Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Easy to use attribution platform with the ability to deep dive"
4/5
What do you like best about CaliberMind?

CaliberMind allows us to see account level attribution to better understand the impact of our programs and deep dive into the ROI in a more practical way. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

There is so much data, you need to know how, and where to look to find the right information. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

It's great to hear that CaliberMind has helped you move from linear attribution to a broader understanding of program impact, and we're thrilled to be a part of your success.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Experience after several months"
3.5/5
What do you like best about CaliberMind?

It gives a great overview of info from all the different channels customers interact with us or consumer our products. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

Sometimes it's hard to see from the overview which resources the prospect looked at, downloaded, etc. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

It's great to hear that CaliberMind is saving you time by providing a 360-degree overview of your customers and prospects. We're committed to continuously improving our platform to better serve your needs.

Alejandra C.
AC
Alejandra C.
Marketing Performance Specialist
Enterprise (> 1000 emp.)
"Review for Joe"
4/5
What do you like best about CaliberMind?

Joe is very good at clarifying my questions (no matter how specific they are).

Also has a great ability to explain things (especially with the funnel dashboard) Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

Sometimes the dashboards are not as intuitive as I would like. It's hard for me to understand how to use the dashboards without Joe explaining everything to me first. It would be nice to have a little more independence. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

We're glad to hear that Joe has been able to clarify your questions and explain things well, especially with the funnel dashboard. We appreciate your feedback about the dashboards not being as intuitive as you would like, and are working on making them more user-friendly for independent use.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Great view of campaign attribution"
5/5
What do you like best about CaliberMind?

CaliberMind is great for drilling into campaign attribution and engagement. It's a pretty flexible tool, and allows me to share attribution metrics while consolidating across multiple platforms. We can drill into segments very easily, and capture multiple platforms very easily in our reports and dashboards (CRM, MAP, Ad Integrations). I use it almost daily in my role to show effectiveness of different campaigns, and generate pipeline and revenue reporting by campaign touchpoints. Filtering and customizing reports is extremely flexible and digests information pretty well across several sources. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

Overall, I think it's a great tool, but there was a bit of a learning curve (especially as we are trying to show attribution from multiple data sources, which can get complex), however, the team is very helpful and responsive in providing support, recommendations and enabling us to apply necessary changes when needed. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

Thank you for sharing your positive experience with CaliberMind! We're thrilled to hear that you find our tool valuable for drilling into campaign attribution and engagement across multiple platforms. We appreciate your feedback on the learning curve and are glad to hear that our team has been helpful and responsive in providing support.

If you have any further questions or need assistance with navigating the complexities of showing attribution from multiple data sources, please don't hesitate to reach out. We're here to help you make the most of CaliberMind and ensure it continues to benefit your team's reporting and marketing efforts. Thank you for choosing CaliberMind!

Gwendolyn L.
GL
Gwendolyn L.
Senior Director/Head of Product Marketing & ABM
Mid-Market (51-1000 emp.)
"Trusted Org-wide"
4.5/5
What do you like best about CaliberMind?

Marketer's biggest challenge is often proving that our campaigns and initiatives make a difference, especially with so many intangibles in the mix. We've found CaliberMind's straightforward data is trusted across departments, and it's a huge asset during QBRs and MBRs when we need to tell a clear story with our data. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

There is an initial learning curve, but their CSMs are a great resource to overcome this challenge. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

Thank you for sharing your positive experience with CaliberMind! We're thrilled to hear that our straightforward data has become a trusted asset across your organization, helping you tell a clear story during important meetings. We understand that there may be an initial learning curve, but we're glad to hear that our Customer Success Managers have been a valuable resource in overcoming this challenge.

It's great to hear that CaliberMind is helping you with revenue attribution and data storytelling. If you have any further questions or need assistance, please don't hesitate to reach out. We're here to support you every step of the way!

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Calibermind has been so helpful when it comes to prospecting everyday."
5/5
What do you like best about CaliberMind?

The best things about Calibermind is you can track accounts and activities on those accounts. It is an easy to use platform. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

There is nothing to dislike about Calibermind at this point in time. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

It's great to hear that CaliberMind is helping you track accounts and prioritize your outreach. We're happy to be making a positive impact on your prospecting efforts.

Verified User in Accounting
AA
Verified User in Accounting
Enterprise (> 1000 emp.)
"Powerful tool for B2B marketing attribution reporting"
4.5/5
What do you like best about CaliberMind?

B2B specific experience working with marketing data is a huge asset. While their existing out of the box reports don't fill our reporting needs exactly, they're still useful and intuitive but the true value we get is their B2B marketing attribution expertise, management of our data which we then access in Power BI and their ability to customize to our needs. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

The system reports don't really meet our needs, since our data structure is complex. However for the time we've worked with them they have come out with new reports that align better with our goals so looking forward to seeing new enhancements. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

Thank you for sharing your experience with CaliberMind. We're pleased to hear that our B2B marketing attribution expertise and data management have been beneficial to your team. We are committed to continually improving our reports to better meet your needs.

Torben D.
TD
Torben D.
Enterprise (> 1000 emp.)
"Good but not yet great tool for identifying Market & Sales Opportunities"
3.5/5
What do you like best about CaliberMind?

- Really enjoy the multi-touch attribution model which is quite thorough and pretty accurate. It helps to provide some better understanding of the customer journey

- The ROI and ROMI reports are quite convenient to understand and help to calculate ROI

- Enjoying also the dashboards as well as the reporting functionalities since they are customizable and can be used to track a variety of metrics. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

- It would be great to have some automated reporting functionalities incl. notification system via email/slack etc.

- Reporting is never perfect - so it could be even more in-depth

- The UI is also not yet highly intuitive, so it took me some time to understand Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

We're glad to hear that you are enjoying the multi-touch attribution model and finding the ROI and ROMI reports convenient. Your feedback about automated reporting functionalities and UI intuitiveness is valuable and will be shared with our team for consideration.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Multi-channel Attribution Experience"
5/5
What do you like best about CaliberMind?

I log into CaliberMind weekly to identify which prospects are the hottest to follow up with. The platform integrates easily with website, email, and sales engagement platforms. It's also very intuitive to use.

Prospects are researching our solution well before the raise their hand and want to speak to a sales person. Therefore it's critical we are meeting them during this journey and influencing outcomes. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

When clicking on emails in the UI, the experience could be slightly easier on the eyes. Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

Thank you for sharing your positive experience with CaliberMind. We understand the importance of meeting prospects during their research journey and influencing outcomes, and we're pleased to hear that our platform is helping you achieve that.

Casey B.
CB
Casey B.
Director of Business Development
Mid-Market (51-1000 emp.)
"Engagement uplift"
5/5
What do you like best about CaliberMind?

Calibermind has allowed us to truly understand our prospect journey from start to finish and has allowed us to quickly prioritize and customize our outreach based upon their engagement. Review collected by and hosted on G2.com.

What do you dislike about CaliberMind?

Would like to be able to have my reps be able to see just their accounts when logging into the full platform Review collected by and hosted on G2.com.

Response from Ann Morton of CaliberMind

It's great to hear that CaliberMind has been beneficial in understanding account engagement and prioritizing outreach. We appreciate your feedback!