--- title: CTM Reviews meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 761 scale: '5' date_modified: '2026-07-19' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews **Vendor:** CTM **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 761 ## About CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. ## CTM Pros & Cons **What users like:** - Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. (49 reviews) - Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. (48 reviews) - Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. (43 reviews) - Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. (31 reviews) - Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. (28 reviews) - Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews) - Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (24 reviews) - Easy Integrations (24 reviews) - Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews) - Easy Setup (22 reviews) **What users dislike:** - Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. (23 reviews) - Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. (15 reviews) - Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. (15 reviews) - Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. (15 reviews) - Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (9 reviews) - Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews) - Navigation Difficulty (9 reviews) - Not Intuitive (9 reviews) ## CTM Reviews ### 1. Soft Phones are the Future! **Rating:** 4.5/5.0 stars **Reviewed by:** Sasha L. | Co-Gallery Owner, Building Materials, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2017 **What do you like best about CTM?** Everything you need is on your computer screen! **What do you dislike about CTM?** Having multiple lists of type of calls is a challenge as you currently have to have multiple browser tabs open for each one. **What problems is CTM solving and how is that benefiting you?** It is allowing us to track how people are finding us and making sales. It also allows us to tag calls in a way that we can use for training new employees. ### 2. Great For Tracking Your Marketing Efforts Both Online and Off **Rating:** 4.0/5.0 stars **Reviewed by:** Jorden B. | Digital Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about CTM?** Its covers all the bases from print to digital, allowing us to report back in real time how our marketing efforts are performing. It also provides excellent tools for training sales staff by recording calls readily available for playback anytime we want. **What do you dislike about CTM?** I'd like to see better/more diverse international calling options, and a bit more user friendliness on the report generation & source tracking. **Recommendations to others considering CTM:** Embrace the fact this tool is still growing with the growing technology landscape. They are adding new features and tools all the time, and their call tracking software is extremely helpful for businesses, sales, and overall consumer relations. **What problems is CTM solving and how is that benefiting you?** This tool helps take the guesswork out of marketing efforts, and whether or not they are returning expected results as top performers, or falling flat and wasting important budget dollars. **Official Response from Erika Rollins:** > Hello Jorden, We love the fact that you are using both our call tracking and call management features, which is truly what sets CTM apart. As you stated, we are continuing to evolve in this space, and we rely heavily on user feedback to make enhancements to the platform. We'd welcome the opportunity to learn more about your thoughts on expanded International calling options (we now support tracking numbers in over 50 countries), so drop us a note! Thank you! ### 3. Where the pedal hits the metal **Rating:** 5.0/5.0 stars **Reviewed by:** Stephan L. | Vice President of Marketing, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** Ease of use to track any advertisement when customers use the tracking number to contact us. Appreciate the integration of organic and paid online tracking....this is a huge benefit for us. **What do you dislike about CTM?** The ability to produce customized reporting could be enhanced to make it easier. I would suggest identifying best practice reporting set ups from your customer base, and then offering them to all users. **Recommendations to others considering CTM:** Learn all you can about the features and benefits from the company and clients so you'll appreciate it's value and actually use it to help with all marketing efforts. **What problems is CTM solving and how is that benefiting you?** Because we operate in 7 states, having instant tracking for our TV and Radio campaigns helps us when we move into to new markets so we can immediately make any necessary changes for the following week. **Official Response from Erika Rollins:** > Stephan, Thank you for taking the time to review CallTrackingMetrics. It sounds like you are successfully using the Google AdWords and Analytics integrations to track all of your campaigns. As you mentioned, we have a very diverse group of users who rely on our reporting tools. We offer a number of ways to customize the call reports, and schedule them on a daily, weekly, or monthly basis. Our Notifications are a great way to set parameters on what call data you want to view on a regular basis. We are currently working on a series of reporting enhancements, so more to come on that soon! Thanks again. ### 4. Easy to deploy. Great data insights **Rating:** 5.0/5.0 stars **Reviewed by:** Robbie H. | Vice President Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2016 **What do you like best about CTM?** Over the years I've always hacked together call tracking software to track conversions. A client suggested or already had CallTrackingMetrics on the site. I was able to see and review what they had going on and was mind blown. So easy to deploy. Such great insights! **What do you dislike about CTM?** Can be costly as you scale and need extra numbers. **What problems is CTM solving and how is that benefiting you?** Tracking conversions, reviewing calls ### 5. Has great potential but also had many bug to fix **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2018 **What do you like best about CTM?** I liked that you could search old calls and track when they called, who they spoke to and replay the entire call if needed. **What do you dislike about CTM?** There were a lot of issues with lag. It made it very difficult to carry on conversations **Recommendations to others considering CTM:** Prepare for a sizable adjustment period when correcting the lagging **What problems is CTM solving and how is that benefiting you?** Tracking where our leads are coming from. Also, tracking which leads result in sales. ### 6. Great product to solve a critical attribution issue **Rating:** 4.0/5.0 stars **Reviewed by:** Edward Y. | Self-Directed Stocks/Options Trader, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2017 **What do you like best about CTM?** keyword spotting tool that automates the capture and categorisation of calls into different buckets for reporting and analysis purposes, saving the work of listening to audio and eliminates the privacy concern of call recording. **What do you dislike about CTM?** lack of bulk tracking and trigger setup for different call segments; it is tedious to set up a large number of calls if the client has a lot of digital activity encompassing many different segments. using regex triggers with Adobe Omniture on non-standard publishers is also a manual process. **Recommendations to others considering CTM:** this tool is worth the effort, if you have a similar fundamental product in measurement and attribution. it is not a direct sales-driving tool, though you can use it as such by optimizing your digital activities with the analysis you do from the call reporting. the major function is adding value in measurement precision, because you don't know what you're doing until you can measure it. the previous situation of looking at digital outcomes and assuming that they were 100% responsible for digital outcomes is shortsighted. **What problems is CTM solving and how is that benefiting you?** the attribution loss from phone call sales driven by online ads. phone call sales account for the majority of our client's sales, yet there is no other way of counting the impact of online ads on driving phone calls. in fact, Call Tracking Metrics can also delineate between sales calls and support calls, which is very helpful for the use case of optimizing the online activity to drive more sales calls ### 7. Easy to use Call Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about CTM?** Call Tracking Metrics has a great customer service and are usually readily available to work through your issues with you. **What do you dislike about CTM?** It has been a learning curve associating numbers to the right tracking source and number. **What problems is CTM solving and how is that benefiting you?** Call Tracking Metrics allows us to understand what marketing medias are providing the greatest return on investment for our healthcare and financial customers. ### 8. Straigth forward and easy to Integrate **Rating:** 4.0/5.0 stars **Reviewed by:** Gilles G. | Integrations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** I especially like the connection with google analytics, and the ability to see even the keywords that generated a specific call. interface is clear and there is good documentation on all their products. some of the webcasts and connected videos also help a lot **What do you dislike about CTM?** While The Api is easy to use, some of the data returned is not consistent, and some things you can do in the CRM you cannot do via the API, which is a pity **Recommendations to others considering CTM:** its Easy to use and quick to setup if you do not need any API's **What problems is CTM solving and how is that benefiting you?** We are using Calltrackingmetrics to track and let our clients know when a call from a new customer was brought by us. **Official Response from Erika Rollins:** > Hi Gilles, Thank you for sharing your feedback on CTM! It's great to hear that you are able to easily track call data for your clients, even down to the keyword level. That is one of the features that agencies love, along with the direct integrations with Google's tools. We really appreciate the feedback! ### 9. Pretty smooth with a few interruptions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about CTM?** Consistency of the calls. Being able to operate at a quick pace. **What do you dislike about CTM?** Server issues at times with glitches of calls unable to be answered **Recommendations to others considering CTM:** Definitely worth the switch **What problems is CTM solving and how is that benefiting you?** Pretty smooth operations and able to track and see any issues clients may have during their stay with us. ### 10. Easy to use and very robust! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelli V. | Director of Marketing & Design, Art Director, Brand Manager, Food & Beverages, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2017 **What do you like best about CTM?** Call tracking metrics has allowed me to track calls through ROI for all of my marketing campaigns. The information I get from it is amazing and I recommend this platform to anyone who asks what I use. The reports are simple to pull and can be filtered by pretty much any parameter which makes it easy to target specific tracking info. **What do you dislike about CTM?** Have to watch call score closely as you may need to adjust your account if your accuracy drops. This will skew your data. **Recommendations to others considering CTM:** This system is much more intuitive than their competition. There isn't much comparison when it comes to the customer service and features. Every time I have have a question I call and get an answer I need immediately. **What problems is CTM solving and how is that benefiting you?** I have solved the problem of spending money on marketing and not knowing if they REALLY worked... it's more than just a guess - this provides REAL results. The benefit is being able to spend more marketing dollars where they are working and stop spending where results aren't being seen. ### 11. CTM IS GREAT **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about CTM?** I like how user friendly it is. I have never worked on the phones before and I picked it up within days due to the CTm inter phase **What do you dislike about CTM?** No real complaints. I would say sometimes the playback from recorded calls is a little funny. It may skip, not play, or just simply be glitchy and not load properly **What problems is CTM solving and how is that benefiting you?** Tracking everything. For us, we use it to track which marketing sources work best. Also the routing is great. ### 12. Overall CTM is a good systems **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2017 **What do you like best about CTM?** The ability to see phones status, agents performances record calls and track metrics **What do you dislike about CTM?** Nothing that we dislike. CTM has many features that we do not need or use at this time so it is more complicated of a system than we need. Thus it can be more cumbersome for us to set up. However this should be a system that we can use for the foreseeable future. **What problems is CTM solving and how is that benefiting you?** Prior we used a 800# Call forwarding service and skype. We could not tell if an agent was on a call, we could not tell what calls had been answered and or returned. These areas were huge pain points for us. This is now solved. Additionally we have call reporting to assist in agent coaching. There are many reports that we can also utilized to help improve our performance. **Official Response from Jessica Michaels:** > Thanks for leaving us a review, and mentioning how our call and agent reports are helping solve huge pain points for your company. We're also thrilled to hear there's nothing you dislike about our software, Thanks for being a loyal client! ### 13. Fairly straightforward program **Rating:** 4.0/5.0 stars **Reviewed by:** Kathryn H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about CTM?** Simple to use once you get the hang of it **What do you dislike about CTM?** The interface seemed omplicated at first, but once someone explained it to me I had no issues **What problems is CTM solving and how is that benefiting you?** Tracking call flow has become easier ### 14. Full-featured Call Tracking System **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about CTM?** We love being able to access account settings so we can be more responsive to our clients' needs. No need to go through a help desk to do routine maintenance and updates. The call reports are very detailed, also, and it's nice to be able to see caller information. **What do you dislike about CTM?** The dynamic phone number switching seems to be unnecessarily limited to 20 users per day. Not sure what the technical limitations are here, but should be higher. Some of the dashboard interface is a little hard to get used to. **Recommendations to others considering CTM:** CallTrackingMetrics is a really robust solution and has lots of neat extras. Definitely worth checking into to see if it is right for you! **What problems is CTM solving and how is that benefiting you?** We can serve our clients better and have more transparency and access to make updates by ourselves. ### 15. It's really easy to use and see how calls are tracked **Rating:** 4.0/5.0 stars **Reviewed by:** Christina J. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2018 **What do you like best about CTM?** That you can listen to the calls in real time **What do you dislike about CTM?** it doesn't give you a notification when you get a text message **Recommendations to others considering CTM:** Look through all the features **What problems is CTM solving and how is that benefiting you?** It helps separate calls ### 16. Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about CTM?** Data that is able to be used in unlimited reports and research. The ability to learn from interactions with the consumer. **What do you dislike about CTM?** Glitches occur quite often. We have been told that a fix is not possible when we have had issues. Such as calls not connecting or calls that are not real or calls not transferring to Salesforce. **What problems is CTM solving and how is that benefiting you?** Quality assurance, training, tracking individual and team metrics. ### 17. Sales figures went up double digits! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2017 **What do you like best about CTM?** Precise and concise in delivering metrics oriented results on terms of our online ads, visitor tracking and conversation analytics **What do you dislike about CTM?** Problems? Contact support is slow and tedious at times. We need Fast as in Fastest results in solving technical issues. Clients don’t care if we have these problems they care about theirs. **What problems is CTM solving and how is that benefiting you?** Conversation analytics. See if our “message” is getting thru thus trust is on the upside thus increase sales. Visitor trackig of our sites is very important. We want to be the first to appear when they google. ### 18. Call Tracking metrics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2018 **What do you like best about CTM?** I like that we can access information from old lead sources that will help us come to a decision for one that we do not have full info on. **What do you dislike about CTM?** I dislike that we can not edit certain info as needed **Recommendations to others considering CTM:** Great system, use it to its full potential and it will help your company grow. **What problems is CTM solving and how is that benefiting you?** The reports we can create are time-saving. ### 19. Complicated UI. Missing Key Features. Unethical Practices. Avg Cust Service. Higher Cost. Be Careful **Rating:** 0.0/5.0 stars **Reviewed by:** Grant R. | Sales and Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2017 **What do you like best about CTM?** Nothing really stood out compared to other systems I have used. Has some fancy features that I didn't use but could add value. **What do you dislike about CTM?** Compared to CallRail the UI is very complicated. Too many different menus and windows to set things up. Missing key features in the lower plans. I could not use simultaneous calling followed by voicemail if no answer on my plan and would have to upgrade to get this feature. Unethical practices - I ported a few phone numbers away from CTM but was still charged for them even after they had been moved to the new provider because I did not read the fine print that you have to release the numbers in CTM after they have been transferred. I obviously complained about being charged for numbers that were no longer with CTM, but was told that this was there policy and it was my fault for not releasing them. Average customer service. I have to admit that they did resolve all my issues, even though many times not the result I was looking for. Usually took a few days for them to get back to me though. Have previously worked with CallRail and they had awesome service. Are now with AvidTrak and they too have awesome service (although not as good UI as CallRail). Price plans do not include any phone numbers or minutes like other providers so they end up being more expensive in many cases. CallRail unfortunately only include local numbers and minutes in their plans and I needed toll-free so didn't work out for me. AvidTrak is a lot less expensive. CTM will likely do what you want, I just recommend you go in with your eyes open and make sure you release those numbers if you cancel or port them away or you will be stuck paying for them. **Recommendations to others considering CTM:** Be careful. Just make sure you keep your eyes open. Don't expect any favours from them and read the fine print - especially when porting numbers away or canceling your account - so it doesn't end up costing you a bunch of money. **What problems is CTM solving and how is that benefiting you?** Call tracking for marketing campaigns. **Official Response from Laure Fisher:** > Grant- Thank you for this feedback. We take customer feedback like yours very seriously. I've reviewed your points with our team across the past couple of weeks and we have put several enhancements in place for the port away process to help avoid the situation you had. We have to be very careful about releasing numbers during the port away process to not potentially throw it off once its started but we have some new communications in place to remind customers about releasing the numbers. Thanks again. ### 20. Great Service Overall **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2018 **What do you like best about CTM?** It is easy to use and understand. The reporting tools are great. **What do you dislike about CTM?** There are bugs in the software. When it happens the CTM team works hard on clearing them up but it is a production problem when it does happen. **What problems is CTM solving and how is that benefiting you?** Overall the reporting tools help track vendors. Also, easy access to recordings are an important part of their product. Makes QA much easier. ### 21. It's okay but a little hard to navigate **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2016 **What do you like best about CTM?** I like the emailed reports and detailed call log. I especially like the ability to blacklist numbers system wide. **What do you dislike about CTM?** Very easy to change settings on the wrong customer. **Recommendations to others considering CTM:** Pay very close attention to what customer you are working in. **What problems is CTM solving and how is that benefiting you?** Being able to differentiate the unbillable calls and ability to email reports ### 22. Great Inbound soft phone system **Rating:** 4.5/5.0 stars **Reviewed by:** Shelander H. | Quality Assurance Analyst, Executive Office, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about CTM?** It's a web-based program for all phones lines routing into one central location. All calls are recorded (inbound and outbound) **What do you dislike about CTM?** the inability to restrict the cal tagging. It can get completed out of hand **What problems is CTM solving and how is that benefiting you?** call reviewing and monitoring of calls to provide feedback to inbound call takers. ### 23. Great product and great team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about CTM?** We have been using CTM for over 3 years. We love how they are investing back into their software and adding new and unique features for us to add value to our clients. **What do you dislike about CTM?** I can't think of anything right now. Everytime there was a challenge, it seemed to be resolved within a month or two. **Recommendations to others considering CTM:** I suggest setting up a call the the team at CTM. They can walk you through their product and show you some of the bells & whistles. I wouldn't even look at another platform. The fact they are now HIPPA compliant allows for another value adder for us being in the medical field. **What problems is CTM solving and how is that benefiting you?** The business challenge our Clients have is that they can't determine where the calls are coming from or judge the quality of the person answering. CTM is great as it is the backbone of their marketing and sales team. ### 24. Excellent Call Tracking Resource **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** I believe that the ability to integrate the tool with Adwords and Analytics has been the most helpful thing when using CTM. It helps us to track what calls are coming in from PPC efforts and even what keywords those calls originated from. **What do you dislike about CTM?** Sometimes there are discrepancies in CTM and Adwords. This can sometimes be attributed to improper setup but sometimes everything is set correctly and still the calls do not properly import. **What problems is CTM solving and how is that benefiting you?** CTM allows us to see which keywords are performing and which are not. It also allows us to see how qualified cases are. This allows us to optimize our PPC accounts to a higher degree. **Official Response from Erika Rollins:** > We are happy to hear that you are able to optimize your ROI on PPC campaigns and marketing efforts with CTM! In regards to the discrepancies between AdWords and CTM, you can always reach out to our support team with any issues. They are happy to help troubleshoot. Thanks for sharing your review! ### 25. Administrator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2016 **What do you like best about CTM?** The support. When I have a problem, it is solved fast and easily. **What do you dislike about CTM?** When I bill my clients for extra minutes, I don't have a proper report to show them their usage without showing them the price we pay for minutes. This is not convenient because we don't bill the same price for minutes. Also, for paid media, I have to buy a different number for each channel (AdWords, Facebook Ads, etc.). It would be more convenient if I could set up one number to track multiple sources. **What problems is CTM solving and how is that benefiting you?** We wanted to measure the calls we bring to our clients with our online advertising campaigns. ### 26. Best Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2018 **What do you like best about CTM?** It is very easy to use. Easy to acces calls. **What do you dislike about CTM?** Sometimes tow calls come in together and you are not answering the call you think. **What problems is CTM solving and how is that benefiting you?** It is eay to track and measure types nmarketing ### 27. Provides simple tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Emmi M. | Business Development, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** It is easy to monitor and track inbound calls and attribute them to the correct campaign. **What do you dislike about CTM?** There is nothing I dislike but I would like to be able to receive notifications when I get a new call or have a weekly/daily report emailed with our call log. **What problems is CTM solving and how is that benefiting you?** We have been able to track the effectiveness of marketing campaigns. **Official Response from Erika Rollins:** > Hi Emmi, Thank you for the review! We are so happy that you are finding success with the platform, and I think you will be pleased to know that you can absolutely receive notifications when you receive/miss a call, and we offer daily/weekly/monthly scheduled call reports that you can filter to display the data you need. You can visit our Online Support Center for step-by-step guides to walk you through setting these features up. You can also get in touch with our support team! Hope that helps! ### 28. Most Comprehensive Call Tracking System **Rating:** 4.5/5.0 stars **Reviewed by:** Chris N. | Systems Administrator, Machinery, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** I like the flexibility of reporting and the fact that everything can be tracked easily from multiple sources. **What do you dislike about CTM?** I dislike that it's not always easy to consolidate data across multiple accounts unless you use the agency call log. **Recommendations to others considering CTM:** if you are using any other type of call tracking try CTM! **What problems is CTM solving and how is that benefiting you?** Tracking source information across multiple campaigns. ### 29. Director of Marketing and Admissions **Rating:** 5.0/5.0 stars **Reviewed by:** Donny M. | Director of Marketing & Admissions, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2017 **What do you like best about CTM?** user friendly and real time information. **What do you dislike about CTM?** support could be better than always asking you to upgrade your service. **Recommendations to others considering CTM:** The tracking systems is fantastic the soft phone still has some bugs. **What problems is CTM solving and how is that benefiting you?** Able to do much more efficient targeting. Allowing us to rally dig down and geo target. ### 30. Easy to use but full featured **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2017 **What do you like best about CTM?** CTM is a great combo of features but it's still fairly easy to use. We use it extensively to track AdWords and other web sources. Little things like keyword whispers and recordings demonstrate ads and business value very quickly. **What do you dislike about CTM?** Billing for an agency is a bit odd. In order to markup I have to rebill which means I take on the risk of payment. **What problems is CTM solving and how is that benefiting you?** Advertising return on investment and allocation. However we often find sales problems along the way which we can also fix. ### 31. CTM has the Potential but isn't quite at the level we expect **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about CTM?** Their call log is simple to use as well as setting up voicemenus / queues. **What do you dislike about CTM?** Since being on call tracking metrics (just a few months), I have had to put it multiple feature requests / Bug tickets. For example our phone survey was just dropping customers off, or not having the ability to filter reporting by the hold time. The customer support team does not follow up on, I have had to call back and follow up on my tickets multiple times and they never give you an ETA as to when something will be fixed/added. **What problems is CTM solving and how is that benefiting you?** We now have control over our call recordings / voice menus etc. It is great to have ownership over these things rather than our call center. **Official Response from Laure Fisher:** > Thank you for your feedback, we appreciate it. We get many feature requests from customers and they are all logged and categorized by our engineering team. Sometimes the ETA on them might be a ways out depending on where they fit into the current strategic plan for the product. We are working on a good way to keep the requesting customers in the loop as requests are completed. Im sorry you felt like yours fell through the cracks! If there are any issues you are continuing to encounter, definitely let us know. If you could summarize them in a support ticket and put attention to Laure, I would be happy to look through and see where we are on them. Thanks again ### 32. Forward thinking technology and great service **Rating:** 5.0/5.0 stars **Reviewed by:** Darren E. S. | Director of Digital Strategy & Operations , Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** Platform has all the things I need. Integrates easily with Analytics and Adwords. **What do you dislike about CTM?** Nothing, this is a great product. I would consider it best in class. **Recommendations to others considering CTM:** Great product and better support ! **What problems is CTM solving and how is that benefiting you?** Measurement of marketing efforts **Official Response from Erika Rollins:** > Thanks for the great review, Darren! Glad your agency is loving the platform! ### 33. My Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about CTM?** Ability to track phone number call sources in providing ROI on previously unknown web to phone orders. The keyword spotting is essential in automating the calls classification. Recieving a notification when the keyword is trigger further automates the feature. **What do you dislike about CTM?** Can not tag call when keywords were spoken. Can not capture spoken words based on a keyword trigger. **What problems is CTM solving and how is that benefiting you?** Ability to realized web to phone sales. Call volume from web to phone ### 34. Good Website for tracking calls **Rating:** 3.5/5.0 stars **Reviewed by:** Lorenzo A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2016 **What do you like best about CTM?** It's a nice and very comprehensive website that offers everything you need to track your business' calls, which is very helpful for your Marketing department. You can tag the calls, and the system allows to identify the callers' region and reference website. **What do you dislike about CTM?** Sometimes it's difficult to search calls. It would be very nice to have a history of the calls every person's account has worked on, that way everybody could easily find the calls they have worked on. The audio player could be better, and it would be very helpful to have an option to decrease the speed of the audios. **Recommendations to others considering CTM:** You could need to train for employees into using this online software. Take your time to properly train your staff so that they can take good profit of it. **What problems is CTM solving and how is that benefiting you?** Using CallTrackingMetrics I have been able to sort and categorize the calls we receive, and process our calculations and payments much more easily. You can even customize the website with different colors according to your taste. ### 35. Most relevant contact center routing needs at the best price. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** Geo-routing IVR - we have multiple cities across the country, and needed our customers to call any of our numbers, and quickly move to their representatives phones. **What do you dislike about CTM?** I haven't found much to dislike at this point, but maybe the variable pricing at our peak season. **What problems is CTM solving and how is that benefiting you?** Routing customer service calls to the correct service representative via zip code routing ### 36. Solid, but quality is a concern **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** The Salesforce integration and simplicity. **What do you dislike about CTM?** Call quality leaves much to be desired for. **Recommendations to others considering CTM:** While integration, ease of use, efficiencies, etc... are all important... it means nothing if you don't have the call quality. You ever want to find yourself in a situation where a prospect or customer is unable to hear you. **What problems is CTM solving and how is that benefiting you?** Providing our inside sales team with a tool to quickly, efficiently, and effectively make a high volume of outbound phone calls. Benefits include being able to quickly make calls and have it integrate into Salesforce for reporting purposes, but the quality was poor. **Official Response from Erika Rollins:** > Hello, Thank you for taking the time to review CallTrackingMetrics. We are delighted that the you are using our Salesforce integration to better connect your sales team. We also pride ourselves on call quality, and would like to have more insight into the issues that you mentioned. Please reach out to our support team and they would be happy to assist. Thank you! ### 37. CallTrackingMetrics is a Very Useful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** It's a great way to monitor your company's phone calls, how your users are visiting the website before calling and the source of the phone call. **What do you dislike about CTM?** There's not anything I dislike. It is very user friendly and helpful. **What problems is CTM solving and how is that benefiting you?** Fully understanding where calls are coming from, and how users and visiting the website before calling the company. **Official Response from Erika Rollins:** > Thank you for taking the time to review CTM! ### 38. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Alaina W. | Loan Assistant, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** I like best about call tracking metrics how easy it is to use the site. It is pretty much self explanatory and I was able to easily create an account, login and navigate my way around. we can also listen to our customer service with the phone calls that are recorded, which helps us monitor our administration and that was not even a goal when we first created an account. **What do you dislike about CTM?** what I dislike, is that the reports are not very efficient for what we need or I am unable to figure out how to get the report I want. **What problems is CTM solving and how is that benefiting you?** we are using tracking numbers to place in phone books to track how many calls we get from the book and whether or not we should keep spending the money are the advertising in the phone books. ### 39. Call Tracking Metrics is a lifesaver and so user friendly, I recommend to all of my clients **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer W. | Account Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** It is so easy for set up and cost effective. I am able to provide several levels of data for my clients as well as real time notifications for important campaigns. I have used several complicated platforms that take months to figure out, CTM is so efficient to work with. **What do you dislike about CTM?** One thing is that customer service when I call in is not always the most cheery or helpful. **Recommendations to others considering CTM:** Call Tracking Metrics is so easy to setup and use. The information it will provide your company is invaluable and worth every penny. **What problems is CTM solving and how is that benefiting you?** Mainly tracking conversions and identifying which online avenues are best for ROI. Through tracking of the landing pages that are generating calls as well as unending sources, we are better able to determine the best way to invest time and money. ### 40. Virtual Call Center made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher Q. | Senior Project Manager, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** I can control all my call tracking needs with one system. If I need a new number or voicemail setup I can do it all within Call Tracking Metrics. **What do you dislike about CTM?** There is not much if anything I dislike about the site. I wish that the mobile app had more features similar to the desktop version of the site. **Recommendations to others considering CTM:** Take time to familiarize yourself with its many features. Many companies are using multiple vendors and software to accomplish their needs. CallTracking can help consolidate your needs **What problems is CTM solving and how is that benefiting you?** Being able to track where call are coming from. I have multiple advertisements and knowing what is working is vital to the growth of my company. Tracking calls to sells for marketing campaigns is one of the many benefits we have realized with Call Tracking Metrics. ### 41. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2017 **What do you like best about CTM?** Customer support and easy to use product! **What do you dislike about CTM?** Nothing really to dislike - everything works pretty well. **What problems is CTM solving and how is that benefiting you?** Set up a digital call room and we are able to track phone calls and link to Google Analytics ### 42. Simple & Great Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** The simplicity of setting it up, the robust features, and the great support. **What do you dislike about CTM?** We need more than 20 page views a day for dynamic tracking. And could use more in-depth documentation. **What problems is CTM solving and how is that benefiting you?** We love the dynamic tracking. **Official Response from Erika Rollins:** > Thank you!! ### 43. Amazing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Praveen V. | Sr. Digital Marketing Strategist, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** Easier interface to track calls. Dynamic insertion works really well. **What do you dislike about CTM?** Nothing as of now but defenitely there should be some sort of implementation support expected. **What problems is CTM solving and how is that benefiting you?** Dynamic number insersion helped us a lot. ### 44. Flexible Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** The extensive metrics and flexibility to set up and control triggers won me over from competitor products. I could better control when numbers were swapped out for tracking and give more valuable analytics to clients. Being able to integrate with other products is also a major advantage to keep you in one piece of software. The support has also been a blessing to work with as needed. In switching between solutions, we had some things were were used to doing a certain way and we quickly were able to update our processes and workflow to match CallTrackingMetrics. **What do you dislike about CTM?** Because of all the possible actions, the learning curve for some users to follow how some triggers will be fired can be daunting. A testing area or being able to select commonly used setups may better help some of these user types. **Recommendations to others considering CTM:** Developers can spend some time to thoroughly go through the software implementation and unlock its potential in cases with particular requirements. **What problems is CTM solving and how is that benefiting you?** We have multiple campaigns that need different numbers on the same page depending on the url. We like the ability to better control the software, which is not available in many solutions. We have also been able to save time by staying in one piece of software to review necessary analytics for clients. We have also been able to adjust campaigns on the fly by using the real-time analytics that are available. ### 45. Great service for any online marketing campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Troy T. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** We use this service for tracking in bound calls through our landing pages and with all their built in features it has worked excellent. We are now looking at expanding it to other elements of our business. We highly recommend it for anyway wanting a simple, straight forward service that delivers call tracking metrics. **What do you dislike about CTM?** It would be nice if the software had better built in text messaging services. **What problems is CTM solving and how is that benefiting you?** We are tracking inbound calls from pay per click landing pages we use with Google Adwords for online advertising. It allows us to see how many leads are being generated by having leads call through this number to reach our local offices. ### 46. Call Tracking Metrics Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** Call Tracking Metrics has well informed, friendly, and best of all--reactive customer service. Someone is always available to answer our questions. Also, we enjoy the fact that the program enables our company to send text message notices **What do you dislike about CTM?** We dislike how overwhelming the interface is at first. Only a few members of our company are well versed in this software--and even they have to contact the help on a near daily basis. **Recommendations to others considering CTM:** Make use of the customer support and help guides. This is a robust software when used to its full potential. **What problems is CTM solving and how is that benefiting you?** CTMetrics enables us to track what calls are going where and grants our customers a dashboard to interact and rank their own calls. Text messaging capabilities are a key factor as to why we chose this software. ### 47. Meh... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about CTM?** The design of the dashboard and the ability to purchase numbers. **What do you dislike about CTM?** The pricing and the complex. There were a lot options I didn't need. **Recommendations to others considering CTM:** Better on boarding process. **What problems is CTM solving and how is that benefiting you?** I am tracking my advertising dollars. **Official Response from Laure Fisher:** > Thanks for your review, we appreciate your feedback. We are actually actively working on simplifying our pricing so I think you will like the new approach. Did you receive onboarding from one of our onboarding specialists? Id love any feedback you have on your experience with them so we can improve that process. If you did not receive onboarding, I'd like to look into why. Could you send a support ticket in attention to Laure and I can make sure we get you connected with one of the onboarding specialists ASAP? Thanks again! ### 48. Great Calling Tracking System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** Very simple to setup and very effective call tracking system, we have been using for our business for the past couple of years and it's proven to show great result for all our clients. **What do you dislike about CTM?** Don't really have any complaint's, works great with the majority of our client's sites. Maybe had an issue once before, but it was minor and I believe it was a mistake on one of our client's part. Other than that it's a great asset to our organization. **What problems is CTM solving and how is that benefiting you?** Call tracking gives us as a company and our client plenty of information to help us determine what your actual return on investment is for various marketing efforts we do throughout the year. Our client's have generated numerous leads through this system. ### 49. Call Tracking Metrics adds value to all of our media **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** How easy to navigate and user-friendly the platform is. **What do you dislike about CTM?** I wish that there was someone on the other end scoring the calls so we know if it resulted in a booking, or not, and then we wouldn't have to listen to them. **Recommendations to others considering CTM:** Call Tracking Metrics is a great tool to use to value more than just online media. It gives you insight into how your customers are going through the decision process and helps you meet their needs better. **What problems is CTM solving and how is that benefiting you?** How our online media is affecting offline sales. We didn't have any insight into calls before, and now we can listen to them to see if there are conversions happening over the phone, that spurred from our online ads. ### 50. Fantastic Phone Tracking App! **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin T. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2016 **What do you like best about CTM?** I love the way that this app not only tags the calls, but records them too **What do you dislike about CTM?** I would like to see MMS messaging implemented instead of the SMS system. These days smartphones make it easy to have long message streams without interruption, shouldn't a messaging system have one too? **What problems is CTM solving and how is that benefiting you?** I need to track calls for my clients and bill them for each one that meets certain criteria, this app allows me to monitor and track them appropriately. ## CTM Discussions - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote - [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?page=70§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+05%3A36%3A52+-0500&secure%5Bsession_id%5D=d2b09c67-3932-4fb3-b95c-3114636009a4&secure%5Btoken%5D=03b9172eef28a0bbe0c176b87a5cefb20a64f4cec44842e43d37667fc6119885&format=llm_user) ## CTM Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Azure Functions](https://www.g2.com/products/azure-functions/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews) - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) - [Yalla](https://www.g2.com/products/yalla/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) ## CTM Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Offline Attribution **Generative AI** - AI Text-to-Speech **Generative AI** - AI Text Summarization **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - UCaaS Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Training** - Knowledge Base - Coaching Materials - Playbook Creation - Video Record **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Extensions** - Tenancy Flexibility - Native VoIP - CCaaS Option **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Feedback** - Review - Scorecard - Coaching Card - Leaderboard - Real-Time Updates - Notifications **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Contacts** - Personalization - Information Locater - Record Prospect Data **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Generative AI** - AI Text Summarization **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Sorts Prospects - Automated Note Taking **Generative AI** - AI Text Summarization **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Features** - Voicemail to Email - Voicemail to SMS - File Sharing - Voice Conferencing - Conference Transcripts ## Top CTM Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,724 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (570 reviews)