YT
Yee T.
Executive Assistant
Small-Business (50 or fewer emp.)
"Highly Recommend Cake Equity!"
5/5
What do you like best about Cake Equity?

Cake Equity has made managing cap tables and ESOP simple. The platform is user-friendly and intuitive, with an easy migration process that ensures a smooth start.

Their support team is outstanding, always available to assist when needed. Plus, the platform offers a comprehensive range of online resources and FAQs to guide users. Whether you're updating the cap table or setting up an ESOP, Cake handles everything efficiently and with ease.

We highly recommend Cake! Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

There’s a sharp learning curve when you first start using the platform so it can be overwhelming at first but there is always support available to help along the way. Review collected by and hosted on G2.com.

Ray T.
RT
Ray T.
Alignment Team | Head of PADRE Operations
Computer Software
Small-Business (50 or fewer emp.)
"Personal Service for smaller companies"
5/5
What do you like best about Cake Equity?

My onboarding process was personalized, fast, and supportive. The system is easier to use than Carta. Implementation was fast and easy. It has all of the features that I need. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I have no issues to mention. They have been great. Review collected by and hosted on G2.com.

Lana D.
LD
Lana D.
Data Privacy Manager, Tech Lawyer
Small-Business (50 or fewer emp.)
"Cap Table information at your fingertips"
5/5
What do you like best about Cake Equity?

In today's fast-paced business environment, maintaining clear and organised communication with stakeholders is crucial. Using Cake allows the company to keep information about all stakeholders tidy and updated.

Each option and note holder has own account, which allows them to stay informed and engaged. This approch foster trust with start-up founders.

In addition, the Cake team is friendly and happy to answer any questions despite of the time zone difference. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

The interface is not intuitive at the first glance, but it take couple of meetings with the Cake team to understand how it works. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Great service, low price, strong features"
5/5
What do you like best about Cake Equity?

Service. I can schedule a same-day 20 minute session where I have 1-on-1 help setting things up. I had specific questions and the session was based entirely on what I needed. Also, the interface is intuitive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I would like to transact investments through the platform if I bring my own financing documents. If I bring my own financing documents, I have to collect the money separately instead of through Cake. If you use the Cake provided standard documents, then you can collect money directly inside Cake. Review collected by and hosted on G2.com.

Russell B.
RB
Russell B.
CFO
Small-Business (50 or fewer emp.)
"Cake Equity Platform"
5/5
What do you like best about Cake Equity?

I find the platform easy to use and it provides a good audit trail for transactions. The options were simple to commence and adjust to suit our needs. The offer letters and communication channels with employees are simple to use and keeps everything in one place. I save a lot of time using the platform, as opposed to maintaining an inhouse register. The platform aslo extends to shareholders, which is important in our business. I have found Cake's customer service to be excellent. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

There is nothing I dislike about the product or service. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Cake Equity is very easy to set up and use!"
4.5/5
What do you like best about Cake Equity?

Cake is a very user-friendly platform which makes managing equity and cap tables easy and transparent. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Whilst not an issue yet and pricing is very competitive at startup level, the costs may increase significantly over time with the onboarding of new employee shareholders Review collected by and hosted on G2.com.

Response from Elise Peate of Cake Equity

Thanks so much for sharing your experience! I’m glad to hear Cake has made equity management simpler and more transparent for you - that’s exactly what we aim for. I appreciate your note on pricing as companies scale; it’s something we’re mindful of as we grow alongside our customers. Excited to keep supporting your journey beyond spreadsheets and into a more seamless equity experience.

Jayme H.
JH
Jayme H.
Founder and CEO
Small-Business (50 or fewer emp.)
"Genuinely care about founders"
5/5
What do you like best about Cake Equity?

My overall experience has been great. The platform is easy to use and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

So far so good, I have not found anything yet. Review collected by and hosted on G2.com.

Kyle B.
KB
Kyle B.
Finance Manager
Small-Business (50 or fewer emp.)
"All in one Equity tool to manage your business effectively"
5/5
What do you like best about Cake Equity?

Cake equity is quite easy to implement and use, seamless to manage all aspects of your company equity, whether it be a simple cap table, right through to convertible notes, safe notes, employee options, integration to ASIC for updating official records and more. The charts are also a nice addition to add an equity snapshot into Board reports. Additionally, if you get stuck on how to do something, support is fast and efficient. Stop wasting your time with excel and get into Cake. Highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I am yet to find anything to comment on as a dislike. Review collected by and hosted on G2.com.

Paul M.
PM
Paul M.
Head of APAC
Small-Business (50 or fewer emp.)
"Exceptional Platform for Equity Management — User-Friendly and Affordable"
5/5
What do you like best about Cake Equity?

As a leader, managing our cap table used to feel overwhelming, but Cake Equity has made the whole process seamless. The platform is incredibly user-friendly — even if you’re not an expert, you’ll be able to navigate it with ease. It’s straightforward to set up, and everything is clearly organized, which has saved us so much time and hassle.

Cake was affordable and their support team has been fantastic, always quick to help when we have questions.

I highly recommend Cake Equity to any founder or business owner looking for a simple, affordable way to manage equity. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Enhancing the reporting capabilities would make an already great platform even more powerful for busy founders and finance teams Review collected by and hosted on G2.com.

AA
Alcides A.
COO
Small-Business (50 or fewer emp.)
"Top Customer Service"
5/5
What do you like best about Cake Equity?

I have been using Cake over a year now. The support I get from Elin and team is one of the best support I've received for a product in a while. If I can't find an answer, I reach out and always have a response within 24hrs. If I need to hop on a call, they are always available. Would highly recommend this software. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I would have to see being more detailed in the help areas when it comes to using the products. Sometimes I have to reach out to support for things that should probably be on there. But they are always making updates. Review collected by and hosted on G2.com.