--- title: CTM Reviews meta\_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 761 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews & Product Details Visit Website CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. * * * Product Website CTM Seller [CTM](https://www.g2.com/sellers/ctm) Discussions [CTM Community](https://www.g2.com/products/ctm-ctm/discuss) Languages Supported English Solution Type All-in-One Overview by Laure Fisher (Co-Founder, CallTrackingMetrics) Show More ## Pricing Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) ## CTM Integrations (41) What do users say about integrations? 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AG Alexa G. Marketing Manager - Digital Advertising 12/5/2025 "Boosts Marketing ROI with Advanced Tracking Features" 4/5 What do you like best about CTM? I love that CallTrackingMetrics can tie session information to the call so that I can get really granular with my tracking. This allows us to build dashboards that connect the call to the CRM and see how it moves through our sales funnel, all the way to revenue. It lets us understand how different advertising channels compare against each other and provides a way to attribute our organic efforts. CallTrackingMetrics enables closed-loop attribution, and thanks to it, I will start using offline conversions to optimize my Google Advertising and improve efficiency and lead quality. The initial setup was fairly straightforward. Review collected by and hosted on G2.com. What do you dislike about CTM? I wish the number pools were easier. It would be nice to get automatically notified if I don't have enough numbers in my pool. I want to make sure I don't lose any tracking but right now, it's very manual to know if I have enough numbers tied to a specific source. I want CTM to be able to pass data to RingCentral so that we can pass it from RingCentral to Salesforce. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to track marketing efforts, understand ad spend ROI, and identify valuable channels. It integrates session data with calls for detailed tracking and closed loop attribution, allowing optimization of advertising and lead management. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12053034/official_response/edit) Thanks for your review! We'll also pass along your integration idea to our Product team for future consideration. Validated ReviewerIncentivizedSource: Seller invite SD Steven D. Operations Manager Mid-Market (51-1000 emp.) 12/2/2025 "Exceptional Support and Lightning-Fast Response Times" 4.5/5 What do you like best about CTM? The incredibly fast and diligent response time from the team at CTM. Anytime I run into an issue and ask for help, every member of the team is always willing to assist and help clarify my questions. Review collected by and hosted on G2.com. What do you dislike about CTM? Sometimes I get a bit lost in trying to find certain numbers or information that i'm searching for. Take this with a grain of salt though since there are over 700 numbers i believe associated with our account and i'm sure some of the navigating errors are user error, not a reflection of CTM. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I don't have to juggle dozens of local phone providers nationwide. Every phone number our company utilizes are in one location. Ridiculously convenient. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11800444/official_response/edit) Thanks for your review and feedback on our product's setup! We've got some planned improvements on the UX front for 2026 that hopefully address your concerns. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Madison L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Madison L.") ML Madison L. Marketing Specialist 12/2/2025 "Insightful AI Integration, Stellar Support" 4.5/5 What do you like best about CTM? I really appreciate CallTrackingMetrics, particularly for the AskAI and ChatAI functionalities. These features are integral to my work, as AskAI helps us analyze inbound phone calls based on specific criteria, while ChatAI allows us to build chatbots for our company's website. This helps us gain valuable insights into our users' inquiries, evaluate how well we respond to their questions, and understand whether our sales team is effectively fulfilling their roles. Additionally, ChatAI is invaluable in answering user questions when our agents are not available. One of the aspects I truly admire about CallTrackingMetrics is its outstanding customer service. I always feel confident that I can reach someone when needed, and every interaction I’ve had with their staff has been positive. The team is consistently kind, attentive, and open to discussing new features that may align with their business model, which truly stands out to me. Review collected by and hosted on G2.com. What do you dislike about CTM? I find it challenging that CallTrackingMetrics does not currently allow the integration of knowledge gained from inbound phone calls and texts into the AI functions. This capability would be beneficial and could set the platform apart by enhancing its AI capabilities. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to gain insights into user inquiries and ensure our salespeople are performing well. The ChatAI feature answers user questions when agents are offline, improving customer interaction and support availability. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12036928/official_response/edit) Thanks for your thoughtful review, and our team will be in touch soon about your AI-specific feedback. Validated ReviewerIncentivizedSource: Seller invite ![Eyal G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eyal G.") EG Eyal G. CTO Small-Business (50 or fewer emp.) 12/10/2025 "Easy to use, Feature-Rich Platform with Outstanding Support" 5/5 What do you like best about CTM? The platform is incredibly easy to implement and extremely feature-rich. Even after using it for the past 12 years, I continue to discover new functionalities. The support team is excellent, and I truly don't understand how any business could operate without using CTM. Review collected by and hosted on G2.com. What do you dislike about CTM? There isn't much to mention, but I would say my main issue is that I can't develop community integrations to extend the existing app integrations within the CRM but I am able to do so using the API. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? If you are running ads on platforms like Google, Facebook, Instagram, or TikTok and directing traffic that results in phone calls, it's essential to know which specific click or session led to each call. In our experience, the only effective solution for this is using CTM. We rely on it daily, and it has significantly helped both us and our clients to optimize online campaigns. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12069654/official_response/edit) Thanks for your review and support! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/2/2023 "Great insights!" 4.5/5 What do you like best about CTM? Super useful to understand attribution and provide better explanations to clients Review collected by and hosted on G2.com. What do you dislike about CTM? Help guidelines do not match the actual interface or procederes sometimes Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Lead transparency and quality, information: source, caller id, keyword level data and even audio recording of each call. We can make a better analysis of the advertising efforts we are doing. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-8023374/official_response/edit) Thanks for your review, and stay tuned this summer for a UI overhaul! 6/11/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Enterprise (\> 1000 emp.) 12/4/2025 "Unbeatable for call attribution + evolving into complete phone provider." 5/5 What do you like best about CTM? We've been using CTM for a few years and it is overall a great, reliable product. When it comes to call attribution and integrating with other platforms, CTM is the only way to go. We are able to have crystal clear visibility into where our calls are coming from, helping to guide campaign performance and overall make better marketing decisions. The support team is reliable and CTM provides regular webinars as an additional benefit. There is always a resource of some kind available when needed, which is invaluable. Review collected by and hosted on G2.com. What do you dislike about CTM? While we’ve experienced occasional glitches with the mobile app, the pace of ongoing development has been impressive, and it’s clear their team is deeply committed to improving the platform and supporting their users. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CTM solves our need for call attribution and is being launched as our complete solution for managing all calls and texts for our organization. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12047747/official_response/edit) Thanks for your review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Juls S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juls S.") JS Juls S. Director of Marketing & Operations 11/24/2025 "Streamlines Call Tracking with Ease" 5/5 What do you like best about CTM? I love how easy CallTrackingMetrics is to set up and use. Once we've got it running, there is very little maintenance required, which makes our work efficient. I also appreciate how seamlessly we can pull the data into our Looker Studio for client reporting, allowing for effective tracking of organic and paid phone call origins. This capability helps in tailoring our marketing strategies and adjusting advertising budgets precisely to the channels that are converting into leads and sales. Overall, CallTrackingMetrics simplifies our operations and enhances our ability to maximize client engagement and business outcomes. Review collected by and hosted on G2.com. What do you dislike about CTM? Overall, the system performs well but there are some areas for improvement. The interface can sometimes feel cluttered, making it difficult to navigate efficiently. Additionally, the reporting features are not as customizable as I would like, which can limit the way I present data and insights. Furthermore, while the initial setup was straightforward, it felt a bit clunky at times to find the right areas within the platform. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to track call sources, optimizing marketing strategies and budgets effectively. It's easy to set up, integrates with Looker Studio for reporting, and allows tailoring marketing efforts to channels converting leads and sales. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12001156/official_response/edit) Thanks for your review! Validated ReviewerIncentivizedSource: Seller invite ![Marcela C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcela C.") MC Marcela C. 11/21/2025 "Customizable, Efficient, and Salesforce-Friendly" 4.5/5 What do you like best about CTM? I love how customizable CallTrackingMetrics is, and its intuitive ease of use makes setting up different elements such as queues and triggers according to our specific needs straightforward. The LeadReactor feature is particularly noteworthy; it has significantly enhanced our outreach efforts' speed and efficiency, making it a complete game changer. The AI capabilities for quality assurance checks impress me as well, helping us streamline processes by providing real-time insights with call scores and audio attachments. This makes it easier to address training requirements or corrections needed for better conversions and patient retention. Additionally, I appreciate the new AI chat feature, which, though still being explored, adds great value to our operations. Finally, the seamless integration of CallTrackingMetrics with our Salesforce environment is fantastic, allowing us to establish flows and triggers effortlessly, which enhances our workflow efficiency. Review collected by and hosted on G2.com. What do you dislike about CTM? I really wish CallTrackingMetrics allowed setting different configurations for each queue because each queue corresponds to a different team, such as the enrollment team, customer service team, or clinicians. Each of these teams has different needs, KPIs, and operational structures. The inability to customize settings for each queue, like varying wrap-up times and call statuses, is a limitation. Being able to silo the teams with different settings would be highly beneficial and is definitely on my wish list. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to efficiently connect with customers via phone and text, streamline lead management with Lead Reactor, and enhance quality assurance with AI tools, improving team efficiency, conversion rates, and retention. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11992865/official_response/edit) Thank you for your review! Validated ReviewerIncentivizedSource: Seller invite BD Brendan D. 11/21/2025 "Exceptional Support and Seamless Automation" 5/5 What do you like best about CTM? I like the exceptional hands-on support from the CallTrackingMetrics team. Whenever a team member has a question, their support team responds in a helpful, polite, and prompt manner, making them incredibly reliable. From a functionality standpoint, the ability to schedule exports via SFTP is extremely beneficial as it allows us to automate processes using our internal resources efficiently. This feature streamlines our workflow significantly. Furthermore, while I wasn't part of the initial setup, I've found that setting up CallTrackingMetrics on a new website is a fairly simple process, indicating its user-friendliness. Altogether, these aspects contribute to making CallTrackingMetrics a valuable asset for our operations. Review collected by and hosted on G2.com. What do you dislike about CTM? I find it somewhat limiting that there is no ability to label our scheduled exports in CallTrackingMetrics. This would significantly help in clearly identifying and managing multiple exports. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to measure the effectiveness of our paid media and SEO efforts, attributing revenue accurately. It automates processes with scheduled exports via SFTP, saving time and resources, and their support team resolves issues promptly. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11992634/official_response/edit) Thank you for your review! Validated ReviewerIncentivizedSource: Seller invite JB Jessica B. Customer Experience Program Manager Enterprise (\> 1000 emp.) 12/29/2025 "Unmatched Flexibility and Outstanding Support" 4.5/5 What do you like best about CTM? I like that we were able to personalize the program to fit our business needs Review collected by and hosted on G2.com. What do you dislike about CTM? The reporting can be difficult to navigate through when wanting to use the data on a dashboard like Looker Studio or Tableau Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? With CTM, we’re able to listen to our customer-facing phone calls. Now that we’ve implemented the AI feature, we receive real-time notifications on calls that present opportunities. This gives us valuable insight into what’s happening with both our team and our customers, even when we’re not in the office or directly involved in every phone interaction. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12160500/official_response/edit) Thanks for your review! Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about CTM? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about CTM ](https://www.g2.com/products/ctm-ctm/discussions/new) GU Guest User What is CallTrackingMetrics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) ![Brad L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad L.") BL Brad Lamm, CIP • Last activity over 3 years ago Need referral for creative Implementation Consultant 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) [ View all Discussions ](https://www.g2.com/products/ctm-ctm/discuss) ## Pricing Options Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month ### Marketing Pro $179.00 Per Month ### Sales Engage $329.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) CTM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-callrail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-invoca) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") Marchex 4.1/5(184) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-marchex) ##### ##### CTM Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Call Scheduling Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/ctm-ctm/features) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Invoca](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ ![Revenue.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Revenue.io") Revenue.io 4.7/5(579) ](https://www.g2.com/products/revenue-io/reviews) [ View All Alternatives ](https://www.g2.com/products/ctm-ctm/competitors/alternatives) ##### Categories on G2 [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching) [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What commenting systems with AI-powered moderation work best for publishing companies managing high-volume reader discussions?](https://www.g2.com/discussions/what-commenting-systems-with-ai-powered-moderation-work-best-for-publishing-companies-managing-high-volume-reader-discussions%20)[Which encryption key management platforms offer hardware security module integration and compliance support?](https://www.g2.com/discussions/which-encryption-key-management-platforms-offer-hardware-security-module-integration-and-compliance-support%20)[Which database comparison solutions integrate smoothly with version control systems for production release alignment?](https://www.g2.com/discussions/which-database-comparison-solutions-integrate-smoothly-with-version-control-systems-for-production-release-alignment) [What corporate volunteering software integrates with leading HRIS and CRM systems so volunteer hours and impact data flow into the tools the company already uses for reporting?](https://www.g2.com/discussions/what-corporate-volunteering-software-integrates-with-leading-hris-and-crm-systems-so-volunteer-hours-and-impact-data-flow-into-the-tools-the-company-already-uses-for-reporting)[Which AI chatbot solution works best for 24/7 support?](https://www.g2.com/discussions/which-ai-chatbot-solution-works-best-for-24-7-support)[Pros and Cons Details](https://www.g2.com/products/ctm-ctm/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)