BuzzSumo Reviews & Product Details

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

Seller

Cision

Languages Supported

English

Product Description

BuzzSumo shows you the most shared links and key influencers for any topic or website. Ideal for content strategy, outreach and competitive research.

Overview by

Susan Moeller (BuzzSumo)

Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

View More Pricing Information

Top-Rated Alternatives

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BuzzSumo Media

Looks for keywords, topics, URLs and more using our Content Analyzer. See engagements from Facebook, Twitter, Reddit, and Pinterest, as well as backlinks across multiple channels.

See trends in results, what worked, where it worked and why. View engagement over time, average engagement by network, average engagement by day published, top domains, Facebook reactions, and more.

See what's trending where you are, whether geographically or in business! See where stories are being shared and how quickly they're getting attention. View our pre-defined curated feeds, or build your own custom feed to follow the stories that matter to you.

What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.

Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.

BuzzSumo Demo - Media Mention Monitoring

BuzzSumo monitors your competitors, brand mentions, backlinks, and industry updates. Alerts ensure you catch important events, and discover media opportunities.

BuzzSumo Reviews (106)

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Anurag G.

Growth Lead

Small-Business (50 or fewer emp.)

12/9/2025

"Outstanding Experience with This Software"

4.5/5

What do you like best about BuzzSumo?

I like BuzzSumo’s powerful content research, seeing what performs best saves me a lot of time. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The interface can be overwhelming at first because of the many data points Review collected by and hosted on G2.com.

Verified User in E-Learning

Mid-Market (51-1000 emp.)

7/1/2025

"A Must-Have Tool for Content Marketers and Strategist"

4.5/5

What do you like best about BuzzSumo?

BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry. I love how I can instantly see which articles are getting the most engagement across social platforms like Facebook, LinkedIn, and X (Twitter). The Content Analyzer and Trending Feeds are my favorite features — they save me hours of research and help me plan content that’s more likely to succeed. It also helps identify top influencers and competitors’ best-performing content, which is a huge bonus. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

While BuzzSumo is a powerful tool, some of its best features — like full historical data, backlink analysis, and advanced filters — are only available on higher-tier plans, which can be expensive for small teams or individual users. Also, the UI, while clean, could be a bit more intuitive in terms of navigation between reports. Lastly, data for some newer or niche topics can be limited. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

BuzzSumo helps me eliminate the guesswork in content creation. It solves the problem of not knowing what topics or formats resonate with my target audience by showing what’s already working across the web and social platforms. I can easily track trending topics, monitor competitors, and discover content gaps — all in one place.

As a result, I’m able to plan content that drives more engagement, improve SEO performance, and stay ahead of trends without spending hours on manual research. It has made my content strategy smarter and more data-driven. Review collected by and hosted on G2.com.

Pawan K.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

7/17/2025

"One of the best all in one Marketing solution software i ever used."

5/5

What do you like best about BuzzSumo?

The best thing i like about this software is it is easy to use and most the content marketing tools are available under a single software like keyword research, content research build your funnel how to to content marketing and more. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The major thing i dislike their support system, they must have to improve it via AI integration to their customer support system. Review collected by and hosted on G2.com.

Sahana B.

Marketing Executive

Mid-Market (51-1000 emp.)

8/5/2024

"Good Content Research Tool"

4/5

What do you like best about BuzzSumo?

Updating blogs, and newsletters is a crucial part of marketing work. Developing good content needs a huge amount of research & time-consuming. Buzzsumo can help by providing valuable content ideas. Additionally, I will get the engagement metrics as well (engagement, likes, and shares).

It has advanced features like customizing the feed. I can analyze content, and see performance reports & backlinks also. Overall, Buzzsumo is a helpful tool for content research & marketing. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Only pricing is a challenge for small industries. Otherwise, it has lots of things to explore. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

For searching trending topics BuzzSumo is very helpful. I am using it to know better the most popular search terms, and phrases and develop optimized content. It isn't easy to keep track of all upcoming news for my industry, but this tool gives alerts for any latest news in the market. Also, I used to check the engagement for a particular search term/keyword. Review collected by and hosted on G2.com.

Shivam A.

Content Manager at AiSensy

Small-Business (50 or fewer emp.)

4/29/2023

"Surely the best Content & SEO analysis tool out there"

5/5

What do you like best about BuzzSumo?

Buzzsumo has so many awesome features. But here are some which I like the most:

1. Content ideas generator - Gave me so many creative blog titles

2. Backlink analysis - Helped me track competitor backlinks & gain opportunities.

3. Content Analyzer - Allowed me to get hands-on experience of top content for a particular keyword.

4. Backlink Analyzer Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

There's not much to dislike. Though I feel they can upgrade the app by integrating Chat GPT into it. This will certainly help users like me to not just get analysis of the content but also create awesome content. Review collected by and hosted on G2.com.

Prem K.

Accountant

Small-Business (50 or fewer emp.)

5/31/2023

"Best Content Marketing tool."

4.5/5

What do you like best about BuzzSumo?

BuzzSumi is one the best content marketing tool. I can quickly generate content ideas, view trending feeds, and research keyword tools. I can also analyze content, Facebook pages, and youtube. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

There are no downsides to using it. It is a simple and straightforward tool. Review collected by and hosted on G2.com.

Nicolas F.

CEO

Sports

Small-Business (50 or fewer emp.)

6/8/2023

"Monitoring Web Mentions With BuzzSumo"

5/5

What do you like best about BuzzSumo?

BuzzSumo monitoring brand alerts and keyword alerts have been two great and useful features, enabling us to monitor our online presence and mention by third parties.The Content Analyzer and Facebook Page Analyzer are also two great features, enabling us to optimize our social media presence. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

One word: pricing.At $249 per month, this is a tool that will not be affordable for small businesses. Review collected by and hosted on G2.com.

Laura Amairani M.

Head of data

Small-Business (50 or fewer emp.)

6/6/2023

"good research tool"

4.5/5

What do you like best about BuzzSumo?

buzzsumo has ton of tools and dashbords to find any kind of information about specific topics or to explore trends Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

It is most guided by English language so most of the trends are EEUU or other English languages countries Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/11/2023

"Good for monitoring!"

4.5/5

What do you like best about BuzzSumo?

We use BuzzSumo primarily for monitoring, tracking mentions and trends. I love that I can receive an email daily with brand mentions. There are other functions in BuzzSumo that we personally don't use, but also seem useful. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Their user interface could be improved, but we are generally happy with the reporting. It is. functional and does what it needs to do! Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

6/17/2023

"Opportunity to grow with new ideas every day"

4/5

What do you like best about BuzzSumo?

BuzzSumo really helps in the production of great content. It in every step let's its user know what modifications would bring more engagement and how can one achieve that goal. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Nothing as such. The website may use a little more work rest everything else is great. Review collected by and hosted on G2.com.