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We live in a complex world where changes happen all the time and products and services are equalized in a similar range of quality. To differentiate yourself, define your positions and conquer markets, strategic planning, creativity and innovation are increasingly necessary. Design has always been and today is even more so the best way to understand and improve the set of actions, flows and processes that define the path of a company. Design is a strategic and differentiating factor from planning to the launch of any product or service. And also when we talk about the strategic planning of the company or organization. The designer's external, detached and systemic vision helps to better define the paths for a company's projects. Especially when he, the designer, is involved in this project from the beginning. Having the analytical vision and versatility of the designer in the company's planning team offers an immense range of solutions in the development of projects. Big or small, commerce, service or industry. Every type and size of company benefits when it includes design and designers in its strategic decision-making and planning.

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