---
title: CTM Reviews
meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 761 reviews by the users' company size, role or industry
  to find out how CTM works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 761
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# CTM Reviews
**Vendor:** CTM  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 761
## About CTM
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan &amp; Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.



## CTM Pros & Cons
**What users like:**

- Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. (49 reviews)
- Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. (48 reviews)
- Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. (43 reviews)
- Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. (31 reviews)
- Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. (28 reviews)
- Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews)
- Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (24 reviews)
- Easy Integrations (24 reviews)
- Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews)
- Easy Setup (22 reviews)

**What users dislike:**

- Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. (23 reviews)
- Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. (15 reviews)
- Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. (15 reviews)
- Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. (15 reviews)
- Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. (12 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (9 reviews)
- Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews)
- Navigation Difficulty (9 reviews)
- Not Intuitive (9 reviews)

## CTM Reviews
  ### 1. Great Customer Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2015

**What do you like best about CTM?**

They have great customer service which makes trouble shooting easy

**What do you dislike about CTM?**

Can't really think of much other than getting spammy calls and having to change my numbers.

**Recommendations to others considering CTM:**

If you're looking for an easy to use call tracking provider and a partner, look no futher.

**What problems is CTM solving and how is that benefiting you?**

Being able to record our calls. That I love the easy integration into Google platforms.

  ### 2. Very helpful for our business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emily M. | Marketing Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2021

**What do you like best about CTM?**

There are a lot of tools designed to help our business engage and track leads.

**What do you dislike about CTM?**

There are a lot of features that can sometimes be confusing to set up.

**Recommendations to others considering CTM:**

Highly recommend using CallTrackingMetrics for your company! It has been very helpful to us.

**What problems is CTM solving and how is that benefiting you?**

Tracking where our leads are coming from and managing a large call volume.

  ### 3. Great program for small businesses with remote employee's

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2021

**What do you like best about CTM?**

CTM is a web-based app, thus allowing my employee's to work remotely.

**What do you dislike about CTM?**

I wouldn't say there is anything I do not like about it. It's more so I need to learn more about all the features to figure out what else we might not be utilizing.

**What problems is CTM solving and how is that benefiting you?**

Employees being able to work remotely.

  ### 4. Great Value

**Rating:** 4.5/5.0 stars

**Reviewed by:** Patrik C. | Director of Organic Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2021

**What do you like best about CTM?**

There are a lot of native integrations that make connecting the dots super helpful

**What do you dislike about CTM?**

The setup is so custom that it makes it a little difficult to get started if you don't know what you are doing.

**What problems is CTM solving and how is that benefiting you?**

Tracking calls helps attribute marketing success and the recordings help with training reps on the phone.

  ### 5. Very Pleased --been using for a few years and love it, you can chat any question and they answer!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

I like that the support people were patient in teaching me how to use it and I like that when I chat you actually answer. I also like that I can use it on the phone app, even though it can be glitchy it's awesome when it works.

**What do you dislike about CTM?**

The platform could be more user-friendly. There's features I never used because I never knew they existed until recently. Also, I wish spammers wouldn't call the tracking numbers so often.

**What problems is CTM solving and how is that benefiting you?**

I am able to find out where my responses are coming from, and I am able to see how many calls I'm actually missing because it goes to voicemail and the caller hangs up and moves on to my competitor. I like being able to use sms and I like being able to input custom outcomes for the drop down menu.

  ### 6. Awesome Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2021

**What do you like best about CTM?**

CTM is our trusted business partner, and they proactively help us to improve our business process. They also provide excellent customer service and help us problem-solve for what's coming next.

**What do you dislike about CTM?**

I can't think of anything in particular.

**Recommendations to others considering CTM:**

We have been with CTM for a while, and they are great at what they do!

**What problems is CTM solving and how is that benefiting you?**

We use CTM to help enhance our call tracking attribution and give us visibility into which marketing channels generate the most calls.

  ### 7. Senior Paid Marketing Consultant

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about CTM?**

I like the self-serve process of this compared to other call tracking solutions. I'm in full control, I control how many numbers are in a pool and when a number needs to be triggered to track

**What do you dislike about CTM?**

The phone number formating. I always have issues with the phone number formating some time it shows 00 at the bringing and if I'm using an 0800 number as the target number and trying to overlay this with a London 020 number then the formating of the London number isn't 020 0000 0000 sometimes is 02000000000 or even 0020 0000 0000

**Recommendations to others considering CTM:**

it's a very good and cost-effective call tracking solution

**What problems is CTM solving and how is that benefiting you?**

tracking call and smart bidding in Google Ads

  ### 8. Powerful and flexible

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alessio R. | Managing Partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2016

**What do you like best about CTM?**

As we are a european agency, CTM's features to manage sub-clients and the availability of numbers in a huge amount of countries is invaluable for us.

**What do you dislike about CTM?**

It can be a bit convoluted to match sources and phone numbers when you need to add lots of them at the same time; reporting could be streamlined a bit to make it simpler to show totals for a certain source in a given time period.

**Recommendations to others considering CTM:**

Pricing is fair, the platform is very complete albeit sometimes a little overwhelming, support is very prompt and flexible.

**What problems is CTM solving and how is that benefiting you?**

CTM allows us to attribute phone conversions to the marketing campaigns we run for our clients; since we specialize in hotel marketing, it's also very useful to be able to collect data and segment it according to the clients' geography.

  ### 9. Great marketing tool; immature contact center product; poor support experience

**Rating:** 1.5/5.0 stars

**Reviewed by:** Dominic V. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about CTM?**

The dynamic number insertion (DNI) feature and FormReactors are handy. I've yet to find another product with a DNI feature that was as easy to use.

**What do you dislike about CTM?**

The contact center side of the product is amateur, at best. If you're planning on integrating this product with your CRM, look elsewhere. Salesforce is the #1 CRM in the world and, yet, CTM's Salesforce Lightning integration is plagued with  never-ending stream bugs that severely impact my agents' work efficiency. If you don't want to spend thousands more per month for premium support, then you had better get comfortable with a buggy product because CTM's freemium support plan is basically just canned responses with no SLAs for follow-up or case resolution.

**What problems is CTM solving and how is that benefiting you?**

Offline conversion tracking using dynamic number insertion on our websites.

**Official Response from Meghan Hodge:**

> Hello Dominic, Thank you for your feedback.  I am sharing with our teams and I will contact you directly. You are a valued client and I would like the opportunity to work towards a resolution.  Thank you, Meghan

  ### 10. Mktg Ops Pro likes CTM

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christopher C. | Marketing Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 31, 2021

**What do you like best about CTM?**

Features can work independently so Client A can use the full Call Center suite while Client B can only count inbound calls.

**What do you dislike about CTM?**

Sometimes, when a tracking number description is changed, the overwrite feature does not get applied to the entire history.

**What problems is CTM solving and how is that benefiting you?**

Better Attribution. We now have a higher degree of accuracy when estimating a channel's contribution to our lead funnel.

  ### 11. A Great Resource For Tracking Calls

**Rating:** 4.0/5.0 stars

**Reviewed by:** Monica L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 28, 2020

**What do you like best about CTM?**

The set up is very simple and if you get stuck on something they have wonderful online video and blog resources as well as customer service. The platform is very user-friendly and allows you to keep everything very organized even if you are dealing with hundreds of calls per day. cost of numbers is cheap, customization of phone numbers is also easy.

**What do you dislike about CTM?**

So far, I haven't really found anything I dislike. Occasionally I run into issues with pulling the data into data studio or another analytics/reporting platform.

**Recommendations to others considering CTM:**

Watch the training/tutorial videos before setting up your account it will most likely answer any questions you have as well as provide useful tips/best practices.

**What problems is CTM solving and how is that benefiting you?**

1. I am able to accurately track the amount of phone calls that are coming in and what their source was.
2. I can listen to the phone calls and know which ones brought in a good lead and which didn't so there is no issue when I talk with my clients about phone conversions
3. I am able to easily send the phone recordings via email when needed

  ### 12. Very Satisfied User

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gary M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about CTM?**

The ease of navigating the interface makes using CallTracking very easy. As an agency we have multiple sub accounts and reporting and presenting data from the account is very eay

**What do you dislike about CTM?**

We use Google Adwords integration and the numbers are often disallowed in the Call Extensions - presumable as Google want you to use their own numbers.

**Recommendations to others considering CTM:**

I would wholly recommend CTM to any potential user - it is easy to set up and use and very user friendly

**What problems is CTM solving and how is that benefiting you?**

We use CallTracking Metrics for tracking numbers of calls to clients and measuring performance, but also sometimes record the calls and highlight issues to businesses around non conversions (usually around how the call handler manages the call). If is a great tool for this

  ### 13. Affordable call tracking software

**Rating:** 4.5/5.0 stars

**Reviewed by:** A-Jay B. | Agency Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2021

**What do you like best about CTM?**

Has great features, it's affordable, and has good support

**What do you dislike about CTM?**

Little confusing to use off the start, must watch videos and how-tos to get the most out of it

**What problems is CTM solving and how is that benefiting you?**

Buying and organizing multiple phone numbers

  ### 14. Great service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2021

**What do you like best about CTM?**

- easy to use platform
- great customer service

**What do you dislike about CTM?**

-challenging to get set up initially, but great staff to walk you through

**Recommendations to others considering CTM:**

n/a

**What problems is CTM solving and how is that benefiting you?**

-better metrics of where calls are coming from

  ### 15. Call Tracking Metrics - Excellent Reporting / Connects to Google PPC / Easy for the entire team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robin B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Call tracking metrics allows our entire team to use the recorded calls for training purposes as well as to track potential leads that may have been missed. The system itself was easy to set up and has been flawless. No missed, dropped or disappearing calls. Links to Google PPC so we can see exactly which ads are driving calls.

**What do you dislike about CTM?**

Would like to be able to set reminders for call backs right in the system.

**Recommendations to others considering CTM:**

Fast and reliable. You can set this up and have a solid way to track the results of your marketing efforts.

**What problems is CTM solving and how is that benefiting you?**

Training purposes and connecting the types of calls to the ads. This gives us proof as to what ads are actually working.

  ### 16. GREAT SERVICE AND EASY TO USE. SETTING UP A TRACKABLE PHONE NUMBER TAKES ME LESS THAN 3 MINUTES

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2020

**What do you like best about CTM?**

SIMPLICITY OF THE PLATFORM. I CAN GO IN AND HAVE A TRACKABLE PHONE NUMBER IN MINUTES. I CAN ALSO SET UP FEATURES LIKE WHISPER MESSAGES VERY QUICKLY WHICH MAKES OUR AGENCY AND THE WORK WE DO FOR OUR CLIENTS VERY EFFICIENT.

**What do you dislike about CTM?**

HONESTLY, I HAVEN'T COME ACROSS ANYTHING I TRULY DISLIKE. IF I WANT A VERY SPECIFIC NUMBER, IT TAKES SOME TIME TO HAVE IT APPROVED BUT FOR ANY NUMBERS THAT ARE READILY AVAILABLE, IT IS SUPER EASY TO GET GOING.

**Recommendations to others considering CTM:**

GIVE IT A SHOT! IT MAY TAKE SOME GETTING USED TO BUT ONCE YOU'RE FAMILIAR WITH THE PLATFORM, IT BECOMES REALLY QUITE SIMPLE.

**What problems is CTM solving and how is that benefiting you?**

I WORK FOR A MARKETING AGENCY AND WE DO A LOT OF OUR ADS DIGITALLY WHICH ALLOWS US TO TRACK PERFORMANCE AND SPLIT TEST DIFFERENT VARIABLES. 
WITH PRINT OR RADIO ADS, WE NEVER HAD  A REAL OVERSIGHT ON PERFORMANCE AND RESULTS WERE GUESSTIMATES, AT BEST. WITH TRACKABLE NUMBERS, IT'S BECOME A COMPLETE GAME CHANGER.

  ### 17. Good tool. Good support.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christopher R. C. | Marketing Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about CTM?**

help desk support is knowledgeable and helps with configs

**What do you dislike about CTM?**

old interface is not the most friendly to navigate

**What problems is CTM solving and how is that benefiting you?**

off line conversion

  ### 18. Call Tracking Metrics Continues to Deliver

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The user interface is very intuitive. The support area is easy to understand when trying to setup integrations. The phone app is very robust and can do most things the website can. The support staff is undefeated in fixing any problems. They're the best.

**What do you dislike about CTM?**

The Agency Call Log does not allow you to set an Agency time zone, so all the logged times shown on that screen appear to be wrong. They show correctly when accessing each sub-account individually though. 

**Recommendations to others considering CTM:**

Best value in this space if you need robust HIPAA compliant call tracking. New softphone app coming soon  to help with inbound and outbound call management. I also recently purchased the 1-year subscription which helps me save on my annual fees.

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics is helping to prove ROI with SEM campaigns for our clients. We can now have intelligent discussions based on data on where to best allocate marketing funds. Google Ads integration is now easy and direct allowing for CPA based budget management which is resulting in lower costs per calls for ALL of our clients. We have also incorporated their form tracking on our sites so we are capturing more lead data than ever before.

  ### 19. Robust software, easy to use, great support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

I love that this software is easy to use & provides one of the best measurements of RIO for our clients. I rely heavily on the reporting feature as a KPI. There are many customizable features, an incredibly attentive and helpful support team, and intuitive flow to the platform. It makes my job easier.

**What do you dislike about CTM?**

I dislike that it logs me out quickly--although this feature may be for data protection.

**Recommendations to others considering CTM:**

CTM is easy to use, intuitive, and if you ever get stuck, the support team is amazing.

**What problems is CTM solving and how is that benefiting you?**

With CallTrackingMetrics I am now able to see which phone calls come from which source. I have a better idea which marketing platforms are working over others for our clients in different areas throughout the US. This is a huge benefit, along with the reporting & graphic features. I'm able to report call volume based on many different filters to assess ROI very specifically.

  ### 20. Thorough Metrics and Helpful Service!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Any time I have a question about an account, the support team at CTM is always ready to help. Reporting is clear and straightforward and it is easy to manage multiple accounts from the admin portal. For clients who are canceling services with us but wish to maintain their current numbers with CTM, it is easy to port between accounts.

**What do you dislike about CTM?**

Sometimes the lack of design to the platform can make it seem like you're dredging through data, but honestly that's really what call tracking is overall. When we are porting numbers away from CTM on behalf of a client, who is porting to an outside call tracking software, the process can get a little muddy. There is often a lot of back and forth between myself, CTM support, and the client. Our clients aren't necessarily all super tech savvy, so this process can get lengthy and a bit muddled when we aren't able to clearly see the status of a port-away from CallTrackingMetrics. The texting portion of the call tracking system also seems a bit clunky - the inability to directly reply to the text/client seems to frustrate many of our clients who choose to use the texting feature of call tracking numbers.

**What problems is CTM solving and how is that benefiting you?**

We are able to track our clients' marketing efforts by seeing where their calls are coming from - it is helpful to be able to pinpoint how they are getting calls and where those calls are being made from. We are also able to pull this data into our clients' marketing portal so they get a very clear view of their marketing efforts - it no longer needs to be an expert interpreting the data for them - the client is able to see for themselves where the bulk of their calls are coming from and what areas of their marketing are most successful and creating the most conversions.

  ### 21. Cheaper than similar products

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

It's cheaper than similar products and gives the insight we need to track calls for different campaigns. LIke being to choose between local and toll-free numbers and creating number pools. Like being able to have multiple accounts in the same login and also being able to choose the accounts each user has access to. 

**What do you dislike about CTM?**

Would be nice if it also tracked form fills (some competitors do this and it's a nice feature). It's convenient having this in one place to see what sources both phone calls and form fills come from. Call Rail currently does this. 

**What problems is CTM solving and how is that benefiting you?**

Allows us to get very specific in our campaign tracking to see which campaigns are working and which ones should be stopped. Also allows us to have specific tracking numbers for whatever time is needed and then release them when the campaign is finished. Only have to pay for what we use and don't need to hold onto old numbers that are no longer needed. 

  ### 22. Call Tracking Made Simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Greg M. | SEO Digital Marketing Brand Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

I can see where my calls are coming from and also the graphs/reporting is very clear. I can easily expand my phone numbers and also find new ways to attribute the inbound leads through various channels. The support has been really great and they continue to grow with teachings/webinars which I like. I also really like the dashboard and layouts.

**What do you dislike about CTM?**

The learning curve can be a little tedious. However, once you get the process down, you can expand your phone numbers in very creative ways.

**What problems is CTM solving and how is that benefiting you?**

We are solving the problem of finding out the digital marketing data behind where our calls are coming from and attributing specific PPC/SEO campaigns to call volume.

  ### 23. Powerful software that helps our agency track leads & so much more!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jessica M. | Senior Platform/Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 31, 2020

**What do you like best about CTM?**

We love having the ability to track granular source data for our clients, and we love having the ability to integrate the API with our in-house integrations and call scripts software to create a truly unique, all-in-one closed loop experience for our clients. The phone system has also been a game changer for us as a company and for our clients with it's ease of use and ability to monitor call activity, call recordings, and more.

**What do you dislike about CTM?**

There's a lot more we'd like to see on the reporting front for true call center reporting. We'd also love to see a redesigned mobile app!

**What problems is CTM solving and how is that benefiting you?**

We started out using CTM primarily for tracking purposes, which helps us improve our marketing campaign performance and validate our efforts with our clients. Once we started utilizing the CTM Phone System as well, it gave us the opportunity to help our clients from the sales & customer service perspective in addition to integrating into our closed loop platform.

  ### 24. Its quick and easy to navigate

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kyle W. | C, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2021

**What do you like best about CTM?**

Easy navigation and settings usage, using reports is nice

**What do you dislike about CTM?**

Speed and delays at times when switching to phone

**What problems is CTM solving and how is that benefiting you?**

Too many to count

  ### 25. Call Tracking Metrics provides an effective way to track calls from various sources

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joanna F. | Customer Service Associate , Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

I really like their customer service team and also the control that they allow their users. There are multiple features that allow flexibility for some of our clients such as sending a text notification when a call comes in.

**What do you dislike about CTM?**

I think a downside of using CTM is testing that the tracking numbers are working as intended for some of the sources. The process is not super clear in some cases.

**What problems is CTM solving and how is that benefiting you?**

We are able to account for website leads that are generated from calls that would be harder to track without a tracking number. Additionally, we are able to track calls from sources such as Facebook, Google, PPC, etc.

  ### 26. Great Call Tracking 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2019

**What do you like best about CTM?**

I find call tracking easy to use and they have great customer service.  There are so many features I am very happy with the product. I love how easy it is to integrate into our website and how simple it is to create and use numbers.  We use multiple numbers both online and offline to track our marketing efforts and easily integrate the information into out CRM software. 

**What do you dislike about CTM?**

My only complaints are that forms cannot be tracked and by source and once a number is in you cannot edit the number or have multiple names attached to the same number.  

**Recommendations to others considering CTM:**

I would seriously consider CallTrackingMetrics.  I believe they are set up nicely for small and large businesses as well as people managing on behalf of multiple businesses. 

**What problems is CTM solving and how is that benefiting you?**

We are able to track our marketing efforts and see how many contacts we get from each source. 

  ### 27. good call tracking martech

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2021

**What do you like best about CTM?**

integrating marketing channels, labeling calls and assigning values

**What do you dislike about CTM?**

platform is a little clunky, would prefer something easier on the eyes

**Recommendations to others considering CTM:**

clean up the interface a bit, make it less busy and more intuitive

**What problems is CTM solving and how is that benefiting you?**

assigning value from marketing channels has obviously been very helpful and powering investment into those channels by seeing how many leads/calls they contribute to

  ### 28. Great Service and Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

I like how user-friendly the platform is for navigating, purchasing, integrating, and maintaining tracking numbers in their system. The wide array of tracking programmed tracking types saves a lot of time and hassle. Their support team has helped me numerous times with complex integration problems.

**What do you dislike about CTM?**

Just how complex the platform can be at times. There are so many areas and widgets to explore that it seems I have to search for more answers than I can intuitively find on my own. Creating a phone tree that rings a couple of people can be a little tricky too.

**What problems is CTM solving and how is that benefiting you?**

Finding out just where our calls are coming from and how the client's customer service is handling those calls. It's a benefit to listen to the recording to find FAQs, keywords, and other valuable insights about how our client's customer's see and use the service.

  ### 29. Great call tracking platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ian H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Call Tracking Metrics has every feature I need in a call center platform, and WAY more. The pricing is really reasonable the it's super powerful. Also the customer service is awesome, the platform is really complicated, but if I ever have a problem I just call the customer service and they get it fixed quickly.

**What do you dislike about CTM?**

The platform has a bit of a learning curve because its so powerful and complicated, but their customer service can get things set up or help out whenever I had a problem.

**What problems is CTM solving and how is that benefiting you?**

I need many phone numbers for my business, so CallTrackingMetrics makes it easy to get more.

  ### 30. I have been using this software since 2012

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 14, 2015

**What do you like best about CTM?**

Prior to using Call Tracking Metrics I had used other systems and this one by far is the best one. Customer service is quick to fix any issues or help you figure out how to do something. You actually get to talk to a real person! Very intuitive software to use. It is honestly the best one out there by far!

**What do you dislike about CTM?**

Every now and then after an update, there seems to be some settings that revert back to the initial settings. 

**What problems is CTM solving and how is that benefiting you?**

Allowing our customers in our publications and online marketing the ability to track the number of calls they receive from our services. Helps prevent the, oh to often answer of "We didn't get any calls." Not only this but it has also allowed us to know how our publication is working.

  ### 31. Great Call Tracking & Customer Service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Grant B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 19, 2020

**What do you like best about CTM?**

Very comprehensive in the capabilities. Anything you might want to do is possible in Call Tracking Metrics. Customer service and training are also wonderful. Always very helpful. Just an all-around strong set of call tracking features from finding numbers in different locations to reporting.

**What do you dislike about CTM?**

The learning curve. It does take a bit of training and experience to figure it all out. It's all in there somewhere, you just gotta find it.

**What problems is CTM solving and how is that benefiting you?**

Call Tracking Metrics allows us to track leads and calculate ROI for campaigns across our clients. This is a key area to track to show performance and Call Tracking Metrics meets all expectations. It is also helpful in getting the numbers you need by location, lot of options to search and find various numbers for clients in different areas.

  ### 32. Easy to use & customize.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 03, 2019

**What do you like best about CTM?**

How easy it is to set up and customize online.  Having the app means I always have access to make changes from anywhere.   They continue to add features and are actively working to improve their service.

**What do you dislike about CTM?**

I wish there was an option for customizing bulk messages to be able to include the persons name or other identifying information.

**Recommendations to others considering CTM:**

It's highly customizable, and their support is amazing.

**What problems is CTM solving and how is that benefiting you?**

It makes it easier for users to work from anywhere.   This was exceptionally helpful when our business had to shift completely to working from home.  Since we already had CallTrackingMetrics all we had to do was change how our calls were routed.   It took me less than  an hour to configure all of our numbers for 3 different departments.

  ### 33. Incredible Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kathryn C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about CTM?**

The support staff at Call Tracking Metrics are fast and resourceful. Anytime we have a question as far as if our calls are coming through correctly (which they always are) the team verifies for me everything is working properly. If I am unsure how to use the system they walk me through step by step.

**What do you dislike about CTM?**

It's a very in-depth system but that is what you need if you are trying to do what we are.

**What problems is CTM solving and how is that benefiting you?**

We are aware of where our marketing dollars are truly working. We also can use this system as a way to train our agents using the voice recording system that is offered. Everyone in the queue receives the recorded call and we use it to get better.

  ### 34. Great Reporting Set Up

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about CTM?**

Really like the reporting abilities the softeware offers

**What do you dislike about CTM?**

Getting phone call tracking set up was a lengthy process

**What problems is CTM solving and how is that benefiting you?**

We were able to connect backend data to our phone calls for a real ROAS

  ### 35. Valuable info for businesses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan Z. | Marketing communications manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Very helpful and knowledgeable support team. I have reached out many times with questions and ideas that we wanted to implement and the staff at CTM have always been very helpful.

**What do you dislike about CTM?**

Can't think of anything, a good experience overall!

**Recommendations to others considering CTM:**

CTM has been very helpful for us and I would definitely recommend it to other companies.

**What problems is CTM solving and how is that benefiting you?**

We were having a hard time tracking all of our calls specifically from our website alone. With CTM we created unique tracking numbers which were very helpful.

  ### 36. Good Call Tracking Software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chris S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

The ability to get and use as many numbers as you need and link those numbers to different advertising campaigns and platforms.

**What do you dislike about CTM?**

The billing is not broken down by the client for easy accounting purposes.  You only get 1 bill and you have to perform A LOT of manual accounting to actually see the amount each client uses per month.

**What problems is CTM solving and how is that benefiting you?**

Tracking inbound calls on various efforts by our clients from different ad sets, to platforms and mediums.

  ### 37. Should have left this review 5 years ago

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony O. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2020

**What do you like best about CTM?**

Originally I was using CTM for tracking leads generated from websites and ads, as my company has grown CTM has had many features that have allowed us to scale flawlessly and affordably. 

Of the many features I love, the ability to have Call Center agents has to be at the top of the list. After that, the reporting features are amazing and we are able to offer this as a value-add for monthly reporting to our clients. 

Their customer service is amazing, I'd like to take the time to shout out Kate who is a complete lifesaver! She is incredibly knowledgeable about helping navigate through the MANY features that CTM has to offer.

**What do you dislike about CTM?**

In a perfect world, they would have a setup where they are competing with companies like Dialpad and Ring Central on the UX side, however, this is not really a big deal because I originally did not subscribe to CTM as a phone provider.

**Recommendations to others considering CTM:**

If you are looking for a software to track leads you are generation, the setup is super simple and quick.

**What problems is CTM solving and how is that benefiting you?**

- The ability to track ROI on all marketing campaigns
- Transparency for our clients with reporting and call recording
- Deeper insight into our business, which allows us to make calculated decisions
- Easy to use and setup new call agents
- Great info when receiving calls including - Customer names, timezones, etc
- Super affordable phone lines and minutes!
- Great iPhone mobile app
- Ability to text customers and send and receive picture messages
-  The Ability to port numbers

  ### 38. Innovative company with great service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cory M. | VP Client Experience, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2020

**What do you like best about CTM?**

They have stayed cutting edge and have been a great partner for us.

**What do you dislike about CTM?**

nothing comes to mind. We've worked with them for several years and they have been an instrumental piece to our business.

**What problems is CTM solving and how is that benefiting you?**

They provide a necessary and complimentary service to our offering. We are always looking at ways to track more effectively, and integrate into Google.

  ### 39. Simple and Effective

**Rating:** 4.5/5.0 stars

**Reviewed by:** Patrick F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

I like that it is relatively simple to set up a new client's call tracking metrics profile, tracking numbers and conversion tracking in Google ads

**What do you dislike about CTM?**

Would love to see an improvement in the organization of the menu

**Recommendations to others considering CTM:**

Great for multiple account agencies looking to track and connect calls to conversions.

**What problems is CTM solving and how is that benefiting you?**

I'm solving the problem of tracking phone calls for clients as conversions in Google ads

  ### 40. Highly Recommend. Great Product, and Great Support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chrissy H. | Marketing Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Ease of implementation - one snippet and you're all set. Pricing is very reasonable too.

**What do you dislike about CTM?**

Navigating the admin panel used to be more difficult. They are making upgrades which have helped.

**What problems is CTM solving and how is that benefiting you?**

I'm now able to prove ROI on multiple marketing efforts - PPC, organic and social media all drive conversions. PLUS we can gain valuable insights into customer pains when you implement call recording.

  ### 41. Call tracking metrics is the best solution out there

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cem A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about CTM?**

-Their customer support is excellent and prices and tech work well also. The only reason why they don't get a 10 is that I think the UX needs some work, bit tricky to learn how to navigate the platform.

**What do you dislike about CTM?**

Needs some work on usability, not a deal breaker, but I have "got lost" in navigation several times..

**What problems is CTM solving and how is that benefiting you?**

Call tracking and recording for leads.

  ### 42. Very Happy with Call Tracking Metrics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ken P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2020

**What do you like best about CTM?**

We have been using Call Tracking Metrics for several years now and it has proven to be a very reliable service.

**What do you dislike about CTM?**

Nothin really, you get a tremendous amount of data to sift through, so AI will be nice.

**What problems is CTM solving and how is that benefiting you?**

Using CTM's phone numbers on web sites and social media allows for quality contol and followup.

  ### 43. Amazing Call Tracking Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juanita A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Its easy to use, very intuitive. Has great functionality. Not only tracks calls, but it gives detailed insight into the caller, campaign and performance if you use as a Call center option.

**What do you dislike about CTM?**

The same with most platforms, little visibility into Call Only ads

**What problems is CTM solving and how is that benefiting you?**

Call insights for optimizing Google campaigns. It works great. The integration is easy, fast and very very helpful.

  ### 44. Easy To Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chris M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about CTM?**

How intuitive the system is to use. The filtering make sit very easy to quickly review calls

**What do you dislike about CTM?**

Labeling the calls and providing feedback on each one could be streamlined a bit.

**Recommendations to others considering CTM:**

Just start using it, you'll see how easy it is.

**What problems is CTM solving and how is that benefiting you?**

We are showing value for customers and realized how easy it is to use the tracking forms.

  ### 45. Average to Good. Kind of hard to use and setup.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Maritime | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Seems to work well and help is easy to get when you need it.

**What do you dislike about CTM?**

Not easy to use or setup. Confusing. Reports are also the same way. The whole interface its just a bit tuff to understand.

**Recommendations to others considering CTM:**

Buying numbers is easy. Phone numbers never have too much of a problem getting previous junk calls. User interface a bit confusing and hard to setup.

**What problems is CTM solving and how is that benefiting you?**

we needed recorded calls.  We are better able to train our staff answering phones.  We had a lot of missed calls that we are now able to get to someone to answer.

  ### 46. The most complete call tracking solution - bar none!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 19, 2020

**What do you like best about CTM?**

Aside from a robust set of tools and functions to help us effectively manage the call efforts, there is ALWAYS exceptional customer service.

**What do you dislike about CTM?**

Sometimes, it is too robust and I wish things were a little less complex.  It is not really a "dislike", but more so that our team does not always have the time to invest in learning all the ins and outs of the platform.

**What problems is CTM solving and how is that benefiting you?**

We are providing accurate and insightful marketing reports that help our clients realize an ROI.  This then leads to additional investment and everyone wins.

  ### 47. Comprehensive Call Tracking System

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gregg C. | Owner/CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2020

**What do you like best about CTM?**

This program provides great reporting for all digital marketing.  There is preset sourcing options or you can create your own.  With Google Analytics linked to Call Tracking Metrics the reports are excellent.

**What do you dislike about CTM?**

There is no mobile app which is surprising.  This means you have to log into a website.

**Recommendations to others considering CTM:**

This program is more expensive than Callrail but well worth it.

**What problems is CTM solving and how is that benefiting you?**

Intelligence on our paid digital, social and website conversions.  Detached information on calls and form fills.  The ability to listen to calls.

  ### 48. Improve Lead Quality & Reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** William J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Easily review calls from multiple sources.

**What do you dislike about CTM?**

Improve ability to import calls directly to third party platforms (Google Ads, Facebook, etc)

**What problems is CTM solving and how is that benefiting you?**

I appreciate the ability to accurately report calls from multiple sources. The ability to closely monitor calls allows me to manage new leads effectively while quickly addressing any issues.

  ### 49. Tracking without a lot of work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about CTM?**

Ease of implementation on the web site and digital channels.  
Technical assistance is the best.

**What do you dislike about CTM?**

spam calls that come in to the phone numbers.
data being wrong - can't feel confident sending to client sometimes as the callerid pulls are not accurate.

**Recommendations to others considering CTM:**

don't plan on sending caller id data into any CRM

**What problems is CTM solving and how is that benefiting you?**

Measuring phone calls is super important in the business 2 business world as that is still how many prefer to do business.  It allows us to gain more marketing budget dollars.

  ### 50. Easy to Use, Features galore!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachel L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about CTM?**

I can track calls easily, make adjustments to tracking, and share the account with multiple users.

**What do you dislike about CTM?**

I have had some delays in reply from our representative but the issues have been eventually fixed.

**What problems is CTM solving and how is that benefiting you?**

Determining the source of new leads for my clients.


## CTM Discussions
  - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote
  - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote
  - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote
  - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote
  - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote

- [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-18+03%3A20%3A38+-0500&secure%5Bsession_id%5D=405feb41-804c-4ae8-a938-28dbb82bf54a&secure%5Btoken%5D=25ecc0c1add61b5b47ca8c359464ff922094b9dc7f12e0c4953d59c0a14dd35d&format=llm_user)
## CTM Integrations
  - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews)
  - [Azure Functions](https://www.g2.com/products/azure-functions/reviews)
  - [Bing Ads](https://www.g2.com/products/bing-ads/reviews)
  - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)
  - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews)
  - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews)
  - [Freshpaint](https://www.g2.com/products/freshpaint/reviews)
  - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews)
  - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [NinjaCat](https://www.g2.com/products/ninjacat/reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews)
  - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews)
  - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews)
  - [Yalla](https://www.g2.com/products/yalla/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews)

## CTM Features
**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Channels**
- Voice
- Social
- Web Chat
- Mobile SMS
- Email

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Cross-Device Attribution
- Offline Attribution

**Generative AI**
- AI Text-to-Speech

**Generative AI**
- AI Text Summarization

**Voice Recognition - AI Voice Assistants**
- Voice Recognition

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Outbound Call Tracking**
- Autonomous Task Execution
- Natural Language Interaction

**Agentic AI - Sales Coaching**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - UCaaS Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Training**
- Knowledge Base
- Coaching Materials
- Playbook Creation
- Video Record

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Calling**
- Record Calls
- Generate Location
- Call Types
- Click-to-Call
- Auto Dialer

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Functions**
- Session Routing
- Session Queuing
- Concurrent Calling
- Speech Analytics
- Auto Dialer
- IVR
- Inbound Screen Pop
- Persistent Data

**Extensions**
- Tenancy Flexibility
- Native VoIP
- CCaaS Option

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Speech Synthesis - AI Voice Assistants**
- Speech Synthesis
- Customizable speech
- Multiple voice actions

**Agentic AI - Contact Center**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Feedback**
- Review
- Scorecard
- Coaching Card
- Leaderboard
- Real-Time Updates
- Notifications

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Contacts**
- Personalization
- Information Locater
- Record Prospect Data

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Administrative**
- Session Summary Notes
- Administrator Access
- Reporting & Dashboards
- Session Recording
- Agent Scheduling and Assignment

**Generative AI**
- AI Text Summarization

**Security and privacy - AI Voice Assistants**
- Encrypted communication

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Insights**
- Notes
- Daily Summary
- Automated Voicemails
- Sorts Prospects
- Automated Note Taking

**Generative AI**
- AI Text Summarization

**Compatibility - AI Voice Assistants**
- Cross platform compatibility

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Features**
- Voicemail to Email
- Voicemail to SMS
- File Sharing
- Voice Conferencing
- Conference Transcripts

## Top CTM Alternatives
  - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,723 reviews)
  - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)
  - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (569 reviews)

