The UI / UX is very intuitive and the tool is easy to use. Also look and feel is very refined. Their support is very flexible and the tool is highly customizable, this could also play a negative role sometimes when there are 'technical issues' Review collected by and hosted on G2.com.

On the technical side you need some knowledge and skills to use it properly, I believe this is more so for marketers than designers/copywriters.

Onboarding was very hard and difficult. Understanding of our needs and wishes took a very long time and we needed multiple rounds of implementation basically before the end product was where we needed it to be. And then it still has some flaws in particular situations. Review collected by and hosted on G2.com.

I like this tool because it helps me create stronger campaigns and better proposals for (new) clients. It also gives me much more creative freedom when setting up campaigns. Review collected by and hosted on G2.com.

It still has a few bugs, so I still need to figure out a way to work around them. Review collected by and hosted on G2.com.

Cape.io is one of the few platforms that actually delivers production-ready automation, not just templating. It handles high-volume, multi-variant creative builds across display and motion with consistency, which is critical for global and localised campaigns.

The strongest areas:

- Creative automation at scale to generate as many variants as you want from a single master with structured data inputs.

- HTML5 + video support: Works across formats, not locked into static or social-only outputs.

- Operational efficiency: Reduces manual production time and dependency on multiple disciplines.

- Consistency across markets: Ensures brand and layout integrity across regions and formats.

- For a modern production model (like a centralised studio setup), it’s one of the few tools that actually supports that shift.

Outside of the Campaign automation the platform can do validation (Check & Go): Catches spec, platform and build issues before trafficking which reduces QA cycles significantly. Review collected by and hosted on G2.com.

Limited “creative” layer: It’s a production engine, not a design tool, so creative iteration still happens outside.

Integration gaps: Would benefit from deeper integrations with workflow and proofing tools (Monday.com and Frame.io) and broader ecosystem connectors. Review collected by and hosted on G2.com.

I really appreciate the simple interface and clarity of Cape.io. The support is fantastic, especially Cornelia Saborowski and Kevin Sailor, who are always quick and helpful and can always offer a suitable solution. I find it particularly helpful to have an overview of when the broadcast copies are expected to be sent, as it helps me to create a proof of delivery for my customers in a timely manner. The initial setup was very easy, even without much prior knowledge I was able to get started quickly. Review collected by and hosted on G2.com.

Sometimes it takes a relatively long time to pull a Proof of Delivery. Review collected by and hosted on G2.com.

We’re able to create a large volume of assets quickly, develop and test multiple variations in no time, and make adjustments on the fly. Review collected by and hosted on G2.com.

I find that some integrations, like with DV360, don’t always work reliably. For example, uploads can fail, and it’s sometimes difficult to identify what’s causing the issue. Review collected by and hosted on G2.com.

The modular user experience of the tool and the integrations of multtiple channels that work seamlessly. Also the support is very helpful and based in the Netherlands which helps a lot Review collected by and hosted on G2.com.

The should be more intelligence and reporting possibilies, to realize a better performance accross all channels Review collected by and hosted on G2.com.

I like the ease of the service offered by Cape.io. I also appreciate that the initial setup process was very easy and intuitive. Review collected by and hosted on G2.com.

I think the platform has issues where they often approve the material, but then a country rejects it. It would be great to have the same guidelines to avoid rework. Review collected by and hosted on G2.com.

I like the simplicity and the friendly, fast customer support of Cape.io. The input form during upload can be filled out step by step. The customer support is very cordial and solution-oriented. The initial setup of Cape.io was very easy. Review collected by and hosted on G2.com.

We recently had difficulties with the login, which may have also been caused by a change in our email system. Review collected by and hosted on G2.com.

I like Cape.io for its simplicity, which makes finding my way around the platform easy and ensures that the necessary steps are hardly missed. I appreciate the support, which was quick to help when an issue arose, and I find the interface clean. Additionally, it's easy to distribute to all stations, and my colleague found the initial setup simple. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

Uploading ads and ad groups all at once on different platforms Review collected by and hosted on G2.com.

During uploads as part of a normal campaign setup, different issues or errors can appear, and they aren’t clearly explained from the user’s side. Review collected by and hosted on G2.com.