Seeing multiple users from within an account and their combined activities leading to influenced pipeline. This is data that we are unable to see when looking at native reporting. The customer support has also been phenominal. Andy is always available to help. Review collected by and hosted on G2.com.

No issues with CaliberMind. Its able to do everything we expected. Review collected by and hosted on G2.com.

This tool has dramatically helped our attribution efforts. Being able to have all of our data in one place and the ability to configure our attribution settings in as many details as we are able to has given us the ability to gather further insights than we have had before.

The support we have received from Calibermind as well has been top notch. They are always open to chatting with us or setting up time to meet as we work through configuration settings and they have gone above and beyond to ensure that we were satisfied with our abilities to use the product. Review collected by and hosted on G2.com.

I don't have much negative to say, I came into my organization with this tool already configured but it was apparent some changes needed to be made. There was a bit of a learning curve to get up to speed but the Calibermind teams support and assistance through that process left me in a position to be successful as a user of the platform! Review collected by and hosted on G2.com.

Data Unification and Insights

My organisation deals with complex, high-value accounts that require tailored marketing and sales approaches. CaliberMind helped to consolidate fragmented customer data from various touchpoints—such as website visits, emails, demos, and events—into a single view. This unified data enabled us to gain better insights into customer behavior, preferences, and pain points, allowing for more strategic decision-making. Review collected by and hosted on G2.com.

Sometimes, there is a break in connection to the source data and I dont get notified promptly. Review collected by and hosted on G2.com.

CaliberMind has incredibly flexible and powerful modeling and data ingestion capabilities from various Ad + CRM + MAP platforms. The channel + subchannel and UTM mapping setting is so useful - especially for orgs that have gone through variation iterations of UTM naming conventions over the years. The platform itself is also great at illustrating the difference between channels and campaigns, a concept many marketing teams struggle with when talking about attribution. The amount of data that CM is able to capture, categorize, and visualize is the most powerful aspect of the tool. I also like how the CS team helps us make sure we are not overburdening our system and helps us scale down features we don't need. It's a breath of fresh air compared to legacy tools and teams who try the "gotcha on a new SKU" on customers for unnecessary features. Review collected by and hosted on G2.com.

Since the tool has so many setting areas for customization, the learning curve is very steep. UI is not very intuitive and you have to hop over from different areas to make sense of your information. Dashboards seem to have issues loading across all tables from time to time once filters are applied but that could just be because we have a very complicated custom model. In general, it would be great if they gave us more filtering customizations in OOTB reports --> seems like subchannel performance would be an easy one to add. Review collected by and hosted on G2.com.

I've been in marketing analytics and operations for over 15 years now and Calibermind is the closest I've ever seen to obtaining true marketing attribution metrics that are built off salesforce data. The Calibermind team is awesome to work with. They've customized a lot of specific data requests and needs for us and have truly gone above and beyond to help us get to the finish line. The new engagement and attribution dashboards have been a real game changer for how we look at data and report out the results. Review collected by and hosted on G2.com.

The only downside I have with Calibermind is navigating through the enormous amount of data available. This isn't even a complaint. As a data person you always like having the most data possible. Calibermind has so much available for you there and so you really just need to make sure you know exactly what you need from a business standpoint ahead of time. It's there in Calibermind if you need it. You just have to know what you need. That being said they are dedicated to helping you find it and have helped us design the system to meet our specific needs. Review collected by and hosted on G2.com.

CaliberMind's configurability has been a game changer for how our team looks at attribution and marketing success. Given that we have multiple industries we target, multiple product lines, complex sales teams, and partner-selling, understanding where impacts are occuring was historically impossible. I've also been extremely please with the roadmap, adoption of AI, and new feature rollouts, which continue to make CaliberMind feel like a product that will grow with us as a business. Our support team has always been fantastic in working with us to customize and adjust where needed to be successful, and to provide valuable recommendations for improvement. Review collected by and hosted on G2.com.

Initial configuration and customization is a little bit complex and the reports and data aren't always the easiest to read and understand, particular for marketers or execs. There's a lot to be said for training and enablement, and how that will impact your adoption and use of the tool. Review collected by and hosted on G2.com.

Gives us a great picture of the interactions with our target accounts.

Covers us from initial interaction all the way through pipe gen activity to deal close, allowing us to monitor the revenue attributed to all interaction channels. Review collected by and hosted on G2.com.

Must manage interaction pipeline to ensure data does not become stale, potential AI suggestions to master users could add value here. Review collected by and hosted on G2.com.

Seeing the breakdown of campaigns through the campaign attribution in the Dashboards gives us easy insight into which campaigns are performing overall. Great quick view on open/lost and influenced and sourced. Excited to start looking into Persona attribution to help us better target based on personas. Review collected by and hosted on G2.com.

Nothing comes to mind, we have syncs with their team bi-weekly to ensure any questions or connections are working. Review collected by and hosted on G2.com.

CaliberMind's platform is easy to use and makes attribution very palatable while providing dynamic views and superior customer support. Review collected by and hosted on G2.com.

CaliberMind can have limitations on custom dashboarding, but makes up for this by providing options for ingesting data into internal data warehouses to use with in-house reporting tools. Review collected by and hosted on G2.com.

I love being able to see "Events" that contacts within my strategic accounts are taking (even as small as visiting a web page) - This has yielded some great leads for my team to work off of, and converted some to new opportunities. Review collected by and hosted on G2.com.

I wish we could receive alerts on events/actions via email contacts within a CaliberMind account are taking so I do not need to physically go into the module each time. We may just not have this feature enabled at my company. Review collected by and hosted on G2.com.