Scott P.
SP
Scott P.
Owner
Small-Business (50 or fewer emp.)
"Essential Tool for Tracking Ad ROI"
5/5
What do you like best about CallRail?

I love how the CallRail mobile app works seamlessly with my phone, allowing me to keep tabs on my business from my cell phone. I can easily see records of calls, missed opportunities, and coaching opportunities. Cross-referencing 'he said she said' situations with actual call transcripts is really handy. The insights it gives me into our sales make sure nothing falls through the cracks. The setup was super easy, and the reps and customer service made transitioning seamless. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Sometimes the mobile app takes too many taps to simply make a phone call, and it lacks basic functionality like swipe from left to go back to the previous screen. Copy/paste from the mobile app only works in some places, but they seem to be on top of fixing these minor tweaks. I'm looking for ways to follow up with leads in a sophisticated way; it would be nice to have this integrated within the system. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Effective Call Tracking, Needs Better Spam Control"
4/5
What do you like best about CallRail?

I really like CallRail for its source-level attribution, which is crucial for us to prove which channels actually drive booked appointments. The API integration is solid, allowing us to pull call data programmatically and push every call into our CRM automatically via Zapier, so we never have to manually type anything. This automation means that calls become leads without anyone having to log them, preventing any data from falling through the cracks. Additionally, setting up a new tracking number for a new campaign only takes minutes. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Spam handling is our biggest pain point. Spam calls were a real problem for us, and when CallRail marks a call as spam, it gets quarantined and disappears from the API entirely. That broke our integrations until we figured out what was happening, and we ended up having to build our own spam filtering layer on top of CallRail to compensate. I'd love to see better native spam controls so we didn't have to solve that ourselves. Review collected by and hosted on G2.com.

Dane H.
DH
Dane H.
owner
Small-Business (50 or fewer emp.)
"Helpful VA Tool, works well when customers embraces it."
3.5/5
What do you like best about CallRail?

Their VA tool helps out my business, by collecting information about prospective clients when I am not available. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Even though it's good, people still know it's AI, and many people hang up immediately. Review collected by and hosted on G2.com.

Theju S.
TS
Theju S.
Director
Small-Business (50 or fewer emp.)
"Effortless Call Tracking with Customization Needs"
5/5
What do you like best about CallRail?

I like CallRail for its call tracking capabilities, which help me manage multiple accounts and determine the quality of calls. I find it incredibly valuable for optimizing campaigns based on call quality. The quality check feature, along with the ability to download data for reports, is a big part of why I value CallRail. The call recordings and easy access to call logs allow me to quickly review whether the leads are qualified, instead of relying solely on form submissions and call counts. It helps me identify spam, listen to quality calls, and spot trends. I also appreciate the ease of setup; it was really straightforward without any brainstorming needed. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Customizing reports for multiple accounts or combining different data points can be limited. More advanced filtering and dashboard customization would help. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"CallRail Makes ROI Tracking Effortless with Time-Saving AI Call Summaries"
5/5
What do you like best about CallRail?

As an advertiser, CallRail helps me prove ROI to my customers by pinpointing the exact time a lead arrived, what that lead is worth, and attributes it to the exact marketing channel. I particularly like the AI function of it summarising calls, this saves me a lot of time. Their support team is also very good. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Getting set up and making sure everything is working is a tiny bit clunky and difficult to understand with the pooling system. Review collected by and hosted on G2.com.

Verified User in Construction
AC
Verified User in Construction
Small-Business (50 or fewer emp.)
"Constant Improvements, Fair Pricing, and Handy AI Phone Answering"
5/5
What do you like best about CallRail?

They’re constantly adding new features and continuing to improve. Beyond the basic tracking, I really like the new AI that answers phones when we’re not in the office, and I’m also excited to try the new AI chatbot.

Overall, I feel the pricing is fair, and the interface is user-friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

I can't think of anything that I didn't like Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Robust, Yet Easy-to-Use Call Tracking with Blazing-Fast Support"
5/5
What do you like best about CallRail?

CallRail helps close the loop on leads and sales for our clients whose tools or systems in place can't. It has done wonders for performance attribution for advertising efforts, both for helping us show value to our clients and our clients to their internal teams. The platform is so simple to use yet robust in features. Integrates cleanly with Google Ads, GA4. Meta Ads, and other platforms. Pricing is fair for businesses and scales however needed. Support is blazing fast and always kind and friendly (probably my favorite thing about CallRail). We've tried several other call tracking platforms over the years and they just don't compare. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Most of what I "dislike" are just small things that could polish off the experience. The newest AI features, while great in theory, don't always function as hoped. There are also some limitations on logic options for keyword "spotting" automation, which limits its reliability. Also, the form tracking feature, which is great overall, isn't compatible with some native form types nor gives custom options to track them. Would also like to be able to customize the names of the events that are sent into ad platforms. Review collected by and hosted on G2.com.

Mary H.
MH
Mary H.
Marketing Director
Mid-Market (51-1000 emp.)
"24/7 Easy Dashboard Access with Scalable, Efficient Pricing"
5/5
What do you like best about CallRail?

The ability to access calls, texts, and data reporting in an easy to use dashboard 24/7 for my network of franchise owners. The pricing is kept efficient as I scale our network and add marketing value to my owners. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

I have not experienced anything with the product that would need to be addressed Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
IC
Verified User in Commercial Real Estate
Mid-Market (51-1000 emp.)
"Reliable Call Tracking and Reporting That Boosts Lead Visibility"
4/5
What do you like best about CallRail?

CallRail is easy to use, integrates well with our CRM, and makes it simple to track property inquiries, rental requests, and service calls. The reporting, call recordings, and AI-powered transcripts help us measure marketing ROI and improve customer handling. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

The pricing can add up as usage grows, and some advanced reporting and workflow customization options are limited. We'd also like deeper AI insights and more integrations with real estate-specific platforms. Review collected by and hosted on G2.com.

Joyce G.
JG
Joyce G.
Manager
Construction
Small-Business (50 or fewer emp.)
"Everything a business needs plus more"
5/5
What do you like best about CallRail?

I find CallRail valuable for tracking incoming calls to see where they're coming from, like social media, website, office, car logo or Google search, which helps us know the location of the call and who's calling. I appreciate the call recording feature because it allows us to review calls later if we have any questions about what was said, or if we needed to take better notes. They have mobile pp which is so easy to use on the go. It's also helpful that we can listen to calls to double-check our messages. I enjoyed the notifications and being able to reply easily. Handling text messages and voicemails with CallRail is very easy on desk top or mobile app. I like that from the moment the phone rings, the caller is informed that the call is being recorded, and we get to personalize the call flow. It's great that we can personalize the caller's experience by choosing to leave a personal or automated message. The initial setup was amazing, really easy to use and navigate. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

I don't have any dislikes. Review collected by and hosted on G2.com.