LP
Leslie P.
Executive Vice President
Small-Business (50 or fewer emp.)
"Excellent customer service at Tax time."
5/5
What do you like best about Cake Equity?

What truly sets Cake apart is its exceptional customer support. We interacted with numerous team members, all of whom were highly knowledgeable and extremely responsive, addressing our issues promptly. We truly appreciate their dedication to customer success. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

No real downside to Cake. We transitioned from Carta, and during that transition we could have done a better job cleaning the data and ensuring it was complete prior to moving it into the new system. Review collected by and hosted on G2.com.

Andrew W.
AW
Andrew W.
Founder/CEO
Small-Business (50 or fewer emp.)
"Cake have been great! 12 months in, highly recommended."
5/5
What do you like best about Cake Equity?

Unlike many platforms Cake provide in person help when and if needed which has been a deal breaker for sure. I'm a newbie to this side of the business and being honest had zero clue but the team at cake went i believe over and above helping to resolve or answer any question i had, always responding quickly to resolve. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Iike any startup growing pains are inevitable (great problem to have!) but the guys always responded when they could, they've grown the team further since i first joined and i'm sure will continue to scale very successfully. Review collected by and hosted on G2.com.

Mick L.
ML
Mick L.
CEO
Small-Business (50 or fewer emp.)
"Easy to use, saves lots of time and great service"
5/5
What do you like best about Cake Equity?

It takes everything hard and complex and makes it easy and simple.

We had an ESOP and a SAFE round and both were managed on Cake.

The ESOP had ten people with different deals, start times, finish times. The fact that it send them updates on the cliff annviserary and then for vesting is just great reassurance that they are earning some of the company value for their hard work.

The customer service is excellent. Great tools and content and if you ever get stuck, then they respond quickly with good support.

The cap table tools are getting better and better too which is useful. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I converted a SAFE and didn't know that I had to then submit it to the govt, but I missed the warning note that I saw when I went back in. An email reminder 2 weeks later would have been useful. Review collected by and hosted on G2.com.

Verified User in Mechanical or Industrial Engineering
AM
Verified User in Mechanical or Industrial Engineering
Small-Business (50 or fewer emp.)
"Workflow ​and Visual Ease"
4/5
What do you like best about Cake Equity?

The simplicity of setting up the account and producing reports and certificates. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

The additional cost for functionality unlock is expected with a fintech platform that actually works. Review collected by and hosted on G2.com.

Ben K.
BK
Ben K.
Founder
Information Technology and Services
Small-Business (50 or fewer emp.)
"Cake aboslutely rocks for motivating employees, and the simplicity in how it is used."
5/5
What do you like best about Cake Equity?

This is the simplest platform to use, it takes minutes to go from nothing to a fully working portal for employees to see their share certificates, vesting schedules, and the dollar value of the equity they have in our company.

We see the benefits of every employee being an owner of Aviato Consulting, it helps keep us all aligned on what is best for the company, and sharing in that success is super important to us. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

We have a ton of employees in India so we manage them with Zoho People, an integration (with Zoho or Google Workspace) would make it slightly easier than uploading a CSV of new employees, but we do this once per year so not a huge issue. Review collected by and hosted on G2.com.

Alex S.
AS
Alex S.
Co-founder
Small-Business (50 or fewer emp.)
"Cake is awesome for ESOPs - love it!"
5/5
What do you like best about Cake Equity?

As a law firm working with a range of startups and small/medium businesses, we often see clients struggling to get their heads around ESOPs and cap table management. Cake Equity is the platform we consistently recommend - it takes what can be a really confusing process and makes it simple and user-friendly.

Our clients love how easy it is to issue options, track vesting, and keep their cap table up-to-date. Cake genuinely understands the challenges startups face, and it shows in the way they’ve designed the platform. It saves our clients so much time, hassle, and money, while also helping them engage their teams with properly managed equity. It’s a no-brainer for any founder looking to streamline their equity management! Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Nothing, except to say their UX is so good it makes me jealous for our own platform! Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Outstanding Customer Service and Simple, Effective Platform"
5/5
What do you like best about Cake Equity?

Amazing customer service! Shannon was great Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I’m not sure anything. It’s a really good and simple platform with good customer service Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
"Def Recommend"
5/5
What do you like best about Cake Equity?

Ease of use. Good support. Good AI. Has good features Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

na. nothing to say here. Except it won't let me get into Cake without completing this survey Review collected by and hosted on G2.com.

Chris H.
CH
Chris H.
CEO
Small-Business (50 or fewer emp.)
"Amazing service paired with great technology"
5/5
What do you like best about Cake Equity?

I love the customer service team. My onboarding has been incredible but a huge shout out to Elin. She took extra time with me to thoroughly answer my questions, address my needs, and personally take care of helping deliver equity agreements to all of my people. She was patient, helpful, joyful, and generous. You cannot go wrong working with this rockstar team and product. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I the only thing I would love is to be able to send out emails inviting people to the platform to sign more than one document. Review collected by and hosted on G2.com.

GS
Garry S.
CEO
Small-Business (50 or fewer emp.)
"Cake Equity Makes Managing My Cap Table a Breeze"
4.5/5
What do you like best about Cake Equity?

As a startup with a large and international cap table that includes Shares,SAFES, Convertible Notes and Options without Cake Equity we simply could not manage our current investors or conduct a new raise.

Cake equity is an essential intuitive productivity tool and makes investor relations and raising a breeze.

The support team and in particular Shannon is easily the most responsive professional support out of all my global software vendors. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

We moved from captable.io to Cake equity when captable got out of this business. One of the things that captable does really well is the document management side of things.

When I started using cake equity a year or so ago I found this gap frustrating but here is the thing. I made a detailed product improvement suggestion to Cake and to my amazement they implemented it and continue to make improvements every month Review collected by and hosted on G2.com.