I enjoy the ability to easily access data, export data and draw reports from the data. Review collected by and hosted on G2.com.

Some CAKE features are counter intuitive/could be executed better such as Buyer Priority Review collected by and hosted on G2.com.

the best thing about about Cake marketing tool is we can focus on the performing , campaigns , offers , advertiser, or affiliates. So that we can focus on the revenue generation. instead of manual calculation, tool gives the idea about whats happening in the campaigns. Review collected by and hosted on G2.com.

The cake tool has divided the clicks in to premium clicks and lite clicks. Premium clicks are most reliable clicks in the Email marketing, but there is limit. we don't have reliably on lite clicks especially if you are doing email marketing. Review collected by and hosted on G2.com.

The most amazing thing about CAKE is their customer support. Haven't seen any other company manage it the way they do. Review collected by and hosted on G2.com.

Nothing at all being honest, the software is very user friendly. Review collected by and hosted on G2.com.

Easy to work with UI and extensive online product documentation and support. Review collected by and hosted on G2.com.

Change requests seem to fall on deaf ears. We have had to build several 'proxies' outside of the cake platform to accomplish stuff cake hasn't been able to action for us.

We have also had some speed issues, but recently we have seen some improvements here so it looks like Cake are aware this is an area they need to improve. Review collected by and hosted on G2.com.

You can create the offers and campaigns very individual for the single affiliates so always have the control what the affiliates see, what the conditionts are etc. Review collected by and hosted on G2.com.

It really takes time before you can start, because it is rather complex.

Also there is no easy way to send tracking data on campaign level. Review collected by and hosted on G2.com.

Their support and flexibility is amazing, plus the out of the box product is already fantastic Review collected by and hosted on G2.com.

The user interface could use some TLC :p Review collected by and hosted on G2.com.

Support, Support, Support - it's all about that and Cake knows exactly how to help us, Network Owners, to get to the next Level! Review collected by and hosted on G2.com.

Cake isn't cheap, but packed with features... you get, what you pay for. Review collected by and hosted on G2.com.

Streamlined and modern looking, makes complex tasks relatively easy. Review collected by and hosted on G2.com.

Some issues with custom branding and UI bugs for client accounts. Review collected by and hosted on G2.com.

The ability to access multiple styles of reports and analytics. The layout is very user friendly and direct to the point Review collected by and hosted on G2.com.

Cake runs slow even with lite clicks. They need to find solutions to maximize time on the platform. We feel like some reports lag and end up not loading. In order to switch offers from inactive to active it takes a least 5-6 minutes to load. To much valuable time spent Review collected by and hosted on G2.com.

Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage. Review collected by and hosted on G2.com.

At the time, the tools for tracking multi-step and reoccuring conversions were not that robust. But the company was very willing to work with us and improve their feature set. I appreciated that partnership! Review collected by and hosted on G2.com.