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Bynder Reviews & Product Details

Verified User in Law Practice
UL
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

The flexibility around the design of your template. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

The user interface needs some work, as it can be confusing. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Giving more people within our firm the opportunity to create good designs using well designed templates that cant be broken. Review collected by and hosted on G2.com.

Bynder Overview

What is Bynder?

Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and configurability, Bynder’s AI-powered DAM enables our customers to drive compelling value, ROI, and maximize the opportunity from their investments in content. The Forrester Wave™️: Digital Asset Management Systems, Q1 2024 report states that Bynder is a good fit for businesses that want a plug-and-play solution that integrates well into their enterprise technology ecosystem. Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.

Bynder Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Brand Portal & Digital Asset Management Software

How do you position yourself against your competitors?

Known for its quality UX and usability, best-in-class customer service and fresh ideas, Bynder is a recognized leader on the global market. With our customer’s needs and the latest martech trends at the heart of product development, we aim to push the boundaries with a solution that is user-friendly, simple, and at the forefront of DAM technology.


Seller Details
Seller
Bynder
Company Website
Year Founded
2013
HQ Location
Amsterdam
Twitter
@bynder
2,764 Twitter followers
LinkedIn® Page
www.linkedin.com
604 employees on LinkedIn®
Description

"Before Bynder, first-generation digital asset management systems run by IT departments were too slow and difficult to use.

Bynder launched in 2013 as the first pure SaaS DAM, and it was quickly recognized for its intuitive user experience. Today, thousands of brand and creative teams around the world use the powerful and easy-to-use platform to provide the right, on-brand assets across the enterprise.

As digital transformation accelerates, Bynder leads the evolution to the 3rd wave of DAM: the creative content engine that brands need to power personalized digital experiences. Bynder’s vision is to elevate marketing creativity to the heart of digital experience so brands can build authentic relationships."


Leonie B.
LB
Overview Provided by:

Recent Bynder Reviews

Madeline J.
MJ
Madeline J.Small-Business (50 or fewer emp.)
4.5 out of 5
"Very thorough onboarding process"
How there are many ways to organize and search for specific assets. Additionally, the upload process is quite intuitive and easy to customize as we...
JulieAnne F.
JF
JulieAnne F.Small-Business (50 or fewer emp.)
4.0 out of 5
"Informative and comprehensive experience"
I like the ability to create collections and the tagging seems very comprehensive.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Implementing Digital Asset Management with Ease"
The depth of options, ease of interface, prompt and friendly client service.
Security Badge
Bynder Security
Get security information from Bynder to help you buy the right software. View Security Information
Bynder security information includes:
GDPR (General Data Protection Regulation)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)

Bynder Media

Bynder Demo - Bynder Digital Asset Management
Bynder's Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share all your digital media files. Because working with digital files has become the standard for marketing operations, we have made usability Bynder's most stand-apart feature.
Bynder Demo - Bynder Digital Asset Management - Asset Detail View/Metadata
The Bynder Digital Asset Management solution is easy-to-use, yet rich on functionality, enabling you to save time and hassle when working with media and collaborating with colleagues.
Bynder Demo - Bynder Content Workflow
With Bynder's Content Workflow module, you can easily collaborate and communicate with both internal departments and external agencies in one place, making new media creation more efficient.
Bynder Demo - Bynder Brand Guidelines
Consistency is the key to a strong brand. Provide your employees and partners with an interactive style guide to keep them updated on your brand's corporate identity guidelines. Easily create and edit a customizable set of brand guidelines describing your brand story, and make important elements ...
Bynder Demo - Bynder Asset Workflow - Review, Approval and Annotations
With Bynder's Asset Workflow module, stressful review and approval rounds are now a thing of the past. Streamline processes and workflows by indicating which co-worker is responsible for which projects, and which tasks are pending.
Bynder Demo - Bynder Studio
Studio is the ultimate platform to empower your teams to create on-brand content in the form of images, videos and GIFs in minutes.
A Tour of Bynder's DAM
Play Bynder Video
A Tour of Bynder's DAM
Bynder x AI - For a DAM good search experience
Play Bynder Video
Bynder x AI - For a DAM good search experience
What is Bynder: A quick intro to the leading DAM solution
Play Bynder Video
What is Bynder: A quick intro to the leading DAM solution
Communicate your brand consistently with Bynder Brand Guidelines
Play Bynder Video
Communicate your brand consistently with Bynder Brand Guidelines
Bynder's Services & Support Team Will Help You With Any DAM Question
Play Bynder Video
Bynder's Services & Support Team Will Help You With Any DAM Question

Official Interactive Demo

Bynder demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

912 out of 913 Total Reviews for Bynder

4.5 out of 5
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912 out of 913 Total Reviews for Bynder
4.5 out of 5
912 out of 913 Total Reviews for Bynder
4.5 out of 5

Bynder Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BynderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Madeline J.
MJ
Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

How there are many ways to organize and search for specific assets. Additionally, the upload process is quite intuitive and easy to customize as well as the homepage. Collections is probably the most valuable to me and my team, specifically for sharing externally and organizing a smaller group of media files.

The customer support has been top tier from sales all the way to our implementation specialist (and soon to be customer success manager). We have asked a lot of Nick speceifically and he has been extremely helpful to work with and knowledgeable about the product. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

For our team, the biggest hurdle has been navigating the Adobe CC. The process for uploading working files is quite manual and not easy to navigate. I realize this may be because we are using the connector incorrectly or because we are so new to the platform, but this seems like more work for our design team to figure out than it should be. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Duplication of assets, struggling to determine naming conventions for files, unsure where to go to grab an asset, and streamlining platforms. This benefits our organization because there were many tools we were using to store assets and people were getting confused on where to look or even who to ask. Review collected by and hosted on G2.com.

Grant G.
GG
Digital Marketing Specialist
Oil & Energy
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bynder?

It's a single home to access the 10s of thousands of documents our company manages, and when we need to update something, we can easily update it in one place that that is reflected through the 4 different websites our company manages, as well as internal use. The Onboarding Team, Adam and Carina, were extremely patient and knowlegable with teaching us how best to use the tool. They even helped create several unique solutions to meet our customized needs. The onboarding and implementation of this software has been a delight, working with them and seeing immediate benefits for our company. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Unfortunately, Bynder says that it integrates with Drupal as a website asset management tool, and while this is technically true, it's integration is shockingly limited. You currently can only use 1 Bynder asset per Drupal web page/post, and even then, you cannot embed your asset in-line, only at the foot of your post. This may work fine for somebody using it for "blog" website, however, it is not even remotely acceptable for use on a product website. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

We currently have 4 websites that all drew assets from separate buckets/locations. When an asset needed to be updated, we had to update that asset 4 times, in 4 different locations. Now we can update the asset in one location and the change reflects across all 4 websites immediately. Additionally, we're less worried about employees hanging on to old versions of assets, and now they can always have quick/easy access to the lastest and most up to date versions. Review collected by and hosted on G2.com.

Anastasiya V.
AV
Marketing Assets Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

We use Bynder as our main DAM. Bynder is slowly becoming the source of truth for all thighs assets company wide. This year we went through a major taxonomy refresh and improved our filtering system. What I really like about Bynder is the ease of finding assets when you have a good filtering system in place. The results get smaller and smaller with the more filters one selects; and with just a few clicks, one can get to the assets they were looking for. Also, our success managers and onboarding team were always hands on, and anytime something had to be changed or wasn't quite the way we wanted, they managed to find a solution for the problem. Overall, I'm really satisfied with Bynder. And compared to a couple of years back when I first started using it, I can definitely see that there has been a big improvement to the platform. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

When we ask for some specific changes that we would like to implement, sometimes these updates aren't possible to be excuted from Bynder's side. And this can be quite frustrating as this could be game changer for our specific business.

I think it would be great if Bynder gave the option to work with engineers directly to implement these changes. Since I believe other customers would likely benefit from them as well. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is a great tool to distribute assets with other parties. For instance we use it for internal as well as external purposes. And we know that this is a very safe way to send out assets. Also having the option to create different levels and groups to restrite what can be viewed is really beneficial. Lastly, it's also great to have the option to archive assets, since people aren't able to access them once they've been archived. Review collected by and hosted on G2.com.

Bruce C.
BC
Marketing Operations Manager
Consumer Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bynder?

One of my reponsibilities as Delivery Operations Manager, is to manage the paid media team which includes social media. My team is responsible for collecting creative and copy assets in order to publish social ads. There are a lot of steps and moving parts between ideation and delivery. We needed a tool that would simplify our process so we can increase speed to market.

Bynder makes it easy to upload, download and manage images and copy decks. The AI feature also helps with tagging and adding Meta data. It's super easy to search for any asset by simply using the search bar.

Version control saves a ton of time by making sure our users are using the latest version of your creative assets and copy decks. We can easily track changes and compare different versions of an asset to see how it has changed.

Brand consistency is fundamental to our business. We created a wonderful online Brand Guidelines page that informs our staff on how to use our brand whether they want to use our logos, fonts, photos and other assets. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Bynder's pricing can be high, especially for smaller businesses or teams with limited budgets. Additionally, some third-party integrations may come with additional monthly fees. That being said, they are an industry leader so if your company can afford it, I recommend the investment.

We also found the onboarding took long. It took about 5 months with weekly 1 hour meetings. The onboarding team does go through a lot of details and they are very knowledgable. I recommend to book two meetings per week to speed up the process. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

As Delivery Operations Manager, one of my key responsibilities is to make sure our processes more agile. This means adding a tool in our tech stack that will play well with our other tools and speed up our delivery to market without affecting our accuracy and quality. One of the biggest issues we faced was having our digital assets live in mutlitple places: One Drive, Teams, AssetBank and peoples laptop harddrives. This cause duplications and use of expired assets. Sometimes outdated assets would go to market by accident. Not good!

With Bynder, all of our digital assets live in one place securely. We even started using Bynder to house some of our important documents. This makes it easy to find and access the assets you need, when you need them, without having to search through multiple folders or cloudl drives. Most DAMs have a complicated folder structure which is daunting to use. Bynder is driven by a search bar just like Google.

Adding Bynder to Wrike has really helped streamline our processes and workflows. No more downloading assets to your desktop! Simply grab from Bynder from within Wrike! Also, the advanced search and filtering has made it easier for our employees to find the assets they are looking for, quickly. We used to use AssetBank which is very outdated and cumbersome. Our team loves using Bydner! Review collected by and hosted on G2.com.

JR
Production Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Bynder has really helped orgaize all of our assets. It is incredibly helpful to have all the info for each asset, so that cross-functional partners can also work with the assets and information. It has really streamlined everyone's workflow, and has saved everyone hours of time which was previously spent simply finding the asset in another software. It helps people focus on working and being creative, because now the tool has made the organization of what colleagues are looking for so much easier. I also really like it's filters so that there are easy ways to find assets. The customer support is also really fast and helpful, I always get my emails responded to same-day with very helpful solutions. I use Bynder multiple times a day and it's become a necessary part of my workflow. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Bynder is a really helpful tool with a lot of features, and for the most part there is an easy entry point to learn how to use these features. Though, to use Bynder to it's fullest potential, there is a learning curve and someone needs to spend a lot of time fully understanding how to best use these advanced features. Though, I think that's just the way it is and it would be difficult for Bynder to make this an easy process. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder has really helped to organize all of our assets. Prior, they lived in folders in Dropbox which was just not the best solution, especially because in comparison Dropbox lacks features to be able to have a broader view of all of your assets. I love that now I can filter in Bynder what I am looking for, and see so many assets together at a glance. This really has taken hours off of my work because I can find assets so much faster now. Review collected by and hosted on G2.com.

Mark H.
MH
Website Manager
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Having a single tool for managing the whole company's creative assets has been a game changer. It saves a huge amount of time in collecting and rounding up assets for campaigns, and having the control to manage what is private and public is great.

Loading video assets on web pages directly from the Bynder collections brings down loading times compared to embeding direct from the site or embedding YT / Vimeo etc.

Navigation is quick and snappy and the UI makes it very clear and easy to navigate to the content you need quickly. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Overall I think it's a fantastic system and no real complaints. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

We're a large multinational company, and having a single tool to manage and store all assets for marketing campaigns and web for the whole business really helps us keep organised and save time.

So not only is it time saving, but the performance of laod times etc is top tier too. Review collected by and hosted on G2.com.

KF
Brand Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

I use it daily and have really enjoyed the experience. It's quite user-friendly for both as the brand and for customers who may not be as technology savvy. The fact that you can download multiple file types it useful. And the multiple sharing options - where it's with a link, creating a collection or sharing in email. The filtering helps to find the right assets as well. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Not necessarily a downside by an opportunity to implement AI into the platform to help with the search functionality. So if people don't know exactly what filters to apply but can describe what they're looking for, that would be a great addition. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Before Bynder, there was a huge burden on our internal team. Previously customers were required to reach out for every image, asset, video that they required to support their business which meant our internal team had to manually find the assets on our server, create a link in wetransfer and send to them. Now it is a very self-service tool and has meant our team can focus on other high priority projects. Review collected by and hosted on G2.com.

FG
Multimedia Producer and Audiovisual Officer for Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

It's really really easy to use.

Even tho we don't know much about it yet on the many things that can be done with it, it's really easy to use. We are definitely looking forward to see when it's gonna be integrated with the CMS as well. But overall it's a very good tool. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

In my opinion what is missing is a better shaped workflow for related assets.

We produce videos in differente languages and versions: it could be English, French, German, Italian and so on with vertical and horizontal versions as well. It would be nice to have a way to have one assets that could be the clean version of the video and then like related assets but better shaped the rest of the material. So you open one file and you can immediately review all the different assets.

Another thing that wuold be idea for us is to implement a good way to attach legal documents to the assets. We work with people and consents, so a proper way to link this two things. (A photo\video and their consent form) Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is solving the problem of distribution our media within our network and to external actors like tv news channels, news outlets and so on.

It's benefiting me because I handle all the material coming from the operation, and only by putting this on Bynder everyone can see and download. Review collected by and hosted on G2.com.

JA
Digital Asset Management Librarian
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

What do I like best about Bynder? The people, by far! Bynder's customer service sets a bar for all others to reach. Questions and issues are addressed promptly and all of the amazing staff are kind, patient, helpful, and courteous. Bynder is more than a system, it's a team of people invested in your success, demonstrated by outstanding customer service via email or through your CSM. Bynder extends its community outside itself, hosting and leading a diverse and active community of users and platform dedicated to sharing information for best practices. So many answers and ideas are found in the community!

The system is full of first class features and functionality, and integrates with other systems easily either by its sophisticated API or prebuilt integrations from the Integrations Hub. The DAM is easy to use and Bynder makes good use of tool tips throughout the system adding clarity when needed. Bynder focuses on steady growth and development as well, and you can expect new features, functionality, and improvements with every product release. The company does listen to its customers, and I've seen many enhancement requests come to fruition!

Overall the company is a trustworthy partner. The people are fantastic and the tool does its job very well. 10/10 I'd choose Bynder again! Review collected by and hosted on G2.com.

What do you dislike about Bynder?

The taxonomy interface is not the best. There's a ton of wasted white space, making the actual work area very small and difficult to use. It's easy to set up, but a total drag to update because of the teeny work panel on the right side of the screen, especially Configurations. We have over 2700 terms in our taxonomy representing six unique child taxonomies, and managing all the configurations in those three inches of web browser is some of the most painful work I have to do. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is our source of truth for our Product Information Management solution and sources our content management solutions and intranet. Bynder mitigates risk to the organization by ensuring the right asset gets to the right place at the right time. Bynder saves the company time and money by providing assets to all employees, making sure that every communication and presentation is on brand and using a properly licensed asset. Review collected by and hosted on G2.com.

Tereza M.
TM
Content Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bynder?

The best for us is the ease of use, Bynder is very intuitive. The tagging and absence of folder strucutre makes everything much easier for us. Also the integration to our ERP system thru API is a huge help for us. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

It has been a year since we have started with Bynder. We are still very satisfied with it. There is always a solution for our need. We had a little problem with the support, where we expeted bigger help, but once we claimed it to the Bynder team it improved.

Regarding the DAM itself, it still covers all our needs and is super helpful for our company. It feels like we could not live without it anymore as we use it really every day;) Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder solved for us problem with searchability of our assets and also of delivery of the assets as it is connected to our ERP systems these things are done automatically. Also saves our time as uploading assets and sharing assets is much easier and faster. Review collected by and hosted on G2.com.