They have done a lot of R&D in their reporting in platform. A ton of AI innovation within the platform. They make it easy to integrate with other data sources. The implementation was easy. Review collected by and hosted on G2.com.

Hoping that more multi-touch data driven model like adding random forest model Review collected by and hosted on G2.com.

The attribution models are easy to customize and help prioritize high-intent prospects, which is essential when juggling large contact lists. It also integrates well with CRMs, reducing time spent on manual data entry and improving pipeline accuracy. Review collected by and hosted on G2.com.

When opening Salesforce from Caliber Mind, the people/contact view will make me re-authenticate every tab new SF page, now I need to navigate between screens when finding contacts in between applications. Other than that, (Might not even be a caliber mind issue) It has been a fantastic tool so far. Review collected by and hosted on G2.com.

As a Senior Director of Global Campaigns, I needed more than just reports on leads and MQLs. My team and I wanted a way to connect our work to real business outcomes, pipeline and revenue. CaliberMind has helped us do that.

With full-funnel visibility and multi-touch attribution, we can finally see the whole picture: from the first campaign touch, through engagement, to opportunities and closed deals. Instead of speculating the value of a virtual event or a trade show, we now have data that shows its actual impact on pipeline. Review collected by and hosted on G2.com.

There’s definitely a learning curve with CaliberMind. It took time for internal team to get comfortable with the platform and understand how to get the most out of it.

Data management was also a big part of the setup. Cleaning and aligning data across systems wasn’t simple, and it required close work with our ops team. Once we got past that, things became much easier, but it’s something to be prepared for. Review collected by and hosted on G2.com.

Ease of use and access to code logic for a front end user

Also, comes with great customer support! Review collected by and hosted on G2.com.

Data load/transfer process is cumbersome Review collected by and hosted on G2.com.

The tool is powerful, composable (tailored exactly to how you structure your data in your CRM, across your channels and your general GTM) and is an absolute must for anyone who is interested in having measurable ABM campaign output tied to revenue. I don't know how we lived without it because the minute we opened access to the Sales and BDR teams to have access to account journeys and a unified view into account activity by Sales territory, they got extremely excited and said that Marketing just gave them a Cadillac to drive compared to what they had to work with in other organizations. The Marketing Decisions Engine inside CaliberMind is beyond powerful and serves as our go to for all performance reporting and MarOps excellence (data hygiene, structure and campaign data formatting). Review collected by and hosted on G2.com.

The only downside I can think of is that it is not a managed package install in SFDC. But to be fair, I don't see that as a problem because all of our data flows in and out of SFDC (bi-directional integration is native and strong), and the log-in into this tool is super simple with SSO - I don't hear complains from anyone that they have to access yet another platform. Review collected by and hosted on G2.com.

Its is one stop solution for GTM creation Where is shows the insights also. Review collected by and hosted on G2.com.

Price is little bit high as i used for the services it do. Review collected by and hosted on G2.com.

CaliberMind is proving what I always knew: my campaigns are much more effective than my Salesforce dashboard for attribution would lead me to believe. Its ability to find those touches not correctly tied to a deal are giving me the ability to justify my spend, accurately calculate ROI and ROAS, and ultimately demonstrate a clearer picture of my overall performance.

The fact that it engages directly with Salesforce is fantastic. It completely eliminates the manual work of searching through an account to find that one MQL that slipped. It's easy to use with clear filters (though I'd appreciate a more accurate search function) and has now become a piece of our regular workflow process to help track campaign performance. I've used it every day since it was introduced to us. Review collected by and hosted on G2.com.

CaliberMind is incredibly thorough, which in some cases means that it is finding connections to leads that aren't actually qualified by our internal model's parameters. It also does not understand that any opp greater than one year old cannot receive attribution (even in long sell cycle deals), so the initial Missing Attribution reports tend to create a larger attribution pool than ultimately is due. Review collected by and hosted on G2.com.

AI driven cost attribution function to enable cost calculation Review collected by and hosted on G2.com.

data extraction is not API enabled and need to go through files Review collected by and hosted on G2.com.

Calibermind is capable of consuming large amounts of data to provide more clarity into your sales and marketing teams performance. The prebuilt dashboards and attribution models simplify the sea of data. The implementation team spent time to learn our business and understand how we measure attribution and ROI. I've used CaliberMind at mulitple companies and will continue to in the future. Review collected by and hosted on G2.com.

This tool is built for the analytics and operations teams mainly although we do have end users (executives, marketing and sales) using the data to inform how to engage with prospects. In order to maximize the utility of the newfound insights it would be great to have prebuilt signal and response system to enforce action of GTM teams. Review collected by and hosted on G2.com.

I love how CaliberMind helped our company really figure out how to attribute our different marketing channels for each opportunity that comes in and in addition to using a multitude of models for said attribution, the fact that it's a one stop solution to figure out our ROI on each channel is extremely helpful for the entire marketing org. Review collected by and hosted on G2.com.

The report generation activity can be a bit repititive, especially when filtering out reports for different time periods, having something like a slicer for each month would add a lot to the usability Review collected by and hosted on G2.com.