---
title: CTM Reviews
meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 761 reviews by the users' company size, role or industry
  to find out how CTM works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 761
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# CTM Reviews
**Vendor:** CTM  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 761
## About CTM
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan &amp; Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.



## CTM Pros & Cons
**What users like:**

- Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. (49 reviews)
- Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. (48 reviews)
- Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. (43 reviews)
- Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. (31 reviews)
- Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. (28 reviews)
- Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews)
- Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (24 reviews)
- Easy Integrations (24 reviews)
- Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews)
- Easy Setup (22 reviews)

**What users dislike:**

- Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. (23 reviews)
- Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. (15 reviews)
- Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. (15 reviews)
- Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. (15 reviews)
- Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. (12 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (9 reviews)
- Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews)
- Navigation Difficulty (9 reviews)
- Not Intuitive (9 reviews)

## CTM Reviews
  ### 1. Solid performance and good value

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tim C. | President, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

They just simply work. They do what they say they will, and they are very reliable about doing it.

**What do you dislike about CTM?**

The UI is a little complicated at first. That is at least partly due to the breadth of features that they offer, though.

**What problems is CTM solving and how is that benefiting you?**

It works well "at scale" to help us track and understand calls to our clients so that we can demonstrate the ways and volumes with which we are "making the phone ring" for them

  ### 2. Great Software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Evan W. | Account Executive, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

It's very easy to set up an account and has a pretty solid set of features. Fortunately, even with all the available features, I've found it easy to navigate and configure. 

**What do you dislike about CTM?**

Not a whole lot. My only suggestion would be potentially to add some training around setting up an account. It's simple to figure out the basics, but there's more advanced options available and it's not always immediately obvious how to use them. 

**What problems is CTM solving and how is that benefiting you?**

We are a marketing agency and we've used it to set up tracked numbers for our clients. It's helped us add another contact method onto our Facebook/Google/etc. ads while still maintaining visibility into quantity and quality of leads.

**Official Response from Jeremy Wingate:**

> Thanks for the great review, Evan!

We definitely appreciate your business.

Just to make sure you are aware we have a number of training options available to customers to cover things from general set up to advanced features.  

Check out our calendar (https://www.calltrackingmetrics.com/events-cal/) and Help Center (https://www.calltrackingmetrics.com/support/) for more info.  

Thanks again and have a great rest of the week, Evan!

Jeremy Wingate
Director, Customer Success

  ### 3. Excellent Call Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jim S. | CEO, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2019

**What do you like best about CTM?**

Easy integration with other platforms. Great and knowledgeable customer support 

**What do you dislike about CTM?**

Customer support not available on weekends is a problem at times 

**What problems is CTM solving and how is that benefiting you?**

Tracking source of contacts

  ### 4. Excellent to date

**Rating:** 3.0/5.0 stars

**Reviewed by:** Jamie P. | Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

It has really helped with our tracking t a keyword level

**What do you dislike about CTM?**

It isn't easy to try and use it in a more advanced way. I would like in depth tutorials guiding me to more advanced features with some form of certifiction.

**Recommendations to others considering CTM:**

Use CTM to bolster your online campaigns - it makes a real difference!

**What problems is CTM solving and how is that benefiting you?**

It s helping us implement higher level tracking so we can decrease our CPA on paid campaigns

**Official Response from Jeremy Wingate:**

> Hi Jamie, and thanks for the review.

We are happy to help you use some of the more advanced features in CTM.  Not sure if you know but aside from documentation and access to our support team, we offer a variety of webinars geared toward helping our customers learn more about ways to use CTM.

Here is a link to our event's calendar...https://www.calltrackingmetrics.com/events-cal/

I would definitely recommend joining us for our upcoming Live Workshop series, next up in June. (Note, that you can watch recorded ones now as well.)  

Here are a couple that I would check out...
 
New to CTM:
https://www.calltrackingmetrics.com/support/academy-fundamentals-new-to-ctm-recorded-webinar/

Advanced CTM:
https://www.calltrackingmetrics.com/support/academy-fundamentals-advanced-recorded-webinar/

Thanks again for taking the time to post the feedback!

Jeremy Wingate
Director, Customer Success

  ### 5. Detailed Call Analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris P. | Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The ability to dynamically swap our number depending on the user's source has helped our marketing efforts and conversion tracking.

**What do you dislike about CTM?**

I dislike the fact that you have to have the most expensive plan for Salesforce integration. I wish this was offered as an a la carte service for smaller companies with limited budgets.

**Recommendations to others considering CTM:**

Let lower tier plans use salesforce integration! 

**What problems is CTM solving and how is that benefiting you?**

The inability to push data into Salesforce is the problem we are facing. The benefits are that we know where our top leads are coming from and what campaigns are producing the best calls. In addition, it helps with sales training through listening to recorded calls.

  ### 6. Serves Our Company’s Needs & More

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2019

**What do you like best about CTM?**

The feature set is super comprehensive. There are things we didn’t know we needed in a call service until we started using CTM. Although it is a bit confusing at first, their customer service is great and once you get acquainted with the system it is actually very easy to use. 

**What do you dislike about CTM?**

It is so comprehensive that we were confused upon first signing up. It required a call with their team and a couple of chats to figure out what we needed to know. Starting off with a scheduled call would have been helpful. 

**Recommendations to others considering CTM:**

Schedule a setup call with their team

**What problems is CTM solving and how is that benefiting you?**

We are using it for our company’s day to day calls for sales and support, which we were using Skype and another service for previously. We were able to replace both services with CTM and work our operations much more efficiently. 

  ### 7. Great and reliable product!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2019

**What do you like best about CTM?**

I enjoy most how easy it is to setup separate accounts for each of my clients.

**What do you dislike about CTM?**

Some of the phone numbers I've purchased on behalf of my clients have had many spam calls.

**What problems is CTM solving and how is that benefiting you?**

Ad attribution--we provide our clients with a unique number for each ad which makes attribution easy.

  ### 8. Call Tracking Metrics helps us do a better job tracking marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Emily P. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

It's great to be able to create tracking numbers for print materials, and to report on the incoming calls. I like the ease of access, as well. It's intuitive and easy to use, and easy to demonstrate to colleagues how marketing efforts are panning out.

**What do you dislike about CTM?**

The reporting could be a little bit more robust. It may be that I haven't spent enough time trying to use it. Would like it to integrate (for free) into HubSpot. 

**Recommendations to others considering CTM:**

I'd like to integrate with HubSpot. That would be beautiful!

**What problems is CTM solving and how is that benefiting you?**

Tracking print and other offline marketing efforts. We find results we wouldn't have otherwise known about.

  ### 9. Excellent product for tracking calls.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2019

**What do you like best about CTM?**

It's a comprehensive website that offers everything you need to track your business' calls, which is very helpful for your Marketing department.

**What do you dislike about CTM?**

It would be helpful for more flexible integration into salesforce objects.  Currently limited to contacts and Leads, however many times you want to track multiple different phone numbers to the opportunity object. while there is currently no option for this, I am hopeful they will see the need for this functionality. 

**Recommendations to others considering CTM:**

Spend the time to learn the various control switches.  Interplay with caches due to chrome or other browsers can have adverse affect on phone quality.  Remember to clear cache before calling customer service to save everyone time. 

**What problems is CTM solving and how is that benefiting you?**

You could need to train for employees into using this online software. Take your time to properly train your staff so that they can take good profit of it.

  ### 10. Call Tracking Metrics is a fundamental aspect of successful conversion tracking!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 08, 2017

**What do you like best about CTM?**

The guidance and support staff is an incredible benefit to using this platform. They provide detailed information on various aspects for best practice based on your objectives. 

**What do you dislike about CTM?**

I wish the platform could integrate with a CRM for our clients for the ability to do matchbacks. Sometimes there are expected and a few limited issues related to phone number availability and recycled numbers.

**Recommendations to others considering CTM:**

Amazing platform for a great price, you won't regret it! The support team is incredibly helpful and always available. Great customer service and easy-to-use reporting platform are great. In addition, I love the feature of allowing clients to log in to see reporting as well as easy reporting exports.

**What problems is CTM solving and how is that benefiting you?**

This platform has helped us solidify strong leads using mobile calls, integrations with Adwords and Analytics as well as the amazing text message tracking feature. 

  ### 11. I would not choose any other company for call tracking.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 06, 2019

**What do you like best about CTM?**

Super user-friendly and support is awesome, they are fast and get on issues quickly. 

**What do you dislike about CTM?**

There is nothing that i dislike about their service :) (Maybe phone number availability in CTM? But I have been successful in getting phone numbers 100% of the time.)

**What problems is CTM solving and how is that benefiting you?**

Setting up a call center with CTM is the easiest thing in the world. I was able to understand the flow of sales, identify potential channels that bring in the most volume and improve upon sales techniques.

  ### 12. Call Tracking Metrics Provides Great Insight

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 27, 2019

**What do you like best about CTM?**

I love the ability to record calls. It helps our clients spot areas where they need to train their team and helps us identify which online ads need to have the key words tweaked in order to get more qualified leads.

**What do you dislike about CTM?**

I'm not a huge fan of the automated "this call may be recorded" message.

**What problems is CTM solving and how is that benefiting you?**

We are using the recorded calls to better train staff interacting with guests, and we are also using feedback on the calls to better tweak our Google AdWords strategy.

  ### 13. Easy to use and works great.  

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 03, 2019

**What do you like best about CTM?**

Call tracking is easy with CTM.   Easy to set up.  Pricing is fair.  Technical capabilities work with everything I need. 

**What do you dislike about CTM?**

Nothing so far. Great solution and meets all our needs 

**Recommendations to others considering CTM:**

Great product.  No regrets

**What problems is CTM solving and how is that benefiting you?**

Lead generation tracking for clients. 
Call quality monitoring. 

  ### 14. Simple, Ationable Results after Install

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Easy to set up. Allows us to track marketing efforts better. Easily track calls from print, organic and ppc effort. The script dynamically tracks user and changes the phone number. Skip all the other tracking, centralize it in one location. The recordings help the sales team a lot. We have ID'ed and improved how we do business and identified where improvements can be made in the sale process.

**What do you dislike about CTM?**

Salesforce upgrade is more expensive than we thought. We wanted to push the data into salesforce directly, but can't warrant the price at this time. Its a big jump to 300$ to push a phone number and name into salesforece. 

**Recommendations to others considering CTM:**

Cheap, easy. Roll out now.

**What problems is CTM solving and how is that benefiting you?**

After setting this system up we have better tracking and measurement of phone marketing efforts in new markets. 

  ### 15. Best tracking service ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hanan A. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2019

**What do you like best about CTM?**

Support is professionally and served with courtesy. The product is awesome and being upgraded constantly and bugs are being solved quickly.  

**What do you dislike about CTM?**

The fact that the support is not running on Sunday, where I come from, we work on Sundays and we need to wait for the CTM team to both wake up / work in order to solve a problem.

**What problems is CTM solving and how is that benefiting you?**

We are Callbox and we give service to over 500 clients in the field of digital marketing and business automation. We dont know how one can spend money on internet campaign and not use CTM.

  ### 16. White Shark Media's Experience with CallTrackingMetrics

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 25, 2019

**What do you like best about CTM?**

What I like best about CTM is the support we have received.  The functionality is what you would expect, but what has stood out to me is the support we receive when faced with hiccups.  

**What do you dislike about CTM?**

What I dislike is that it has a few glitches that, although they are not critical, they are somewhat frustrating.  For example, in our case, we prefer to have the Available setting set by default, and our users often miss calls because they forget to switch the setting when getting off a call.  Another one that is a daily nuisance is that they are not aware that their session has timed out, so they do not realize that they are no longer Available or connected, until they try to make a call and cannot.

**What problems is CTM solving and how is that benefiting you?**

In our case, CTM is our VoIP provider.  We are not a call center, but since we are located outside the US, and our clients are in the US, CTM is our clients direct line to us.  We use CTM for our daily interactions with our clients, and we also use it for tracking that we provide our clients on their ads and websites.

  ### 17. Amazing call tracking software!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Austin W. | Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

I like how we can build custom reports and import data into Google Data Studio!

**What do you dislike about CTM?**

There are no free milkshakes. I like milkshakes.

**Recommendations to others considering CTM:**

Give it a try if you are looking to track your digital advertising!

**What problems is CTM solving and how is that benefiting you?**

It integrates with Google Ads, Facebook, Google Analytics, and much more. We can track which ads are winning.

  ### 18. Ctm review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jennifer T. | Retention Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2018

**What do you like best about CTM?**

The system once you learn how everything works is very easy to use.  The soft phone feature on ctm is very easy to set taking calls. You are search for your calls in a variety of different ways by email, number or name I love this feature.

**What do you dislike about CTM?**

It has a tendency to cut out sa sometimes in the middle of a call.  For a new user it can   a lot to take in but if you have used ctm features before you learn fast.

**Recommendations to others considering CTM:**

Make sure you provide enough training if someone is new to a soft phone and CRM it can be a little tricky.

**What problems is CTM solving and how is that benefiting you?**

With ctm we are able to make sure all the incoming calls are directed to the right agents.  Also ctm allows our sales ag eww nts to make their outgoing calls with ease.

  ### 19. Pretty Good

**Rating:** 4.0/5.0 stars

**Reviewed by:** Thomas T. | President , Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The features and the functionality. And the friendliness of staff. 

**What do you dislike about CTM?**

At times there are billing conflicts. And it could be improved.

**Recommendations to others considering CTM:**

Give them a try! You’ll be glad you did! 

**What problems is CTM solving and how is that benefiting you?**

I love the ease of use. And how they will work with you to resolve any issues. 

**Official Response from Jeremy Wingate:**

> Hi Thomas, and thanks for the review and for being a CTM customer!

Good timing with your post as we've recently updated our Billing report to help customers get to what they need to see much easier.  We are always open to feedback, so please let us know what you think of the updates.

Thanks again, and have a great night,

Jeremy Wingate
Director, Customer Success 

  ### 20. Great tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2019

**What do you like best about CTM?**

Great dashboard for
Tracking all data graphs are great also. The data from origin of call

**What do you dislike about CTM?**

The buttons to listen audio are quirky especially on mobile

**What problems is CTM solving and how is that benefiting you?**

We listen to customer service helps as a learning tool

  ### 21. CTM is a comprehensive, very effective way to monitor calls from digital advertising.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 26, 2019

**What do you like best about CTM?**

As a digital marketer,  I can use call tracking metrics to determine what keywords are driving calls. I can also listen to a recording of the call to determine quality, and even attach a monetary value.

**What do you dislike about CTM?**

Call Tracking Metrics, at times, does not record the audio of a call.

**What problems is CTM solving and how is that benefiting you?**

I'm giving my clients a platform to capture leads.

  ### 22. Best call tracking software ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bobby H. | Executive Director , Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2019

**What do you like best about CTM?**

It’s super easy to create tracking numbers for all your campaigns. It’s got a great and intuitive dashboard and incredible customer service. 

**What do you dislike about CTM?**

Call tracking metrics is really simple. I’ve not had anything I disliked. 

**Recommendations to others considering CTM:**

Track everything you do and measure it. 

**What problems is CTM solving and how is that benefiting you?**

We’re were investing thousands of dollars on ad campaigns that weren’t generating leads. By creating tracking numbers within CallTrackingMetrics, we were able to eliminate waste and reinvest that money into campaigns that were providing us with profitable ROAS. 

  ### 23. Incredible Call Center Software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2019

**What do you like best about CTM?**

I love the fact that you can create custom fields and map them to custom fields on Salesforce. Also, the ability to create triggers based on call activity, This has allowed us to automate our custom call scoring.

**What do you dislike about CTM?**

It's not that I dislike but it would be nice to be able to do more with CTM in Zapier. Right now is only based on call trigger. I want to be able to feed call info into CTM call log from other apps.

**Recommendations to others considering CTM:**

CTM makes it easy to track your Campaigns.

**What problems is CTM solving and how is that benefiting you?**

CTM Provides you with the ability to get up and running very quickly and integrate easily to systems such as Salesforce with clicks not code.

  ### 24. Love Call Tracking Metrics

**Rating:** 5.0/5.0 stars

**Reviewed by:** ANNA V. | Sales Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2019

**What do you like best about CTM?**

The platform that CTM uses is great. It works on my phone, ipad and computer. I am an agency, so i also appreciate that all my customers like the platform and emails as well.

**What do you dislike about CTM?**

When i login i would like to see the main "accounts" page and i do not. 

**What problems is CTM solving and how is that benefiting you?**

CTM shows my customers how well i am performing and gaining them new business with calls. I have saved MANY accounts with the call reports and recordings. 

  ### 25. Great way to help our customers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris S. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

This service helps our customers listen to how their people are answering the phone as well as how well they know the products they offer.

**What do you dislike about CTM?**

Sometimes the dashboard is a little difficult to navigate. 

**Recommendations to others considering CTM:**

Take the time to go through the site and to pay attention to the emails that are sent to see what is new and how things are changing.

**What problems is CTM solving and how is that benefiting you?**

Being able to provide coaching on how calls are being answered and treated.

  ### 26. It does what the name says

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

I really like how easy it is to purchase and set up numbers. It's an extra help that I'm able to report on more than just attribution. 

**What do you dislike about CTM?**

I have had difficulty getting support at the price point of our engagement level.

**Recommendations to others considering CTM:**

Ensure you understand what your requirements and expectations are

**What problems is CTM solving and how is that benefiting you?**

Now I'm able to understand how my marketing dollars are working for me. I'm able to make data driven decision making without compromising user experience. 

  ### 27. Amazing Product

**Rating:** 5.0/5.0 stars

**Reviewed by:** William P. | Founder & CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

I love the granularity - from setting up landing pages with separate tracking numbers, to tracking call activity / length / destination. The emails are easy to follow and helpful for myself and my team.

**What do you dislike about CTM?**

I don't have a lot that hasn't worked.  Bit of upfront work to set up properly.  Costs money which I guess is a thing that I dislike but also see the value.

**What problems is CTM solving and how is that benefiting you?**

Tracking calls from the origination source.

  ### 28. Excellent software with API support and flexibility 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

CTM is the most robust software in the industry, due to their API support and “smart router” functionality. You can set a variety of rules for call handling (e.g., forward calls to agents based on type of call and weights that agents should receive calls). 

**What do you dislike about CTM?**

Sometimes third parties don’t support CTM out of the gate. Such as FreshSales, which we are currently considering using. 

**What problems is CTM solving and how is that benefiting you?**

More efficient call routing to the best agents. 

  ### 29. Super helpful tool! 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

I love how Call Tracking Metrics integrates with all these tools - especially SalesForce! Also, a great tool that lets you create all these dynamic numbers based on the source.

**What do you dislike about CTM?**

There's not much that I don't like about Call Tracking Metrics. I would wish that there are more tools/knowledge base resources that are available so I can fully understand the capabilities of CTM and use it as efficiently as possible.

**Recommendations to others considering CTM:**

Better integration with this software that will help create better reporting for data metrics purposes

**What problems is CTM solving and how is that benefiting you?**

How to tie down call-ins and get a better tracking when reporting on how these campaigns include people who call in

  ### 30. Very Powerful an Every Feature You Could Want

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason F. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Easy to understand console. Batch updates to many fields/records at once which saves tons of time!

**What do you dislike about CTM?**

A bit complex for beginners. Could use more training videos for beginners.

**Recommendations to others considering CTM:**

Unlike some other call tracking services, Call Tracking Metrics can do it all and then some, so you won't be limited in features or integrations.

**What problems is CTM solving and how is that benefiting you?**

Tracking of all paid and organic traffic for us and clients make deliverables and reporting top notch

  ### 31. Excellent service and product quality.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francisco L. | VP of Product, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2019

**What do you like best about CTM?**

We switched our entire system to CTM and have been pleasantly surprised with their level of service. We are now able to track several channels, and the dashboards provide a high-quality overview of account performance. Very happy so far!

**What do you dislike about CTM?**

Nothing in particular. Sometimes we see calls drop from time to time, but it is not the norm.

**Recommendations to others considering CTM:**

All around call tracking software. I would highly recommend it. 

**What problems is CTM solving and how is that benefiting you?**

Being able to properly attribute calls to the right channels is key for us, and CTM allows us to do that with no issues.

  ### 32. Helped our business massively!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Everything is right in front of us. We admittedly used a consultant to set it up, but the dashboard they created with CTM has been so helpful in identifying the sources that are working the best for us.

**What do you dislike about CTM?**

Really have nothing bad to say. It was a bit too much for a novice to setup?

**Recommendations to others considering CTM:**

Get a consultant to properly set it up

**What problems is CTM solving and how is that benefiting you?**

The value of various traffic sources.

**Official Response from Jeremy Wingate:**

> Hello and thanks for the review.

Sounds like you were able to work with one of our talented Professional Services team members...glad they were able to help out and that your dashboard is really helping, too!  Thanks for using CTM to manage your tracking and have a great rest of the week!

Jeremy Wingate
Director, Customer Success

  ### 33. Call tracking for my insurange agency 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The platform is very user-friendly. It's easy to locate / review // listen to calls, and it's a quick turnaround when selecting new phone  numbers. 

**What do you dislike about CTM?**

Other call tracking vendors have an option for an allotted number of monthly local calls. It would be nice if CTM had that as an option as well. It would also be nice to have 2-3 numbers included in the subscription. 

**Recommendations to others considering CTM:**

N/A

**What problems is CTM solving and how is that benefiting you?**

Our agency does various marketing / business development activities, so it's nice to be able to have lead attribution since our office staff doesn't always remember to ask how someone heard about our services. 

  ### 34. Perfect for Marketing Attribution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

CallTracking Metrics is always evolving to provide new functionality to meet my needs.

**What do you dislike about CTM?**

CallTrackingMetrics sometimes will send out messages about new features that aren’t ready yet.

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics replaced google voice for me, and provided so much more. I use them as my phone line for my business and also to better use my marketing budget by focusing on channels that perform well.

  ### 35. Great Customer Service and awesome product!!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Elizabeth  S. | Director of Marketing & Implementation / Co-Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2019

**What do you like best about CTM?**

CTM has amazing customer service. The support staff is always available to help walk through any trouble shooting or questions. 

**What do you dislike about CTM?**

There are some glitches from time to time but they're always working to improve their systems which we love. 

**Recommendations to others considering CTM:**

Great product, lots of customizations and GREAT support. 

**What problems is CTM solving and how is that benefiting you?**

We have an addiction treatment center call center that is open 24/7 so we're always needing to accept incoming calls and route them to different departments if needed. 

  ### 36. A Great Value 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Max P. | Digital Advertising Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The interface is easy to use, For what you pay this is a basic call tracking platform that offers additional bells and whistles.

**What do you dislike about CTM?**

Not a whole lot. It was easy to implement and easy to use.

**Recommendations to others considering CTM:**

Nothing, keep on goin!

**What problems is CTM solving and how is that benefiting you?**

We weren't able to track phone call/off line conversions, which is a large part of our business

  ### 37. great product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about CTM?**

you can track everything from the click to the phone call which helps us determine which keywords are generating the best calls

**What do you dislike about CTM?**

I want to be able to see our UTM paramaters next to the phone numbers in the dashboard.  Right now I have to click in to a few different places to check our utms and ensure they are set up properly

**Recommendations to others considering CTM:**

I like the product and it is easy to use.  Does everything i need it to

**What problems is CTM solving and how is that benefiting you?**

tracking our campaigns in detail.  This is weird question.... i dont understand it

  ### 38. Review of softphone for call centers 

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2019

**What do you like best about CTM?**

Reporting was very accessible and easy on the eye.  Employees were friendly. 

**What do you dislike about CTM?**

**We used CTM purely for the their advertised contact center infrastructure, not purely as a call tracking system.  That should be considered with this review.  If you're a contact / call center, I would go for something more reliable like Five9, despite it feeling like a jump.  I am not speaking for their call tracking services**.

We felt very much like their QA team.  Reporting bugs almost daily some weeks.  Customer service were very nice, but we often got contradicting information from different reps.  

Most features didn't work at all or with any measure of consistency.  

Seeing a call coming in and being unable to click the answer button was very common.  

Ultimately, we were told that our overall concerns and satisfaction was being passed up the totem poll and that we would hear back.  We didn't.  That was when it was finally clear to me that it was time to move on to a more reliable platform for our small call center. 

**What problems is CTM solving and how is that benefiting you?**

We answered phone calls, the core function of our business.  

**Official Response from Jeremy Wingate:**

> Hello, hope you're having a great week.  

Thanks for taking the time to share your experience with CallTrackingMetrics, and I'm sorry to hear about your challenges with the Softphone. Customer success is a top priority, and even though you are not currently using our platform, I hope you will consider sharing additional details about your experience with me. I've included my contact info below and would welcome an opportunity to reconnect.

Thanks again, 

Jeremy Wingate
Director, Customer Success
jeremy.wingate@calltrackingmetrics.com

  ### 39. Effective Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 29, 2019

**What do you like best about CTM?**

This software offers a lot of detail on each individual call that comes through and helps us sort through lead quality. 

**What do you dislike about CTM?**

The cost of using this service is something that as a startup organization, which is one of our higher operating items initially. 

**Recommendations to others considering CTM:**

Be sure to be conscious of product features and compare the effectiveness of certain features. 

**What problems is CTM solving and how is that benefiting you?**

We are able to discern the source as to which calls are coming from, which is something that other call tracking solutions aren't able to assist with as easily. 

  ### 40. Responsive and Professional

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Have been using CTM for three months now and they have been very responsive to my questions, and professional in their dealings with my company.

**What do you dislike about CTM?**

CTM reporting is very topline/vague. Would be useful to have more in-depth reporting.
Would also be great if I could filter calls by first time calls only. It tracks all calls - even those who are our suppliers - so reporting and analysis, particularly in Google Analytics, is skewed.

**What problems is CTM solving and how is that benefiting you?**

I've been able to get a sense of where our customers are seeing our ads.

**Official Response from Jeremy Wingate:**

> Hi and thanks for the review and welcome to CTM!

We have many canned reports out of the box, but we also have a lot of ways to slice the data in CTM to hopefully get you what you need on the reporting front.  (Side note - We also have a fairly new integration with Google Data Studio if you haven't already checked it out.)   If there are specific needs please let me know and we can definitely set up a call to help.

Additionally, in your comments where you mention wanting to filter calls by first time calls only...this can actually be accomplished by using our Tagging feature, or by using the Filter option, "First time contact".  

You can also filter out the list of supplier numbers to get you the data you need when wanting to run your reports.

Please let me know if we can help on a call and thanks again!

Jeremy Wingate
Director, Customer Success

  


  ### 41. CallTrackingMetrics is a very powerful and cost-effective call tracking service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 22, 2019

**What do you like best about CTM?**

I like how accurate the call tracking attribution is. We've not had any problems with tracking various sources. The software is also pretty easy to use. Their support team is great too.

**What do you dislike about CTM?**

Some of the steps in setting up tracking phone numbers or finding data aren't very intuitive (or maybe that's because I've been used to using other services). 

**What problems is CTM solving and how is that benefiting you?**

We can accurately track our inbound calls and attribute them back to our paid campaign efforts. Additionally, we can record calls and listen to our team's interactions with customers. 

  ### 42. Excellent product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

CTM is major component of our continued success with our clients. Call tracking doesn't get any better than this, and some of the features are remarkable. If we ever have an issue, calling customer support is always super easy and very helpful. A great tool that offers a lot of value at an affordable price!

**What do you dislike about CTM?**

Other than a few bugs here and there (like all software), we've had no major issues

**What problems is CTM solving and how is that benefiting you?**

Our clients can now easy track everything, which has helped them succeed further in their businesses

  ### 43. Powerful but growing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2019

**What do you like best about CTM?**

The feature set seems to be almost unlimited with what you can do with CTM.

**What do you dislike about CTM?**

I seem to find bugs more than I prefer. I am constantly pushing the system and at times it just doesn't work. I typically need to get with support to find out it is a bug. Once a bug is discovered at times I have no idea what the solution will be.

**Recommendations to others considering CTM:**

Be prepared to be overwhelmed with the amount of things CTM can do for you.

**What problems is CTM solving and how is that benefiting you?**

Having a more configurable phone system. We also do custom integrations with CTM and other software that I can't do with most phone systems.

  ### 44. Very informative and useful! 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2019

**What do you like best about CTM?**

Listening to calls to assist with better customer service. 

**What do you dislike about CTM?**

Takes a while to siphon through the uses but once familiar, it’s worthwhile. 

**Recommendations to others considering CTM:**

It’s a very helpful resource. 

**What problems is CTM solving and how is that benefiting you?**

People not booking appointments. 
Benefits - tracking calls. 

  ### 45. Great Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2019

**What do you like best about CTM?**

We were looking for more information regarding Call forwarding for our advertisements & recording options to evaluate how our employees were handling customer calls.  

**What do you dislike about CTM?**

Menu options can be a little run together.

**Recommendations to others considering CTM:**

Love the app!

**What problems is CTM solving and how is that benefiting you?**

Customer Service & Evaluating customer experience.

  ### 46. The BEST CTM I have used to date..

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony  S. | Director of Admissions , Mid-Market (51-1000 emp.)

**Reviewed Date:** January 24, 2019

**What do you like best about CTM?**

Available Integration for Salesforce and standalone tracking system with in house ability to develop on.

**What do you dislike about CTM?**

Filtering system. Retro Scoring for call backs. Value attribution refinement (Pipeline) Inability to ALWAYS have secondary point to functionality when apparently logged in/out elsewhere?

**Recommendations to others considering CTM:**

FInd and use either CTM development support or a knowledgeable developer to utilize its capabilities 

**What problems is CTM solving and how is that benefiting you?**

Capturing all date inbound. Funneling appropriately to my CRM.

  ### 47. Best System EVER

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2019

**What do you like best about CTM?**

Call tracking metrics has been the easiest thing for me to use, Our company had to switch over from another company and I was in charge of getting everything going,. Their customer service and technical support is wonderful. They pretty much taught me the entire system

**What do you dislike about CTM?**

I like everything about CTM, the only suggestion I have is revamping the text messaging to easily be able to run mass text campaigns

**What problems is CTM solving and how is that benefiting you?**

Outbound calls have been much easier using CTM answering machine detection!

  ### 48. great call tracking software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about CTM?**

i really like the dashboard and the roi activity report where I can clearly differentiate call types

**What do you dislike about CTM?**

i really want the utm paramaters to show up next to the tracking number details so i dont have to click into the phone number details to check our utm paramaters

**Recommendations to others considering CTM:**

we want to see utm paramaters in the same scree as our tracking numbers

**What problems is CTM solving and how is that benefiting you?**

we wanted more detailed tracking from where calls call from in google ads.  CTM helps with this

  ### 49. Elder Home Care 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 03, 2019

**What do you like best about CTM?**

Tracking calls for our users that would call us

**What do you dislike about CTM?**

somewhat costly -  we thought the fee was not worth it

**Recommendations to others considering CTM:**

cheaper, easier to decipher

**What problems is CTM solving and how is that benefiting you?**

hard to decipher reports

  ### 50. Excellent product 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jami S. | Business woman, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Easy to use and valuable metrics! It’s an easy platform to navigate as well.

**What do you dislike about CTM?**

Sometimes the caller ID is wrong and it was difficult to get everything implemented at first.

**What problems is CTM solving and how is that benefiting you?**

It gave us insights on how well our ads were performing 


## CTM Discussions
  - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote
  - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote
  - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote
  - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote
  - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote

- [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?page=8&section=pricing&secure%5Bexpires_at%5D=2026-08-04+14%3A59%3A09+-0500&secure%5Bsession_id%5D=ca225d10-e3a8-4962-8b63-3123f2a644ed&secure%5Btoken%5D=64e0767784ce15490c44af004e9f138a3131d989a157ab64672cfde86da0588b&format=llm_user)
## CTM Integrations
  - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews)
  - [AdClicks](https://www.g2.com/products/adclicks/reviews)
  - [Azure Functions](https://www.g2.com/products/azure-functions/reviews)
  - [Bing Ads](https://www.g2.com/products/bing-ads/reviews)
  - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)
  - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews)
  - [Freshpaint](https://www.g2.com/products/freshpaint/reviews)
  - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews)
  - [Gong](https://www.g2.com/products/gong/reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Instapage](https://www.g2.com/products/instapage/reviews)
  - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews)
  - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [MonkeyLearn](https://www.g2.com/products/monkeylearn-2025-09-29/reviews)
  - [NinjaCat](https://www.g2.com/products/ninjacat/reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews)
  - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Similarweb](https://www.g2.com/products/similarweb/reviews)
  - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews)
  - [Sunwave](https://www.g2.com/products/sunwave/reviews)
  - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)
  - [Whatagraph](https://www.g2.com/products/whatagraph/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews)
  - [Yalla](https://www.g2.com/products/yalla/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews)

## CTM Features
**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Channels**
- Voice
- Social
- Web Chat
- Mobile SMS
- Email

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Cross-Device Attribution
- Offline Attribution

**Generative AI**
- AI Text-to-Speech

**Generative AI**
- AI Text Summarization

**Voice Recognition - AI Voice Assistants**
- Voice Recognition

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Outbound Call Tracking**
- Autonomous Task Execution
- Natural Language Interaction

**Agentic AI - Sales Coaching**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - UCaaS Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Training**
- Knowledge Base
- Coaching Materials
- Playbook Creation
- Video Record

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Calling**
- Record Calls
- Generate Location
- Call Types
- Click-to-Call
- Auto Dialer

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Functions**
- Session Routing
- Session Queuing
- Concurrent Calling
- Speech Analytics
- Auto Dialer
- IVR
- Inbound Screen Pop
- Persistent Data

**Extensions**
- Tenancy Flexibility
- Native VoIP
- CCaaS Option

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Speech Synthesis - AI Voice Assistants**
- Speech Synthesis
- Customizable speech
- Multiple voice actions

**Agentic AI - Contact Center**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Feedback**
- Review
- Scorecard
- Coaching Card
- Leaderboard
- Real-Time Updates
- Notifications

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Contacts**
- Personalization
- Information Locater
- Record Prospect Data

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Administrative**
- Session Summary Notes
- Administrator Access
- Reporting & Dashboards
- Session Recording
- Agent Scheduling and Assignment

**Generative AI**
- AI Text Summarization

**Security and privacy - AI Voice Assistants**
- Encrypted communication

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Insights**
- Notes
- Daily Summary
- Automated Voicemails
- Sorts Prospects
- Automated Note Taking

**Generative AI**
- AI Text Summarization

**Compatibility - AI Voice Assistants**
- Cross platform compatibility

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Features**
- Voicemail to Email
- Voicemail to SMS
- File Sharing
- Voice Conferencing
- Conference Transcripts

## Top CTM Alternatives
  - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,742 reviews)
  - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)
  - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (570 reviews)

