--- title: CTM Reviews meta\_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 761 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews & Product Details Visit Website CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. * * * Product Website CTM Seller [CTM](https://www.g2.com/sellers/ctm) Discussions [CTM Community](https://www.g2.com/products/ctm-ctm/discuss) Languages Supported English Solution Type All-in-One Overview by Laure Fisher (Co-Founder, CallTrackingMetrics) Show More ## Pricing Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) ## CTM Integrations (41) What do users say about integrations? 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HA Hanan A. CEO Mid-Market (51-1000 emp.) 12/10/2025 "Empowers Campaign Measurement with Stellar Support" 5/5 What do you like best about CTM? I like the UI of CallTrackingMetrics, as it's easy to use for both us and our clients. The support team is great, open to hearing about our needs and even developing solutions based on them. We've been working with CallTrackingMetrics for the past 13 years. Plus, their API is easy to use, flexible, and has many endpoints that allow us to develop multiple solutions for our clients. We use CallTrackingMetrics to measure campaigns for our clients, which includes phone calls, forms, chats, and CRM integrations. We recommend it to our clients on a daily basis. Review collected by and hosted on G2.com. What do you dislike about CTM? Nothing Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CallTrackingMetrics solves the digital advertising problem by measuring both online and offline actions. It helps us identify ineffective ad spends on platforms like Google and Facebook, letting our clients optimize their investments. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12070215/official_response/edit) Thanks for your review! Validated ReviewerIncentivizedSource: Seller invite ![Aaron M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron M.") AM Aaron M. Technology Specialist Mid-Market (51-1000 emp.) 7/28/2025 "Great customer service and overall performance" 4.5/5 What do you like best about CTM? CallTrackingMetrics has been a game-changer for our operations. What I like best is the comprehensive call tracking and attribution capabilities—being able to see which marketing channels are driving calls has helped us allocate our budget far more efficiently. The ability to assign tracking numbers to different campaigns and automatically associate them with lead sources has improved our visibility into customer journeys. The automation tools are also incredibly helpful. We’ve built out custom workflows that route calls based on conditions like location or caller history, which has reduced our manual workload and improved the caller experience. Additionally, the integration with Salesforce is seamless, letting our team see call activity directly on contact and lead records without switching systems. Review collected by and hosted on G2.com. What do you dislike about CTM? While CallTrackingMetrics offers powerful features, there are a few areas that could be improved. The user interface can feel a bit overwhelming, especially for new users. Some settings and configuration options are buried deep within menus, which makes initial setup and ongoing management more time-consuming than necessary. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? 1. Inbound & Outbound Call Tracking: We needed a centralized solution to track both inbound and outbound calls across teams and marketing channels. CTM gives us full visibility into call activity, helping us attribute leads and conversions to the correct sources and measure team performance. 2. Conversation Intelligence: By using transcription and keyword spotting, we can review conversations at scale without listening to every call. This helps with QA, training, and identifying missed opportunities. We can also monitor compliance and ensure consistent messaging across reps. 3. Marketing Analytics & ROI Tracking: Understanding which campaigns actually drive phone calls is critical for us. CTM allows us to tie calls to specific ads, landing pages, or keywords, enabling smarter ad spend decisions. We now optimize campaigns based on real lead quality—not just click data. 4. Data Silos & Integration Gaps: Before CTM, we struggled with disconnected systems. Now, we integrate call data directly into Salesforce and other tools, streamlining workflows and reducing manual entry. This has improved our sales pipeline visibility and reduced reporting overhead. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11443643/official_response/edit) Thank you, Aaron, for your feedback and kind words! We're working on ways to improve the user experience within our app and, hopefully, let you get even more value. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jason B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason B.") JB Jason B. Director of Product Small-Business (50 or fewer emp.) 10/15/2025 "CTM is beautiful and I love it" 5/5 What do you like best about CTM? CTM is easy to integrate with and is supported by a world class support team. Their technical support staff never fails to deliver and the API office hours are extremely valuable. I highly recommend CTM to any organization who may be considering it. Review collected by and hosted on G2.com. What do you dislike about CTM? I love CTM and have no complaints at all Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CTM serves as a trusted integration partner that is highly recommended across our accounts for those accounts interested in inbound call tracking, marketing analytics, outbound call tracking, sales activities and attribution. I advise clients to utilize CTM for understanding marketing effort efficiency and other important sales related KPI's. We also advise heavy use of the google marketing integration Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11817082/official_response/edit) Thank you for your review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Shannon F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shannon F.") SF Shannon F. Director of Partnerships Mid-Market (51-1000 emp.) 2/17/2026 "Reliable Call Tracking That Keeps Leads Organized by Source" 4/5 What do you like best about CTM? It helps me track and record client calls and seperate leads based on the source. Direct, Organic, Google Ads etc. Review collected by and hosted on G2.com. What do you dislike about CTM? Not a whole lot. If it ever goes down its really hard to track my leads. I rely on it heavily Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Lead Tracking and ROI Tracking Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12372545/official_response/edit) Thanks for your review! Current UserValidated ReviewerIncentivizedSource: G2 invite ![Melissa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa B.") MB Melissa B. 12/3/2025 "CallTrackingMetrics: Comprehensive Call Analytics Made Simple" 5/5 What do you like best about CTM? I truly appreciate CallTrackingMetrics for its comprehensive feature set, which effectively centralizes all our metrics in one convenient place. This consolidation is invaluable for tracking calls and analytics, significantly enhancing our workflow and decision-making processes. The support received from Sheri Frederick stands out as a positive experience, highlighting the company's commitment to customer satisfaction. Additionally, the setup process was smooth and straightforward, which speaks volumes about the user-friendly nature of the product. My overall experience with CallTrackingMetrics has been stellar, prompting me to confidently rate my likelihood of recommending it to others as a 10 out of 10. Review collected by and hosted on G2.com. What do you dislike about CTM? nothing Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CallTrackingMetrics helps me track my calls and keeps all our metrics in one place, offering comprehensive call analytics. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12043101/official_response/edit) Thanks for your review! Validated ReviewerIncentivizedSource: Seller invite ![Jessica J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica J.") JJ Jessica J. Admissions and Marketing Generalist Mid-Market (51-1000 emp.) 7/10/2025 "CTM Review" 3.5/5 What do you like best about CTM? I enjoy being able to pull necessary data on call times, dial quantity, etc., and easily listen to phone calls from reps. I also appreciate the softphone integration with our CRM, which keeps reps from having to use two different webpages at once. Review collected by and hosted on G2.com. What do you dislike about CTM? Chat support is super helpful for quick issues, but I have found bigger issues to be hard to navigate and gain quick solutions for. We end up in circles between our CRM, and CTM--which adds time to our solutions. I have also had to utilize chat support after accessing CTMs own knowledge base, and found some steps missing in their own base that the chat rep was able to identify and help me with. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? It is allowing our reps to stay in the CRM to work. It is allowing our directors to be able to see call data on their reps in real time. It benefits us by allowing us to listen to calls, train reps, and keep people accountable. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11385231/official_response/edit) Thank you for bringing this to our attention. We strive to keep our knowledge base as accurate and helpful as possible, though occasionally a step may be inadvertently omitted. We’re sorry for any confusion this caused, and we’ve now updated the article to include the missing information. We appreciate your feedback. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Spenser S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Spenser S.") SS Spenser S. 12/2/2025 "Enhanced Call Routing and Insightful Tracking" 4.5/5 What do you like best about CTM? I love the ability to efficiently manage resource time across all our locations, providing routes as needed. This feature ensures that we can allocate resources optimally at every site. Additionally, I am thrilled with the capability to track the sources from which we receive business. This is crucial because it enhances our understanding of advertisement performance and other business acquisition methods. These features collectively empower us to make more informed decisions about resource allocation and marketing strategies, ultimately contributing to our business growth. Review collected by and hosted on G2.com. What do you dislike about CTM? The phone app could be improved Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to understand the sources of phone calls and route them efficiently, improving our ad performance insights and business acquisition strategies. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12034475/official_response/edit) Thanks for your review, and we've got some planned improvements for the phone app in 2026. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/2/2023 "Great Call Tracking Software for Businesses and Agencies" 5/5 What do you like best about CTM? Ai capabilities through AskAI and extensive integration options. Review collected by and hosted on G2.com. What do you dislike about CTM? Nothing, everything is great. Great product with vast integrations and features. Customer support is responsive as well. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Shows the ROI by identifying calls that are coming in from different marketing campaigns and platforms. It's templating and trigger features also help save time by automating repetitive tasks. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-8022493/official_response/edit) Thanks for your review, and we're glad you're enjoying the AI features! 6/12/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/9/2023 "Really helpful with Call Intelligence to feed live information to our reports and Google" 5/5 What do you like best about CTM? We can now use it to coach employees and monitor call quality Review collected by and hosted on G2.com. What do you dislike about CTM? I would say the notification emails look outdated and clients often ask what they are, a facelift would be welcome Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Allows to clearly show ROI for our advertisers. Helps me clearly show the value and where their dollars are being invested Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-8053491/official_response/edit) Thanks for your review and feedback on our notification email designs! 6/11/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/3/2023 "Good platform for tracking phone leads" 5/5 What do you like best about CTM? AI features area really helpful and there are many integrations Review collected by and hosted on G2.com. What do you dislike about CTM? not really i love it - ctm is an amazing platform Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We use CallTrackingMetrics to help our agency track phone calls generated by paid advertising campaigns including Google, Microsoft Ads and Linkedin - attribution is maintained Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-8026585/official_response/edit) Thanks for the review, and we're happy to hear that you're enjoying the AI tools! 6/10/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about CTM? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about CTM ](https://www.g2.com/products/ctm-ctm/discussions/new) GU Guest User What is CallTrackingMetrics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) ![Brad L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad L.") BL Brad Lamm, CIP • Last activity over 3 years ago Need referral for creative Implementation Consultant 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) [ View all Discussions ](https://www.g2.com/products/ctm-ctm/discuss) ## Pricing Options Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month ### Marketing Pro $179.00 Per Month ### Sales Engage $329.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) CTM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-callrail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-invoca) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") Marchex 4.1/5(184) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-marchex) ##### ##### CTM Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Call Scheduling Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/ctm-ctm/features) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Invoca](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ ![Revenue.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Revenue.io") Revenue.io 4.7/5(579) ](https://www.g2.com/products/revenue-io/reviews) [ View All Alternatives ](https://www.g2.com/products/ctm-ctm/competitors/alternatives) ##### Categories on G2 [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching) [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What commenting systems with AI-powered moderation work best for publishing companies managing high-volume reader discussions?](https://www.g2.com/discussions/what-commenting-systems-with-ai-powered-moderation-work-best-for-publishing-companies-managing-high-volume-reader-discussions%20)[Which encryption key management platforms offer hardware security module integration and compliance support?](https://www.g2.com/discussions/which-encryption-key-management-platforms-offer-hardware-security-module-integration-and-compliance-support%20)[Which database comparison solutions integrate smoothly with version control systems for production release alignment?](https://www.g2.com/discussions/which-database-comparison-solutions-integrate-smoothly-with-version-control-systems-for-production-release-alignment) [What corporate volunteering software integrates with leading HRIS and CRM systems so volunteer hours and impact data flow into the tools the company already uses for reporting?](https://www.g2.com/discussions/what-corporate-volunteering-software-integrates-with-leading-hris-and-crm-systems-so-volunteer-hours-and-impact-data-flow-into-the-tools-the-company-already-uses-for-reporting)[Which AI chatbot solution works best for 24/7 support?](https://www.g2.com/discussions/which-ai-chatbot-solution-works-best-for-24-7-support)[Pros and Cons Details](https://www.g2.com/products/ctm-ctm/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)