# Best Video Advertising Software

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.

Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising).

To qualify for inclusion in the Video Advertising category, a product must:

- Offer tools for uploading or creating video ads 
- Provide workflows for effectively managing and trafficking ads within the platform 
- Track key success metrics of reach, conversions, and return on ad spend (ROAS)





## Category Overview

**Total Products under this Category:** 206


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,100+ Authentic Reviews
- 206+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Video Advertising Software At A Glance

- **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Highest Performer:** [QuickFrame](https://www.g2.com/products/quickframe/reviews)
- **Easiest to Use:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews)
- **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)


---

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### AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=280&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=126174&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising&secure%5Btoken%5D=659f1d3b08c11e79a9724551cde8bd836fbce93bf257d8bcb9342b9ca8a85395&secure%5Burl%5D=https%3A%2F%2Fgetadlib.com%2Fdemo&secure%5Burl_type%5D=book_demo&secure%5Bvisitor_segment%5D=180)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 859

**User Satisfaction Scores:**

- **Ease of Use:** 9.1/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,572 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,709 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Strategist
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 62% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (136 reviews)
- Customer Support (129 reviews)
- Team Helpfulness (111 reviews)
- Helpful (95 reviews)
- Features (88 reviews)

**Cons:**

- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)
- Reporting Issues (26 reviews)
- Limited Reporting (23 reviews)
- Budget Management (21 reviews)

### 2. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
  As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 427

**User Satisfaction Scores:**

- **Ease of Use:** 7.8/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 7.0/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Media Planner, Assistant Media Planner
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 50% Enterprise, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (134 reviews)
- Campaign Management (43 reviews)
- Efficiency (42 reviews)
- Navigation Ease (42 reviews)
- User Interface (40 reviews)

**Cons:**

- Slow Performance (54 reviews)
- Error Issues (44 reviews)
- Technical Issues (44 reviews)
- Functionality Limitations (33 reviews)
- Software Bugs (32 reviews)

### 3. [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews)
  Vibe allows any marketer, any brand, of any size, to advertise on TV within 5 minutes. Run TV campaigns easily on over 500 premium TV channels and streaming apps. No commitment, starting at only $50/day.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 134

**User Satisfaction Scores:**

- **Ease of Use:** 9.6/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.4/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Vibe](https://www.g2.com/sellers/vibe)
- **Company Website:** https://www.vibe.co/
- **Year Founded:** 2022
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** https://www.linkedin.com/company/vibe-ctv-ott (153 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 75% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (59 reviews)
- Customer Support (29 reviews)
- Helpful (24 reviews)
- Setup Ease (21 reviews)
- Campaign Management (15 reviews)

**Cons:**

- Reporting Limitations (10 reviews)
- Difficult Setup (3 reviews)
- Limited Features (3 reviews)
- Ad Issues (2 reviews)
- Editing Difficulties (2 reviews)

### 4. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,384

**User Satisfaction Scores:**

- **Ease of Use:** 8.1/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta (9,928,984 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (150,070 employees on LinkedIn®)
- **Ownership:** NASDAQ: META

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 67% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (30 reviews)
- Audience Targeting (28 reviews)
- Advertising Management (24 reviews)
- Campaign Management (22 reviews)
- Features (22 reviews)

**Cons:**

- Ad Issues (19 reviews)
- Poor Customer Support (16 reviews)
- Ad Management Issues (15 reviews)
- Poor Interface Design (14 reviews)
- Ad Restrictions (11 reviews)

### 5. [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews)
  MNTN Performance TV is a Connected TV advertising platform that offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 59

**User Satisfaction Scores:**

- **Ease of Use:** 9.4/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [MNTN](https://www.g2.com/sellers/mntn)
- **Year Founded:** 2018
- **HQ Location:** Austin (Remote) , US
- **Twitter:** @weareMNTN (30,287 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/wearemntn/ (828 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Media Production
  - **Company Size:** 71% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Performance Results (1 reviews)
- Tools (1 reviews)
- Video Quality (1 reviews)

**Cons:**

- Lack of Educational Content (1 reviews)

### 6. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 153

**User Satisfaction Scores:**

- **Ease of Use:** 8.0/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 7.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,622 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,704 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 42% Mid-Market, 30% Small-Business


#### Pros & Cons

**Pros:**

- Features (35 reviews)
- Ease of Use (30 reviews)
- Audience Targeting (26 reviews)
- Customer Support (24 reviews)
- Targeting (24 reviews)

**Cons:**

- Learning Curve (21 reviews)
- Expensive (15 reviews)
- Complexity (12 reviews)
- Learning Difficulty (11 reviews)
- Training Difficulty (11 reviews)

### 7. [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews)
  Video ads empower you to tell stories and make emotional connections with customers throughout their decision journeys.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon (5,919,028 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (754,926 employees on LinkedIn®)
- **Ownership:** AMZN

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 67% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Content Creation (1 reviews)

**Cons:**

- Poor Interface Design (1 reviews)

### 8. [LocaliQ](https://www.g2.com/products/localiq/reviews)
  LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,034

**User Satisfaction Scores:**

- **Ease of Use:** 8.9/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,783 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (27 reviews)
- Helpful (27 reviews)
- Team Helpfulness (18 reviews)
- Business Growth (16 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)

### 9. [QuickFrame](https://www.g2.com/products/quickframe/reviews)
  QuickFrame is your creative secret weapon: the first end-to-end platform built for modern video ad production. We blend the human expertise of 5,000+ video pros with the speed of the best in generative AI to produce studio-quality video ads in minutes.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 38

**User Satisfaction Scores:**

- **Ease of Use:** 9.7/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [QuickFrame](https://www.g2.com/sellers/quickframe)
- **Year Founded:** 2015
- **HQ Location:** New York, US
- **Twitter:** @quick_frame (369 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9420458/ (28 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 61% Small-Business, 13% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (17 reviews)
- Helpful (15 reviews)
- Efficiency (9 reviews)
- Business Growth (8 reviews)
- Time-saving (6 reviews)

**Cons:**

- Limitations (3 reviews)
- Confusing Interface (2 reviews)
- Limited Visibility (2 reviews)
- Software Bugs (2 reviews)
- Technical Issues (2 reviews)

### 10. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
  Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 149

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** https://www.simpli.fi/
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli_fi (1,813 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (647 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 57% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (14 reviews)
- Ease of Use (11 reviews)
- Helpful (9 reviews)
- Campaigns (7 reviews)
- Team Helpfulness (7 reviews)

**Cons:**

- Dashboard Issues (4 reviews)
- Expensive (4 reviews)
- Campaign Management (3 reviews)
- Complex Setup (3 reviews)
- Extra Fees (3 reviews)

### 11. [illumin](https://www.g2.com/products/illumin-illumin/reviews)
  illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 133

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 7.1/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** https://illumin.com/
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds (203 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (256 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 54% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Features (21 reviews)
- Campaign Management (17 reviews)
- Customer Support (17 reviews)
- Team Helpfulness (17 reviews)

**Cons:**

- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)
- Limited Reporting (8 reviews)
- Reporting Limitations (8 reviews)
- Reporting Issues (7 reviews)

### 12. [PlayPlay](https://www.g2.com/products/playplay/reviews)
  PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring any editing skills. What you will get with PlayPlay: - Effortless Video Creation: An intuitive platform designed to help anyone find ideas and turn them into videos that drive results in no time. - AI That Gets You: Purposeful AI designed to support every step of your creation workflow — never a gimmick. - Autonomy for Teams, Alignment for the Brand: give teams creative freedom while keeping every video on-brand. - Premium Guidance, Human Support – Strategic expertise and real people to help you make the most of every video. Trusted by over 3,000 companies for product launches, executive announcements, employee updates, and more.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 310

**User Satisfaction Scores:**

- **Ease of Use:** 9.4/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [PlayPlay](https://www.g2.com/sellers/playplay)
- **Company Website:** https://www.playplay.video
- **Year Founded:** 2017
- **HQ Location:** Paris, FR
- **Twitter:** @PlayPlayVideo (1,046 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/playplay (212 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Chargée de communication, Community Manager
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 48% Enterprise, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (33 reviews)
- Video Creation (19 reviews)
- Video Quality (15 reviews)
- Easy Creation (14 reviews)
- Templates (14 reviews)

**Cons:**

- Limited Customization (11 reviews)
- Limited Features (9 reviews)
- Editing Difficulties (7 reviews)
- Feature Limitations (6 reviews)
- Learning Curve (5 reviews)

### 13. [Basis](https://www.g2.com/products/basis/reviews)
  Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 263

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 7.9/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,447 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Media Planner
  - **Top Industries:** Marketing and Advertising, Newspapers
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Account Management (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Helpful (2 reviews)
- Insights (2 reviews)

**Cons:**

- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)
- Not User-Friendly (2 reviews)
- Poor Reporting (2 reviews)
- Reporting Issues (2 reviews)

### 14. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)
  The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 308

**User Satisfaction Scores:**

- **Ease of Use:** 7.9/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 7.5/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** https://viantinc.com/
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant_tech (2,998 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (412 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Programmatic Trader
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 41% Mid-Market, 39% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (16 reviews)
- Ease of Use (16 reviews)
- Easy Setup (10 reviews)
- Setup Ease (10 reviews)
- Team Helpfulness (10 reviews)

**Cons:**

- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)
- Complex Reporting (3 reviews)
- Editing Difficulties (3 reviews)
- Learning Curve (3 reviews)

### 15. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
  Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 182

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 6.6/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,222 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (519 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Programmatic Manager
  - **Top Industries:** Marketing and Advertising, Gambling & Casinos
  - **Company Size:** 40% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (58 reviews)
- Insights (36 reviews)
- Campaign Management (32 reviews)
- Helpful (29 reviews)
- Customer Support (28 reviews)

**Cons:**

- Missing Features (20 reviews)
- Limited Features (18 reviews)
- Poor Reporting (15 reviews)
- Reporting Issues (15 reviews)
- Reporting Limitations (15 reviews)

### 16. [Epsilon Digital](https://www.g2.com/products/epsilon-digital/reviews)
  Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results.


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **Ease of Use:** 7.1/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.4/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg (6,488 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/epsilon/ (10,503 employees on LinkedIn®)
- **Ownership:** NYSE:ADS

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 52% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Data Insights (4 reviews)
- Easy Integrations (4 reviews)
- Analytics Insights (3 reviews)
- Audience Targeting (3 reviews)
- Campaign Management (3 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Integration Issues (2 reviews)
- Audience Limitations (1 reviews)
- Complex Interface (1 reviews)
- Complex Usability (1 reviews)

### 17. [vidtechy](https://www.g2.com/products/vidtechy/reviews)
  Grow Your YouTube Channel with VidTechy Your All-in-One YouTube Toolkit: From keyword Research to AI-Powered Channel Growth! Are you tired of spending hours optimizing your YouTube channel with little to no results? Vidtechy simplifies your optimization process, saving you time and effort. Our smart AI keyword research tool finds the right keywords to help channels of all sizes rank higher. It provides personalized keyword suggestions tailored to your channel's unique needs, making it easier to rank well even if your channel is new or has fewer subscribers. With Vidtechy, you can quickly discover the right keywords/topics to grow your audience. Focus on creating great content while Vidtechy handles all your YouTube SEO needs, saving you time and boosting your rankings, engagement, and growth.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 48

**User Satisfaction Scores:**

- **Ease of Use:** 8.7/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.0/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Vidtechy](https://www.g2.com/sellers/vidtechy)
- **Year Founded:** 2021
- **HQ Location:** Chennai, IN
- **Twitter:** @vidtechy (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/80253336 (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 98% Small-Business, 2% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Features (2 reviews)
- Analytics (1 reviews)
- Easy Creation (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)

### 18. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 278

**User Satisfaction Scores:**

- **Ease of Use:** 7.9/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 7.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 47% Mid-Market, 27% Enterprise


#### Pros & Cons

**Pros:**

- Features (4 reviews)
- Campaign Management (3 reviews)
- Ease of Use (3 reviews)
- Efficiency (3 reviews)
- Performance Results (3 reviews)

**Cons:**

- Complexity (3 reviews)
- Learning Curve (3 reviews)
- Complex Setup (2 reviews)
- Difficult Setup (2 reviews)
- Expensive (2 reviews)

### 19. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)
  A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 85

**User Satisfaction Scores:**

- **Ease of Use:** 7.1/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku (247,444 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,284 employees on LinkedIn®)
- **Ownership:** NASDAQ:ROKU

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Hospital & Health Care
  - **Company Size:** 41% Mid-Market, 31% Small-Business


### 20. [Agentio](https://www.g2.com/products/agentio/reviews)
  Agentio simplifies creator-led advertising by making it easy to buy ad reads from top YouTube creators. You can manage your campaigns effortlessly, ensuring you reach your target audience with engaging, authentic content. Drive higher conversions and sales while benefiting from direct integration with creators who resonate with your brand. - Identify conversions driven by creator content on Agentio - Track conversion revenue to measure return on ad spend (ROAS) - Evaluate campaign results and adjust strategies for higher conversions Designed for performance marketers, Agentio streamlines the entire workflow—from creator discovery and bidding to content approval and performance tracking. Brands use Agentio to run high-trust, in-content YouTube integrations at scale—turning word-of-mouth into a measurable, repeatable growth channel.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 66

**User Satisfaction Scores:**

- **Ease of Use:** 9.6/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 6.7/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Agentio](https://www.g2.com/sellers/agentio)
- **Company Website:** https://www.agentio.com
- **Year Founded:** 2023
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** https://www.linkedin.com/company/agentio-hq (57 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Talent Manager
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 61% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (47 reviews)
- Customer Support (31 reviews)
- Efficiency (28 reviews)
- Helpful (28 reviews)
- Time-saving (24 reviews)

**Cons:**

- Limited Offers (6 reviews)
- Creator Issues (5 reviews)
- Expensive (5 reviews)
- Adjustment Issues (4 reviews)
- Campaign Management (4 reviews)

### 21. [EX.CO](https://www.g2.com/products/ex-co/reviews)
  EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 23

**User Satisfaction Scores:**

- **Ease of Use:** 8.4/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (191 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 40% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (9 reviews)
- Customer Satisfaction (7 reviews)
- Business Growth (6 reviews)
- Platform Capabilities (5 reviews)
- Ease of Use (4 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Analytics Limitations (1 reviews)
- Cost Limitations (1 reviews)
- Learning Curve (1 reviews)
- Limited Geographic Data (1 reviews)

### 22. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
  Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 373

**User Satisfaction Scores:**

- **Ease of Use:** 7.9/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Coordinator, Social Media Strategist
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 43% Enterprise, 42% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- User Interface (10 reviews)
- Ad Management (8 reviews)
- Campaign Management (8 reviews)
- Efficiency (7 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)
- Time-Consuming (5 reviews)
- Time-Consumption (5 reviews)
- Campaign Management (4 reviews)

### 23. [Spirable](https://www.g2.com/products/spirable/reviews)
  Spirable is a dynamic creative and video platform that empowers brands and agencies to create, scale and optimise highly relevant and personalised video content across social, CRM, messenger and display channels. Spirable’s pioneering self-serve technology connects hundreds of unique data integrations with on-brand templates to create thousands of uniquely tailored videos that resonate deeply and drive action from awareness to conversion and loyalty. Resulting in increased ROI and decreased cost and resources. Spirable works with world leading brands across 50 countries and is a Facebook Marketing Partner.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.0/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Genius Sports Group](https://www.g2.com/sellers/genius-sports-group)
- **Year Founded:** 2001
- **HQ Location:** London, England, United Kingdom
- **Twitter:** @GeniusSports (11,012 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/geniussports (3,019 employees on LinkedIn®)
- **Ownership:** NYSE: GENI

**Reviewer Demographics:**
  - **Company Size:** 40% Small-Business, 33% Enterprise


### 24. [Wunderkind](https://www.g2.com/products/wunderkind/reviews)
  Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 88

**User Satisfaction Scores:**

- **Ease of Use:** 8.5/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **Company Website:** https://www.wunderkind.co/
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind (2,204 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/65582532/ (517 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 42% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (33 reviews)
- Helpful (31 reviews)
- Business Growth (30 reviews)
- Team Helpfulness (25 reviews)
- Results (22 reviews)

**Cons:**

- Limited Features (11 reviews)
- Insufficient Support (8 reviews)
- Limited Functionality (8 reviews)
- Missing Features (8 reviews)
- Delays (7 reviews)

### 25. [AdRoll](https://www.g2.com/products/adroll/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 751

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 6.4/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 57% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (108 reviews)
- Ad Management (67 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (22 reviews)
- Expensive (19 reviews)
- Difficult Reporting (18 reviews)



## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)



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## Buyer Guide

### What You Should Know About Video Advertising Software

### What is Video Advertising Software?

Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising.

Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy:

**In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads.

Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own.

**Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content.

**In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page.

Key Benefits of Video Advertising Software

- Programmatically purchase video ads across the entire web with ease
- Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR)
- Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization
- Increase efficiency in your video advertising trafficking by using bulk edit and upload features
- Keep an eye on campaign performance by tracking views, impressions, and conversions
- Increase brand awareness, sales, and retention

### Why Use Video Advertising Software?

Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including:

**Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites.

**Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates.

**Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences.

### Who Uses Video Advertising Software?

Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software:

**Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers.

**Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts.

### Video Advertising Software Features

Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns.

**Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities.

**Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data.

**Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc.

**Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values.

**Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos.

**Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign.

**Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency.

### Trends Related to Video Advertising Software

**Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next.

### Potential Issues with Video Advertising Software

While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others.

Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression.

### Software and Services Related to Video Advertising Software

**Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels.

**Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories.

**Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy.

**Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.