1. [Home](https://www.g2.com/) 2. ... 3. [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) 4. [Capillary Technologies Loyalty Program Software Discussions](https://www.g2.com/products/capillary-technologies-loyalty-program-software/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a8ec902c6ae851e4db17c4b2c74a3649/capillary-technologies-loyalty-program-software.png "Product Avatar Image") ](/products/capillary-technologies-loyalty-program-software/reviews) [ Capillary Technologies Loyalty Program Software ](/products/capillary-technologies-loyalty-program-software/reviews) (6)4.8/5 Capillary Technologies Loyalty Program Software is a cloud-based loyalty management solution that helps enterprise brands design, execute, and optimize customer loyalty programs using AI-driven data insights and omnichannel engagement tools. Founded in 2012, Capillary Technologies is an enterprise-grade SaaS provider with offices across 8 global locations and a customer base spanning 415+ brands across the world. Recognized as a Leader in the Forrester Wave™ for Loyalty Platforms (Q4 2025) and the Everest Group PEAK Matrix® 2025, Capillary Technologies serves 20+ Fortune 500 brands across industries including retail, CPG/FMCG, hospitality, fuel retail, airlines, and conglomerates. The platform is built for marketing, CRM, and loyalty teams at mid-to-large enterprises that need a configurable, scalable solution to manage complex loyalty initiatives. Core features include: - AI-Powered Predictive Capabilities (aiRA): Uses dynamic, social, and real-time data to deliver predictive recommendations and automate customer engagement decisions. - Loyalty Program Manager (LPM): An end-to-end program management tool supporting points-based, tiered, experiential, gamified, partner/coalition, channel, and influencer loyalty models. - Consumer Data Platform (CDP): Provides a 360-degree view of customer data to enable precise segmentation, personalization, and real-time triggered engagement. - Nudge Framework: A continuous improvement framework that measures loyalty program performance metrics and helps brands iterate toward higher engagement outcomes. - Loyalty Delivered Sales (LDS): A proprietary measurement methodology that quantifies the direct revenue impact of loyalty programs, helping CMOs demonstrate ROI. Capillary Technologies Loyalty Program Software addresses a core challenge for large consumer brands: converting transactional customer relationships into long-term loyalty that drives measurable revenue. The platform processes 1.95 billion+ annual transactions across 875 million+ consumers, giving brands the data infrastructure to move beyond simple point accumulation toward experience-based loyalty. By unifying online, in-store, and social media engagement channels into a single platform, it enables brands to deliver consistent, personalized experiences at scale which can help with reducing customer churn, increasing repeat purchase rates, and improving customer lifetime value across diverse markets and program types. Show More * * * ### 83.0 Nps Score Already have Capillary Technologies Loyalty Program Software? ### All Capillary Technologies Loyalty Program Software Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Loyalty+ used for? ](/discussions/what-is-loyalty-used-for) What is Loyalty+ used for? 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