The number tracking for specific marketing pieces and that it integrates with Salesforce. Review collected by and hosted on G2.com.

The salesforce integration needs to be more robust with the data feed options. We had to do a lot of customization to make it work for our business. The website pools do not pull through well in the salesforce integration data feed. It would be great if it didn't keep the original source value if a lead calls us from multiple phone numbers. The CallRail voice AI needs some additional options for customization per phone numbers instead of only having one path available for it. Review collected by and hosted on G2.com.

We use CallRail for attribution for our marketing campaigns. It's amazing to be able to know which marketing channels are driving phone calls. it's more worth it the more you're spending on marketing. it's more worth it the more you're spending on marketing. Review collected by and hosted on G2.com.

Overall there's little that I dislike, but the integration with Google Ads explanation is a bit unclear. The integration works fine, it's just unclear exactly how things are reported. Review collected by and hosted on G2.com.

CallRail is a must have for tracking and attributing phone calls to specific marketing campaigns, which gives you visibility into what’s actually driving leads for your business. Review collected by and hosted on G2.com.

I wish it supported automated text/call followups with leads who have scheduled a call. Review collected by and hosted on G2.com.

CallRail allows my team to provide real-time results from our marketing campaigns. It also allows us to collaborate with our customers as they grade calls in real-time. Review collected by and hosted on G2.com.

I do find some of the source tracking to be confusing, especially delineating between organic and paid. This makes it difficult to show true ROAS for our campaigns. Review collected by and hosted on G2.com.

The UI is very user-friendly, which helps our not-so-tech-savvy clients navigate the dashboard with ease. The human support is also excellent and always available whenever we need help. On top of that, the AI features have been a real game-changer for our clients as well. Review collected by and hosted on G2.com.

The main issue I keep coming back to is that it’s limited by location. Review collected by and hosted on G2.com.

What I like best about CallRail is how easy it makes it to track where phone leads are coming from. It gives us clear attribution data, helping us understand which marketing campaigns and channels are generating calls. Review collected by and hosted on G2.com.

The platform is easy to use overall, but some of the reporting can take a little time to learn, especially if you're new to call tracking. It would also be nice to have more customization options for certain reports and dashboards. Review collected by and hosted on G2.com.

We like knowing where our calls are coming from so we can track them and review them for accuracy, as well as assess our customer service. Call is user friendly and we can do these tasks with just a few clicks. Review collected by and hosted on G2.com.

We have numbers that are not tied to Callrail and those cannot be tracked. Review collected by and hosted on G2.com.

I use CallRail for tracking paid ad traffic who land on our page and call our sales team. I like not losing campaign and traffic source from our Bing and Google paid ads and that it ensures a double check from Google Ads analytics of conversions. I'm able to see what people are calling in most from the type of keywords. I like the pretty straightforward dashboards and API integrations, as well as the different table views of my data and built-in analytics. The initial setup was pretty easy too. Review collected by and hosted on G2.com.

Some of the exporting and data connection features for certain pieces of data can be buried at times. Review collected by and hosted on G2.com.

I find CallRail easy to use with a lot of native integrations. You don't need to make a custom API like you do with other platforms. You can simply click a few buttons and link up your Google Ads account, allowing you to have an account running in just a few minutes. Review collected by and hosted on G2.com.

I feel that there are not as many features available as in other platforms like Go High Level. I find 'text back' harder to use, and there are more things I can do in other platforms with AI that I can't do currently within CallRail. I feel it's becoming a little outdated compared to other platforms. Review collected by and hosted on G2.com.

I like how easy the UX is. It is very easy to find reports, especially working at an agency where we have multiple call rail accounts/numbers.

The integrations with our reporting dashboard, Agency Analytics, is super helpful for our agency and clients.

The speed/workload is never slow; performance from the account is superb.

The pricing matches with what we receive on our agency account.

CallRail support always gets back to my team almost instantly; there are never long wait times. Review collected by and hosted on G2.com.

I wish we could have individual clients' cards associated with their accounts. Instead, we have our agency card that covers all numbers, and then we bill clients. Review collected by and hosted on G2.com.