--- title: CTM Reviews meta\_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 761 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews & Product Details Visit Website CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. * * * Product Website CTM Seller [CTM](https://www.g2.com/sellers/ctm) Discussions [CTM Community](https://www.g2.com/products/ctm-ctm/discuss) Languages Supported English Solution Type All-in-One Overview by Laure Fisher (Co-Founder, CallTrackingMetrics) Show More ## Pricing Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) ## CTM Integrations (41) What do users say about integrations? 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"Verified User in Professional Training & Coaching") EP Verified User in Professional Training & Coaching Small-Business (50 or fewer emp.) 6/15/2025 "The best for call management" 5/5 What do you like best about CTM? We have been on CTM for years. It makes it easy to have agency accounts setup. Review collected by and hosted on G2.com. What do you dislike about CTM? When there are alot of numbers keeping track can be difficult. An easy way to alert when numbers arent being used would be nice. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Tracking all calls from marketing campaigns Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11296687/official_response/edit) Thank you for your kind words and product feedback. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Small-Business (50 or fewer emp.) 8/24/2024 "More than just a phone system" 4/5 What do you like best about CTM? I like being able to listen to the calls and coach my team to give them feedback. Great for training new staff as well. Lots of great reports to really dive into your business calls. Help center has improved significantly. Review collected by and hosted on G2.com. What do you dislike about CTM? It can be difficult to navigate, exspecially for a new user (reports, how to change or update something), but the help center has been a great resource. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I track key performance indicators (KPIs) for my team to assess their effectiveness. This includes monitoring inbound call volume, call origination, and call outcomes. By analyzing these metrics, I can measure the impact of our marketing efforts and identify areas for improvement. I also track call duration and missed call rates to ensure optimal customer service." Review collected by and hosted on G2.com. Show More Response from Arielle Kimmer of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-10046209/official_response/edit) Thank you for your feedback! We're happy to hear that you find the call listening and reporting features beneficial for coaching and training your team, and that you find the system useful for tracking KPIs and optimizing performance. We're glad you find the Help Center useful, and we're focused on continuously adding additional resources to make account set up and management even easier. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Law Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Law Practice") AL Verified User in Law Practice Small-Business (50 or fewer emp.) 11/18/2024 "Disappointing, Dishonest" 0/5 What do you like best about CTM? The attribution functionality is good, particularly the dynamic ability. Review collected by and hosted on G2.com. What do you dislike about CTM? It took several months longer than promised to launch. This was after paying thousands for their onboarding services. Once launched, we've had nothing but functionality issues. We have a slew of support tickets with them that they've been unable to resolve. Some of it is serious functionality. Their billing has been dishonest. We're at 20-30% higher than anticipated because they did not disclose the different charges we'd incur. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We liked their attribution and also needed a phone system to support more users, so we are using them as our entire phone system. I regret that and would not recommend them. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![George C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George C.") GC George C. Small-Business (50 or fewer emp.) 1/17/2024 "Best in the business! (functionality)" 5/5 What do you like best about CTM? 1. Their customer service and knowledge is TOP NOTCH. Everyone from leadership, and product experts, to their actual developers knows the product in and out and is always willing to hop on a call or share a personalized guide on how to achieve something if it hasn't been created yet via email. 2. Their features and capabilities. No one else in the market (we did A LOT of research and come from years of experience using other platforms) can do what they do. 3. Their vision. The team's industry expertise is reflected in the architecture (functionality/capability) and their road map is going to keep them as a leader for years to come I believe. 4. The pricing. It's fair and they don't penny pinch on things like tracking form fills for example. Review collected by and hosted on G2.com. What do you dislike about CTM? They have spent so much time focusing on how to build the best-in-class product from a functionality standpoint that they are lacking visualization (not a big deal for us because we have our own visualization tools) but for the common user, they have a lot of room to grow. The exciting thing about that though is that due to their roadmap and product vision. They are positioned perfectly to really shine in this area in ways others won't be able to. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? They have the most robust and capable API on the market. 1. They provide a feature in their API that was make or break for us: the ability to launch and link their accounts with our Google Ads accounts at scale on their platform requiring no manual effort at the end. 2. Tracking phone calls and form fills through one platform and being able to report back to Google Ads together simplifies our analytics funnel greatly. Not to mention merging both sources to validate "first-time contacts". 3. Anything we need we can now do. Review collected by and hosted on G2.com. Show More Response from Rebecca Weingartner of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-9122065/official_response/edit) Thank you for the glowing review! We're thrilled to hear that our customer service, knowledge, features, capabilities, and vision have made such a positive impact for you. We appreciate your feedback on the need for improved visualization and are excited to continue enhancing our product in that area. Current UserValidated ReviewerSource: Organic ![Verified User in Renewables & Environment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Renewables & Environment") AR Verified User in Renewables & Environment Mid-Market (51-1000 emp.) 10/3/2024 "Great Features!" 2.5/5 What do you like best about CTM? I like that it shows where the user is calling, by city. Review collected by and hosted on G2.com. What do you dislike about CTM? Still get alot of spam calls, i wish CTM could remove these junk calls Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? we have a local number in a market, and it supports our local approach , we are being found on google and users are choosing us over competitors Review collected by and hosted on G2.com. Show More Response from Arielle Kimmer of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-10335153/official_response/edit) Thank you for your feedback! We're glad to hear that CallTrackingMetrics is helping your business grow locally. We understand the frustration with spam calls, and while this is a challenging issue, we’re actively working with our carriers to minimize it. To help, we offer Spam Detective, a feature that can tag or filter out spam calls. You can enable it through Numbers → Call Settings → Spam Detective to help keep unwanted calls from distracting your agents. Thanks again for sharing your experience, and we appreciate your valuable input! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") AL Verified User in Legal Services Mid-Market (51-1000 emp.) 3/31/2024 "Solid system for small to midsize companies" 4/5 What do you like best about CTM? CTM is easy to use and to train Supervisors and Agents navigate. Implementing / setting features is fairly straightforward. Good resources available when you need to update or change queues. Review collected by and hosted on G2.com. What do you dislike about CTM? Occasional outages can be disruptive to business. Fortunately, these are infrequent, and CTM has a live report to watch for updates on when things will be back online. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We used it as our main call center telephony solution. Used for routing our calls, tracking callers, recording interactions, playback for QA, reporting for performance, marketing data, etc. The core tool for our call center operations. Review collected by and hosted on G2.com. Show More Response from Arielle Kimmer of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-9493813/official_response/edit) Thank you for sharing your feedback! It's rewarding to hear that CallTrackingMetrics serves as the core tool for your call center operations, enabling you to efficiently route calls, track callers, record interactions, and generate valuable insights through reporting and analytics. We appreciate your understanding regarding very occasional outages, and we are glad you find our live report feature helpful in keeping you informed and empowered during such instances. Thank you for choosing CallTrackingMetrics as your telephony solution. Validated ReviewerSource: Organic Review from User Profile ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/6/2023 "Excellent Service and Excellent Customer Service" 5/5 What do you like best about CTM? I was looking for advanced call tracking software for a lead generation website I manage. CTM offered everything I need plus more. They included very helpful onboarding with domestic english speaking support reps. Their customer support is outstanding. Also Tony Glass was exceptional with fielding sales and general support questions. Review collected by and hosted on G2.com. What do you dislike about CTM? Just helpful feedback. The login platform needs some getting used to. Also the functionality isn't exactly user friendly for beginners. From a development perspective I can understand it's difficult to both to have a simple intuitive platform given the scalability of their service. However the platform usability could be a bit better. Also the CTM mobile app lacks some of the functionality that is available on the dashboard (e.g. sending a SMS as a follow up to an incoming call). Overall it's decent but there are a few quirks that need to be ironed out. Still an awesome service though. Blows out competitors like Nextiva out of the water. Customer service is a huge feather in CTM's cap. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? There was a major problem with A2P SMS registration earlier. However that was really out of CTM's control and they did their best to assist customers with that update. Also the dashboard could improve when it comes to UX (as I mentioned earlier). The mobile app also could be improved to include more functionality that is only available on the dashboard. Overall I'm pleased with CTM though. Review collected by and hosted on G2.com. Show More Response from Arielle Kimmer of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-8974874/official_response/edit) Thank you for taking the time to share your experience with CallTrackingMetrics! We're thrilled to hear that our advanced call tracking software has exceeded your expectations. We understand the importance of a smooth onboarding process, and we're glad to hear that our support reps, along with Tony Glass, provided you with exceptional service and assistance. We appreciate your feedback regarding the usability of our platform, especially for beginners. We're continuously working to enhance user experience and make our platform more intuitive, while balancing the scalability of our service. Your insights are invaluable as we strive to improve. Validated ReviewerSource: Organic ![Paul R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul R.") PR Paul R. Mid-Market (51-1000 emp.) 5/9/2023 "CallTrackingMetrics - incredibly helpful and user-friendly with top notch client service." 4.5/5 What do you like best about CTM? As an SEO strategist who relies heavily on accurate data to optimise various marketing channels, CallTrackingMetrics has proven invaluable in my day-to-day operations. The ability to track and manage inbound phone calls from all our advertising sources, such as Google Business Place, clients' websites, direct traffic, and others, provides crucial insights to make informed decisions and improve our overall strategy. One standout feature is the user-friendly dashboard that presents real-time data in an organised and easily digestible format. This has significantly streamlined my workflow, allowing me to identify trends, monitor performance, and allocate resources more effectively. Additionally, the platform's seamless integration with our existing CRM and marketing automation systems has dramatically simplified data analysis and reporting. Another aspect that deserves praise is the exceptional level of support the CallTrackingMetrics team provides. They have consistently shown a willingness to help and offer guidance whenever necessary, ensuring that we are always equipped to make the most of their platform. Review collected by and hosted on G2.com. What do you dislike about CTM? While CallTrackingMetrics has largely benefited my work, there is always room for improvement. In particular, I find the initial setup process somewhat time-consuming and complex, especially for those with limited technical knowledge. This may cause initial hesitation for new users or businesses with smaller teams. Despite this minor drawback, CallTrackingMetrics remains an essential tool since I'm constantly optimising my marketing efforts and better understanding my client's audience. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CallTrackingMetrics is addressing several key challenges faced by my team, including the ability to accurately attribute and analyse inbound calls from various marketing channels. By offering comprehensive call tracking and management capabilities, we can better understand our campaigns' effectiveness and allocate resources accordingly. Some specific benefits I have experienced using CallTrackingMetrics include the following: -Enhanced Attribution: The platform enables us to pinpoint the exact sources of our inbound calls, whether they originate from Google Business Place, our website, or direct traffic. This precise attribution allows us to identify the most successful channels and optimise our marketing strategy for maximum ROI. Improved Campaign Optimization: With access to real-time data and advanced reporting features, we can monitor the performance of individual campaigns and make data-driven decisions. This helps us improve our marketing efforts' effectiveness and reduces unnecessary spending on underperforming channels. Streamlined Workflows: The integration of CallTrackingMetrics with our existing CRM and marketing automation systems has simplified data analysis and reporting. This has saved us considerable time and effort, allowing our team to focus on other critical tasks and boosting overall productivity. Better Customer Insights: By tracking and analysing the calls we receive, we can gain valuable insights into our target audience's preferences, pain points, and behaviour. This information is crucial for refining our marketing messages and tailoring our offerings to better meet our customers' needs. Overall, CallTrackingMetrics has become an indispensable tool in our arsenal, empowering us to make smarter decisions, optimise our marketing strategies, and ultimately drive better results for our business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Hannah B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah B.") HB Hannah B. Small-Business (50 or fewer emp.) 5/10/2023 "Call Tracking Metrics is great!" 4/5 What do you like best about CTM? Excellent interface, calls are easy to rate, and you can switch between client accounts quickly and efficiently. Many sections (ex. Name, Phone Number, Email Address, etc.) can be filled out when listening to a call. Review collected by and hosted on G2.com. What do you dislike about CTM? Email addresses and call tags auto-populate, even if there is a spelling error. Occasionally, the system glitches or slows significantly when switching between calls or skipping through audio waves. In the "Score" section, it limits only one item. This prevents a user from tagging while they listen to a call, or editing the tags if there is an error. The user has to erase all of the tags and start over to make any edits or add another tag. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I don't own the business, so I can't answer that. CallTrackingMetrics ables us QA's to listen to calls, create tags, and report on any leads for our clients. For this we are grateful! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller LK Larry K. Digital Marketing Specialist Small-Business (50 or fewer emp.) 5/2/2023 "See, Track, Manage Your Traffic's Phone Calls Plus MORE" 5/5 What do you like best about CTM? mostly a simple process that works to add phone tracking. LOTS of features and extra features to do cool things. Pretty flexible and customizable, without a doubt, you can do a lot. The GADC is a big plus. Review collected by and hosted on G2.com. What do you dislike about CTM? The help documentation. They need to be rewritten; however, the existing docs were poorly written. Good documentation has pros/cons and offers reasons, etc. Bad documentation only regurgitates the obvious. I know they are working on this, but it's been long overdue. I do a lot of Google Ads and paid traffic is very important with "details" that are extremely important to have it working correctly, as in CTM and Ads working very well together. Well, CTM should know how these details work and what exactly should be happening. You shouldn't need to pay for extra support to figure out how CTM should be configured so the GADC works well with google ads. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Showing clients the source of calls, conversions, and offline sales. Providing extra features and benefits the client didn't know they could get. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about CTM? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about CTM ](https://www.g2.com/products/ctm-ctm/discussions/new) GU Guest User What is CallTrackingMetrics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) ![Brad L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad L.") BL Brad Lamm, CIP • Last activity over 3 years ago Need referral for creative Implementation Consultant 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) [ View all Discussions ](https://www.g2.com/products/ctm-ctm/discuss) ## Pricing Options Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month ### Marketing Pro $179.00 Per Month ### Sales Engage $329.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) CTM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-callrail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-invoca) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") Marchex 4.1/5(184) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-marchex) ##### ##### CTM Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Call Scheduling Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/ctm-ctm/features) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Invoca](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ ![Revenue.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Revenue.io") Revenue.io 4.7/5(579) ](https://www.g2.com/products/revenue-io/reviews) [ View All Alternatives ](https://www.g2.com/products/ctm-ctm/competitors/alternatives) ##### Categories on G2 [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching) [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What commenting systems with AI-powered moderation work best for publishing companies managing high-volume reader discussions?](https://www.g2.com/discussions/what-commenting-systems-with-ai-powered-moderation-work-best-for-publishing-companies-managing-high-volume-reader-discussions%20)[Which encryption key management platforms offer hardware security module integration and compliance support?](https://www.g2.com/discussions/which-encryption-key-management-platforms-offer-hardware-security-module-integration-and-compliance-support%20)[Which database comparison solutions integrate smoothly with version control systems for production release alignment?](https://www.g2.com/discussions/which-database-comparison-solutions-integrate-smoothly-with-version-control-systems-for-production-release-alignment) [What corporate volunteering software integrates with leading HRIS and CRM systems so volunteer hours and impact data flow into the tools the company already uses for reporting?](https://www.g2.com/discussions/what-corporate-volunteering-software-integrates-with-leading-hris-and-crm-systems-so-volunteer-hours-and-impact-data-flow-into-the-tools-the-company-already-uses-for-reporting)[Which AI chatbot solution works best for 24/7 support?](https://www.g2.com/discussions/which-ai-chatbot-solution-works-best-for-24-7-support)[Pros and Cons Details](https://www.g2.com/products/ctm-ctm/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)