So many things! The level of customization, the ability to access underlying SQL code, customer support and hyper care, ease of integration with Marketo and Salesforce. Review collected by and hosted on G2.com.

The learning curve is steep. I do not dislike that but it is proving a bit of a hurdle for leadership and teammates Review collected by and hosted on G2.com.

I like being able to quickly view an overall snapshot of campaign metrics, and then dive into specific areas when I need more detail and context. Review collected by and hosted on G2.com.

I wish I had the ability to run reports similar to what you can do in Salesforce. I’ve tried using the List feature, but I can’t simply export the full list. When I export it, it only includes the preview (the first 50 rows). Being able to export ad-hoc lists (reports) would be a huge benefit and would have a very positive impact on my work and on how I use CaliberMind. Review collected by and hosted on G2.com.

Our Support team has been amazing and has consistently gone above and beyond for us. I also really appreciate the platform’s flexibility and overall performance. Review collected by and hosted on G2.com.

Wish there was more ability to customize Ask Cal (AI features). Review collected by and hosted on G2.com.

I appreciate that CaliberMind is consistently innovating and frequently adds new features, which indicates their commitment to improving the platform. They are also receptive to product enhancement requests, which makes me feel that my needs as a user are valued. I love the flexibility the attribution dashboard offers, allowing me to group by any field that we have in our system, such as campaign, channel, and account owner. This capability enables us to quickly and easily analyze reports or run comparisons on the fly. Moreover, the ability to connect our paid channels directly to CaliberMind streamlines our reporting process and removes the need for manual data entry or reconciliation, which is a significant time-saver. Review collected by and hosted on G2.com.

I don't like that the sync occurs overnight, so real-time updates are not available. Additionally, to export a list of all attribution, we have to build lists, which sometimes require SQL, because the columns are not customizable within the dashboard. There's also a limit to the number of rows exported. The initial setup was challenging and time consuming. We've also experienced challenges with setting up our funnels within the platform and I don't feel that we are getting value from that feature. We do rely heavily on their lists which often require manipulation outside of the platform. Review collected by and hosted on G2.com.

I have been incredibly impressed with CaliberMind for several reasons. First and foremost, the team's dedication to excellent customer service during our onboarding process ensured we were set up for success; I have never had such a positive experience with a vendor before. They worked closely with us to address our unique CRM and Marketo setup, which required substantial customization. The platform's flexibility in reporting and tracking has allowed us to expand our understanding of marketing impact from individual interactions to broader account-level insights, providing a centralized view of our marketing efforts across various platforms. Features like the AskCal AI summary on Accounts are favorites among our marketers, offering quick synopses of marketing impact, while the engagement dashboard helps focus our marketing strategies on revenue-generating opportunities. Personally, I love the Attribution dashboard for its ability to tailor perspectives needed to communicate marketing impact effectively to executives. The platform's seamless integration with tools like Microsoft Dynamics CRM, Marketo, Google Analytics, and others enhances its utility for us. The constant development and innovation by the CaliberMind team make me confident in my choice; they not only listen to our feature requests but also implement them swiftly as demonstrated when they created a new user role for us, significantly improving our onboarding of new users. Overall, I would definitely recommend CaliberMind to others. Review collected by and hosted on G2.com.

I would like the flexibility to create custom user roles, allowing us to limit and control access more precisely. For instance, I want to restrict some users to view-only mode on certain dashboards or limit their access to Account and contact activity specific to their roles. Review collected by and hosted on G2.com.

I appreciate how CaliberMind has been instrumental in enhancing our attribution model over the past three years. Its advanced capabilities turned out to be easier to manage than I initially expected. I am impressed by its adaptability in allowing us to customize statuses and channels for capture, as well as assign custom weights to various data points, which proved beneficial in rolling out our multi-touch attribution model. CaliberMind offers excellent insights into the buyer's journey, making us aware of all touches and allowing us to effectively understand what drives pipeline creation. I find their custom attribution models particularly useful for the flexibility they provide. Moreover, the seamless integration with tools such as Salesforce, LinkedIn, Google plugins, and Meta plugins ensures we efficiently harness data from our tech stack for more comprehensive understanding and tracking of paid media and website traffic attributes. Review collected by and hosted on G2.com.

I am not satisfied with CaliberMind's data visualization and website tracking abilities. The visualization of customer journeys is not ideal, and it would be beneficial if visual capabilities were enhanced. Additionally, I find it inconvenient to manually insert tracking scripts on every web page we want to monitor. I hope for a more efficient and timely solution that encompasses all URLs. This necessity for manual input is bothersome, and it would be much better if there was an automated process. Review collected by and hosted on G2.com.

CaliberMind connects the dots between marketing activities, sales activities, and pipeline performance in one system—something I haven’t seen another platform do successfully without extensive customization or multiple system integrations. It truly stands out in its ability to sync and unify data from different sources into a single source of truth.

I also appreciate how seamlessly it allows you to toggle between attribution models with just one click. Being able to instantly see how different attribution models shift revenue by source or campaign provides incredible visibility and helps drive more informed decision-making. Review collected by and hosted on G2.com.

The platform’s user interface is fairly complex and not very intuitive. It takes time to learn how to navigate and find the information you need. While the system houses a wealth of valuable data for marketing and sales teams, only users who’ve been trained can easily access and interpret it.

Even more challenging than navigation is building reports and connecting data within the platform. Fortunately, our Customer Success Manager has provided excellent hands-on support—helping us build the dashboards and reports we need, verify data integrity, and ensure everything is connected correctly to reflect how our efforts are performing. Review collected by and hosted on G2.com.

I really appreciate the ease of the CaliberMind interface, which makes it straightforward to navigate and get started. The interface is not only awesome, but it is also a key benefit that enhances my overall experience with the platform. CaliberMind allows me to easily and effectively track the performance of my campaigns, providing clear attribution which helps in evaluating which accounts and campaigns are performing the best. This insight is crucial as it guides my decision-making on where to invest more resources. The ability to review past campaign attribution efficiently directs focus towards accounts and campaigns that need attention for better outcomes, ultimately aiding in pipeline creation. Additionally, the integration with Salesforce CRM enhances its usability for me and my team. Review collected by and hosted on G2.com.

I find some confusion around which filters to apply during the setup process despite it being straightforward. It seems to be more about our internal processes rather than the interface itself. Additionally, I would appreciate more one-on-one support and live recommendations for campaign attribution reports directly from CaliberMind instead of relying solely on internal resources, which might help in understanding what the data means and the actionable insights from it. Review collected by and hosted on G2.com.

Their team is incredibly patient, and is always available to provide great service, help with implementation, and go out of their way to ensure we're comfortable with the product and what it allows us to learn. Review collected by and hosted on G2.com.

The only downside of calibermind is that many people who don't use it, don't understand it - and that requires explanation. Review collected by and hosted on G2.com.

CaliberMind has given us visibility into our demand gen performance that we never had before. We can now see which channels and campaigns truly drive value, with flexible attribution models that are easy to switch between. Implementation was smooth, and the support team has been consistently responsive and helpful. Review collected by and hosted on G2.com.

The user experience could be smoother in some areas, and more robust data visualizations would make analysis easier. There’s a learning curve, but support has been helpful. Ease of use and visuals do seem to be improving, and the "Cal" AI tool is a helpful addition. Review collected by and hosted on G2.com.