Patricia D.
PD
Patricia D.
Chief of Staff
Small-Business (50 or fewer emp.)
"Straight-forward and cost-effective Cap Table"
5/5
What do you like best about Cake Equity?

Easy to navigate, clear workflows to issue equity. Has all the features we needed, and the white-glove migration was SUPER easy. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

The document folder navigation is not the most intuitive. It works fine but took some time to figure out how it worked. Review collected by and hosted on G2.com.

Mark S.
MS
Mark S.
CEO & Founder
Small-Business (50 or fewer emp.)
"Simplifies Cap Table Management, Initial Learning Curve Worth It"
4.5/5
What do you like best about Cake Equity?

Simplified management of cap table and ESOP Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Was a little hard to get head around at first. We've just closed our seed round, imagine starting from ground up would be easier. Review collected by and hosted on G2.com.

AN
Verified User in Computer Software
"CEO"
5/5
What do you like best about Cake Equity?

Easy to use, and affordable compared to other options. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Actually not concerned with anything at this time Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Smooth Onboarding and Exceptional Support"
4.5/5
What do you like best about Cake Equity?

We are in the early stages of setting up Cake Equity for our company, and the onboarding experience has been excellent. Cake seems intuitive, and the support team has made a difference. Shout-out to Shannon, who is incredibly supportive and proactive during our call, she walked us through the setup and also offered to help tailor the platform using our internal document templates. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Since we are still in the initial setup phase, we haven’t had a chance to fully explore the product. So far, nothing stands out as a downside, we’ll have a better perspective once we begin using it regularly. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Verified User in Computer Games
Small-Business (50 or fewer emp.)
"Outstanding UX and Support—A Truly Incredible Team"
5/5
What do you like best about Cake Equity?

The UX! The customer service. The team intelligence. SO easy to use and understand. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

The fact that I'm JUST finding out them! They are incredible, and wish I didn't use my prior years spending $ on Carta Review collected by and hosted on G2.com.

AN
Verified User in Alternative Medicine
"Excellent and complete low cost option for cap table management"
5/5
What do you like best about Cake Equity?

Cake is the most user-friendly cap table management software that I have found. It's super easy to maintain, super easy to pickup, and very quickly lets me get what I need for our investors. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

When I started using cake equity the functionality didn't really include options that vested the way we granted them. This made everything really challenging, but it's gotten a lot better. Review collected by and hosted on G2.com.

AN
Verified User in Veterinary
"Startup friendly, easy-to-use, affordable, great customer service"
5/5
What do you like best about Cake Equity?

intuitive design that's easy to use, great customer service, affordable + start-up friendly Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

nothing for now. I migrated from Carta and glad for the decision Review collected by and hosted on G2.com.

Jeff W.
JW
Jeff W.
"Great Equity Management Tool"
5/5
What do you like best about Cake Equity?

The ease of use of the platform and functionality is what I like best. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I have not found anything I dislike about the tool, it meets all my needs. Review collected by and hosted on G2.com.

Jarrod M.
JM
Jarrod M.
Founder and CEO
Small-Business (50 or fewer emp.)
"From Chaos to Clarity: Cake Equity Transformed Cap Table Management"
5/5
What do you like best about Cake Equity?

What stands out most about Cake Equity is its intuitive interface and the confidence it brings to stakeholders. It eliminated the clunky spreadsheets and manual errors that plagued previous processes. Within days of implementation, the Board expressed visible relief at having a single source of truth for equity, options, and ownership. The platforms clean visualisations and audit-ready records made reporting seamless, especially during board meetings and investor updates.

It's not just a tool—it’s a strategic enabler that scaled with our needs while dramatically reducing administrative overhead. The shift to Cake Equity didn’t just streamline operations—it boosted trust and engagement at the highest levels. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Any minor friction points we encountered during onboarding were already acknowledged by the Cake Equity team and—impressively—were scheduled for release within weeks. It’s clear the product team is deeply attuned to customer needs, with a well-considered roadmap and quick iteration cycle. We felt heard and supported throughout. Review collected by and hosted on G2.com.

AN
Verified User in Biotechnology
"Seeking answers to questions"
3.5/5
What do you like best about Cake Equity?

Transparency to information, and navigating around on the platform Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

It can be days before you get responses from human customer service. Review collected by and hosted on G2.com.