--- title: CTM Reviews meta\_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 761 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# CTM Reviews & Product Details

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CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

* * *

Product Website
CTM
Seller
[CTM](https://www.g2.com/sellers/ctm)
Discussions
[CTM Community](https://www.g2.com/products/ctm-ctm/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Laure Fisher (Co-Founder, CallTrackingMetrics)

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## Pricing

Pricing provided by CTM (formerly....

### Marketing Lite

$79.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/ctm-ctm/pricing)

## CTM Integrations
(41)

What do users say about integrations?

Verified by CTM

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AB Tasty

](https://www.g2.com/products/ab-tasty/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AdClicks

](https://www.g2.com/products/adclicks/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure Functions

](https://www.g2.com/products/azure-functions/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Bing Ads

](https://www.g2.com/products/bing-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Cloudflare Application Security and Performance

](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Contact Center Compliance

](https://www.g2.com/products/contact-center-compliance/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ElevenLabs

](https://www.g2.com/products/elevenlabsio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Freshpaint

](https://www.g2.com/products/freshpaint/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Genius Monkey

](https://www.g2.com/products/genius-monkey/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gong

](https://www.g2.com/products/gong/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ad Manager

](https://www.g2.com/products/google-ad-manager/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics 360

](https://www.g2.com/products/google-analytics-360/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gravity Forms

](https://www.g2.com/products/gravity-forms/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instapage

](https://www.g2.com/products/instapage/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Kipu EMR

](https://www.g2.com/products/kipu-emr/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LeadSquared Sales CRM

](https://www.g2.com/products/leadsquared-sales-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Teams

](https://www.g2.com/products/microsoft-teams/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

MonkeyLearn

](https://www.g2.com/products/monkeylearn-2025-09-29/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

NinjaCat

](https://www.g2.com/products/ninjacat/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Optimizely Web Experimentation

](https://www.g2.com/products/optimizely-web-experimentation/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Pipedrive

](https://www.g2.com/products/pipedrive/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Reddit for business

](https://www.g2.com/products/reddit-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Ritten EHR

](https://www.g2.com/products/ritten-ehr/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Similarweb

](https://www.g2.com/products/similarweb/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

SSM 2.0

](https://www.g2.com/products/ssm-2-0/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Sunwave

](https://www.g2.com/products/sunwave/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Unbounce Landing Pages

](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Whatagraph

](https://www.g2.com/products/whatagraph/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress VIP

](https://www.g2.com/products/wordpress-vip/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Yalla

](https://www.g2.com/products/yalla/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho CRM

](https://www.g2.com/products/zoho-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho Desk

](https://www.g2.com/products/zoho-desk/reviews)

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RZ

Rachel Z.

Marketing Director

Mid-Market (51-1000 emp.)

11/18/2025

"Effortless to Use with Outstanding Support"

5/5

What do you like best about CTM?

The platform is very easy and straightforward to use. There are settings for pretty much anything I could need. I know my company doesn't use the platform to the full extent but for what we do use, it's fantastic! Also, we love working with our account reps! they are always helpful. Review collected by and hosted on G2.com.

What do you dislike about CTM?

Can't think of anything specific, but if there was anything, I bring it up with my rep. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

My company records all inbound call activity to track marketing efforts, have on record proof in case needed down the line for any reason, customer service review, and sales training - all of this benefits us as a business and helps us improve our efforts. Review collected by and hosted on G2.com.

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Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-11974438/official_response/edit)

Thank you for your review!

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Arianna K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arianna K.")
AK

Arianna K.

12/3/2025

"Powerful Call Solution with Learning Curve"

4/5

What do you like best about CTM?

I like that we have a dedicated representative, Peter Bacon, who is an excellent guide to the software and its capabilities. This dedicated support helps us understand and utilize the various features of CallTrackingMetrics to better manage our call activities and ensure all activity information is properly logged into our CRM. The personalized assistance provides a reliable resource for navigating the software, making it easier to maximize its potential in our admissions department, which relies heavily on this tool for handling inbound and outbound calls. Review collected by and hosted on G2.com.

What do you dislike about CTM?

The ease of use could be improved. It requires several meetings with our representative to fully understand the features, settings, and capabilities of CallTrackingMetrics. Additionally, the initial setup is not very easy. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

I use CallTrackingMetrics for call activities and logging form activities. It ensures all activity information is integrated into our CRM, helping our admissions department operate efficiently. Review collected by and hosted on G2.com.

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Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-12041477/official_response/edit)

Thanks for your review!

Validated ReviewerIncentivizedSource: Seller invite

 ![Brad M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad M.")
BM

Brad M.

Sales and Marketing Technologist

Mid-Market (51-1000 emp.)

11/11/2025

"Effortless Setup and Exceptional Tracking Features"

5/5

What do you like best about CTM?

I really appreciate the ease of use and setup with CallTrackingMetrics, as it does not require any developers to set up or maintain it. This makes it very accessible for our team. I also value the out-of-the-box integrations it offers, such as with Google Ads, Microsoft Ads, and analytics platforms, which significantly enhance our capabilities. These integrations allow us to effectively track conversions back to various ad campaigns, including Google and Microsoft, as well as email and mail campaigns. This has been instrumental in measuring our return on ad spend (ROAS). Additionally, the onboarding support provided by CallTrackingMetrics was smooth, and porting numbers was straightforward. Although there is a slight learning curve with understanding their workflows, this is typical of any software. The capability to use CallTrackingMetrics with other tools like HubSpot and Salesforce is also excellent, providing seamless integration with our existing systems. Review collected by and hosted on G2.com.

What do you dislike about CTM?

The voice AI feature of CallTrackingMetrics is not as robust or easy to use as other similar solutions available in the market. It's challenging to work with, particularly when trying to integrate it with our backend systems. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

CallTrackingMetrics tracks call sources, routes calls to different queues, supports mass texting, and integrates easily with tools like Google and Microsoft ads for measuring ROAS, all manageable without developers. Review collected by and hosted on G2.com.

Show More

Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-11945247/official_response/edit)

Thanks for your feedback!

Validated ReviewerIncentivizedSource: Seller invite

 ![Elliot T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elliot T.")
ET

Elliot T.

Salesforce Administrator

11/11/2025

"Customizable Call Tracking with Room for Improvement"

5/5

What do you like best about CTM?

I appreciate the high level of customization that CallTrackingMetrics offers. The ability to use custom fields and triggers is invaluable for my needs. I have successfully used these features to build additional data segments, such as tracking vendors with multiple campaigns and efficiently sending this data into Salesforce. The service also supports keyword listening to automate processes and enables tagging for assessing call quality as good or bad, which enhances our operational efficiency. Additionally, CallTrackingMetrics seamlessly integrates with other tools I use like Salesforce, Google Analytics, Gravity Forms, and Zapier, making it an integral part of my workflow. Despite a challenging setup, the trade-off is worth it because of the improved customization capabilities that this platform provides. Review collected by and hosted on G2.com.

What do you dislike about CTM?

Sometimes, despite the generally high volume of data we're handling, I notice that some triggers fail. Although this is rare, it does happen, and I haven't received a satisfactory explanation from the technical support team. Additionally, while I appreciate the improved customization that CallTrackingMetrics offers, the initial setup process is quite difficult, which can be a significant trade-off. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

I use CallTrackingMetrics to track marketing effectiveness and customize data handling, enabling trend identification and automation, which enhances strategic decision-making and operational efficiency. Review collected by and hosted on G2.com.

Show More

Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-11943712/official_response/edit)

Thanks for your feedback!

Validated ReviewerIncentivizedSource: Seller invite

 ![Matthew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew M.")
MM

Matthew M.

Chief Integrations Office

Mid-Market (51-1000 emp.)

11/5/2025

"Optimized Lead Tracking & Exceptional Support"

5/5

What do you like best about CTM?

I greatly appreciate CallTrackingMetrics for several reasons. The platform itself is impressively easy to use, with a user-friendly interface that makes it straightforward to understand and set up quickly, eliminating any complexity in navigation. The support team at CallTrackingMetrics is exceptional; they are consistently great to work with and always ready to assist with any issues, reflecting a high level of dedication and support. This ease of use and efficient support contribute significantly to our business operations by making processes highly efficient and scalable, which is crucial given our large customer base. Moreover, CallTrackingMetrics integrates seamlessly into every part of my business, enabling us to enhance our productivity through its scalability and effective integration capabilities. Over the twelve years of using CallTrackingMetrics, I've come to value how it connects effortlessly with tools such as our internal CRM, customer-facing reporting app, Google Ads, and Microsoft Ads, ensuring a smooth workflow across platforms. Review collected by and hosted on G2.com.

What do you dislike about CTM?

n/a Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

CallTrackingMetrics gives me full visibility into marketing campaigns, allowing accurate cost-per-lead measurement and informed decision-making. It's integrated throughout my business, easy to use, and scalable, enhancing efficiency and customer account optimization. Review collected by and hosted on G2.com.

Show More

Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-11918356/official_response/edit)

Thank you for your review!

Validated ReviewerIncentivizedSource: Seller invite

 ![Sean M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean M.")
SM

Sean M.

11/4/2025

"Robust Call Tracking with Seamless Integration"

5/5

What do you like best about CTM?

I really appreciate how intuitive the platform of CallTrackingMetrics is, making it easier to use once I became familiar with it. I love the high level of customization it offers, allowing me to build call queues and set up IVRs according to my exact preferences. The ability to customize reporting dashboards in specific ways is another aspect I truly enjoy. I find it extremely useful that all calls are recorded and transcripts are provided, eliminating the need to listen to entire calls when I need to access a specific piece of information. The detailed breakdown of calls down to the second, which provides insights into what’s happening with each phone call and the journey they take, is invaluable and makes it an excellent record keeper. Review collected by and hosted on G2.com.

What do you dislike about CTM?

I have encountered issues with CallTrackingMetrics related to its general bugginess. Sometimes calls are glitchy or do not route properly, which may be due to the complexity of the program. There are various settings that, if not handled correctly, can disrupt the call flow instead of facilitating it. It's a challenge for users who are not fully familiar with the system, as incorrect configurations could cause problems. As a web or cloud-based platform, the call quality largely relies on internet stability. We have experienced instances where calls drop, lag, or fail to come through entirely during outages. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

I use CallTrackingMetrics to manage inbound and outbound calls with customizable routing and reporting. It enhances team performance tracking, integrates with Salesforce for accurate CRM data, and offers call transcripts for efficient information retrieval. Review collected by and hosted on G2.com.

Show More

Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-11912358/official_response/edit)

Thank you for your review!

Validated ReviewerIncentivizedSource: Seller invite

GG

Gary G.

12/22/2025

"Empowers Marketing with Top API Integrations"

5/5

What do you like best about CTM?

I appreciate that the API integrations with CallTrackingMetrics function better overall, especially with Google Ads. We prefer using CallTrackingMetrics over Salesforce when clients have both platforms, as CallTrackingMetrics serves as the main source of attribution and API connection. This allows us to optimize for VOBs and QVOBs specifically for our clients and improves value-based bid strategies. Review collected by and hosted on G2.com.

What do you dislike about CTM?

We have challenges with onboarding clients that are non tech savvy and end up doing a lot of setup & training work for free. The initial setup of CallTrackingMetrics was somewhat challenging. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

I use CallTrackingMetrics for attribution, reporting, and automation across marketing channels, and it helps optimize budget allocation. The API integrations with Google Ads are better than other platforms, enhancing our bid strategies and KPI monitoring for clients. Review collected by and hosted on G2.com.

Show More

Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-12128947/official_response/edit)

Thanks for your review!

Validated ReviewerSource: Organic

 ![Vince B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vince B.")
VB

Vince B.

Marketing Director

Mid-Market (51-1000 emp.)

10/30/2025

"Unmatched Call Tracking Power with Deep Customization and Stellar Support"

5/5

What do you like best about CTM?

Always on top of the industryCallTrackingMetrics is hands-down one of the best call tracking platforms we’ve used. It goes beyond simple call counts—tracking calls, texts, forms, and chats while connecting seamlessly to CRMs and ad platforms. Compared to other systems like CallRail or Invoca, CTM offers more advanced routing, multi-channel attribution, and global coverage, all with excellent customer support.

If you want a tool that turns every interaction into measurable marketing insight, CTM is the clear choice. Review collected by and hosted on G2.com.

What do you dislike about CTM?

While CTM’s depth can feel complex initially, it actually gives you unparalleled control over call routing, multi-channel tracking, and attribution. Once configured, this flexibility allows you to customize your tracking exactly to your business needs—something simpler platforms can’t match. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

CallTrackingMetrics makes tracking marketing ROI effortless by showing exactly which campaigns drive calls. With calls, texts, and forms all in one place, follow-ups are faster and more accurate. Plus, automated routing and reporting save time while helping us optimize for better conversions. Review collected by and hosted on G2.com.

Show More

Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-11883512/official_response/edit)

Thanks for your review!

Validated ReviewerIncentivizedSource: Seller invite

 ![Sam S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam S.")
SS

Sam S.

12/15/2025

"Integrated but Needs UI Modernization"

3.5/5

What do you like best about CTM?

I appreciate CallTrackingMetrics for its ease of use in call routing and the good pricing. The convenience of having combined tracking and a softphone with Salesforce integration, as well as Google Ads integration, all in one platform means I don't need multiple systems to perform our needed functions. The initial setup was pretty easy, even though we have a lot of tracking. Review collected by and hosted on G2.com.

What do you dislike about CTM?

The UI is still really outdated, lacks modern aesthetic. It could be better organized in their menu and they could actually implement the things they say they will. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

I find CallTrackingMetrics easy to use for call routing and appreciate its good pricing. It combines tracking, softphone, and integrations with Salesforce and Google Ads, so I don't need multiple systems, making tracking convenient and centralized. Review collected by and hosted on G2.com.

Show More

Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-12092986/official_response/edit)

Thanks for the thoughtful review. We've got some planned product updates coming in the new year.

Validated ReviewerIncentivizedSource: Seller invite

 ![Armando A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Armando A.")
AA

Armando A.

Professional Freelancer

Small-Business (50 or fewer emp.)

8/11/2025

"Best telecom software out there!"

5/5

What do you like best about CTM?

CTM has an extensive list of perks that I can personally recommend for all type of business, it has voice recording on both Inbound & Outbound calls, queue configurations that range from simple to very complex settings that would easily fit with all type of operations, Smart Routers, Smart Dialers, a very precise and easy to follow Tracking structure that helps to get Marketing and Sales reports in a timely and accurate fashion, and the list goes on and on.

All together, CTM has a very user-friendly implementation in all levels along with a wide range of quick & easy integrations with all kind of 3rd party apps, friendly, proactive and efficient customer support.

We use CTM every single day and can 100% recommend it. Review collected by and hosted on G2.com.

What do you dislike about CTM?

Contact record changes still along with changes log still need some fine-tunning. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

AI call analysis, which is helping in categorizing and evaluating calls faster and more efficiently by cutting manpower and hours invested previously into listening to calls manually. Review collected by and hosted on G2.com.

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Response from Andrew Clark of CTM (formerly...

[Editedit](https://www.g2.com/survey_responses/ctm-review-11528571/official_response/edit)

Thanks for your review, Armando! We're happy to hear you're enjoying the platform and all you can do with it.

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about CTM? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about CTM
](https://www.g2.com/products/ctm-ctm/discussions/new)

GU

Guest User

What is CallTrackingMetrics used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for)

 ![Brad L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad L.")
BL

Brad Lamm, CIP
•
Last activity over 3 years ago

Need referral for creative Implementation Consultant

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant)

[
View all Discussions
](https://www.g2.com/products/ctm-ctm/discuss)

## Pricing Options

Pricing provided by CTM (formerly....

### Marketing Lite

$79.00

Per Month

### Marketing Pro

$179.00

Per Month

### Sales Engage

$329.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/ctm-ctm/pricing)

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##### 
##### CTM Features

Phone Number Management

Local Phone Numbers

Toll-Free Numbers

Port Existing Numbers

Tracking

Visitor & Keyword Tracking

Dynamic Number Insertion

Multi-Channel Call Attribution

Call Routing

IVR

Call Scheduling

Geo-Routing

Analytics

Call Data

Call Recording

Advanced Reporting

[
View More Features
](https://www.g2.com/products/ctm-ctm/features)

## Top-Rated Alternatives

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](https://www.g2.com/products/invoca/reviews)

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##### Categories on G2

[Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)

[Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

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