--- title: CAKE Reviews meta\_title: 'CAKE Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 60 reviews by the users' company size, role or industry to find out how CAKE works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 60 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CAKE Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by CAKE but has limited features. Are you part of the CAKE team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform. * * * Seller [Perseus Group](https://www.g2.com/sellers/perseus-group) Discussions [CAKE Community](https://www.g2.com/products/cake/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Rocco Sarich Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 4 months [ View More Pricing Information ](https://www.g2.com/products/cake/pricing) ## Top-Rated Alternatives [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Everflow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Everflow") Everflow 4.7/5(192) ](https://www.g2.com/products/everflow/reviews) [ ![TUNE](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TUNE") TUNE 4.2/5(117) ](https://www.g2.com/products/tune/reviews) [ View All Alternatives ](https://www.g2.com/products/cake/competitors/alternatives) ## User Insights Average based on 60 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## CAKE Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clockify ](https://www.g2.com/products/clockify/reviews) Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/12/2016 "We use CAKE for it's data storage and wide variety of fields we can toggle on/off." 3.5/5 What do you like best about CAKE? I enjoy the ability to easily access data, export data and draw reports from the data. Review collected by and hosted on G2.com. What do you dislike about CAKE? Some CAKE features are counter intuitive/could be executed better such as Buyer Priority Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We are solving a lot of Buyer storage problems with CAKE. We have also released that CAKE is capable of various things. Review collected by and hosted on G2.com. Show More 5/4/2017 Current UserValidated ReviewerSource: Organic ![Abdul A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdul A.") AA Abdul A. Managing Director Marketing and Advertising Small-Business (50 or fewer emp.) 9/28/2016 "most reliable tool for affiliate marketing " 4.5/5 What do you like best about CAKE? the best thing about about Cake marketing tool is we can focus on the performing , campaigns , offers , advertiser, or affiliates. So that we can focus on the revenue generation. instead of manual calculation, tool gives the idea about whats happening in the campaigns. Review collected by and hosted on G2.com. What do you dislike about CAKE? The cake tool has divided the clicks in to premium clicks and lite clicks. Premium clicks are most reliable clicks in the Email marketing, but there is limit. we don't have reliably on lite clicks especially if you are doing email marketing. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Cake helping us find out the proper way of technical usages in tool. we needed more traffic and partners to increase the network and the business. it helping us to increase the business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AG Alan G. CEO Small-Business (50 or fewer emp.) 1/25/2017 "The software designed for growing businesses. " 5/5 What do you like best about CAKE? The most amazing thing about CAKE is their customer support. Haven't seen any other company manage it the way they do. Review collected by and hosted on G2.com. What do you dislike about CAKE? Nothing at all being honest, the software is very user friendly. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Before CAKE we were not able to correctly track our elaborated sales funnel, now we can track every step of it in a very detailed way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sam W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam W.") SW Sam W. Director Financial Services Small-Business (50 or fewer emp.) 8/12/2016 "Great experience with Cake" 4/5 What do you like best about CAKE? Easy to work with UI and extensive online product documentation and support. Review collected by and hosted on G2.com. What do you dislike about CAKE? Change requests seem to fall on deaf ears. We have had to build several 'proxies' outside of the cake platform to accomplish stuff cake hasn't been able to action for us. We have also had some speed issues, but recently we have seen some improvements here so it looks like Cake are aware this is an area they need to improve. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Online & Affiliate marketing network tracking. Removed need for in-house system and development team to support. Allowed business users to take more control of day to day tasks which used to have to be picked up by Tech staff. Review collected by and hosted on G2.com. Show More 8/15/2016 Current UserValidated ReviewerSource: Organic ![Mickey H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mickey H.") MH Mickey H. Small-Business (50 or fewer emp.) 8/16/2016 "Affiliate Marketing the individual way" 3.5/5 What do you like best about CAKE? You can create the offers and campaigns very individual for the single affiliates so always have the control what the affiliates see, what the conditionts are etc. Review collected by and hosted on G2.com. What do you dislike about CAKE? It really takes time before you can start, because it is rather complex. Also there is no easy way to send tracking data on campaign level. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We have to get more traffic in web but it needs to be a good quality. Cake helps us connecting with lots of affiliates and still having the control, so we can increase our traffic for business growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Marco S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco S.") MS Marco S. Director of Web Development Small-Business (50 or fewer emp.) 8/23/2016 "Best product I've been introduced in a while" 5/5 What do you like best about CAKE? Their support and flexibility is amazing, plus the out of the box product is already fantastic Review collected by and hosted on G2.com. What do you dislike about CAKE? The user interface could use some TLC :p Review collected by and hosted on G2.com. Recommendations to others considering CAKE: From the developer side, their API has everything you will need. And there support is second to none! Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? I'm on the developer side, so the API has been a great tool, allows us to automatize the process that used to take me a few hours! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alper E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alper E.") AE Alper E. Founder Marketing and Advertising Small-Business (50 or fewer emp.) 10/24/2016 "Cake for Network Owners - first choice!" 5/5 What do you like best about CAKE? Support, Support, Support - it's all about that and Cake knows exactly how to help us, Network Owners, to get to the next Level! Review collected by and hosted on G2.com. What do you dislike about CAKE? Cake isn't cheap, but packed with features... you get, what you pay for. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Reporting and UI Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Machinery](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Machinery") AM Verified User in Machinery Enterprise (\> 1000 emp.) 1/8/2017 "Looks good, some UI issues" 4/5 What do you like best about CAKE? Streamlined and modern looking, makes complex tasks relatively easy. Review collected by and hosted on G2.com. What do you dislike about CAKE? Some issues with custom branding and UI bugs for client accounts. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? More efficient affiliate and lead gen management. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/20/2015 "Cakes Time Delay" 3.5/5 What do you like best about CAKE? The ability to access multiple styles of reports and analytics. The layout is very user friendly and direct to the point Review collected by and hosted on G2.com. What do you dislike about CAKE? Cake runs slow even with lite clicks. They need to find solutions to maximize time on the platform. We feel like some reports lag and end up not loading. In order to switch offers from inactive to active it takes a least 5-6 minutes to load. To much valuable time spent Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? That if you select a small date range and then go into the specific vertical or larger date range you can receive the info much quicker Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Monica O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monica O.") MO Monica O. Senior Director, Marketing Internet Small-Business (50 or fewer emp.) 10/13/2014 "Must have for performance based marketing" 5/5 What do you like best about CAKE? Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage. Review collected by and hosted on G2.com. What do you dislike about CAKE? At the time, the tools for tracking multi-step and reoccuring conversions were not that robust. But the company was very willing to work with us and improve their feature set. I appreciated that partnership! Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We were solving for a scalable cost per lead tracking tool to manage a very large volume affiliate program. They had a much more reliable SLA vs competitors and it was great to eventually unify our cost per lead and cost per sale affiliate program tracking on one tracking platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/cake/pricing) CAKE Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e77acd2fb689b952f139c88ba0feb9e8/tune.jpg "Product Avatar Image") TUNE 4.2/5(117) [ Compare Now ](https://www.g2.com/compare/cake-vs-tune) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Product Avatar Image") Everflow 4.7/5(192) [ Compare Now ](https://www.g2.com/compare/cake-vs-everflow) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image") impact.com 4.4/5(2,404) [ Compare Now ](https://www.g2.com/compare/cake-vs-impact-com) ##### ##### CAKE Features Campaign Activity Reports and Dashboards Link Options Custom Links Referral Link Generator Tracking Options Email Updates Activity Tracking Cookieless Tracking Affiliate Management Commissions and Payouts Customization [ View More Features ](https://www.g2.com/products/cake/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Affiliate Marketing](https://www.g2.com/categories/affiliate-marketing)[Mobile Attribution](https://www.g2.com/categories/mobile-attribution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top-rated customer success tools for mobile app businesses](https://www.g2.com/discussions/top-rated-customer-success-tools-for-mobile-app-businesses)[Best data science platform for small business](https://www.g2.com/discussions/what-s-the-best-data-science-platform-for-small-business)[How regularly does Alteryx deliver new features and platform updates that support enterprise-scale analytics?](https://www.g2.com/discussions/how-regularly-does-alteryx-deliver-new-features-and-platform-updates-that-support-enterprise-scale-analytics) [Which punch list platforms enable photo documentation and contractor feedback simultaneously?](https://www.g2.com/discussions/which-punch-list-platforms-enable-photo-documentation-and-contractor-feedback-simultaneously)[Which database DevOps solution handles SQL Server and Postgres together reliably?](https://www.g2.com/discussions/database-devops-software-which-database-devops-solution-handles-sql-server-and-postgres-together-reliably)[Pros and Cons Details](https://www.g2.com/products/cake/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)