--- title: CTM Reviews meta\_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 761 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews & Product Details Visit Website CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. * * * Product Website CTM Seller [CTM](https://www.g2.com/sellers/ctm) Discussions [CTM Community](https://www.g2.com/products/ctm-ctm/discuss) Languages Supported English Solution Type All-in-One Overview by Laure Fisher (Co-Founder, CallTrackingMetrics) Show More ## Pricing Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) ## CTM Integrations (41) What do users say about integrations? 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AN Andrew N. Small-Business (50 or fewer emp.) 5/2/2023 "The best call tracking tool for any business' online efforts" 5/5 What do you like best about CTM? The most amazing feature of CallTrackingMetrics is the fact that we are able to track all phone calls that come through the website. This enables us and our clients to be able to see their ROI, whether that be from Google Ads, other PPC avenues or their social / organic efforts. What is more complete about CTM, is the fact that you are able to pull form completions in the CTM account too getting the full picture of your online performance. Must have tool for any lead gen business. Review collected by and hosted on G2.com. What do you dislike about CTM? There is not much I dislike about CallTrackingMetrics. I would say the main teething problem that we have with CallTrackingMetrics is the invoicing at the start of each month - often for our UK based clients we get invoices that don't show anything. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? The main problem that CallTrackingMetrics solves for us is attribution and full visibility as to where calls and forms come from. This is really important to us, as we are able to showcase to our clients the value in the services we provide. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Padelis S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Padelis S.") PS Padelis S. Small-Business (50 or fewer emp.) 5/10/2023 "Great Call Tracking Solution Overall" 4.5/5 What do you like best about CTM? Excels in accurately tracking and recording all incoming calls, providing us with valuable insights into our campaigns' performance. It helps us understand which marketing channels are driving the most calls and allows us to optimize our strategies accordingly. Review collected by and hosted on G2.com. What do you dislike about CTM? Occasional Lag and Reporting Interruptions: While the tool generally performs well, there have been instances where it lags or stops reporting for brief periods. Although these interruptions are infrequent, they can be frustrating when we rely on real-time data analysis. It would be beneficial if the tool could address these performance issues to ensure a consistently smooth user experience. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? The tool seamlessly integrates with our existing systems and platforms. This allows us to centralize our call tracking efforts and effortlessly analyze call data alongside other marketing metrics. The integration process was straightforward and saved us a significant amount of time and effort. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Cheyenne F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cheyenne F.") CF Cheyenne F. Mid-Market (51-1000 emp.) 5/2/2023 "Attribution Made Easy - Helpful Customer Service" 4/5 What do you like best about CTM? I like how you can integrate tools, create custom attribution, and tagging rulesets. There are so many features that CTM offers. It makes reporting to my clients a lot more straightforward. The customer service I have received with CTM has stood out amongst the competition in the market. Additionally, they have a beneficial library of support articles and walkthroughs. Review collected by and hosted on G2.com. What do you dislike about CTM? Some of my team works outside of the U.S., and we've run into a lot of issues with them not being able to login, even with 2FA. We've sent out support requests but haven't been able to find a solution yet. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? In the past, our marketing agency spent a lot of time marking what calls were leads and what calls were not. With some of the new transcription and AI features we are significantly reducing our weekly time in the accounts tagging calls. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kevin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin G.") KG Kevin G. Analytics Strategist Mid-Market (51-1000 emp.) 12/10/2021 "Longtime user" 4.5/5 What do you like best about CTM? I've been using CallTracking Metrics (CTM) for a while now and like how I can have multiple numbers for each account depending on how many locations my clients have and what needs we have to support for their digital marketing. I also like being able to integrate and sync analytics, adwords, etc. to CTM making reporting easier. Review collected by and hosted on G2.com. What do you dislike about CTM? I still learn things in CTM, so I guess not knowing everything and how it works would be my only dislike. That's more on me learning stuff I may not know is even available to me. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Being able to show our clients how many calls they receive through our website and digital marketing efforts is huge. It proves the worth of what we are doing for them and allows our clients to listen to all the calls and track leads/sales on their own. Review collected by and hosted on G2.com. Show More 5/2/2023 Current UserValidated ReviewerSource: Organic JP Jay P. Senior Product Support Engineer Enterprise (\> 1000 emp.) 8/4/2021 "Best combination of informative UI and best value option in this sector" 4.5/5 What do you like best about CTM? It has an Intuitive UI compared to other Telephony services I have used. Lead by Todd (Awsome CEO/CTO). Also, I like the availability of open APIs, ready to consume. Review collected by and hosted on G2.com. What do you dislike about CTM? Sometimes required numbers other than the US and European countries are not readily available, more often for Southeast Asian countries and Australia. CTM is not globally available yet. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I am using CTM for agency-client mapping, where one Agency account can hold multiple client accounts. Here, an option to disjoint an account from another account is helping me a lot in that I can create multiple accounts, all with different needs and without compromising data and advanced calling features. Review collected by and hosted on G2.com. Show More 6/30/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite RL Ross L. Small-Business (50 or fewer emp.) 4/3/2023 "They Do Way More Than Call Tracking!" 5/5 What do you like best about CTM? The call tracking metrics platform is far better than other similar platforms because it allows each step of the call analytics process to be broken down and tailored to your needs. For example, we previously used a competitor but found that the marketing attribution data it produced was not particularly reliable - with CTM the platform provides feedback on the reliability of the data and if it is low, you can take action, such as provisioning new tracking numbers. CTM is complex because it does so much, but the support documentation is excellent. I also love webhooks which we use to deliver data to make.com and zapier. Review collected by and hosted on G2.com. What do you dislike about CTM? The only downside that we have found so far is that it isn't possible to port in UK numbers because they are based in the US. Otherwise, there are no downsides. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CTM lets our business harvest GCLIDs from our marketing traffic when they call us and which we can then assign an outcome and value to and report back to google as actual real life live conversion data. This massively improves the effectiveness of automated bidding campaigns such as TROAS or Maximise Conversion Value. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Axam G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Axam G.") AG Axam G. Fundador Small-Business (50 or fewer emp.) 3/30/2023 "CTM" 4/5 What do you like best about CTM? It is really helpful that we can create phone numbers, sonour calling departments can continue doing their jobs, the ability to assign phone numbers to a team member, set voicemails, give different access level to different users, the search filter to look for date, user, etc. Having normal mode and desk mode, so it can be easy to use either way, provides good information about the phone number that is calling us, name (if any) location, phone number. Either for calls or texts, is really great. Review collected by and hosted on G2.com. What do you dislike about CTM? Glitches, you can select different phone number to do outcome calls, but something CTM just doesn't let you change or it calls from a different number, you have to refresh constantly the site to not have issues, and even refreshing there are still some issues, like when you finish and hung up, the call is still going and doesn't stop until you close the tab and open it again. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? When their servers are down, and that is not often, they reply quicly and solve the issue within a couple of hours, the glitches are less and less, from having to refresh de site or reopen it every couple of minutes, to be there for a long period pf time without having issues. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite SH Sophie H. Manager Mid-Market (51-1000 emp.) 5/3/2023 "It a different but also complete calling solution for Contact Centers." 4/5 What do you like best about CTM? I love that you can see who is handling calls at the moment, how many minutes they have and also data from the customers being held during that call. It is great to have the option to leave notes for each interaction. Review collected by and hosted on G2.com. What do you dislike about CTM? I noticed that some or all the calls, maybe a problem in the settings make the calls to be recorded in Mono channel. I wouldn't say I like that to set yourself available, you need to press a button that changes the interface. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I can call my customers, leave notes, and send messages. We can also search through the name, phone number or email to see the previous call history. There are areas of improvement, such as the interface that can be confusing sometimes, with some much information. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Isaac F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Isaac F.") IF Isaac F. Mid-Market (51-1000 emp.) 5/9/2023 "Powerful Platform if you're willing to put in the effort" 4.5/5 What do you like best about CTM? Call tracking metrics is an awesome platform with integrations for almost any platform, and custom API for any other integration you might need. The web tracking is some of the best I've seen. I'm able to integrate CTM into my clients CRM with ease. Support is always a quick chat away and they always seen to find the answer I need. Review collected by and hosted on G2.com. What do you dislike about CTM? CTM is not the most UX friendly or beautiful looking platform. Some of the functionality can be hard to find / take a while to learn. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? I use call tracking metrics as an integral tool in attributing the majority of my Leads. I'm able to create very precise tracking sources that I can run in digial and print media. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/14/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "A simple and a reliable system to manage all your call tracking relating requirements!" 5/5 What do you like best about CTM? The SImplicity of CallTrackingMetrics system and superb support care is what I love the best when it comes to CallTrackingMetrics. The system is very easy to use, most of the time self-explanatory and whenever you need additional help the very supportive support staff is always there for you. In my work life, I deal with them almost daily and I can fearlessly say the best customer care ever! Review collected by and hosted on G2.com. What do you dislike about CTM? Nothing at all to mention specifically as dislikes. So far so good! Review collected by and hosted on G2.com. Recommendations to others considering CTM: Defeneatly recommend as a very reliable, user-friendly and helpful. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? With CallTrackingMetrics, my team manages inbound call tracking, texting mainly for our clients. Benefits: - CallTrackingMetrics interfaces are very simple, self-explanatory for easy daily use. - Offers a range of features to support call management ( IVRs, DNI, Scheduling, Geo routing, various platform integrations such as Google Analytics / Adwords etc..) - Superb customer support Review collected by and hosted on G2.com. Show More 5/9/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about CTM? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about CTM ](https://www.g2.com/products/ctm-ctm/discussions/new) GU Guest User What is CallTrackingMetrics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) ![Brad L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad L.") BL Brad Lamm, CIP • Last activity over 3 years ago Need referral for creative Implementation Consultant 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) [ View all Discussions ](https://www.g2.com/products/ctm-ctm/discuss) ## Pricing Options Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month ### Marketing Pro $179.00 Per Month ### Sales Engage $329.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) CTM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-callrail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-invoca) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") Marchex 4.1/5(184) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-marchex) ##### ##### CTM Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Call Scheduling Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/ctm-ctm/features) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Invoca](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ ![Revenue.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Revenue.io") Revenue.io 4.7/5(579) ](https://www.g2.com/products/revenue-io/reviews) [ View All Alternatives ](https://www.g2.com/products/ctm-ctm/competitors/alternatives) ##### Categories on G2 [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching) [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What commenting systems with AI-powered moderation work best for publishing companies managing high-volume reader discussions?](https://www.g2.com/discussions/what-commenting-systems-with-ai-powered-moderation-work-best-for-publishing-companies-managing-high-volume-reader-discussions%20)[Which encryption key management platforms offer hardware security module integration and compliance support?](https://www.g2.com/discussions/which-encryption-key-management-platforms-offer-hardware-security-module-integration-and-compliance-support%20)[Which database comparison solutions integrate smoothly with version control systems for production release alignment?](https://www.g2.com/discussions/which-database-comparison-solutions-integrate-smoothly-with-version-control-systems-for-production-release-alignment) [What corporate volunteering software integrates with leading HRIS and CRM systems so volunteer hours and impact data flow into the tools the company already uses for reporting?](https://www.g2.com/discussions/what-corporate-volunteering-software-integrates-with-leading-hris-and-crm-systems-so-volunteer-hours-and-impact-data-flow-into-the-tools-the-company-already-uses-for-reporting)[Which AI chatbot solution works best for 24/7 support?](https://www.g2.com/discussions/which-ai-chatbot-solution-works-best-for-24-7-support)[Pros and Cons Details](https://www.g2.com/products/ctm-ctm/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)