--- title: CallRail Reviews meta\_title: 'CallRail Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1835 reviews by the users' company size, role or industry to find out how CallRail works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1835 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CallRail Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency. [(122 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1684841&qs=pros-and-cons#reviews) Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility. [(109 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1685581&qs=pros-and-cons#reviews) Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns. [(99 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1683827&qs=pros-and-cons#reviews) Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies. [(82 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1682572&qs=pros-and-cons#reviews) Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights. [(69 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1679124&qs=pros-and-cons#reviews) Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs. [(33 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1681766&qs=pros-and-cons#reviews) Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections. [(30 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1680316&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features. [(26 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1686403&qs=pros-and-cons#reviews) Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges. [(25 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1679636&qs=pros-and-cons#reviews) Users often face **number issues** , including spam calls and concerns about billing based on call minutes. [(25 mentions)](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1686593&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CallRail ##### 1. Ease of Use Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency. [ See 122 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1684841&qs=pros-and-cons#reviews) See Related User Reviews ![Nathalie I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathalie I.") NI Nathalie I. Small-Business (50 or fewer emp.) 4.5/5 "Efficient and easy to detect where the missed calls come from" What do you like about CallRail? I’m able to monitor the effectiveness of every keyword with CallRail. It’s easy to use, which makes it suitable for businesses of any size, and I keep ![Bethany R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bethany R.") BR Bethany R. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Tracking and Integration, Despite High Cost" What do you like about CallRail? I like that CallRail allows us to have full control over our tracking numbers. I appreciate the integration with other vendors and the ease of access ##### 2. Features Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility. [ See 109 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1685581&qs=pros-and-cons#reviews) See Related User Reviews ![Vlad D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vlad D.") VD Vlad D. Small-Business (50 or fewer emp.) 4.5/5 "A must-have for anyone doing online advertising campaigns" What do you like about CallRail? CallRail is a must have for tracking and attributing phone calls to specific marketing campaigns, which gives you visibility into what’s actually driv ![Bethany R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bethany R.") BR Bethany R. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Tracking and Integration, Despite High Cost" What do you like about CallRail? I like that CallRail allows us to have full control over our tracking numbers. I appreciate the integration with other vendors and the ease of access ##### 3. Call Tracking Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns. [ See 99 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1683827&qs=pros-and-cons#reviews) See Related User Reviews ![Vlad D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vlad D.") VD Vlad D. Small-Business (50 or fewer emp.) 4.5/5 "A must-have for anyone doing online advertising campaigns" What do you like about CallRail? CallRail is a must have for tracking and attributing phone calls to specific marketing campaigns, which gives you visibility into what’s actually driv ![Kevin D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin D.") KD Kevin D. Small-Business (50 or fewer emp.) 4.5/5 "Effortless Call Tracking with AI Insights, Needs Setup Simplification" What do you like about CallRail? I love that with CallRail, I can easily track and filter out the things I need to check. It makes learning more about the AI tracking and how they wor ##### 4. Helpful Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies. [ See 82 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1682572&qs=pros-and-cons#reviews) See Related User Reviews ![Nathalie I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathalie I.") NI Nathalie I. Small-Business (50 or fewer emp.) 4.5/5 "Efficient and easy to detect where the missed calls come from" What do you like about CallRail? I’m able to monitor the effectiveness of every keyword with CallRail. It’s easy to use, which makes it suitable for businesses of any size, and I keep ![Bethany R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bethany R.") BR Bethany R. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Tracking and Integration, Despite High Cost" What do you like about CallRail? I like that CallRail allows us to have full control over our tracking numbers. I appreciate the integration with other vendors and the ease of access ##### 5. Attribution Accuracy Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights. [ See 69 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1679124&qs=pros-and-cons#reviews) See Related User Reviews ![Vlad D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vlad D.") VD Vlad D. Small-Business (50 or fewer emp.) 4.5/5 "A must-have for anyone doing online advertising campaigns" What do you like about CallRail? CallRail is a must have for tracking and attributing phone calls to specific marketing campaigns, which gives you visibility into what’s actually driv ![Kevin D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin D.") KD Kevin D. Small-Business (50 or fewer emp.) 4.5/5 "Effortless Call Tracking with AI Insights, Needs Setup Simplification" What do you like about CallRail? I love that with CallRail, I can easily track and filter out the things I need to check. It makes learning more about the AI tracking and how they wor ### 5 Cons or Disadvantages of CallRail ##### 1. Missing Features Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs. [ See 33 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1681766&qs=pros-and-cons#reviews) See Related User Reviews ML Matthew L. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive IVR and Easy Call Tracking" What do you dislike about CallRail? We had to use an outside source to record our AI call routing messages. If there could be a built-in AI voice agent we can use for call routing that'd ![Scott P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott P.") SP Scott P. Small-Business (50 or fewer emp.) 5.0/5 "Essential Tool for Tracking Ad ROI" What do you dislike about CallRail? Sometimes the mobile app takes too many taps to simply make a phone call, and it lacks basic functionality like swipe from left to go back to the prev ##### 2. Integration Issues Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections. [ See 30 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1680316&qs=pros-and-cons#reviews) See Related User Reviews ![Vlad D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vlad D.") VD Vlad D. Small-Business (50 or fewer emp.) 4.5/5 "A must-have for anyone doing online advertising campaigns" What do you dislike about CallRail? I wish it supported automated text/call followups with leads who have scheduled a call. ![Chelsea V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chelsea V.") CV Chelsea V. Mid-Market (51-1000 emp.) 4.0/5 "Reliable Attribution with Easy Setup" What do you dislike about CallRail? It could have a better integration, but overall it's great. ##### 3. Learning Curve Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features. [ See 26 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1686403&qs=pros-and-cons#reviews) See Related User Reviews GP Guy P. 4.5/5 "Good Customer Service, Complex UI" What do you dislike about CallRail? The desktop user interface is a bit complicated. It seems like that could be simplified to some degree. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 2.5/5 "Call Flows Can Be Tricky to Set Up, Though Voicemail Saving Helps" What do you dislike about CallRail? It's sometimes a little tough to set up the call flows. ##### 4. Call Issues Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges. [ See 25 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1679636&qs=pros-and-cons#reviews) See Related User Reviews ![Alan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alan Z.") AZ Alan Z. 4.0/5 "Call Recording Shines, AI Voice Assist Needs Work" What do you dislike about CallRail? The AI Voice Assist is great, but it's not as refined and capable as I would like. It sometimes asks repeat questions, like scheduling an appointment ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Powerful Call Reporting: Replays, Keyword Conversion Insights, and Clear Analytics" What do you dislike about CallRail? I have had issues with the call pool being too small and calls for other businesses. ##### 5. Number Issues Users often face **number issues** , including spam calls and concerns about billing based on call minutes. [ See 25 mentions ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1686593&qs=pros-and-cons#reviews) See Related User Reviews ![Nathalie I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathalie I.") NI Nathalie I. Small-Business (50 or fewer emp.) 4.5/5 "Efficient and easy to detect where the missed calls come from" What do you dislike about CallRail? This is particularly useful for small businesses or startups that handle a lot of calls. However, costs can add up quickly if you need advanced featur ![Bethany R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bethany R.") BR Bethany R. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Tracking and Integration, Despite High Cost" What do you dislike about CallRail? Cost is high. A lot of our vendors provide free tracking numbers ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 7/15/2026 "Call Tracking Made Easy, UX Needs Improvement" 3/5 What do you like best about CallRail? The thing I like most about CallRail is just being able to listen to the call recordings after the fact. I can call and initiate calls through CallRail as well, ensuring the bulk of my calls are recorded and can be referenced by myself and my teammates. Review collected by and hosted on G2.com. What do you dislike about CallRail? I think CallRail is a little clunky. The UX is not super intuitive or easy to navigate through. I feel like sometimes there are certain subsets underneath the left navigation columns that don't make sense within their existing ecosystem. It just needs an entire overhaul where everything is condensed into one place rather than hopping from tab to tab a lot. I also believe that CallRail doesn't integrate simply with other tools, which feels like a separate challenge. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail lets me track incoming calls and review past conversations without pausing for new ones. I can easily access past recordings, ensuring my calls are documented and available for my team to reference. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![ANURAG C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ANURAG C.") AC ANURAG C. Small-Business (50 or fewer emp.) 7/14/2026 "Intuitive Call Tracking with Essential Integrations" 5/5 What do you like best about CallRail? I find CallRail very easy to use, and it's an excellent tool for tracking calls and measuring ROI. It integrates well with Google Ads and Google Analytics, including GA4. It also provides valuable call recordings and AI-powered conversation insights that help improve lead quality. The platform also tracks forms alongside phone calls, which is very helpful. The setup process was quite straightforward, making it a good fit for our needs. Review collected by and hosted on G2.com. What do you dislike about CallRail? I think the pricing could be a little bit more affordable. The AI conversation intelligence requires more customization and industry-specific insights. Reports are good, but I would benefit more from advanced visualization options or custom dashboard templates. Spam call detection should be able to filter out unwanted calls, which would drastically help. Attribution across channels, especially for offline conversations and multitouch customer journeys, needs to be stronger to provide a more complete picture of marketing performance. Better integration into CRM products like GoHighLevel and others would be advantageous. Also, the mobile app experience could be enhanced with more reporting features, which would be very helpful. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? I find CallRail excellent for tracking calls, measuring ROI, and it easily tracks forms and phone calls. It integrates well with Google Ads and Analytics, providing valuable call recordings and AI insights to improve lead quality. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Isaiah H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Isaiah H.") IH Isaiah H. Small-Business (50 or fewer emp.) 7/14/2026 "Efficient Contact Management, Needs Group Messaging" 3.5/5 What do you like best about CallRail? I like that CallRail helps me keep all of my contacts in one database, making it easy to message them when needed and organize them under multiple numbers. Editing the contact name is a feature I find really useful because it allows me to filter and search by either name or phone number, which is great when I get a lot of messages—I don't have to scroll through them all, I can just search. The search feature is particularly nice since I can search by phone number or name, and there's no character limit when I update contact info. Review collected by and hosted on G2.com. What do you dislike about CallRail? The biggest hiccup I have with CallRail is that while I can send mass messages to five to ten contacts at the same time, I can't do a group message. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail keeps all my contacts in one database, allowing me to message them when needed. I can track and organize numbers, edit contact names, and easily search by name or phone number. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Small-Business (50 or fewer emp.) 7/13/2026 "Dynamic Voice Assist with Complex Setup" 4/5 What do you like best about CallRail? I like that the CallRail agent is customizable and can be programmed to match my client's specific business needs and be tailored to their industry. I also like that the agent is dynamic and responsive to conversations. It allows us to have the voice assist agent answer our customer's questions after hours. VoiceAssist helps answer questions the customers may have and makes them feel like their issue is going to be addressed, even when we can't answer the phone. Review collected by and hosted on G2.com. What do you dislike about CallRail? I find the backend of the platform to not be super user-friendly or intuitive. When I need to update anything, I end up clicking around a lot to find what I need. The initial setup has been kind of complicated due to my client's unique needs, so I would say it's not that easy, but that could be unique to us. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? I use CallRail for voice assist and tracking missed calls. It helps answer customer questions after hours and makes them feel supported even when we can't pick up the phone. Review collected by and hosted on G2.com. Show More 7/14/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Utilities](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Utilities") AU Verified User in Utilities Mid-Market (51-1000 emp.) 4/16/2026 "Easy-to-Navigate Dashboard with Slick Integrations and Fast Performance" 4/5 What do you like best about CallRail? The software’s dashboard is very easy to navigate and understand. Having quick, straightforward access to everything I need makes me much more efficient when I’m working in the platform. I have integrated with Unbounce and Google Ads before and it was really slick. For having heavy workloads on it, speeds are very good. I feel as though the price of the platform is well worth it for what you get. I used customer support once and we got ahold of someone fairly quick. The AI is great for transcribing and analyzing calls to identify leads, keywords, and customer sentiment Review collected by and hosted on G2.com. What do you dislike about CallRail? The costs scale quickly with usage. Customer support could have been a bit quicker. I also feel like the platform lacks certain features like group texting and there are some delays in call data reflection. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? It tracks our campaigns for multiple locations for one of our clients and provides data-driven insights, automatic lead qualification, and spam reduction which allows us to optimize ROI. Review collected by and hosted on G2.com. Show More 7/14/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Linzy C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Linzy C.") LC Linzy C. Senior Revenue Operations Specialist Small-Business (50 or fewer emp.) 7/13/2026 "Effortless Multi-Routing and Integration" 5/5 What do you like best about CallRail? I use CallRail for its ability to handle multi-routing within the same phone number. I can get really detailed with what each routing option does, like playing an automated message or ringing multiple users. The transcripts are great for reviewing calls and ensuring proper routing. We also use call summaries and automations, and I love how it connects with our Salesforce to log calls there. The initial setup was extremely easy, thanks to the documentation and help from the CallRail team. Review collected by and hosted on G2.com. What do you dislike about CallRail? I wish there was the ability to tag into Salesforce campaigns, which would be a huge benefit for us. We would love for any calls started through CallRail to log as such in our Salesforce campaigns. Also, having more robust API connections would be great since we use several different tools and I'd like to leverage the CallRail activity and knowledge across those tools. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail helps us route calls efficiently and categorize them for reporting. It allows detailed call distribution and connects with Salesforce to log calls. We use call recordings and automation features for better call management. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Ashley T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley T.") AT Ashley T. Practice Manager Small-Business (50 or fewer emp.) 7/14/2026 "Positive Feedback for CallRail" 5/5 What do you like best about CallRail? As a busy veterinary hospital, we receive a high volume of calls every day. CallRail helps us track those calls, measure our marketing performance, and identify opportunities to improve our client service. Having all of that information in one place has been extremely valuable. Review collected by and hosted on G2.com. What do you dislike about CallRail? Honestly, I haven't run into any major issues. It's been a reliable tool for our practice, and any minor learning curve has been well worth the functionality it provides. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail gives us clear insight into our marketing performance by tracking where our calls originate. It also helps with staff training and quality assurance through call recordings, allowing us to improve client communication and make better business decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Madhav S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Madhav S.") MS Madhav S. Web Developer Small-Business (50 or fewer emp.) 4/24/2026 "Easy Call Tracking Insights That Validate Marketing Performance" 4.5/5 What do you like best about CallRail? The call tracking insights help give a more complete picture of digital marketing efforts! Before CallRail, it was so much more difficult for us to prove the value of certain campaigns because we didn't have full-scale call tracking. But after we onboarded with CallRail, we now have a super easy to use dashboard to find details that we need. We've mostly only integrated with Google products, but all the integrations have been pretty straightforward and easy to set up. The whole CallRail system has allowed us to validate performance to both our clients and ourselves - it gives us peace of mind that we are making informed decisions based on a full view of metrics. Review collected by and hosted on G2.com. What do you dislike about CallRail? Biggest con for me is pricing. I'd love to be able to set up every client, big or small, with CallRail accounts, but because of pricing, we reserve it for only clients with larger budgets. The only other con is that while I do get a lot of outreach from CallRail about new technologies, strategies, and product offerings, I don't receive anything about strategies CallRail is undertaking to help the swap JS not get ad-blocked. The issue of CallRail tracking code getting blocked by ad-blockers has slowly become moer and more noticeable. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? Prior to using CallRail, all we really had was traffic and forms to show clients that digital efforts were fruitful. But after CallRail, now we had call metrics to present as well, so suddenly a campaign landing page that we'd tell clients only had 1000 views and 10 form submissions started to look a lot more successful when we could present that there were 1000 views, 10 forms, and 50 phone calls! The biggest thing this has helped with is client retention, especially with detail-oriented and demanding clients that are constantly asking in more polite terms "what are you guys doing for me?" Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![AJ S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AJ S.") AS AJ S. Director of Paid Search Small-Business (50 or fewer emp.) 4/22/2026 "Simplifies Call Tracking Across Multiple Channels" 5/5 What do you like best about CallRail? I think the simplicity of CallRail is great, and the way I can separate channels based on whether I want calls or forms makes it really easy to track. It's also easy to listen to the calls and filter them based on the campaign name or whether they are incoming or outgoing. Whenever I log in, I can easily navigate to the call I want to check, whether it's from Google Ads, Facebook Ads, or the website. The caller capabilities allow me to connect all those platforms into one, so I can check leads on a single platform instead of going to different websites and checking each one. The initial setup was super easy too, with clear instructions and a step-by-step guide to setting up call tracking. Selecting phone numbers is simple and straightforward. Review collected by and hosted on G2.com. What do you dislike about CallRail? I think the ability to check the form submissions could be improved. It would be nice if CallRail could add some type of landing page integration or feature to make everything all together in one platform. Also, CallRail could add some features that other CRMs like HubSpot have. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail shows me exactly which ad campaigns lead to phone calls, fixing the problem of not knowing which channels generate leads. It simplifies navigation and lets me track calls, making it easy to check leads in one platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 7/14/2026 "CallRail Makes Lead Tracking and Agent Training Effortless" 5/5 What do you like best about CallRail? CallRail helps us to track all of our lead sources, agent efficiency, and lead quality. It helps us to identify where our leads are coming from so we can effectively analyze lead quality by source. It also helps us with training our phone agents, since calls are recorded and can be sorted with different tags. We also love how CallRail has so many different integrations with different platforms we use daily - and they're extremely easy to connect. Review collected by and hosted on G2.com. What do you dislike about CallRail? I don't have a single complaint about CallRail! They stay on top of trends and are constantly rolling out helpful updates that help to improve the platform's function. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? Before using CallRail, we guessed where our leads were coming from. Our CRM doesn't allow multi-attribution lead sourcing, and CallRail helps us to bridge that gap so we don't cut sources that are helping to generate leads behind the scenes. Review collected by and hosted on G2.com. 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