--- title: Canto Reviews meta_title: 'Canto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1774 reviews by the users' company size, role or industry to find out how Canto works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1774 scale: '5' date_modified: '2026-08-14' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Canto Reviews **Vendor:** Canto **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,774 ## About Canto Canto is a comprehensive digital asset management (DAM) platform that helps organizations centrally manage, organize, and distribute digital content from creation through final delivery. It serves as a single source of truth for marketing, creative, brand, and product teams that need fast, reliable access to approved, channel-ready assets. Designed for scale, Canto supports 4,000+ global brands across industries including retail, manufacturing, technology, healthcare, education, and professional services. Teams use Canto to manage images, videos, documents, and product-related assets in one intuitive system—reducing content sprawl, eliminating version confusion, and improving cross-team collaboration. At its foundation, Canto is a unified DAM platform with optional DAM for Products functionality, enabling organizations to manage both brand assets and product-specific content in a single environment. This ensures that every team—across regions and channels—works from accurate, up-to-date content. Key capabilities include: Centralized Asset Library - Store, organize, and manage all digital assets in one searchable platform with permissions and governance controls. AI-Powered Search & Metadata - Quickly find assets using AI-driven visual search, auto-tagging, and metadata enrichment, including visually similar matches. Single Source of Truth for Brand & Product Content - Maintain consistent, approved assets across campaigns, channels, and markets with confidence. Brand Studio - Enable non-designers to create on-brand content using customizable templates—without design software or bottlenecks. Approval Hub - Streamline review and approval workflows, reduce feedback cycles, and accelerate content sign-off across stakeholders. Media Publisher - Publish images and videos directly to key channels, simplifying distribution and reducing manual steps. Canto is ideal for organizations that: - Manage large volumes of digital or product content - Need strong brand consistency across teams and regions - Want faster content creation, approval, and distribution - Require AI-driven search and automation to improve efficiency By combining asset management, AI automation, collaboration tools, and brand governance, Canto helps teams move content faster—without sacrificing accuracy or brand integrity. ## Canto Pros & Cons **What users like:** - Users find Canto to be **extremely user-friendly** , enjoying its intuitive interface and efficient digital asset management capabilities. (154 reviews) - Users value Canto for its **efficient asset management** , offering robust search and easy sharing features. (123 reviews) - Users appreciate the **easy sharing capabilities** of Canto, enhancing collaboration and organization across various platforms. (79 reviews) - Users value the **ease of sharing** with Canto, enabling seamless collaboration and controlled access for teams and clients. (77 reviews) - Users love the **search functionality** of Canto, enhancing organization and efficiency in managing digital assets. (73 reviews) - Users love Canto's **easy search functionality** , making finding images quick and efficient with intuitive navigation. (67 reviews) - Easy Organization (58 reviews) - Content Management (57 reviews) - Intuitive (57 reviews) - Ease of Finding (52 reviews) **What users dislike:** - Users struggle with **search difficulties** on Canto, finding it challenging to locate content efficiently despite using filters and tags. (29 reviews) - Users express frustration with the **clunky search functionality** in Canto, finding it cumbersome and inefficient for specific content retrieval. (28 reviews) - Users find the **missing features** and clunky interfaces of Canto limit their experience and functionality. (27 reviews) - Users find the **folder and album setup limiting** , preferring a more straightforward structure for easier asset management. (25 reviews) - Users find Canto's features to have **limited flexibility** , particularly in customization and bulk asset management. (25 reviews) - Users report **slow performance** in Canto, including lag during uploads and issues with AI image recognition. (25 reviews) - Users find **folder management challenging** , citing issues with organization and the difficulty of downloading multiple files. (23 reviews) - Users find a **steep learning curve** with Canto's complex features, but training helps improve familiarity over time. (23 reviews) - Search Issues (23 reviews) - Users find the **poor interface design** of Canto frustrating, leading to complications in usability and accessibility. (22 reviews) ## Canto Reviews ### 1. Flexible Album Setup and Easy Asset Updates **Rating:** 4.0/5.0 stars **Reviewed by:** Sunny L. | Marketing Specialist II, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Canto?** I like how you can set up albums for different means and usages, and update assets to the same link. I also like how i can look up an item and it provides all materials based on their AI capabilities. **What do you dislike about Canto?** I don't think I use it as much as I'd like to pinpoint what I don't like about Canto, but one note is when I add an asset to multiple folders, say I have 3 different brands but each have the same folder name, I can't tell which one is for which brand when I search it. **What problems is Canto solving and how is that benefiting you?** It's helping with sharing multiple versions of the same asset to the same link so no on has outdated access! **Official Response from Reagan Cola:** > Hi Sunny! We’re glad to hear you’re finding Canto’s flexible album setup and asset updates helpful in keeping your content current. We appreciate your feedback about folder naming across brands. You might find it useful to leverage Canto’s metadata, advanced search tools, and Portals to simplify navigation. Your account manager can walk you through these features and help tailor them to your setup. Thank you for being part of the Canto community! ### 2. Designed to find everything we need in 3 clicks or less! **Rating:** 4.5/5.0 stars **Reviewed by:** Jacquelyn S. | Senior Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Canto?** I love the ability to create custom filters so we can organize all our documentation and find everything in the least amount of clicks possible. **What do you dislike about Canto?** I think the emphasis on visual search features makes companies like ours feel like an after thought sometimes. We have mostly excel type files we share and we cannot search them as thoroughly and they are not live editable. **What problems is Canto solving and how is that benefiting you?** We have thousands of files that have to be sorted out by client and type of file, so the custom filter feature has helped us greatly to make it easier for our team to click and find what they are looking for without searching and/or sifting through 100's of documents at a time. ### 3. Streamlined Asset Management with Powerful Customization **Rating:** 3.5/5.0 stars **Reviewed by:** Georgia K. **Reviewed Date:** February 11, 2026 **What do you like best about Canto?** I really like how you can tweak your own workspace to fit your individual workflow with Canto. We enjoy using portals, especially when working with different external stakeholders who need access to different files, and it's easy to manage and edit that access. I appreciate that we can change the status of assets and add expiration dates, so we don't violate our licensing contracts. I also really like that we can update assets with new and approved versions of the same image. Plugging Canto links into Asana helps us track projects and share links with the team **What do you dislike about Canto?** I think the platform is perfectly suited for photos but I find with videos it would be great to be able to have time stamps or some other way of organizing what is within the video itself. I also find that the new search bar shouldn't have to require you to put "" around things in order to only look up that very specific SKU. The search bar without the quotation marks casts too large of a net and things that shouldn't end up populating which confuses some team members. No one I know uses the personal collections for their account, so maybe finding a new way to communicate what that is for or just removing it. **What problems is Canto solving and how is that benefiting you?** Canto solves storage, organization, and access issues, allowing us to organize and share files with stakeholders while managing asset statuses and avoiding contract breaches. ### 4. Efficient Sharing, Needs Better Search **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Canto?** I use Canto for photo asset sharing and management. It streamlines the sharing process, making it easy to share collections multiple times with different partners or vendors. I appreciate the ease of sharing and collection creation. It's straightforward to create a collection to share with other people by selecting assets and files. It's also easy for our partners to download the files in their original format or as high-resolution files. The initial setup of Canto was pretty easy. **What do you dislike about Canto?** I don't like the way it's hard to search for files sometimes, especially when it has been placed in folders. It's hard to search items if not tagged properly. An advice is for the search outcomes to show where they are saved in what folders instead of coming up empty. **What problems is Canto solving and how is that benefiting you?** I use Canto for photo asset sharing and management. It streamlines the sharing process, making it easy to share collections multiple times with different partners or vendors. **Official Response from Maeghan Durbin:** > Hey there- thank you so much for your review! We love hearing that our customers find our platform easy to use and allows for seamless asset distribution. Regarding your feedback of search functionality for files within your folders, our new search feature AI Visual Search sounds like it could be a huge time saver for you to find content faster! If you’d like to learn more, contact us at customerfeedback@canto.com and we can connect you with your account manager. -Maeghan ### 5. Empowers Digital Asset Management, Needs Better Search Functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline F. **Reviewed Date:** February 03, 2026 **What do you like best about Canto?** I like that I can use the AI search functionality to sort through a large archive of images. I like that I can easily create albums and share them. Canto allows us a safe outlet to share our assets, knowing we can add expiration dates and limitations to protect ourselves and our assets. Canto has made it incredibly easy for us to share files comfortably. **What do you dislike about Canto?** I get really frustrated when looking for something very specific within a folder. For example, if I'm looking for visuals of sheep, I'll search 'sheep', our library comes up - but then when I want to sort my files by video - it defaults me back to a large archive of files. It doesn't stay within the current search criteria. So, I find that difficult. Especially when I know we have videography of sheep in our archive. **What problems is Canto solving and how is that benefiting you?** I use Canto to save and share our digital assets, making it our go-to archive for images, videos, and more. It provides a safe way to share assets with expiration dates and limitations, which protects us and simplifies sharing tasks. ### 6. Effective digital asset management tool for marketing photography **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Canto?** I appreciate that Canto allows shared access to photo content across an organization; this provides a curated inventory of photography we can all draw from for marketing purposes without having to make individual requests. It cuts down on email volume and file sharing. **What do you dislike about Canto?** The filters, keyword searches, and tags feel clunky and sometimes difficult to find content. It's one of those "output is only as good as the input scenarios" and my organization has gotten better with curating tags to make this a more useable feature over time. **What problems is Canto solving and how is that benefiting you?** Reduced need to file share - especially large photos - across and beyond the organization (if login is granted). Reduces the need to make requests and allows access to a robust inventory of photography that can be used across mediums. ### 7. Smart Search and Simple Workflows That Just Work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Railroad Manufacture | Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Canto?** I like Canto’s smart search and simple, streamlined workflows that make daily use easy. Its intuitive interface, smooth cloud setup, strong feature set, and solid integrations all support fast, organized, and efficient content management. Also, the integration to PowerPoint makes the presentation creation more agile. **What do you dislike about Canto?** The platform can lag, especially with large libraries or heavy operations. Also, when you need to find multiples visual contents, it is not optimized to move between contents. **What problems is Canto solving and how is that benefiting you?** Canto solves the challenge of finding and using brand‑aligned content by providing smart search and strong organization. This greatly benefits you by making it easy to locate the correct pictograms and official document templates, ensuring consistency, accuracy, and speed in your daily work. ### 8. User-Friendly Platform with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Margo T. **Reviewed Date:** November 04, 2025 **What do you like best about Canto?** I love how easy it is to navigate Canto, making it user-friendly and efficient. I also enjoy the up-to-date and modern aesthetic of the platform, which enhances my & my clients experience. The hands-on training provided with an actual person was excellent, and I love having someone available to talk to for support. I truly appreciate how much they listened to us along the way, ensuring that Canto works exactly how I envisioned it. The ability to customize Canto to fit my specific needs and dreams for a platform is a feature I really appreciate. **What do you dislike about Canto?** I find it frustrating that when using the search bar in Canto, it searches through every single artist folder I have, instead of allowing me or my clients to search specifically by an artist's name. This makes the process of finding specific artwork cumbersome, as they have to sort through irrelevant results. I'd love to be able to search by subject AND artist's name. **What problems is Canto solving and how is that benefiting you?** I use Canto as an extensive database for my art licensing, posting all artists' work there. It enables client guests to browse at their own pace, saving to folders and feeling like they are seeing and using something really special. ### 9. Effortless Sharing, But Folder-Specific Search Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Canto?** The feature I like the best is how easy it is to share folders and albums with others. Using Share Links to quickly send photos to others is VERY helpful. **What do you dislike about Canto?** The searching can use some work. My biggest dislike is the inability to search within a folder. Example: we have a folder titled 2025-26 and I can't limit my searches to just within that or the 2024-25 folder. When I search for Teachers / Students etc I am constantly getting results from 2017 etc. The search can also be buggy too and get bogged down. Sometimes I need to shut my browser down then reopen to get it to work. Using low resolution preview files can make it a challenge to know if images are good. When viewing a thumbnail in Canto it may look out of focus but when I download it I can see that it's perfectly fine. My BIGGEST dislike is that during a search you cannot open an image or an album in a new tab. Say I search "Bus Driver" and scroll far down, I see one that looks interesting so I click on it. Then I want to see the album it's in in case there are others. If I want to go back to the search results and continue where I left off I can't, the search page reloads itse'f to the top, that can be aggravating. Another dislike is the Galleries on mobile view. Most people are viewing photos on mobile and the gallery is VERY clunky on phones. If I'm a parent and I get an album with 100 images and I want to quickly scroll through to find my kid it is not the easiest process. It would also be helpful if there was a way to password protect portals. Our workaround is password protecting a folder but it'd be nice to have that for portals too. **What problems is Canto solving and how is that benefiting you?** A cloud-based service to store and search photos **Official Response from Reagan Cola:** > Thank you so much for your thoughtful feedback. We’re really glad to hear that sharing folders and albums with Share Links has been so helpful for your team. Your insights about search, navigation, previews, and the mobile gallery experience are incredibly valuable. We’re actively improving the new Library experience, and feedback like yours helps guide those updates. Just to clarify, folder-level search is available today, and we’d be happy to walk you through how it works if that would be helpful. We’d love to continue hearing your feedback as these improvements roll out. If you’d like to learn more or share additional thoughts, please feel free to reach out to your account manager or email customerfeedback@canto.com. Thanks again for being part of the Canto community. ### 10. Great Site for Image Organization **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly S. | Learning Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Canto?** The user interface is really easy to navigate - the sidebar lists all image folders clearly and then diving into the folders, it is easy to scroll through. We have thousands and thousands of images for our organization and Canto makes it easy to both upload and download. **What do you dislike about Canto?** The search function doesn't always work as I want it to. If I am already in a search results page and I try to search for another topic, the system adds the new word to my current search. I need to go back to the main homepage to restart the search. **What problems is Canto solving and how is that benefiting you?** Canto is our company's main repository for employee-taken photos. My company rebranded in 2020 and made a mandate that all of the photos we use in our presentations be original photos from our employees and so Canto became a main platform for both uploading and searching/downloading photos. ### 11. Empowering Our Brand and Customers with Canto **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Canto?** What I like most about Canto is its ability to simplify and centralize how we manage and share digital assets. The permission-based structure gives us full control over who sees what, which is especially valuable when working with both our internal sales team and a wide range of customers. It’s easy to upload, organize, and distribute content, and the user-friendly interface means everyone—from staff to customers—can quickly find the assets they need. This level of accessibility and control has made a big impact on our efficiency and brand consistency. **What do you dislike about Canto?** While our overall experience with Canto has been very positive, one area with room for improvement is the search functionality. At times, it can take some trial and error to find the exact asset you're looking for, especially if the tags or naming conventions aren’t consistent. Enhancements to search filters or more intuitive AI-driven suggestions would make the platform even more efficient. That said, with proper setup and organization, this challenge can be minimized. **What problems is Canto solving and how is that benefiting you?** Canto is solving the challenge of organizing, managing, and distributing a large volume of digital assets across multiple audiences. Before Canto, it was time-consuming to fulfill individual requests for marketing materials or product images often requiring customized responses for each customer or sales team member. Now, with Canto’s permission-based sharing and organized asset libraries, everyone can quickly access the most current, brand-approved content on their own. This has saved me countless hours previously spent tracking down files, reformatting assets, or responding to one-off requests. It allows me to focus more on strategic marketing efforts while giving our team and customers the tools they need to succeed, instantly. Canto not only increases efficiency but also ensures brand consistency and a better overall experience for everyone involved. **Official Response from Reagan Cola:** > Hi there! Thank you for such a thoughtful and in-depth review. We’re thrilled to hear how Canto’s permission-based structure and user interface are making a big impact on your team’s efficiency and brand consistency. We appreciate your feedback on search functionality and have shared this with our product team to continue to improve the user experience. Cheers - Reagan ### 12. Canto's a Life-Saver for Designers **Rating:** 5.0/5.0 stars **Reviewed by:** Robin M. | Associate Creative Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2021 **What do you like best about Canto?** We'd be totally lost without Canto. We utilize Canto for storing all of our completed artwork, our assets, and also our training documents. It's our "go-to" for everything we do, other than our design software. Of course, Canto is something we use daily! We're currently training and re-training our teams to be able to use the CMS to be able to share everything with their clients, as well as using the file sharing feature to share files that otherwise would be too large to send via email. The portals are a real plus as well. We now have several client-facing portals where they download the completed art files for their use. We're able to share our internal files with the sales representatives to in turn share with their customers. The customer support is the best as well. I've gotten stuck late on a Friday evening when everyone else was out of the office. Canto's support was right there with me, and saved me from a huge mess! **What do you dislike about Canto?** I've never shared anything I dislike about Canto, but I have to say I've found something! I'd like to share in hopes of improving this feature. Just recently, we were informed of an update in Canto's search feature due to an acquisition. The team was looking forward to an update since our designers as well as the marketing team searches a majority of the day for files on Canto. We were told it was an "amazing" update. Well, I'm quite disappointed in the update, as it seems much worse than the previous search feature. I've heard the same from several team members as well, and these are designers who are fluent with online platforms. I even submitted a help ticket to Canto one day and I was told how to use it, and how to filter things. Well, needless to say, I'm still having a lot of trouble. The search feature is slowing down my work on a daily basis. **Recommendations to others considering Canto:** Canto is easy-to-use, affordable software which provides everything your organization needs for digital asset management. Their customer support is the best, which is a massive plus with a large remote workforce. **What problems is Canto solving and how is that benefiting you?** We use Canto software to store our final artwork and internal files, such as brand guidelines, images, logos, etc. It's a necessity to have everyone access all of this online instead of a local server, so anyone anywhere can access the files. We're able to quickly set up client portals for our clients to access, view or download their final art files with ease. Without a CMS like Canto we'd be lost a dozen or more times due to different designers working on the same projects, or having sync issues with Sharepoint. Canto has solved most all of our problems since we stopped using internal servers. Anyone with an internet connection can access any files with ease. We're no longer tied to outdated servers with outdated equipment. We're able to simply log in online to access everything we need. Canto has solved so many issues for us and our clients instead of using an internal server! **Official Response from Kelli Miller:** > Our support team works so hard to provide positive experiences for customers. We appreciate your review! ### 13. Great Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Wayne C. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** Canto has allowed us to service our clients far better than before. We have lot of retail clients and every one of them has different specifications for the imagery. In the past, with some clients, I'd have to create custom version of specific product photos. Now, they can get what they want, when they want it and whatever size they need. **What do you dislike about Canto?** Sometimes, I'd like to show the same images in different folders without having to have mulitple copies of the same image uploaded at the same time. I have clients that want to look for images sorted by seasons without having to use the search function so they can easily download everything for that season. Then I have some clients that want to just download, let's say, pants only. Instead of searching for pants, they want to click on a folder and download the full assortment. The search feature is awesome but a lot of folks would rather just use the old methods of clicking on folders. **What problems is Canto solving and how is that benefiting you?** Canto has taken a lot of the burden of clients asking for small amounts of images and having to wait, possibly the next day, before they get a response. With Canto, our clients can go search for anything they want and download it within moments. **Official Response from Reagan Cola:** > Hi Wayne, thanks for sharing your experience! We are glad to hear Canto is helping you meet diverse client needs quickly and efficiently. We also appreciate your feedback about folder organization. Just a quick tip, you can assign the same image to multiple albums without having to re-upload it. Your account manager is always happy to help if you need any guidance! Cheers, Reagan ### 14. Intuitive and powerful asset management system **Rating:** 4.0/5.0 stars **Reviewed by:** Antonio D. | Multimedia Design Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** Our university hosts thousands of photos dating back to a decade and CANTO is powerful enough to host and manage all those images. It's intuitive to use: for uploading, downloading (and for clients not registered for the system it's so easy to send a link exclusively for just that album of photos and not the whole library), the ability to download in compressed and resized files, and creation of albums (snap) so easy for organization. The one stand out feature is the facial recognition: we upload one photo and tag that photo with facial recognition and it becomes so much easier to search now. **What do you dislike about Canto?** The ability to go back to search results after looking at an individual photo. One of the things we have to do is redo a search for the same desired results because after you've looked at an individual photo and downloaded it, you can't use the back button on your browser to go back to your search results. You have to do the search all over again. **What problems is Canto solving and how is that benefiting you?** The ability to house and manage thousands of images we use for our Marketing and Communication purposes. And how easy it is to organize and find the photos needed with intuitive controls that even the least technically savvy user n our university can find it easy to sue. **Official Response from Reagan Cola:** > Hi Antonio, we're so glad to hear that Canto’s intuitive tools and features like facial recognition are helping your team manage and organize your photo library with ease. If you’re looking to streamline repeat searches, Saved Searches might be an option to explore. To learn more about those, check out our Support Center! Thanks again for sharing your experience! - Reagan. ### 15. Canto is the Best We've Had! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Canto?** Canto is our go-to webdam! We depend on it to store final files, allow downloads for printing, web, sharing with clients, and most everything. Pre-Canto we used an outdated server which was not easy to access, messy and post-COVID it would have been practically impossible to access working remotely. We're quite pleased with Canto. **What do you dislike about Canto?** The thing I really, really dislike about Canto is the search feature. I know we've been shown and told to use the "filters" for searching. It just does not work for me! I will enable the filters (when available), check all the boxes and run my search. Nothing. I have to get very creative with my search terms and just take twice or three times longer than I should to locate a particular file. Canto used to have a good search feature, so I'm not sure why it was even changed. Sometimes we change things for the better, when it may have been better being left alone. **What problems is Canto solving and how is that benefiting you?** Canto solves the file access issue as well as accessing files remotely from anywhere. If we were not able to access files, we would not have a job is how it benefits us! I've never heard of any issues with the amount of file storage, but there has to be one I'm sure. For as long as we've used it, and added files, we apparently have a ton of storage space! We're currently trying to organize our Canto files to make our daily work a bit easier, such as locating files faster, etc. **Official Response from Julie Neumeister:** > Hi there — thanks for sharing your experience! It’s great to hear that Canto has made remote work and file access so much easier for you. We know how frustrating it can be when search doesn’t work as expected, and we’d love to help. Feel free to reach out to customerfeedback@canto.com, and we’ll connect you with your account manager. We appreciate you being part of the Canto community! ### 16. Time Saver & organization solutions for all **Rating:** 4.0/5.0 stars **Reviewed by:** Haley D. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Canto?** Canto has saved time in finding resources that we can use for marketing materials. I can also save time by using upload links and portals to decrease time going back and forth with employees wanting to download photos and vendors we want to share content with. Along with that, being able to save 1 file in multiple locations and tag it in various ways makes it easy for it to be found no matter how 1 user searches for it. **What do you dislike about Canto?** I wish there were a way to bulk-assign photo recognition names and easier workflows/automation for access/tag assignments/approvals. I also wish I could integrate Canto with other tools or have it loop a slideshow on a permalink that auto selects a certain batch of filtered materials. **What problems is Canto solving and how is that benefiting you?** Making it easier to find and ensure reps are using the right resources ### 17. UI UX experience has room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** EMILIO C. | Video Producer and DAM administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** It has great tools to search for assets, download and manage the galleries. The search tool is quite good. **What do you dislike about Canto?** The experience of uploading assets has issues. The suggestions for TAGS is too aggresive, and the suggestion should not take precedent, especially if it does not start with the same spelling as what was typed. For example the tag FISH, and the suggestion is ICE FISHING, and we have to redo the process several times to ensure the correct tag is entered. Pressing enter after adding a TAG, makes the cursor dissaperar and the user has to select the input bar again for every tag. Best practice is that Enter selects the tag and keeps the curson on the same dialogue box so a new TAG can be added. The Chat bubble is very annoying, it covers the Download Button when the Download window is opened. When I create a single download preset for a Portal, and no other alternatives existe, Do we really need to go through all the selection process? Can it go straight to download with the preset, just like it does when you download the original? When sharing a URL to a folder from the main library, with a user who is only in a portal but has access to the same folder I'm sharing, it's a very convoluted process to go to the portal that that user has, and share that URL. Is there a way to share a URL that will open that folder to all of those who have access? It becomes very tedious to go to different portals, select the URL and share each URL with the different users when working with users who are using different portals. **What problems is Canto solving and how is that benefiting you?** Sharing assets with staff members, and external partners as well as media outlets ### 18. Efficient and user-friendly digital asset management platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Canto?** Canto's interface is intuitive and visually clean, making it easy to search, organize, and tag digital files. The ability to create custom portals for sharing assets with internal and external stakeholders is incredibly useful. It helps ensure brand consistency and saves time by eliminating asset hunting. **What do you dislike about Canto?** The search functionality could be more flexible with fuzzy or partial keyword matches. Additionally, some upload processes can be slow for large file batches, and integrating Canto with certain third-party apps sometimes requires workarounds or extra support. **What problems is Canto solving and how is that benefiting you?** Canto helps us keep all our images, videos, and files in one place so we don’t waste time searching for them. It’s easy to find what we need, share with others, and stay organized. This saves time and helps our team work better together. ### 19. Team Consistency and Sharing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Canto?** As the graphic designer for my team I always want them to have the most up to date templates and graphics from me. Canto allows this to happen with ease. I can easily update files and my team can easily find what they need. **What do you dislike about Canto?** Some of the searching features don't work as fully as I need them to. It will go to one album with the keyword I searched, but there are multiple albums and folders with that keyword that I also need to look through. I also try to narrow down the search to just Images or Graphics after searching a keyword, but then it erases the keyword.. **What problems is Canto solving and how is that benefiting you?** Easily keeping our brand graphics and templates up to date across the team. Ease of sharing photos with details for the whole team to use. ### 20. Users Love Easy Link Sharing, But Struggle with Search **Rating:** 3.0/5.0 stars **Reviewed by:** Leah D. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Canto?** I love the ease of sharing links with people! I like how I have select a personalized blend of files and create a link with ease that anyone can access. **What do you dislike about Canto?** The AI search tags can throw off how effective search is, and ultimately the thing I hear more from users is that the search doesn't work well when trying to locate specific files. **What problems is Canto solving and how is that benefiting you?** Ease of sharing content with variety of people through links makes content easily shareable and digestible for various people. ### 21. Canto has streamlined our photo sharing so much! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Canto?** It's so easy to share specific photos with people with links, and the integration into Canva has been really helpful as well. **What do you dislike about Canto?** Tagging photos can be tedious, and sometimes a tag is missed, or when someone is searching for a photo they are using a different keyword that what is listed. It would be great if Canto could recognize photo elements automatically and allow search through that. **What problems is Canto solving and how is that benefiting you?** Instead of having my team have to sift through our photo library for a client, I can let them find what they need on their own. Canto also houses our logo library, which is great because we can send clients there instead of having to sort through hundreds of logos ourselves. ### 22. Most Scalable DAM I've Experienced **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** The customization to support many different brands. I was pitched by many DAMs that wouldn't allow me to make different portals with different branding... claiming those would additional 'DAMs'. Not with Canto. I can make a portal to support as many brands as I want without having add-ons! It's super easy to share files across different platforms, and their resizing/cropping/compression functions are super helpful. **What do you dislike about Canto?** Their latest "AI Search" functionality is lackluster. It doesn't feel like the big upgrade, as I expecting the ability to search by meta data AND asset content. However, I'll run a search for a product from a specific brand (which is identified via a custom field), and still get assets from other brands. This is something I expect to improve, but not impressed with it's current state. **What problems is Canto solving and how is that benefiting you?** Allowing me to manage version control easily. It's helpful to have a north star asset with a URL that lives in different places-- website, emails, customer portals. Being able to update it in one place and impact across the board is a huge time saver! ### 23. Canto makes sharing assets very easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** It is very easy to create standard libraries to share assets with others and not have to constantly create Dropbox or OneDrive folders to share things. **What do you dislike about Canto?** Moving assets from one folder to another is difficult. It wants to simply assign them to the second folder and I wanted to eliminate the first folder and restructure. I found that difficult. **What problems is Canto solving and how is that benefiting you?** Provides an easy way to share assets. ### 24. Canto provides us with an invaluable tool to store, categorize & share logo, photo & video assets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Canto?** The AI tool for metatags and ability to create custom tags for better searchability. **What do you dislike about Canto?** Inability to hide all restricted assets when performing searches. **What problems is Canto solving and how is that benefiting you?** Provides us with the means to store & catalogue all of our assets and share them with internal stakeholders and third party partners - and provide them with the ability to download in multiple formats and sizes. ### 25. Not too bad **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Canto?** Switching from Merlin to Canto was a pretty simple learning curve. Easy to use, love the facial recognition and data on photo shares. **What do you dislike about Canto?** Sometimes it is hard to find a photo if you dont put in exactly what you are searching for, the AI tags could be better. **What problems is Canto solving and how is that benefiting you?** Making sure our photos are stored safely and with better tagging **Official Response from Reagan Cola:** > We appreciate you taking the time to leave a review! It’s great to hear that facial recognition and photo-sharing features are helping your team, and that your transition from Merlin went well. We know that search can sometimes be tricky, and improving AI tagging is a priority for us, so thanks for the input! Your account manager is always here if you want to chat or need help. Thanks, Reagan! ### 26. Great Forum **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Canto?** I like that the company information is organized and easy to find what I need. **What do you dislike about Canto?** My dislike is trying to figure out which section of our company information I need to select. **What problems is Canto solving and how is that benefiting you?** Canto gives me a quick platform to find all the branded marketing items our company uses, all in one place. ### 27. Screen Printing Production **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** I like that I am able to receive artwork in various ways, either by direct link or by searching for the artwork. **What do you dislike about Canto?** Sometimes when I search for the artwork that is there I can't find it, but I think that is less the fault of Canto and more on the people who are uploading the artwork. **What problems is Canto solving and how is that benefiting you?** Transfering files from one person to another without having to use a service with tons of limitations. ### 28. Convenient digital library **Rating:** 4.0/5.0 stars **Reviewed by:** Monica D. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Canto?** Having one repository for all multimedia digital assets. **What do you dislike about Canto?** Searching can be a challenge even with proper tags. **What problems is Canto solving and how is that benefiting you?** Being able to easily find files for marketing materials. ### 29. Adequate DAM Solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** Easy to configure custom fields, Easy to configure asset structure **What do you dislike about Canto?** Lack of search capabilities, Lacking permissions customization **What problems is Canto solving and how is that benefiting you?** Easier asset storage and organization, leading to more efficient asset retreival. **Official Response from Julie Neumeister:** > Hi there — thanks for your feedback! We’re glad you find Canto’s custom fields and asset structure easy to configure. I agree with you that robust search capabilities and customized permissions are definitely important! Luckily we offer many ways to enhance both, and we’d love to connect you with your account manager to explore your options. Reach out to customerfeedback@canto.com and we'd be happy to help. ## Canto Discussions - [What types of companies does Image Relay work with?](https://www.g2.com/discussions/customers-b89808fe-6a8a-4688-8e51-7098db0ba388) - 1 comment, 2 upvotes - [What is Canto used for?](https://www.g2.com/discussions/what-is-canto-used-for) - 1 comment, 1 upvote - [Can you add a feature to compose a presentation in deck format or even a reel?](https://www.g2.com/discussions/33708-can-you-add-a-feature-to-compose-a-presentation-in-deck-format-or-even-a-reel) - 1 comment, 1 upvote - [What is the best file structure and tagging structure?](https://www.g2.com/discussions/what-is-the-best-file-structure-and-tagging-structure) - 1 comment, 1 upvote - [Will canto provide an option to connect social media](https://www.g2.com/discussions/will-canto-provide-an-option-to-connect-social-media) - 1 comment, 1 upvote - [View Canto pricing details and edition comparison](https://www.g2.com/products/canto/reviews?filters%5Bsentiment_snippet%5D=1918145&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+21%3A23%3A07+-0500&secure%5Bsession_id%5D=5e8de3e5-4b6b-4d31-8382-7d9d0de342bf&secure%5Btoken%5D=a4200fc30d6cf08a9e32909fd090d486e269f68e23a8ae6f17bb7e6358032212&format=llm_user) ## Canto Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews) - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews) - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) ## Canto Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics - Reporting/Analytics **Data Management** - Collection - Cleansing - Classification - Access Rights - Versioning - Publication - Digital Assets **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools - Third-Party Integrations - Collaboration Tools - Image Editing **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Optimization** - Data Quality - Workflows - Localization - Data Quality Control - Rules-Based Workflow **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Analytics** - Compliance - KPIs - Performance - Data Mapping **Permissions** - Content expiration - Asset permissions - Access requests **Additional Functionality** - Documentation Management - Catalog Management - Content Library - Multi-Channel Marketing - Reporting & Statistics - Categorization/Grouping - Activity Tracking - Content Creation - Third-Party Integrations - Generative AI - Content Management - Collaboration Tools - Data Storage Management - Version Control - Master Record Management - Multimedia Support - Tagging - eCommerce Management - Data Modeling - Online Catalog - API - Role-Based Permissions - Data Import/Export - AI Copilot - Document Storage - Document Management - Workflow Management - Access Controls/Permissions - Image Library - Customizable Branding - Metadata Management - Filtering - Customizable Templates - Multi-Channel Management - Multi-Channel Distribution - Order Management - Customizable Categories - Quality Control - Product Catalog - Product Data Management - File Management - Data Synchronization - Search/Filter - Activity Dashboard - Video Management - Document Templates - Drag & Drop - Multi-Language **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software - CMS Integration - Document Management - Content Management - User Management - Metadata Management - Video Management - File Management - Configurable Workflow **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Strategic Planning **Additional Functionality** - Multi-Channel Marketing - Metadata Management - Digital Asset Management - Reporting & Statistics - Drag & Drop - Approval Process Control - Change Management - Content Management - Engagement Tracking - Multiple Output Formats - AI Copilot - Project Management - Real-Time Data - Artwork Management - Activity Dashboard - File Management - Search/Filter - Social Media Monitoring - Fulfillment Distribution - Alerts/Notifications - Content Library - Version Control - Workflow Management - Brand Tracking - Data Import/Export - Content Scheduling - Customizable Branding - Visual Analytics - Single Sign On - Reputation Management - Compliance Management - Campaign Management - Competitive Analysis - API - Commenting/Notes - Sentiment Analysis - Generative AI - Storytelling - Content Publishing Options - Document Classification **Additional Functionality** - Generative AI - File Conversion - Mobile App - API - Collaboration Tools - Search/Filter - Asset Sharing - Automatic Transcription - AI Copilot - Asset Library - Video Support - File Transfer - Asset Categorization - Image Recognition - Drag & Drop - Customizable Templates - Customizable Branding - Tagging - Watermarking - Commenting/Notes - Natural Language Processing - Document Storage - Access Controls/Permissions - Version Control - Image Library ## Top Canto Alternatives - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews) - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) - 4.4/5.0 (1,372 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,147 reviews)