think one of the best things is the different pricing packages they offer. You can get a single account package or a multi-person package. it's and simple to integrate. Other positives are that it has a reporting dashboard so you can see the recent activity of customers. Also, the bidding option is great! It allows you to purchase inventory at the most cost efficient rate possible. It's also good that you can access it on mobiles or PCs. Also, when it comes to clients...I like that it only targets my customers when they are online in actual time in whatever region they are. It's great! Also, when it comes to Facebook....your ads do show up on the main newsfeed, so that users have great visibility. Another great feature is that you can target customers that will offer the highest profit margin and avoid those customers in which you get little if any profit.
Only thing is not lot of people haven't heard of Cappture, so it's hard to sell the product to other people.
Also, I have had a couple of instances where if I try to get some data, it takes some time to load up. However, I am not sure if it's just a server issue in my company (could be the case!).
Hands down, I think increased customer visibility helps out tremendously. When you ads are on popular sites and visibile to a large population and web traffic, it leads to more people clicking on your ad. It's great. We have gotten some interest just from this. Also, Cappture is great that it gives you the cost, revenue, how many clicks happened at a certain day. It helps you evaluate all sorts of variables that help with the growth of your company.