Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"CAKE - Performance Marketing Software"
4/5
What do you like best about CAKE?

Creating multiple different routing rules, and filter's to assign leads within milliseconds. Review collected by and hosted on G2.com.

What do you dislike about CAKE?

Doesn't take JSON formatting, and has a limitation of only being able to post to one endpoint and email template per contract. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"CAKE = piece of cake!"
5/5
What do you like best about CAKE?

The simple UI and amazing support team (Tim Hespe + crew). Review collected by and hosted on G2.com.

What do you dislike about CAKE?

Sometimes I have to use different browsers for things to work properly. Review collected by and hosted on G2.com.

RH
Ryan H.
Small-Business (50 or fewer emp.)
"CAKE Review"
4/5
What do you like best about CAKE?

CAKE does what it says it can do. Great lead tracking platform. Review collected by and hosted on G2.com.

What do you dislike about CAKE?

It's limited with what it can do across the lead gen world, like ping/post. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
UL
Verified User in Logistics and Supply Chain
Mid-Market (51-1000 emp.)
"Overall, Cake has been a useful platform for our companies tracking/reporting needs."
4/5
What do you like best about CAKE?

The large variety of options and features to best fit campaign and reporting needs. Also, our Cake point of contact, Luke is incredibly helpful. Review collected by and hosted on G2.com.

What do you dislike about CAKE?

Some features could allow for more automation. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Luke Kadillak Is The Best!"
5/5
What do you like best about CAKE?

The reps are Cake have been awesome - super responsive and able to get us everything we need.

System has been able to scale with us. Overall great experience. Review collected by and hosted on G2.com.

What do you dislike about CAKE?

So far so good - we haven't run into any issues the team hasn't fixed. Review collected by and hosted on G2.com.

SO
sadiya o.
Small-Business (50 or fewer emp.)
"Great customer service and reliable product"
5/5
What do you like best about CAKE?

Responsiveness and support from customer service and account rep Review collected by and hosted on G2.com.

What do you dislike about CAKE?

Not having an app to check campaign status on the go Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Thanks to Luke Kadillak"
5/5
What do you like best about CAKE?

Cake is a wonderful system but it is complex. Luke Kadillak has helped train us so that we can use Cake more effectively. We really appreciate all the time and effort he has put into the Lead Planet Review collected by and hosted on G2.com.

What do you dislike about CAKE?

The questionnaire is very difficult.

The Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"We have worked with CAKE for over 5 years now and the team and tools are great."
4/5
What do you like best about CAKE?

CAKE is very easy to use and can be taught quickly to first time users. Review collected by and hosted on G2.com.

What do you dislike about CAKE?

The cost of the service is more pricey than others in the market. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"They have been super professional and knowledgeable when troubleshooting our issues"
5/5
What do you like best about CAKE?

Customer Support is great. They are always willing to jump on a call to discuss and explain Review collected by and hosted on G2.com.

What do you dislike about CAKE?

A lot of functions, wish there was a cheat sheet where i would be able to pick things up easily Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Cake report/stats tracker"
3.5/5
What do you like best about CAKE?

The interface is easy to use and creating reports to your specifications is easy Review collected by and hosted on G2.com.

What do you dislike about CAKE?

Pixel set up between email softwares isn’t always easy Review collected by and hosted on G2.com.