--- title: BuzzSumo Reviews meta\_title: 'BuzzSumo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 107 reviews by the users' company size, role or industry to find out how BuzzSumo works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 107 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- ### BuzzSumo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love **BuzzSumo's powerful content management** , streamlining research and enhancing content planning across platforms. [(3 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880729&qs=pros-and-cons#reviews) Users love the **ease of use and comprehensive tools** offered by BuzzSumo for effective content marketing. [(2 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2034681&qs=pros-and-cons#reviews) Users value BuzzSumo’s **powerful content research** , greatly enhancing efficiency in identifying high-performing articles and trends. [(2 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880603&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of BuzzSumo, benefiting from multiple content marketing tools in one platform. [(1 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2214268&qs=pros-and-cons#reviews) Users value the **ease of discovering high-performing content** with BuzzSumo, streamlining content planning and analysis. [(1 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880828&qs=pros-and-cons#reviews) Users find BuzzSumo's higher-tier plans **expensive** , limiting access to essential features for smaller teams and individuals. [(1 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2214080&qs=pros-and-cons#reviews) Users find the **interface overwhelming** initially due to the abundance of data points presented in BuzzSumo. [(1 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422253&qs=pros-and-cons#reviews) Users find the **initial difficulty** in navigating BuzzSumo's interface due to its overwhelming amount of data points. [(1 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422294&qs=pros-and-cons#reviews) Users find the **interface overwhelming** initially due to the abundance of data points presented. [(1 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422205&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to the overwhelming interface filled with many data points. [(1 mentions)](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422228&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of BuzzSumo ##### 1. Content Management Users love **BuzzSumo's powerful content management** , streamlining research and enhancing content planning across platforms. [ See 3 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880729&qs=pros-and-cons#reviews) See Related User Reviews ![Anurag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag G.") AG Anurag G. Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Experience with This Software" What do you like about BuzzSumo? I like BuzzSumo’s powerful content research, seeing what performs best saves me a lot of time. ![Pawan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pawan K.") PK Pawan K. Small-Business (50 or fewer emp.) 5.0/5 "One of the best all in one Marketing solution software i ever used." What do you like about BuzzSumo? The best thing i like about this software is it is easy to use and most the content marketing tools are available under a single software like keyword ##### 2. Content Creation Users love the **ease of use and comprehensive tools** offered by BuzzSumo for effective content marketing. [ See 2 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2034681&qs=pros-and-cons#reviews) See Related User Reviews ![Pawan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pawan K.") PK Pawan K. Small-Business (50 or fewer emp.) 5.0/5 "One of the best all in one Marketing solution software i ever used." What do you like about BuzzSumo? The best thing i like about this software is it is easy to use and most the content marketing tools are available under a single software like keyword ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Must-Have Tool for Content Marketers and Strategist" What do you like about BuzzSumo? BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry. I love how I can instantly see which articles are ##### 3. Features Users value BuzzSumo’s **powerful content research** , greatly enhancing efficiency in identifying high-performing articles and trends. [ See 2 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880603&qs=pros-and-cons#reviews) See Related User Reviews ![Anurag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag G.") AG Anurag G. Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Experience with This Software" What do you like about BuzzSumo? I like BuzzSumo’s powerful content research, seeing what performs best saves me a lot of time. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Must-Have Tool for Content Marketers and Strategist" What do you like about BuzzSumo? BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry. I love how I can instantly see which articles are ##### 4. Ease of Use Users appreciate the **ease of use** of BuzzSumo, benefiting from multiple content marketing tools in one platform. [ See 1 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2214268&qs=pros-and-cons#reviews) See Related User Reviews ![Pawan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pawan K.") PK Pawan K. Small-Business (50 or fewer emp.) 5.0/5 "One of the best all in one Marketing solution software i ever used." What do you like about BuzzSumo? The best thing i like about this software is it is easy to use and most the content marketing tools are available under a single software like keyword ##### 5. Engagement Users value the **ease of discovering high-performing content** with BuzzSumo, streamlining content planning and analysis. [ See 1 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880828&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Must-Have Tool for Content Marketers and Strategist" What do you like about BuzzSumo? BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry. I love how I can instantly see which articles are ### 5 Cons or Disadvantages of BuzzSumo ##### 1. Expensive Users find BuzzSumo's higher-tier plans **expensive** , limiting access to essential features for smaller teams and individuals. [ See 1 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2214080&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Mid-Market (51-1000 emp.) 4.5/5 "A Must-Have Tool for Content Marketers and Strategist" What do you dislike about BuzzSumo? While BuzzSumo is a powerful tool, some of its best features — like full historical data, backlink analysis, and advanced filters — are only available ##### 2. Information Overload Users find the **interface overwhelming** initially due to the abundance of data points presented in BuzzSumo. [ See 1 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422253&qs=pros-and-cons#reviews) See Related User Reviews ![Anurag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag G.") AG Anurag G. Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Experience with This Software" What do you dislike about BuzzSumo? The interface can be overwhelming at first because of the many data points ##### 3. Initial Difficulty Users find the **initial difficulty** in navigating BuzzSumo's interface due to its overwhelming amount of data points. [ See 1 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422294&qs=pros-and-cons#reviews) See Related User Reviews ![Anurag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag G.") AG Anurag G. Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Experience with This Software" What do you dislike about BuzzSumo? The interface can be overwhelming at first because of the many data points ##### 4. Interface Issues Users find the **interface overwhelming** initially due to the abundance of data points presented. [ See 1 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422205&qs=pros-and-cons#reviews) See Related User Reviews ![Anurag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag G.") AG Anurag G. Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Experience with This Software" What do you dislike about BuzzSumo? The interface can be overwhelming at first because of the many data points ##### 5. Learning Curve Users find the **learning curve steep** due to the overwhelming interface filled with many data points. [ See 1 mentions ](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422228&qs=pros-and-cons#reviews) See Related User Reviews ![Anurag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag G.") AG Anurag G. Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Experience with This Software" What do you dislike about BuzzSumo? The interface can be overwhelming at first because of the many data points ## Top-Rated Alternatives [ ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") Meltwater 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews) [ ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") Hootsuite 4.3/5(7,405) ](https://www.g2.com/products/hootsuite/reviews) [ ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") Sprout Social 4.4/5(6,870) ](https://www.g2.com/products/sprout-social/reviews) [ View All Alternatives ](https://www.g2.com/products/buzzsumo/competitors/alternatives) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 6/6/2016 "Great for finding trending news to share!" 4/5 What do you like best about BuzzSumo? Easy to filter for country, language, timeline, etc. Search function works well. Layout is user friendly - not hard to teach someone new to the team how to use Buzzsumo. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? It's not very pretty, honestly. The site is a little slow sometimes. The main nav text isn't obvious enough so sometimes it's hard to find what tab you want to be in. Review collected by and hosted on G2.com. Recommendations to others considering BuzzSumo: I love this tool for content idea brainstorming, finding trending news to share on Facebook, and finding the types of photos that generally do well on Facebook. I'd like to try testing out the Top Author feature to help identify outreach contacts but haven't had a chance yet. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? Useful for gathering shareable social media content (photos, trending news, etc.). Also helpful for brainstorming content ideas by looking at what's been popular on other sites. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") UH Verified User in Human Resources Mid-Market (51-1000 emp.) 7/13/2016 "Very useful for viral social listening" 4/5 What do you like best about BuzzSumo? You can search based on a topic, keyword (or key phrase) and based on a domain. You can see comprehensive query results that can be sorted based on your priorities. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? To search just for the USA is difficult. There is a filter, but it is specific to the top level domain (as in .us). Review collected by and hosted on G2.com. Recommendations to others considering BuzzSumo: I'm not sure if you could use it by itself, I use it together with other tools to build my SEO and backlink strategy. It depends on what you are trying to do, but you might be able to do well with just this tool for SEO. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? Understanding what people are talking about, what people care about, and how topics spread. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Alex P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex P.") AP Alex P. Co-Founder Small-Business (50 or fewer emp.) 4/12/2016 "The ultimate tool for doing research before you write content" 5/5 What do you like best about BuzzSumo? It's second to none when it comes to researching what topics and styles of writing are the most shareable online. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? It's a little pricey when you compare it to Ahrefs, which has a similar tool but also has a lot of SEO and keyword research value for the same price. Review collected by and hosted on G2.com. Recommendations to others considering BuzzSumo: Try out Ahrefs too. If you have the budget and don't care about SEO, go with Buzzsumo. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? I'm solving the problem of being able to provide evidence-based marketing; I want to know the answers to the test before I take it. Buzzsumo helps find gaps in the content that's already out there, or validates my assumptions that certain kinds of content work better than others. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Premna J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premna J.") PJ Premna J. Digital Marketing Analyst Retail Small-Business (50 or fewer emp.) 6/3/2016 "Excellent software to know the big shots in your industry!" 5/5 What do you like best about BuzzSumo? Content research tab letting you analyse what topic is trending and doing better than the rest. They also let you filter out the results on various factors like date, language, content type and country. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? That there is a daily limit on the number of searches you can perform in the free version. Review collected by and hosted on G2.com. Recommendations to others considering BuzzSumo: For people looking to reach out to influencers, this is a very useful tool. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? I'm being able to target more influencers relevant to my industry. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/11/2016 "Great tool for content discovery" 4.5/5 What do you like best about BuzzSumo? Unlike a lot of tools, BuzzSumo have invested to keep Twitter metrics in their app, so you can see popular content on Twitter too. It's quick and easy to drill into the tool and alerts can keep you unto speed Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? It's not brilliant at discovering really niche content, but that may be due to the lack or specify of the content, rather than limitations of BuzzSumo Review collected by and hosted on G2.com. Recommendations to others considering BuzzSumo: Try setting up alerts so the tool is working for you, and you can find and curate content as it comes in, instead of actively looking for it! Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? It helps us day to day to discover great new content, for our business to use internally, and to share ourselves on social media. It helps us keep unto speed on what content is out there, and where Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Katerina N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katerina N.") KN Katerina N. Press and Communication Ofiicer Media Production Small-Business (50 or fewer emp.) 4/16/2016 "Good effort, needs some work for greek issues." 3/5 What do you like best about BuzzSumo? I like the fact that I can find what is trending currentlly in my industry, whitch are the top posters in the industry and how people engage to diefferent kinds of posts. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? The fact that it doesn't work semantically but litteraly and it is not totaly applicable in greek reality. Review collected by and hosted on G2.com. Recommendations to others considering BuzzSumo: Don't forget to use the date filtre otherwise the results will not be up to date. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? The usual analytics don't show information about specific industries. With Buzzssumo I compare data from different apps and have a complete picture about what is trending. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Priit V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Priit V.") PV Priit V. Chief Executive Officer Small-Business (50 or fewer emp.) 12/4/2015 "Tools that does it all" 5/5 What do you like best about BuzzSumo? I like that it is easy to use and I don´t have to spend time setting it up or learning how to use it. My favourite feature is the content research feature that allows me to find content that has been shared the most. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? I have not really benefited from the Trending Now feature, so I don´t find it useful for me. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? I am responsible for content creation, so when creating topics for our blog I need to know if these topics are popular or not. It has also given us great insight into our competitors content creation strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Small-Business (50 or fewer emp.) 6/4/2016 "So helpful! Can't believe I didn't find this sooner!" 4.5/5 What do you like best about BuzzSumo? It helps me generate quality content that I know will be relevant and timely for my readers. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? The cost of pro is a little high. I wish it was a little cheaper. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? Generating content ideas and ensuring that they will be of value to my readers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Civil Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Civil Engineering") UC Verified User in Civil Engineering Mid-Market (51-1000 emp.) 5/31/2016 "BuzzSumo review for small internal marketing department" 4.5/5 What do you like best about BuzzSumo? Buzzsumo is awesome to find out what of your content is being shared, by whom and where. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? Nothing so far. The BuzzSumo product has lived up to all that it reported to be. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? Which content is performing the best. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 12/28/2015 "One of my favorite marketing tools" 5/5 What do you like best about BuzzSumo? Buzzsumo makes content analysis easy. Understand which content performs the best on social media and understand the attributes of that content that perform best (length, day posted, article type). Additionally, see who is sharing your content, what else they share, who they interact with, and who the influencers are in your industry. Review collected by and hosted on G2.com. What do you dislike about BuzzSumo? There really isn't much I dislike about this product. I have been using it for years. Review collected by and hosted on G2.com. Recommendations to others considering BuzzSumo: BuzzSumo s constantly adding new features and asking for user feedback. Review collected by and hosted on G2.com. What problems is BuzzSumo solving and how is that benefiting you? For marketers, both in house and on the agency side, Buzzsumo helps inform your content marketing decisions and allows you to create the content your users are actually sharing. Review collected by and hosted on G2.com. 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