--- title: CTM Reviews meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 761 scale: '5' date_modified: '2026-08-05' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews **Vendor:** CTM **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 761 ## About CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. ## CTM Pros & Cons **What users like:** - Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. (49 reviews) - Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. (48 reviews) - Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. (43 reviews) - Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. (31 reviews) - Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. (28 reviews) - Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews) - Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (24 reviews) - Easy Integrations (24 reviews) - Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews) - Easy Setup (22 reviews) **What users dislike:** - Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. (23 reviews) - Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. (15 reviews) - Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. (15 reviews) - Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. (15 reviews) - Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (9 reviews) - Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews) - Navigation Difficulty (9 reviews) - Not Intuitive (9 reviews) ## CTM Reviews ### 1. Amazing Dial Hub interface **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin de Jesus S. | Administrative Assistance, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2021 **What do you like best about CTM?** It provides an all-in-one experience when it comes to receiving calls for your company, set basic profiles for the callers and also, to the send text messages. There are other options like call recording for training and quality purposes, interaction notes, and more. **What do you dislike about CTM?** I would love to have a desktop app to increase how comfortable you manage all these options. **Recommendations to others considering CTM:** Every contact center should consider using this software/solution since it will make operations easier. **What problems is CTM solving and how is that benefiting you?** Several problems are being solved by just having all these tools together to provide a better solution to your customers. Every single interaction and what just happened can be found in the call history. ### 2. Best call tracking tool out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about CTM?** I love how user-friendly the platform is. This is hands down one of the best tools out there to track all of your marketing campaigns. **What do you dislike about CTM?** This is a self-serve platform. If you need an in-depth setup, you have to pay a fee. **What problems is CTM solving and how is that benefiting you?** I am able to determine how to optimize my marketing campaigns with the calls coming through. ### 3. High points for Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about CTM?** the customer service support has been excellent. the online chat and phone support are great options for connecting. **What do you dislike about CTM?** sometimes I get conflicting advice\answers to my questions. to be fair, however, I may not be clearly asking my questions. **What problems is CTM solving and how is that benefiting you?** CTM is helping us with our call routing. need to be able to easily route traffic appropriately. ### 4. CTM is an effective and reliable tracking resource **Rating:** 5.0/5.0 stars **Reviewed by:** Sam H. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2021 **What do you like best about CTM?** I really appreciate the detailed information I can receive from each tracked call. It allows me and my team to know which marketing tactics are working best for our clients. On many occasions, we have been able to use the data we gain from call tracking metrics and provide our clients with an action plan on how to retain their callers. Lastly, the customer support team has also always been very helpful when I have any questions! **What do you dislike about CTM?** The setup process for new CTM clients always seems complicated. I know that is determined a lot by the specifics of the clients we are trying to set up, but I wish it were a more straightforward process. Specifically the Google analytics piece, we always seem to struggle with that and typically have to bring in customer support for that. **Recommendations to others considering CTM:** Utilize their support team, great people! **What problems is CTM solving and how is that benefiting you?** We are able to help our clients develop more effective phone trees and on-boarding processes for new customers/patients which helps them increase their retention rate. By hearing how the operator interacts with people and listen through our client's phone tree we can put ourselves in the place of our client's target audience and then work to resolve any speed bumps that may come up and prevent that caller from getting the resolution that they called for. We work to reduce caller frustration as much as possible for our clients. Lastly, we get to see which ad services we purchase for our clients offer the most turnaround, so it's great to see how effective we are when we are spending our client's money. ### 5. Excellent Support Team. And simple to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2022 **What do you like best about CTM?** It is simple to use and implement with our PPC Management Services. **What do you dislike about CTM?** Sometimes we have to reconnect the Google Analytics account, it seems to lose the information. **Recommendations to others considering CTM:** It is easy to use, with a good support team. **What problems is CTM solving and how is that benefiting you?** It helps us determine whether our Digital marketing is workings. Tells us where the calls are being generated. It helps us show our clients our value. ### 6. Understand where your clients are coming from **Rating:** 5.0/5.0 stars **Reviewed by:** Jay B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Customer service is very helpful and available. Anytime I have needed help setting up tracking or new phone numbers or are having a problem they are available to help. **What do you dislike about CTM?** Sometimes I have a hard time understanding the tracking. But that is not only with this product. **Recommendations to others considering CTM:** For an economical way to track calls with lots of depth in the analytics I choose CallTrackingMetrics. **What problems is CTM solving and how is that benefiting you?** It helps me to understand where customers are coming from, what devices are more likely to get phone calls and which medium is most successful in bringing solid leads. An added benefit is in listening to recordings of the calls, I can understand ways in which we can improve our inbound call routing and better train people who are answering the phones. ### 7. CallTracking Metrics is the best **Rating:** 5.0/5.0 stars **Reviewed by:** REX S. | Data Enrichment Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2021 **What do you like best about CTM?** The most helpful is that it is very easy to use. **What do you dislike about CTM?** Well, what I don't like is I think the system will automatically not available even if I didn't touch it. **What problems is CTM solving and how is that benefiting you?** It helps a lot for the business when receiving an incoming calls from the customers. ### 8. Favorite Call Tracking Provider **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon C. | Director of Analytics & Conversions, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2022 **What do you like best about CTM?** No other Call Tracking Provider provides the level of granularity that Call Tracking Metrics does. **What do you dislike about CTM?** There are a few interface items that are somewhat confusing but Call Tracking Metrics frequently makes changes based on customer feedback. **Recommendations to others considering CTM:** Do it. **What problems is CTM solving and how is that benefiting you?** Lead attribution. ### 9. Good for tracking marketing ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Since we're a marketing agency, our primary use case is to track the ROI we provide for our clients. So, out of the calls we drive due to our marketing efforts, we audit and score them based on the type of inquiry. This allows us to quantify our client's marketing spend and prove the value we deliver. Call Tracking Metrics is an important part of our client reporting that proves our value to clients and keeps them happy. **What do you dislike about CTM?** The software is more focused on call center tools, like call routing, multiple agents, etc, so most of the tools are not useful for us. Also, the chat feature is not competitive to other chat features on the market. It's a bit clunky as a stand-alone offering. It's only valuable as an add-on if you're already familiar with CTM's workflow (which may be the intention of the company). **Recommendations to others considering CTM:** Consider how you're using it -- whether as an agency or call center client -- then work with the setup team to get your account programmed accordingly. **What problems is CTM solving and how is that benefiting you?** The problem we kept facing was that we could track intent on form fills in Google Analytics, but tracking intent on phone calls was a black hole. CTM has allowed us to track where the calls were coming from, but more importantly, what was happening on those calls. Now, we can confidently report the amount of new business we are helping our clients drive via phone. ### 10. System with lots of bugs and poor support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about CTM?** Texting capabilities was a nice change from callrail **What do you dislike about CTM?** The system did not automatically contain stop messages and setting them up was very cumbersome **What problems is CTM solving and how is that benefiting you?** We no longer use ctm due to technical glitching ### 11. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny J. | Community Relations Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2022 **What do you like best about CTM?** Simply send a text to a customer from my computer or Iphone. **What do you dislike about CTM?** I can not receive calls on my computer nor phone. They just go to the office. **What problems is CTM solving and how is that benefiting you?** It works for making calls from my computer so I do not have to use my personal phone number. I work from home. ### 12. Did Not Work for Our Site, the Concept is Great **Rating:** 2.5/5.0 stars **Reviewed by:** Meira D. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2022 **What do you like best about CTM?** The number of connections and integrations that are available for offline tracking. **What do you dislike about CTM?** The integration did not work for our site, otherwise, nothing else. **What problems is CTM solving and how is that benefiting you?** We were trying to solve the issue of offline conversions via our phone agents and connect the data to our CRM to report conversion data to the ad platforms. ### 13. Really nice system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** The recording & scoring capabilities. It's nice to be able to go through, listen to the sales team chat, get keyword whispers, and adjust ads based on how people are calling in. **What do you dislike about CTM?** Some of the reports are just a bit clunky, and setting up analytics is a little difficult for me - but nothing I couldn't figure out. **Recommendations to others considering CTM:** It's pretty insane how easy it is to set this stuff up, and how insanely detailed you can get with it. You can set it to see which variant of landing page it sent a call from, what the search term was to get there... that's an insane level of detail. Marketers can't get better than that. **What problems is CTM solving and how is that benefiting you?** Targeting clients is simpler. When you can listen to calls you can figure out why people are calling and where gaps in messaging may be happening if they aren't calling for the right reasons. ### 14. I wouldn't be able to survive without it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2021 **What do you like best about CTM?** It makes my job easy, and allows me to see who I have called through the day. I am really thankful that our job uses this program, because it makes my workplace more efficient. **What do you dislike about CTM?** Sometimes, it exits me out of it for no reason. It is a little bit irritating to have to log in all over again just to be able to continue working. It would be nice if that was fixed. **Recommendations to others considering CTM:** You should definitely use it! It is an amazing program! **What problems is CTM solving and how is that benefiting you?** I am able to efficiently do my job, and don't have to worry about how I am going to get ahold of my customers. I can easily reach them, and answer any questions they may have. ### 15. The best call tracking software i've worked with **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about CTM?** Due to the nature of my job, I need to call several clients and track our conversations for a better customer experience. Call Tracking Metrics offers everything I need for this. **What do you dislike about CTM?** Nothing comes to mind. Maybe the look is a bit old fashioned but is just esthetics **What problems is CTM solving and how is that benefiting you?** Helps me keep track of my interaction with my customer so I can provide a better service to them ### 16. Great comprehensive call tracking solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Justin Y. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about CTM?** Call Tracking Metrics supports our business with great features and a very easy-to-use interface. It integrates well with Salesforce, Google, and others to provide a really comprehensive overall product **What do you dislike about CTM?** As an organization, we have experienced a few glitches from time to time, but most of these were user-generated issues and not actual issues with the system. **What problems is CTM solving and how is that benefiting you?** We have solved the problem of knowing where our calls are coming from and the system has helped us track performance and lead volume across various platforms ### 17. Using CallTrackingMetrics has allowed me to gain a deeper understanding of my client's customers **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith F. | Content Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2021 **What do you like best about CTM?** The software itself is very easy to use. It tracks where calls come from, the time in which they came, and helps you better understand customer needs. The filters you can use allow you to easily collect and interpret data, and then synthesize that data into useful information and action steps for other businesses. The quality of the recorded call is always incredibly crisp and clear, making it easy to understand the conversations you listen to. **What do you dislike about CTM?** I do not dislike anything, to be honest! I will say, sometimes setting up new customers can be a bit confusing, but this gets better as you work more with Call Tracking in general. I truly cannot complain about this process though, as CallTrackingMetrics holds wonderful seminars and video calls often that explain everything you need to know to use their platform successfully. Whether you're a beginner or an advanced user, the web calls are beneficial to participate in. **Recommendations to others considering CTM:** Attend the webinars that they hold! They have hands-on activities that you can participate in during the call that really help you understand how to use their software. **What problems is CTM solving and how is that benefiting you?** CallTrackingMetrics helps bridge the gap of knowledge between myself and my clients' customers. This platform provides an incredibly important piece of the marketing puzzle: consumer knowledge. By identifying where calls come from, the time in which they take place, and analyzing the conversation that occurs between my clients and their customers, I am able to continuously understand my client and their company goals better. With this, I am also able to bring helpful ideas to the table on how to better communicate with their customers in order to reach the goals they set. **Official Response from Arielle Kimmer:** > Thank you so much for your thoughtful review! We're thrilled to hear that CallTrackingMetrics has provided you with a deeper understanding of your clients' customers. It's fantastic to know that our software's ease of use, comprehensive data tracking, and clear call quality have been beneficial to your business. We are also happy to hear that you find our webinars useful too. Thanks again for the review. ### 18. An Extermely Helpful Tool for Our Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about CTM?** The platform provides the best way to monitor and control multiple business numbers to track and assess all our calls for quality assurance. The platform is easy to use and navigate. Billing is easy, the cost affordable, and worth it. **What do you dislike about CTM?** The account must maintain a certain balance, so depending on call volume, you may be billed more than once in a month which is an accounting annoyance. **What problems is CTM solving and how is that benefiting you?** It is easy to record and review all calls. It is easier to have employee turnover and vacations so that numbers can be rerouted and changed as needed without changing a website, digital mediums, and marketing or sales print items. The platform also easily integrates into our other CRM software so using multiple items for reporting or call monitoring is not necessary. ### 19. Great Experience with CTM **Rating:** 5.0/5.0 stars **Reviewed by:** Ameet D. | Admission Counselor, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about CTM?** I like the fact that CTM is user-friendly and easy to manage. And despite being a simple interface, it has each and everything needed to track call records and is very detailed at the same time. Not to mention the incredible support they have. The bes tfeature i love is that you can email call records from within the system, you can even text callers back. The system also helps you tag each and ever call according tot he type of call you have, wether is a lead or a general enquiry and there can be as many tags we can use. **What do you dislike about CTM?** So far, there is nothing I can state that I dislike about it. Like I said,, it it's one of the most impressive systems out there,, and it's so user-friendly I honestly cannot think of anything that I have to dislike about it. **Recommendations to others considering CTM:** I think if you are looking for something robust, easy to use, and something very customizable that your search ends here, not only that you can train employees in just a few hours and save on training cost and get them going on the floor. **What problems is CTM solving and how is that benefiting you?** The best part about CTM is that it is user-friendly, and it does not take much time to train employees to use it. Also, call records can be sent over email quickly with a click of a button. The text messaging component is great because you can instantly text clients that prefer text over a phone call, or even for small information where a call is not required, it is easy just to send a text. Also, call records can be sent over email quickly with a click of a button. ### 20. CallTrackingMetrics was great for the needs we had of servicing our lead gen clients **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon T. | Team Lead of Paid Social, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about CTM?** Easy to track call volume by marketing channel and call scoring for quality metrics. It's very easy to purchase a number and configure everything in a way to address the needs of each of the different campaigns that we have run. I can utilize the number for in-platform ads that have call extensions or easily have them swapped on a site or landing page based off the source of the traffic. **What do you dislike about CTM?** Can be difficult to align the paid social campaigns to track by campaign or audience for better optimization **What problems is CTM solving and how is that benefiting you?** We've been trying to better quantify the value of paid advertising campaigns by channel through lead scoring to close the gap between leads generated and leads closed from our paid campaigns to scale media ### 21. Call Tracking Metrics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan D. | Senior Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about CTM?** One of my favorite things about Call Tracking Metrics is the simple integrations it has with ad platforms. I run ads for a number of businesses and one of the last things I want to worry about is if the tracking is set up correctly or if my client's calls are being tracked correctly. I have full confidence in Call Tracking Metrics that the integrations are secure. **What do you dislike about CTM?** It does have a bit of a learning curve when first getting used to the platform. There are a lot of features so it can be a little overwhelming in the beginning knowing what edits are needed vs. what is best left on default. After a few interactions with the platform, this becomes a lot easier. **Recommendations to others considering CTM:** Look no further, this is the call tracking platform you need to use! **What problems is CTM solving and how is that benefiting you?** I have a lot of clients that want to accurately track how many calls their paid ads are driving and also what the quality of those calls is. Call Tracking Metrics definitely fulfills both of those wants. The fact that I can easily listen to call recordings is extremely impactful because I can then relay to my clients the quality of the paid ad calls we are driving. I also love how Call Tracking Metrics works well with all the major CRMs and with a simple Google Sheet. This is important because I work with large clients who have top-of-the-line CRMs and I work with smaller businesses who simply track their leads and calls through a Google Sheet. ### 22. CTM - Full Featured **Rating:** 4.5/5.0 stars **Reviewed by:** Scott C. | Director of Sales Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about CTM?** Easily imports information into CRM for tracking and follow-up. It also allows us to generate reports for tracking our Ad spend with Google, Bing and other social media outlets. Call Tracking Metrics easily integrates with our Google Ad Words campaigns and allows us to make more use of our advertising dollars. **What do you dislike about CTM?** Some of the forms are not fully customizable. But give us the full features we need. **Recommendations to others considering CTM:** I would use this product to help improve customer relations. The software is easy to use and set up is just as easy. The interface is great for our sales team. The leads that have been produced has helped our dollar stretch further than we could have imagined possible. The support has been helpfult and the solutions have come quickly. Their customer service has been available to us to help us with integration, set up and troubleshooting. **What problems is CTM solving and how is that benefiting you?** We are able to record and listen back to calls for quality assurance. It easily allows our sales team to import calls as Leads into Salesfocea, and track our spend and conversion rate. We are able to easily convert these leads in to opportunities and find out how every dollar is being spent. This allows us to budget and adapt to our market and the ever changing Google platform. We are able to track leads as well as improve our customer relationships through our follow-up. ### 23. Excellent service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about CTM?** We've used CTM's call tracking service for over six years now. They provide a solid, reliable platform with excellent customer service. We highly recommend their call tracking service. **What do you dislike about CTM?** The on-boarding is a bit complex for novices, like our end-users, especially for the text messaging service. **What problems is CTM solving and how is that benefiting you?** We've seen a high growth in text messaging, and CTM is constantly evolving to meet those needs. ### 24. Best of the Best for Phones **Rating:** 5.0/5.0 stars **Reviewed by:** Tiffany G. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about CTM?** That CTM goes where you go, you will never miss a call or voicemail because if you have internet access that you have access to CTM. Also, you have access to your team and the ability to stay on top of the team's performance as well! **What do you dislike about CTM?** The reporting could be a little more user-friendly. The filters are amazing, but the reports can come across as overly complicated for a phone system. **Recommendations to others considering CTM:** If you need software to track the source, oversee your team's call performance, increase customer service, and be more actively involved in customers' experience this is the software for you in conjunction with Coalmarch overseeing the setup and management. **What problems is CTM solving and how is that benefiting you?** Being able to be opened 24-7 and forward calls again never missing a call which gives us the overall advantage over our competition. The benefits are endless when it comes to source tracking, call tracking, listening to calls, training, live listen! ### 25. Great Way To Track Calls **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2021 **What do you like best about CTM?** We use CTM to monitor calls coming in from Google Ads. It gives us info down to the keyword level. **What do you dislike about CTM?** When filtering by source, it doesn't save so I have to edit the filters again. **Recommendations to others considering CTM:** It's a great tool to track calls. I can integrate with major platforms. **What problems is CTM solving and how is that benefiting you?** Helps keep track of cost per new patient appointment and which google ad campaigns are trending in the right direction. ### 26. Great experience over the past 4 years **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew B. | Executive Vice President and Chief Operating Officer, Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2021 **What do you like best about CTM?** Created transparency in our inbound funnel. **What do you dislike about CTM?** Basic canned reports; xls export is key. **What problems is CTM solving and how is that benefiting you?** Able to optimize digital marketing spend Was able to replace our existing IVR/auto-attendant with 4 hours of work; we had been paying a telco vendor lots of money and having to wait patiently to make changes in our legacy platform. In less than a day, we had vastly improved functionality that I could reconfigure instantly without have to ask/explain/wait for a vendor ### 27. One of the best out there **Rating:** 4.0/5.0 stars **Reviewed by:** Felipe S. | SEO Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2022 **What do you like best about CTM?** The best platform to track calls and text coming from all your marketing efforts. Superb customer support and a vast variety of integrations. **What do you dislike about CTM?** Not having support for Google Analytics 4 **What problems is CTM solving and how is that benefiting you?** Understanding how many calls our ads are getting and what kind. **Official Response from Rebecca Weingartner:** > Hi Felipe, Thank you so much for providing your updated review. We totally hear you on Google Analytics 4, and are excited to be hosting a webinar on July 28th at 2pm ET to announce our GA4 integration. We hope to see you there! ### 28. Great Starting Place for Call Tracking with Some Things Left to Be Desired **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about CTM?** Integrations with advertising platforms that come out of the box typically work great. Implementation of the number swapping script and controlling which numbers swap when is also a smooth process. **What do you dislike about CTM?** I have had some issues with Call Tracking Metrics talking to CRM. Offline conversions/events/sales/etc. are often tricky to measure and push into ad platforms/Google Analytics. **What problems is CTM solving and how is that benefiting you?** Simple call tracking is the key problem, but I've also been able to run A/B test on website experience and measure phone call conversion/quality by variant with Call Tracking Metrics. The unifying value there is being able to see what happens with desktop phone calls from call all the way through sale – and measure that by website experience variant. ### 29. Works Well for Multiple Clients **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** I love that the calls are recorded so I can follow up with clients about their sales process. The time of calls is also recorded so I can tell if I have a call that's 1 second long (call and hang up) or calls that are 60+ seconds and are talking to the sales reps. **What do you dislike about CTM?** Their in platform naming is hard to keep organized. When you have 200+ numbers, you want to sort by source and it's not always super user-friendly to do that. **Recommendations to others considering CTM:** Find out how well it integrates with your call center **What problems is CTM solving and how is that benefiting you?** Great for end to end tracking for call numbers. Love using it combined with variable phone number code to track users from different sources. ### 30. Reliable systems to improve sales calls and tactics **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly C. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about CTM?** The listen back feature and being able to replay the calls and analyze the call. The export feature is also very helpful when clients ask for lists of calls that have come through one of our campaings **What do you dislike about CTM?** Nothing- I have not had an issue with anything- and great customer service if there ever is a problem **What problems is CTM solving and how is that benefiting you?** Being able to give insights to our clients on their salespeople and how they could improve their sales tactics. Also makes it easy to track the number of leads we are giving to a client. That helps us in proving to our clients that our services are working and helping their business, which has been very beneficial to us ### 31. Powerful analytics and data parsing **Rating:** 4.5/5.0 stars **Reviewed by:** Rod S. | COO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** Ability to easily slice and dice the data **What do you dislike about CTM?** Limited fidelity in call tagging options **Recommendations to others considering CTM:** It's a viable off-the-shelf plug-n-play solution with pretty intuitive interfaces if you want a standard deployment of a new tool. For more sophisticated installations/users, it's possible to customize the setup for greater gains. **What problems is CTM solving and how is that benefiting you?** Analyzing call agent performance objectively especially regarding throughput and conversion outcomes of qualified prospects/leads. We've improved call agent effectiveness by over 20% in those regards. ### 32. They are ana amazing company that always exceeds my expectations in every area which is hard to find **Rating:** 5.0/5.0 stars **Reviewed by:** Paul M. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2021 **What do you like best about CTM?** How easy they walk me through whatever issue it is I am having at the time. They know exactly how to fix everything I need and I have never had someone help me that wasn't trained correctly. **What do you dislike about CTM?** They are great in every way. I have been using them for at least 5 years and not one time have I had a bad experience! **Recommendations to others considering CTM:** Try them out and you will never use another company! I know I won't!! **What problems is CTM solving and how is that benefiting you?** All of our telecom needs. I am able to set up new phone numbers in a matter of minutes and always listen to calls if I need to.I cannot say enough about working with this company! ### 33. Customer Service Calls **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about CTM?** I love being able to track where the calls come from for marketing purposes! It is so helpful! **What do you dislike about CTM?** Just having to keep up with so many different numbers - It can be confusing. **Recommendations to others considering CTM:** It is amazing for business purposes. We love it. **What problems is CTM solving and how is that benefiting you?** Listening to the calls is so helpful! We are able to correct our employees if they need help. ### 34. Complete, smart application for all your communication needs and dreams. **Rating:** 5.0/5.0 stars **Reviewed by:** Alex B. | Bookkeeper, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** I personally like how swift and easy all the information you need is available at your fingertips. **What do you dislike about CTM?** I wouldn't say I like the bugs and kinks sometimes; however, they get fixed pretty quickly, and the devs are quick to help. **What problems is CTM solving and how is that benefiting you?** I am solving communication issues as whether it be texting or by phone call, customer's needs are being met through CTM. ### 35. CallTracking Metrics is Useful **Rating:** 4.5/5.0 stars **Reviewed by:** Eric K. | VP - Marketing & Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2015 **What do you like best about CTM?** The ease of reporting is outstanding. I can review my monthly metrics across actionable marketing data. **What do you dislike about CTM?** I regard the interface to be cumbersome at times. It seems some areas are redundant. **Recommendations to others considering CTM:** It is a very useful tool for providing data clarity for marketing decisions. **What problems is CTM solving and how is that benefiting you?** I need clarity into what parts of my website generate phone calls. This allows me better guidance into what type of content generates website visotrs into callers. ### 36. Call Tracking Metrics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** I enjoy the app and the fact that I can review calls from anywhere. I appreciate that we can email calls between our employees. The notes section is a great way to keep everyone informed of calls. Overall, great features! **What do you dislike about CTM?** From time to time, there are some quality issues with the calls. Sometimes the sound is not the best, but it's not very often that this happens. Also some of our employees receive calls to their cell phones who should not be receiving the calls which is sometimes a pain **What problems is CTM solving and how is that benefiting you?** We are solving communication problems. The notes section is excellent for this. We enjoy the benefit of being able to rate and score calls which easily shows if we have missed any calls that we need to return ### 37. Long Time User - Always Happy **Rating:** 5.0/5.0 stars **Reviewed by:** Dawn B. | SSEM Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2021 **What do you like best about CTM?** We love the ability to track what channels are generating our calls. This information is so valuable to us. **What do you dislike about CTM?** I would love to see more texting tools added. **Recommendations to others considering CTM:** The billing is easy to set up regardless of your client's needs. Tech support is fantastic; they are responsive and helpful. **What problems is CTM solving and how is that benefiting you?** Initially, we starting using this service only to track Google Ads generated calls. But it has proven to be valuable to clients who want to see how calls are handled. We are also able to track calls from print or TV ads. ### 38. Great for Lead Source Tracking! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** It's an excellent tool for tracking lead sources. We can make sure investing in the right sources to get the best bang for our buck. **What do you dislike about CTM?** It's not that great of a tool as a standalone phone system. We use this system in conjuction with our primary phone system. **Recommendations to others considering CTM:** Use this platform for what it's good at, tracking lead sources. We use this in conjunction with our primary phone system. **What problems is CTM solving and how is that benefiting you?** It helps us track where our leads are coming from and ensure we're getting the best value for our investment. ### 39. Great tracking and communication service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** Ease of use, ability to listen and download phone calls, can text with our customers **What do you dislike about CTM?** It does seem cumbersome sometimes. We have multiple stores set up and when we change one manger to a different store it is difficult to get them added to the new store's account. **What problems is CTM solving and how is that benefiting you?** We are able to use CTM as a traiing resource for our associates and with dynamically changing phone numbers attached to our website, we're able to track where our cusotmers are coming from when they hit our site. ### 40. Easy for basic set, complicated for more advanced **Rating:** 4.0/5.0 stars **Reviewed by:** Heather N. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about CTM?** Integration with Google Ads. Simple for basic setup **What do you dislike about CTM?** Not super user-friendly. It could use some help on its interface **Recommendations to others considering CTM:** It's a simple setup if you are doing a basic tracking set up for one number **What problems is CTM solving and how is that benefiting you?** Needing to track paid vs organic efforts ### 41. Call Tracking Metrics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Aldo R. | T, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** CTM is very intuitive, with handy tools for call-tracking and its sources and custom triggers, etc. **What do you dislike about CTM?** They do not yet have a Microsoft integration at the MCC account level. **What problems is CTM solving and how is that benefiting you?** I can get information about my leads by attributing them to each campaign and collecting data. ### 42. ctm review **Rating:** 4.0/5.0 stars **Reviewed by:** explod m. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about CTM?** features, google ads tracking, price, vendor opportunities **What do you dislike about CTM?** not too user friendly, occasional issues with the sound quality of the forwarding lines, browser refresh feature not always working **What problems is CTM solving and how is that benefiting you?** tracking marketing call conversions and call tagging for oppointments and project communications for searching and report data ### 43. Improves Customer Care Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about CTM?** CallTrackingMetrics recording system has been a huge benefit. Our customer support team has been able to critique our phone conversations and implement training to improve performance. **What do you dislike about CTM?** We have had some issues with integrations and with the phone system connecting to mobile phones. **What problems is CTM solving and how is that benefiting you?** We need a system that would help us accurately determine where leads were coming from and if they were of quality. CTM's integrations and recording system have made it easy for us to track ROI. ### 44. User Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about CTM?** I like that you can rate each call and that you can leave notes. These are very useful. **What do you dislike about CTM?** Sometimes there are glitches which inhibit calls from being able to be answered. **Recommendations to others considering CTM:** That it is actually quite simple and even if you have those on your staff that are not computer savvy, this is a very easy system to use. **What problems is CTM solving and how is that benefiting you?** Being able to handle incoming calls for our treatment facility. ### 45. Best Software for Online Phone **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel Z. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** There are so many functions and reports. The ease of seeing every call and the ability to filter make this simple to use. Also, the customer service is top notch. **What do you dislike about CTM?** The chat function doesn't seem to work properly and there are occasional bugs. **Recommendations to others considering CTM:** If you want a system that integrates with certain CRMs and provides up to date accurate reporting, this is the system for you. **What problems is CTM solving and how is that benefiting you?** With everyone working remotely, it eliminates the need for call forwarding. ### 46. Intuitive and easy to use, with some frustrations in implementation **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron N. | Marketing Technical Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about CTM?** It's very easy to use and the setup is intuitive **What do you dislike about CTM?** There are a handful of issues that come up when setting up new accounts that can interfere with the call recording or other functions that can take some time to resolve **What problems is CTM solving and how is that benefiting you?** We are able to track calls that lead to sales or appointments by using the keyword spotting function and tie those back to marketing efforts. ### 47. Worst, and busiest user interface - would not recommend **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about CTM?** The fact we're going with a different provider in 2022 (so we're told). **What do you dislike about CTM?** Where do I start? Not an easy UX or simple. Most of our staff have refused to use this product because it's too difficult to sort out. If you do use it and your internet connection is just a bit off, forget about making a call. Customer service is terrible, they send you documentation to help yourself instead of helping you. Text notifications are spotty. I don't know how much we pay per month, but I looked at some other services that are around $25/user/month...... let me tell you.....if you have staff who want ease of use, spend the money elsewhere. **Recommendations to others considering CTM:** Don't use it unless you and your staff are coders, software architects or engineers. **What problems is CTM solving and how is that benefiting you?** None, it's become more of a problem. The only reason I use it is to CYA. ### 48. Awesome Technology - Definitely worth it. **Rating:** 4.5/5.0 stars **Reviewed by:** Matt R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CTM?** The dynamic phone numbers are so impressive. We have dynamic numbers set up through our website that makes it easy for us to track which calls are coming from where, while also having static numbers that we place on collateral and other printed materials. I'm quite a fan of analytics and CTM has a very impressive reporting feature. The fact that we are able to track phone calls via UTM parameters puts them ahead of the game. They also make the data super easy to read and easily exportable if you would like to export it and create your own dashboards. It's also great that they integrate with Salesforce. It is super helpful that we are able to track engagement and activities on the each prospect record so that we can get proper attribution per phone call. It also auto creates "events" within the record so that we can create reports inside Salesforce for the execs to use. Definitely makes it easy to show the ROI of this product. **What do you dislike about CTM?** It's not cheap. But you get what you pay for. I would say that it's worth it. **What problems is CTM solving and how is that benefiting you?** The main problem that we always had was "How can we get proper marketing credit/ or attribute all these mainline phone calls to Marketing or the actual sources". With CTM - the fact that they are able to track actual sources plus present dynamic numbers is a big win already. ### 49. Excellent Attribution Capabilities Made for US --- and at an affordable price **Rating:** 4.5/5.0 stars **Reviewed by:** Scott A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about CTM?** The Call Tracking Metrics team integration plan completely met our objectives and the unique scenario of our business model. During the sales and onboarding process they took the time to understand what we needed and tailor the integration to those needs. We've easily met our objectives with the project in terms of valuing the phone calls coming from our online marketing campaigns. **What do you dislike about CTM?** The Call Center solution is good, but not as advanced as others. If you are a large business, this might not be the right call center solution, although I highly recommend it for phone attribution for marketing campaigns. **Recommendations to others considering CTM:** Engage the sales team and tech teams to really understand your situation, ask them to recommend tailored solutions that will meet your needs. Consider the costs vs. the lost revenue from not having visibility to the full value of your marketing campaigns. **What problems is CTM solving and how is that benefiting you?** Most of our orders require a phone call and often those calls end up as orders, but we couldn't tie those orders back to the online marketing campaigns that initiated them. So, this platform has allowed us to tie revenue back to campaigns and so we can see the true value of those campaigns and now spend more in them accordingly. And we can truly value a phone call. ### 50. Works for us we really like it **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew F. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Its easy to find people who have called and all the data we need. I can search who has called, when they have called and listen to the conversations. This helps improve sales conversations and makes sure calls are getting answered. This all helps us be a better sales organization and do better as a team. It also lets my team members see the things they need to or re-listen to their conversations to find things that they may have missed **What do you dislike about CTM?** Everything is fine. There really isnt anything we dont like. It has helped us a lot over the years. Thank you for the product. It is well priced as well. I really can't think of any negatives as of now of the product. **Recommendations to others considering CTM:** make sure to use all of its features and everything it has to offer. Test it out and keep looking for different things to try. It helps a lot. thanks. If you have any questions, reach out to them and they are good at solving the problems or fixing any issues you may have at the time. It is great customer service they provided me and my company. **What problems is CTM solving and how is that benefiting you?** We get to see who has called all of our locations and if they are answering the calls and what is happening on the calls. It helps give us insight into future sales as well as pipelines. We like it a lot. It also makes it easy to delete/block people who are spam or unwanted calls. ## CTM Discussions - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote - [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+19%3A04%3A03+-0500&secure%5Bsession_id%5D=c8fa5252-b18f-46d9-a2e2-7a3d8eae4fa1&secure%5Btoken%5D=189eb0afc97808540299382a631c3cefc9c5c29dee56c744284abcdc123a3bd5&format=llm_user) ## CTM Integrations - 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[Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews) - [Sunwave](https://www.g2.com/products/sunwave/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [Whatagraph](https://www.g2.com/products/whatagraph/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) - [Yalla](https://www.g2.com/products/yalla/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) ## CTM Features **** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot **** - Call Reporting - Automatic Call Distribution - Call Whispering - Callback Scheduling - CRM - Call Tagging - Dashboard - Call Recording - Alerts/Escalation - AI Copilot - Call Transcription - Queue Management - Manual Dialer - Call Tracking - Auto-Dialer - Call Monitoring - Activity Tracking - Multi-Channel Communication - Contact Management - Sentiment Analysis - Progressive Dialer - Voice Recognition - Reporting/Analytics - Monitoring - IVR - Call Logging - Chatbot - Third-Party Integrations - Outbound Call Center - Interaction Tracking - Voice Mail - Call Routing - Automated Responses - API - Call Transfer - AI Summarization - Call Center Management - Inbound Call Center - Surveys & Feedback - Chat/Messaging - Predictive Dialer - Blended Call Center - Caller ID - Generative AI - Performance Management - Computer Telephony Integration - Call Scripting **** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification - Trend Analysis - Real-Time Data - AI/Machine Learning **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Offline Attribution - Cross Channel Attribution **Generative AI** - AI Text-to-Speech - Generative AI **Generative AI** - AI Text Summarization - Generative AI **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Third-Party Integrations **Agentic AI - UCaaS Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Third-Party Integrations **** - Live Chat - Call Transfer - Archiving & Retention - Call Center Management - Call Tagging - Call List Management - Real-Time Analytics - Queue Management - Real-Time Data - API - Real-Time Monitoring - CRM - Performance Metrics - Automatic Call Distribution - Activity Tracking - IVR - Event Triggered Actions - Third-Party Integrations - Scheduled Recording - Alerts/Notifications - Call Monitoring - File Transfer - Activity Dashboard - Call Reporting - Call Transcription - Campaign Management - Call Disposition - Computer Telephony Integration - Contact Management - Predictive Dialer - Voice Mail - Caller ID - Reporting & Statistics - Call Routing - Call Tracking - Recording - Auto-Dialer - Chat/Messaging - On-Demand Recording - Customizable Reports - Multi-Channel Communication - Conferencing - AI Copilot - Interaction Tracking - Predictive Analytics - Visual Analytics - Sales Trend Analysis - Audio Capture - Email Alerts - Tagging - Self-Service Search - Natural Language Processing - Surveys & Feedback - Automatic Transcription - Multi-Channel Management - Request Assignment - Speech-to-Text Analysis - Self Service Portal - Performance Management - Call Recording - Search/Filter - Sentiment Analysis - Compliance Management - Multi-Language - HIPAA Compliant - Data Security - Call Scripting - Customer Service Analytics - Quality Assurance - Customer Experience Management - Communication Management - Categorization/Grouping - Language Detection **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Training** - Knowledge Base - Coaching Materials - Playbook Creation - Video Record **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data - Predictive Dialer - Automated Routing - Real-Time Analytics - Reporting/Analytics **Extensions** - Tenancy Flexibility - Native VoIP - CCaaS Option **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations - Social Media Integration **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Computer Telephony Integration **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Feedback** - Review - Scorecard - Coaching Card - Leaderboard - Real-Time Updates - Notifications **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution - Activity Tracking - Conversion Tracking - ROI Tracking **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment - Callback Scheduling - Activity Dashboard - Call Reporting **Generative AI** - AI Text Summarization - Generative AI **Security and privacy - AI Voice Assistants** - Encrypted communication **** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **** - API - Alerts/Notifications - Call Transfer - Data Import/Export - Call Scripting - Interaction Tracking - Collaboration Tools - Call Monitoring - Customizable Reports - Contact Management - Activity Tracking - Automatic Call Distribution - Contact Database - Chatbot - Call Center Management - Performance Management - Call Tracking - CRM - Reporting & Statistics - Quality Management - Agent Interface - Queue Management - Customer History - Voice Mail - Monitoring - Call List Management - Chat/Messaging - Workforce Management - Campaign Management - AI Copilot - Email Management - Caller ID - Multi-Channel Communication - Real-Time Monitoring **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence - Real-Time Reporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Summarization - Generative AI **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Forecasting **** - Performance Metrics - Keyword Filtering - Natural Language Processing - For Contact Centers - Reporting & Statistics - Call Tracking - Alerts/Notifications - AI Copilot - Automatic Transcription - Playbooks - Employee Coaching Tools - Text Mining - Trend/Problem Indicators - Notes Management - Retention Tracking - Feedback Management - Recommendations - Dashboard - Multi-Channel Communication - Access Controls/Permissions - Compliance Tracking - API - Rules-Based Workflow - Intent Recognition - Tagging - Collaboration Tools - Prioritization **** - Performance Metrics - Feedback Management - AI Copilot - Reporting & Statistics - Mobile Access - Collaboration Tools - Gamification - Automatic Transcription - Call Recording - Sales Reports - Real-Time Analytics - Commenting/Notes - Built-in Course Authoring - Learning Paths/Tracks - Assessment Management - Video Conferencing - Conversation Intelligence - Call Monitoring - Goal Setting/Tracking - Workflow Management - Learning Management - Content Management - Training Management - Document Management - Content Library - Recommendations - Activity Dashboard - Call Tracking - Performance Management - Onboarding - Search/Filter **** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Call Routing** - IVR - Call Scheduling - Geo-Routing - Call Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Computer Telephony Integration **** - Activity Dashboard - Campaign Analytics - Automatic Call Distribution - Lead Capture - Real-Time Analytics - API - CRM - Call List Management - Real-Time Monitoring - Campaign Management - Voice Mail - Call Scoring - Call Whispering - Data Import/Export - Generative AI - Multi-Campaign - Call Tracking Metrics - Monitoring - Lead Generation - AI Copilot - Call Transcription - Call Center Management - Predictive Dialer - Lead Management - Customizable Reports - Contact Management - Caller ID - Auto-Dialer - Call Disposition - Performance Management - Call Scripting - Lead Qualification - Call Transfer - Reporting & Statistics - Alerts/Notifications - Call Monitoring **Features** - Voicemail to Email - Voicemail to SMS - File Sharing - Voice Conferencing - Conference Transcripts - Electronic Faxes - IVR - Video Call Recording - Customizable Reports - Real-Time Reporting - Meeting Management - Screen Sharing - Two-Way Audio & Video - Virtual Voicemail **** - Trend Analysis - Generative AI - Voice Mail - SSL Security - Caller ID - Multi-Channel Communication - Activity Tracking - Interaction Tracking - Alerts/Notifications - Virtual Backgrounds - Mobile Access - Contact Management - Call Center Management - Access Controls/Permissions - Call Tracking - Call Transfer - Group Messaging - Call Recording - AI Copilot - Call Monitoring - Task Management - SMS Messaging - Reporting & Statistics - Activity Dashboard - Call Routing - Multi-User Collaboration - Single Sign On - Chat/Messaging ## Top CTM Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,742 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (570 reviews)