--- title: CAKE Reviews meta_title: 'CAKE Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 60 reviews by the users' company size, role or industry to find out how CAKE works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 60 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CAKE Reviews **Vendor:** Perseus Group **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 60 ## About CAKE CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform. ## CAKE Pros & Cons **What users like:** - Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. (5 reviews) - Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. (5 reviews) - Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. (4 reviews) - Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. (4 reviews) - Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. (4 reviews) - Easy Integrations (4 reviews) - Easy Setup (4 reviews) - Integrations (4 reviews) - Performance Tracking (4 reviews) - Reliability (4 reviews) **What users dislike:** - Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. (4 reviews) - Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. (4 reviews) - Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. (3 reviews) - Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. (3 reviews) - Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. (2 reviews) - Dashboard Issues (2 reviews) - Difficult Customization (2 reviews) - Inadequate Analytics (2 reviews) - Lack of Flexibility (2 reviews) - Layout Issues (2 reviews) ## CAKE Reviews ### 1. We use CAKE for it's data storage and wide variety of fields we can toggle on/off. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2016 **What do you like best about CAKE?** I enjoy the ability to easily access data, export data and draw reports from the data. **What do you dislike about CAKE?** Some CAKE features are counter intuitive/could be executed better such as Buyer Priority **What problems is CAKE solving and how is that benefiting you?** We are solving a lot of Buyer storage problems with CAKE. We have also released that CAKE is capable of various things. ### 2. most reliable tool for affiliate marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Abdul A. | Managing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2016 **What do you like best about CAKE?** the best thing about about Cake marketing tool is we can focus on the performing , campaigns , offers , advertiser, or affiliates. So that we can focus on the revenue generation. instead of manual calculation, tool gives the idea about whats happening in the campaigns. **What do you dislike about CAKE?** The cake tool has divided the clicks in to premium clicks and lite clicks. Premium clicks are most reliable clicks in the Email marketing, but there is limit. we don't have reliably on lite clicks especially if you are doing email marketing. **What problems is CAKE solving and how is that benefiting you?** Cake helping us find out the proper way of technical usages in tool. we needed more traffic and partners to increase the network and the business. it helping us to increase the business. ### 3. The software designed for growing businesses. **Rating:** 5.0/5.0 stars **Reviewed by:** Alan G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2017 **What do you like best about CAKE?** The most amazing thing about CAKE is their customer support. Haven't seen any other company manage it the way they do. **What do you dislike about CAKE?** Nothing at all being honest, the software is very user friendly. **What problems is CAKE solving and how is that benefiting you?** Before CAKE we were not able to correctly track our elaborated sales funnel, now we can track every step of it in a very detailed way. ### 4. Great experience with Cake **Rating:** 4.0/5.0 stars **Reviewed by:** Sam W. | Director, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2016 **What do you like best about CAKE?** Easy to work with UI and extensive online product documentation and support. **What do you dislike about CAKE?** Change requests seem to fall on deaf ears. We have had to build several 'proxies' outside of the cake platform to accomplish stuff cake hasn't been able to action for us. We have also had some speed issues, but recently we have seen some improvements here so it looks like Cake are aware this is an area they need to improve. **What problems is CAKE solving and how is that benefiting you?** Online & Affiliate marketing network tracking. Removed need for in-house system and development team to support. Allowed business users to take more control of day to day tasks which used to have to be picked up by Tech staff. ### 5. Affiliate Marketing the individual way **Rating:** 3.5/5.0 stars **Reviewed by:** Mickey H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2016 **What do you like best about CAKE?** You can create the offers and campaigns very individual for the single affiliates so always have the control what the affiliates see, what the conditionts are etc. **What do you dislike about CAKE?** It really takes time before you can start, because it is rather complex. Also there is no easy way to send tracking data on campaign level. **What problems is CAKE solving and how is that benefiting you?** We have to get more traffic in web but it needs to be a good quality. Cake helps us connecting with lots of affiliates and still having the control, so we can increase our traffic for business growth. ### 6. Best product I've been introduced in a while **Rating:** 5.0/5.0 stars **Reviewed by:** Marco S. | Director of Web Development, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2016 **What do you like best about CAKE?** Their support and flexibility is amazing, plus the out of the box product is already fantastic **What do you dislike about CAKE?** The user interface could use some TLC :p **Recommendations to others considering CAKE:** From the developer side, their API has everything you will need. And there support is second to none! **What problems is CAKE solving and how is that benefiting you?** I'm on the developer side, so the API has been a great tool, allows us to automatize the process that used to take me a few hours! ### 7. Cake for Network Owners - first choice! **Rating:** 5.0/5.0 stars **Reviewed by:** Alper E. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2016 **What do you like best about CAKE?** Support, Support, Support - it's all about that and Cake knows exactly how to help us, Network Owners, to get to the next Level! **What do you dislike about CAKE?** Cake isn't cheap, but packed with features... you get, what you pay for. **What problems is CAKE solving and how is that benefiting you?** Reporting and UI ### 8. Looks good, some UI issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2017 **What do you like best about CAKE?** Streamlined and modern looking, makes complex tasks relatively easy. **What do you dislike about CAKE?** Some issues with custom branding and UI bugs for client accounts. **What problems is CAKE solving and how is that benefiting you?** More efficient affiliate and lead gen management. ### 9. Cakes Time Delay **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about CAKE?** The ability to access multiple styles of reports and analytics. The layout is very user friendly and direct to the point **What do you dislike about CAKE?** Cake runs slow even with lite clicks. They need to find solutions to maximize time on the platform. We feel like some reports lag and end up not loading. In order to switch offers from inactive to active it takes a least 5-6 minutes to load. To much valuable time spent **What problems is CAKE solving and how is that benefiting you?** That if you select a small date range and then go into the specific vertical or larger date range you can receive the info much quicker ### 10. Must have for performance based marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Monica O. | Senior Director, Marketing, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2014 **What do you like best about CAKE?** Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage. **What do you dislike about CAKE?** At the time, the tools for tracking multi-step and reoccuring conversions were not that robust. But the company was very willing to work with us and improve their feature set. I appreciated that partnership! **What problems is CAKE solving and how is that benefiting you?** We were solving for a scalable cost per lead tracking tool to manage a very large volume affiliate program. They had a much more reliable SLA vs competitors and it was great to eventually unify our cost per lead and cost per sale affiliate program tracking on one tracking platform. - [View CAKE pricing details and edition comparison](https://www.g2.com/products/cake/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+07%3A03%3A15+-0500&secure%5Bsession_id%5D=32e98fcc-f8ce-45ff-840c-b32e0628e0ee&secure%5Btoken%5D=b33e25b0491a4459dac95a00ef884ecbfb52c60002399f85f7366ba27af77307&format=llm_user) ## CAKE Integrations - [Clockify](https://www.g2.com/products/clockify/reviews) ## CAKE Features **Metrics** - Custom Event Tracking - Conversions **Analytics** - Reports - Dashboard - Campaign Tracking **Link Options** - Custom Links - Referral Link Generator - Smart Link **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - White Label **Administration** - Data Storage - A/B Testing - Integrations **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Platform Data** - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Other** - User Data - Campaign Tracking - E-Commerce - Administration Alerts **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CAKE Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,330 reviews) - [Everflow](https://www.g2.com/products/everflow/reviews) - 4.7/5.0 (187 reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - 4.2/5.0 (110 reviews)