The data we got out of the platform was solid, and very useful to our marketing decisions.
What do you dislike?
We experienced frequent platform outages, as well as tools within the platform that were either frequently or always broken. Account support could also be a bit lackluster. Some of the very junior account reps could be a bit rough around the edges.
Recommendations to others considering the product
I've heard they've improved the platform since - a lot of what they were missing was fairly basic stuff - just features working as advertised.
What business problems are you solving with the product? What benefits have you realized?
Fractional attribution - it helped us right-price awareness media, which is a major problem for most companies, as well as offering valuable data for more transactional campaigns.
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