Essentially a content marketing tool, Buzzsumo allows you to search for the most popular/shared content online for any given topic. The pro version of the tool allows you to see who has shared the content online and filter by type (such as influencers and brands) and location.

A nifty feature if you’re planning to create similar (better) content online and then do an email outreach to promote your content. If you’re a fan of Brian Dean and his skyscraper technique, then Buzzsumo is the tool you should subscribe to right away in order to successfully implement skyscraper technique and get high quality backlinks.

When combined with a blogger outreach tool like the next one on my list, Buzzsumo is a must-have tool to rank high in search engines. Review collected by and hosted on G2.com.

It could be cheaper. $99/month is way too expensive! Review collected by and hosted on G2.com.

I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients. Review collected by and hosted on G2.com.

Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome. Review collected by and hosted on G2.com.

This is a great tool if you want to find out the reach of the stories the media are publishing about your company/organization. Review collected by and hosted on G2.com.

Would be great to include analysis for other platforms beyond Facebook. Review collected by and hosted on G2.com.

The ability to find relevant content fast as well as identify influencers in a given space. I also like being able to sort influencers based on engagement, not just vanity metrics. Review collected by and hosted on G2.com.

Nothing so far, but I'm still learning elements of it. Review collected by and hosted on G2.com.

I use Buzzsumo for a variety of things. One of my favorite use cases has become when I want to supplement a piece I'm writing with quotes or articles from other thought leaders in the space. I plug some keywords in Buzzsumo and can immediately surface the most shared articles on that topic--big time saver. Review collected by and hosted on G2.com.

Nothing I can think of. It's a great tool that I use nearly every time I write anything. Review collected by and hosted on G2.com.

good Content Insights, Influencer Amplification,content alerts, competitor analysis,Instant Search of Last 12 Months,Quickly gives social share counts, Review collected by and hosted on G2.com.

Nothing to dislike here, all features are quite perfect and makes your SEO work easy with quick insights Review collected by and hosted on G2.com.

BuzzSumo is the best platform in my bag of marketing tricks.

I use it to monitor mentions of relevant keywords and branded terms on the web. As a content marketer, this helps me find relevant content to share, link to, and be inspired by. I can also contact the authors and see if they're interested in writing content for us.

I also use it to find influencers who can share content after we produce it. BuzzSumo has an excellent tool for monitoring Twitter for the best influencers in a specific industry. You can then create a list of influencers so you know who to reach out to after you create your badass content. Review collected by and hosted on G2.com.

Some BuzzSumo tool aren't as robust as others. For instance, the monitoring and influencer tool is fully built out but other sections are still trying to reach that level of excellence. But really, it's hard to "dislike" this because at least the company is shipping new tools. Review collected by and hosted on G2.com.

The daily emails. It makes it easier than having to search through Google alerts. I also like that it shows how many shares each article got so you know which is worth sharing with your audience. Review collected by and hosted on G2.com.

I don't love the actual platform. I don't use it as much as I suppose I could. Review collected by and hosted on G2.com.

As a nonprofit organization, I am limited on resources for marketing tools. BuzzSumo has some great features that are free as well as entry level paid features. Review collected by and hosted on G2.com.

I am limited on the number of keywords I can track at my particular membership level. Review collected by and hosted on G2.com.

Had held off using the tool initially due to the cost. Seemed good, but...

Then I bought a subscription and started using it.

Wow - now I totally see the value and do not see how anyone could think of doing without this tool if they're digital marketing. It's not a cost - it's an investment in being a better marketer.

BuzzSumo has also allowed me to experiment and discover new ways of reaching target audiences.

Really like that if I find an article I can type in the URL and very often get share stats for that particular article even if it doesn't show in the standard search results for a given topic. Review collected by and hosted on G2.com.

complete restrictions of some functions on base account. Be happier with limited usage rather than no usage. Like much of the rest of the tool, I didn't see the value of it until I used it. There's only so much you can play with & understand in a 2 week trial. Alternatively, temporary uplifts - buy X uses of this higher subscription service. Would allow me to manage my budget with my activity.

get frustrated sometimes on the keywords I choose. I know there's content out there on the topic (can "google it"), but the tool says nothing found. Not sure why -

would like tools for FB similar to the twitter tools (influencers, sharers, etc) - there may well be technical reasons why not. Review collected by and hosted on G2.com.