--- title: CTM Reviews meta\_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 761 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews & Product Details Visit Website CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. * * * Product Website CTM Seller [CTM](https://www.g2.com/sellers/ctm) Discussions [CTM Community](https://www.g2.com/products/ctm-ctm/discuss) Languages Supported English Solution Type All-in-One Overview by Laure Fisher (Co-Founder, CallTrackingMetrics) Show More ## Pricing Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) ## CTM Integrations (41) What do users say about integrations? 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Consumer Services") AC Verified User in Consumer Services Small-Business (50 or fewer emp.) 6/30/2026 "Helpful AI Transcripts & Simple UI — Performance Lag and Hang-up Bug Need Fixes" 3.5/5 What do you like best about CTM? The transciptions from the A.I are helpful when looking through calls quickly. UI is also quite simple to use and change as the needs of the company evolve Review collected by and hosted on G2.com. What do you dislike about CTM? Performance lately has been quite lackluster with constant lag and needing to refresh to see who is on current calls. Also hanging up seems to be bugged needing to do it twice Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Phone system it is allowing us the freedom to have as many numbers as we need for various marketing campaigns Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-13051555/official_response/edit) Thanks for your feedback, and we'll pass it along to our product team. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Debora K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debora K.") DK Debora K. Accounting Administrator Small-Business (50 or fewer emp.) 9/26/2024 "Great tracking tool" 5/5 What do you like best about CTM? I like having the data easily available to track the success of our marketing efforts Review collected by and hosted on G2.com. What do you dislike about CTM? Nothing that I can think of at this time. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Identify and eliminate marketing that isn't working Review collected by and hosted on G2.com. Show More Response from Arielle Kimmer of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-10309655/official_response/edit) Thank you so much for taking the time to share your feedback! We’re thrilled to hear that CallTrackingMetrics is helping you easily track the success of your marketing efforts and identify areas where improvements can be made. It’s great to know that our platform is enabling you to eliminate ineffective marketing strategies and focus on what works. If you ever have any suggestions or thoughts on how we can make the experience even better, feel free to reach out. We’re always here to help! 7/9/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite OV Owen V. API Integrations Specialist Mid-Market (51-1000 emp.) 10/20/2025 "Great platform for marketing attribution and call center solution." 5/5 What do you like best about CTM? I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM. Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system. Review collected by and hosted on G2.com. What do you dislike about CTM? Some settings take some digging and trial and error before getting them configured properly. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Autodialing, agent activity tracking, marketing campaign attribution, Google Ads conversion optimization, automated texting. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11838645/official_response/edit) Thank you for your review! Current UserValidated ReviewerIncentivizedSource: Seller invite SM Steven M. Account Manager Marketing and Advertising Enterprise (\> 1000 emp.) 1/2/2026 "Connects Marketing to Revenue with Precision" 4/5 What do you like best about CTM? I use CallTrackingMetrics to track and attribute inbound phone calls and form submissions back to specific marketing campaigns, channels, and keywords. This helps me understand which campaigns are actually driving high quality leads, which is very helpful. What I like most is how clearly it connects marketing activity to real revenue-driving conversations. The attribution and tracking accuracy really stands out. Being able to tie calls to campaigns gives me confidence when optimizing budgets and making recommendations. The reporting is also a big plus. The reports are client-friendly and easy to customize, which saves time and helps clearly communicate performance and ROI. Review collected by and hosted on G2.com. What do you dislike about CTM? UI performance and navigation could be smoother. Certain workflows require multiple clicks or switching between sections, which can slow things down. Streamlining the navigation where possible could help make the experience more efficient. In addition, while the reports are strong, building very specific or highly customized ones can sometimes feel more complex than needed. Improving this or having present templates could save time. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to track and attribute inbound calls and form submissions to specific campaigns. It eliminates guesswork in lead sourcing, bridges marketing and sales gaps, and improves ROI assessment with call recordings and transcripts. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12171097/official_response/edit) Thanks for your feedback; we've got some UI improvements on our 2026 roadmap. Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Aaron W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron W.") AW Aaron W. CEO Small-Business (50 or fewer emp.) 11/24/2020 "Empowered Our Client's Marketing Efforts with Reliable Data Insights" 5/5 What do you like best about CTM? I appreciate CallTrackingMetrics for providing development-minded solutions that allow us to effectively configure and manage workflows. The ease of setup and the ability to harness data effectively to measure campaign success is impressive. I find the Ask AI features, webhooks, and conditional logic extremely useful for clean, flexible data management. The focus on content deliverability and not just design, combined with excellent dedicated support, adds immense value. Review collected by and hosted on G2.com. What do you dislike about CTM? I find the lack of better preset templates challenging, and I wish there was an option that would allow us to copy and paste these preset templates across all of our sub-accounts. Review collected by and hosted on G2.com. Recommendations to others considering CTM: In looking into phone call tracking software CallTrackingMetrics has everything we need as an agency. Most importantly their interface is built to be affordable, scalable, lean and agency-friendly. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to solve call tracking issues, ensuring marketing campaign success by relying on data quality and getting insights into call quality rather than just call volume. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-4493215/official_response/edit) Thanks for your review, Aaron! 10/16/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Cory L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cory L.") CL Cory L. CEO Mid-Market (51-1000 emp.) 10/30/2025 "User-Friendly CTM with Outstanding Support and Custom Features" 5/5 What do you like best about CTM? The CTM system is extremely user friendly and easy to use. The customer support is always on top of their game and gets back to you right away if you need anything. We've requested a ton of features we felt would be beneficial to our company and they went out of their way to build these for us! Review collected by and hosted on G2.com. What do you dislike about CTM? There's nothing to dislike. Call Tracking Metrics is one of the best VOIP systems available today. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We didn't know where all of our deals were coming from, with CTM we were able to add different phone numbers to different campaigns to be able to see where all our customers are coming from! They also have a great integration with google adwords that will pass the deal information to it so you can run target ROAS as a 99% lead generation/telemarketing room. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11884206/official_response/edit) Thanks for your review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Adam J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam J.") AJ Adam J. Director Of Business Development Marketing and Advertising Mid-Market (51-1000 emp.) 12/2/2025 "Flexible and Dynamic, But Requires a Learning Curve" 3.5/5 What do you like best about CTM? The logic and structuring potential is as simple or complex as you need it to be, very dynamic and gives a lot of options for how best to structure your campaign attributions Review collected by and hosted on G2.com. What do you dislike about CTM? There is definitely a knowledge barrier to being able to use it to the fullest extent, but the team is great at helping work through complex issues and more importantly teaching you how to do it yourself Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? It is helping us hone in on specific channel attribution in ways that were difficult without a product like this - rather than search, social, display, organic, you can tie attribution directly back to the specific campaigns within those channels and assign CTA with a much higher degree of confidence Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12036307/official_response/edit) Thanks for your review and feedback! We've got some things in the product pipeline for next year related to making our platform easier to extract insights faster. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") AE Verified User in Entertainment Mid-Market (51-1000 emp.) 12/9/2025 "Intuitive Platform with Outstanding Client Communication" 5/5 What do you like best about CTM? CallTrackingMetrics is consistently working to enhance their product, regularly sharing upcoming features and improvements with their clients. Their team is highly receptive to feedback, and the platform itself is intuitive, user-friendly, and easy to understand. Review collected by and hosted on G2.com. What do you dislike about CTM? My only critique is the way SMS/text and web chat communications are combined in the reporting. Currently, both channels are funneled into the same communication stream, so pulling an SMS-only report also includes chat interactions. While CTM offers a solid workaround, it would ultimately be ideal to have these communication channels fully separated within reporting. Again, the existing workaround is effective, but native separation would provide even clearer insights. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We use CallTrackingMetrics for two major parts of our organization, and it’s become a really important tool for us. CTM handles all of the incoming activity to our 24/7 call center not just phone calls, but also chat requests from our website and app, plus SMS conversations with our customers. We also rely on CTM for our marketing attribution, including GA4, which has been a huge help. It’s great having one platform that can manage so many of the things we need to run both our call center and our marketing efforts. It keeps everything in one place, makes our day-to-day work easier, and helps us stay more organized. Overall, having one system that brings all these essential functions together has been a big win for our team. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12067838/official_response/edit) Thanks for your review and feedback on our SMS and web chat functionality. Current UserValidated ReviewerIncentivizedSource: Seller invite NH Natalie H. 12/9/2025 "Effortless Call Tracking with Clear Insights" 5/5 What do you like best about CTM? I love that CallTrackingMetrics is so easy to use. The reporting is straightforward, and setting up a call tracking number is incredibly simple. In just under 5 minutes, I was able to purchase a phone number for one of our commercials to track call volume effectively. The setup process is very straightforward, and their team was there to help, but honestly, it wasn't even necessary because the process was so simple. I appreciate how it helps decrease the ambiguity of call volume, allowing us to understand which marketing efforts provide the most value. The dashboard is great, and I look at it weekly with our sales team to discuss the quality and status of leads directly from commercials. It gives me clear data on advertising effectiveness, which is invaluable for iterating our marketing strategies. Review collected by and hosted on G2.com. What do you dislike about CTM? N/a Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use CallTrackingMetrics to track calls from our TV commercial. It decreases call volume ambiguity, helps identify valuable marketing efforts, and provides straightforward reporting. It allows me to quickly purchase phone numbers to gauge ads' impact, equipping me with clear data for marketing adjustments. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12065693/official_response/edit) Thanks for your review! Validated ReviewerIncentivizedSource: Seller invite ![Mandie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mandie H.") MH Mandie H. Chief Operations Officer 12/7/2025 "Empowers Call Management with Robust Features" 5/5 What do you like best about CTM? CallTrackingMetrics has been incredible for us by solving our problem of needing countless phone numbers and being able to rotate through them. I love that we can have unlimited users without having to worry about per-user fees. It's great that we can record and transcribe all our calls, and they've even started utilizing AI to review some of them, which is super helpful. Their team is accessible and responsive when we have questions, especially about using the API connector or starting the white label service. We recently went through their training program with Chris Nally, and he was fantastic—extremely thorough and able to customize the training to our quite unique needs. The CallTrackingMetrics team has really impressed us. Review collected by and hosted on G2.com. What do you dislike about CTM? We've had some difficulty getting the Ask AI set up. We initially started that process about a year ago and it took several conversations with a couple of different agents to try and figure it out. And in the end, we canned that attempt and started using an external service. Now that we've taken the training with Chris Nally, we feel a little more equipped to circle back and attempt that process again, because the Ask AI feature promises a lot of valuable data. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We use CallTrackingMetrics for making outbound and accepting inbound calls with call recording and data capture. It solves the problem of needing many phone numbers, allows unlimited users without fees, records and transcribes calls, and integrates AI for call reviews. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12056605/official_response/edit) Thanks for your review, especially the feedback on our training! Validated ReviewerIncentivizedSource: Seller invite ## Questions about CTM? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about CTM ](https://www.g2.com/products/ctm-ctm/discussions/new) GU Guest User What is CallTrackingMetrics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) ![Brad L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad L.") BL Brad Lamm, CIP • Last activity over 3 years ago Need referral for creative Implementation Consultant 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) [ View all Discussions ](https://www.g2.com/products/ctm-ctm/discuss) ## Pricing Options Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month ### Marketing Pro $179.00 Per Month ### Sales Engage $329.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) CTM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-callrail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-invoca) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") Marchex 4.1/5(184) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-marchex) ##### ##### CTM Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Call Scheduling Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/ctm-ctm/features) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Invoca](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ ![Revenue.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Revenue.io") Revenue.io 4.7/5(579) ](https://www.g2.com/products/revenue-io/reviews) [ View All Alternatives ](https://www.g2.com/products/ctm-ctm/competitors/alternatives) ##### Categories on G2 [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching) [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top tools for creating secure and scalable APIs](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis)[What are the best event networking and matchmaking platforms for managing attendee connections at conferences under 500 people?](https://www.g2.com/discussions/what-are-the-best-event-networking-and-matchmaking-platforms-for-managing-attendee-connections-at-conferences-under-500-people)[Recommended live chat platforms for SaaS businesses](https://www.g2.com/discussions/recommended-live-chat-platforms-for-saas-businesses-what-delivers-the-best-support-experience) [Which EA tools are considered best for application portfolio management and technology rationalization by architects who have actually led a portfolio cleanup project?](https://www.g2.com/discussions/which-ea-tools-are-considered-best-for-application-portfolio-management-and-technology-rationalization-by-architects-who-have-actually-led-a-portfolio-cleanup-project)[What's the best accounting software for startups](https://www.g2.com/discussions/what-s-the-best-accounting-software-for-startups)[Pros and Cons Details](https://www.g2.com/products/ctm-ctm/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)